What Fleet Entertainment Group does

Fleet Entertainment Group operates a private server (SF, 私服) game information aggregation platform in mainland China, focused specifically on legacy Legend of Mir (热血传奇) titles. Its core product is the SF999 (sf999.com) publishing network, which indexes newly opened private servers, surfaces gameplay guides, and distributes associated client downloads across PC, Android, and iOS endpoints. The platform functions as an SEO-driven content hub rather than a game publisher in the traditional sense, monetizing primarily through traffic aggregation to a long-tail audience of individual gamers seeking non-official 热血传奇 servers.

The operating entity is Hubei Bingmu Network Information Technology Co., Ltd. (湖北冰沐网络信息科技有限公司), incorporated in Hubei Province