Segway Gliding Tours

What Segway Gliding Tours does

Segway Gliding Tours is a South African leisure and tourism operator that runs guided Segway personal-transporter tours across multiple KwaZulu-Natal destinations, including Moses Mabhida Stadium in Durban, uShaka Marine World, the Karkloof/Tala area, Wild Coast Sun, and Mac Banana, plus a dedicated Segway Glide Park. The company also operates quad biking experiences, mobile billboard advertising on Segway units, corporate team-building packages, and (through a partnership with Segway-Ninebot) sales and repairs of Segway and Ninebot personal electric vehicles. The underlying technology is third-party Segway self-balancing hardware licensed via Segway-Ninebot, not proprietary IP, and the company layers local brand, route curation, and on-site operations on top of it. The business is structured as a South African private limited company (Segway Marketing & Tourism (Pty) Ltd), founded in 2011 by Ricky Fields, who remains a director alongside Operations Manager Maia Gouws.

Revenue mechanics are diversified across consumer ticket sales per guided tour, B2B team-building contracts, mobile-advertising engagements, and unit sales plus repair services. Tickets are priced in the R220–R700 range per person, with premium off-road experiences priced higher, and customer acquisition relies on TripAdvisor listings, social media, hotel and lodge referral partnerships (including Dream Hotels and Nibela Lake Lodge), and brand recognition built up over a decade as South Africa's first and best-known Segway tour operator. No funding rounds, M&A, or disclosed financials are present in the input.

Name

Segway Gliding Tours

Legal name

Segway Marketing & Tourism (Pty) Ltd

Website

https://segwayglidingtours.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Segway Gliding Tours is a South African leisure operator running guided Segway tours across multiple KwaZulu-Natal sites, plus quad biking, team building, mobile advertising, and Segway/Ninebot sales and repairs, serving tourists, corporate groups, and resort partners.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE)

akta.pro secondary industries

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

Keywords

• Guided segway tours
• Adventure tourism
• Quad bike tours
• Corporate team building
• Mobile billboard advertising

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Guided Segway Tours: Time-based tour experiences at various locations (45-120 minutes) priced per person. Includes training, guide, and equipment.
2. Team Building Events: Customized corporate team building packages including obstacle courses and Segway soccer games at all branch locations
3. Advertising & Event Hire: Mobile billboard service using Segway for promotions, shopping centres, expos, conventions, trade shows, and sporting events. Includes complete Segway Billboard with printing and installation
4. Quad Bike Tours: Off-road quad bike tours at Wild Coast Sun location for thrill seekers of all experience levels
5. Gift Vouchers: Voucher sales for tours offered as gift experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Segway Gliding Tours operates as a multi-location guided Segway tour operator in KwaZulu-Natal, South Africa. The company offers time-based Segway experiences (45–120 minutes) at five venues: Moses Mabhida Stadium, Wild Coast Sun, Mac Banana Lifestyle Centre, Tala Game Reserve, and the Segway Glide Park, including stadium tours, beach promenade glides, game reserve safaris, and off-road farm adventures. Additional revenue lines include quad bike tours, corporate team building events, mobile billboard advertising via branded Segways, gift vouchers, and Segway product sales, repairs, and maintenance.

Product overview

Segway Gliding Tours operates as a multi-location tour operator offering guided Segway experiences across KwaZulu-Natal, South Africa. The core offering consists of Segway tours at five locations: Moses Mabhida Stadium (Durban), Wild Coast Sun Resort, Tala Game Reserve, Mac Banana Lifestyle Centre, and a Segway Glide Park at the stadium. The company provides various tour products ranging from 45-minute express tours to 2-hour extended experiences, with pricing from R285 to R590 per person. Additional offerings include quad bike tours at Wild Coast Sun, team building events, mobile billboard advertising services using Segways, gift vouchers, and Segway sales/repairs. The tour portfolio includes stadium tours, beach promenade glides, game reserve safaris, and off-road farm experiences, all operated with trained guides and safety equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Segway Tours - Moses Mabhida Stadium
• Segway Tours - Wild Coast Sun
• Quad Bike Tours - Wild Coast Sun

Quantifiable outcome

• First stadium and beach Segway tours in South Africa

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Dream Hotels & ResortsminorGTM or Marketing PartnerMarketing partnership where Dream Hotels & Resorts promotes Segway Gliding Tours as a guest activity. Joint marketing collateral featured on both websites. Part of broader hotel adventure package offerings.
• Nibela Lake LodgeminorGTM or Marketing PartnerSegway safari tours offered at Nibela Lake Lodge near Hluhluwe, part of iSimangaliso Wetlands Park World Heritage Site. Nature-based holiday destination combining Segway adventures with quad biking, boating, fishing, yoga, and hiking.
• Tala Collection Game ReservecoreStrategic or Co-development PartnerLong-standing partnership at Tala Game Reserve for Segway Safari tours. Wildlife sanctuary spanning over 3000 hectares with diverse natural environments. Tours observe giraffes, zebras, impalas, and birdlife.
• Wild Coast Sun Resort & CasinocoreStrategic or Co-development PartnerPremier resort partnership at Wild Coast Sun offering Segway tours through botanic forest and golf course, plus quad bike tours. Features Blood Diamond filming location route to Umzamba Bridge.
• Mac Banana Lifestyle CentrecoreStrategic or Co-development PartnerOff-road adventure experience at Mac Banana South Coast location featuring Segway X2 terrain tours with kiddies track, obstacle courses, and farm showcase experiences.
• Segway-NinebotcoreTechnology or IntegrationEquipment supplier for Segway products. Company also provides sales, repairs, and maintenance services for Segway-Ninebot products in South Africa through segway-ninebot.co.za.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• GetYourGuide: Global online tour and activity aggregator. Functions as a distribution channel / competitor to direct booking portals; relevant for benchmarking online discoverability and pricing.

Direct peers

• Magical Tours (Cape Town): Adventure tour operator in South Africa offering guided experiences (e-bikes, Segways, scooters) to tourists. Closely comparable in operating model — guided, time-based, single-vehicle experience tours in premium tourist locations.
• City Segway Tours: Global franchise operating guided Segway tours across multiple US and international cities. Directly comparable in core product (guided Segway sightseeing), customer base (leisure tourists and families), and tour-based revenue model.
• Wild X Adventures: South African adventure operator focused on quad biking and off-road motorized tours. Directly comparable in quad bike tour product, off-road adventure positioning, and tourist customer base.

Broad incumbents

• Segway-Ninebot South Africa (Scooter World / Segway SA distributor): Manufacturer and authorized distributor of Segway vehicles in South Africa. Overlapping in product technology and distribution; broader incumbent that supplies Segway Gliding Tours and adjacent personal-mobility buyers.
• Springbok Atlas Tours & Safaris: Established South African tour operator offering packaged tours and safaris across multiple provinces. Broader incumbent with overlapping guided-tour and safari content but wider portfolio.

Emerging players

• Camelot Spa / Segway Off-Road South Africa (off-road guided tour operators): Smaller off-road Segway tour operators in South Africa. Comparable in off-road Segway X2 product positioning and adventure-tourist segment, though at smaller scale and fewer locations.

Regional players

• Tenikwa Wildlife Awareness Centre: KZN-based wildlife sanctuary offering guided wildlife tours in the Garden Route / Western Cape region. Comparable in KZN wildlife tourism positioning but operates in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SegwayDurban
• YouTubeyoutube.com/channel/UCXFrQDF1xDIVCFIPi92HFwQ
• Facebookfacebook.com/segwaymms
• Instagraminstagram.com/segway_gliding_tours
• LinkedInlinkedin.com/company/segway-gliding-tours

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segway Gliding Tours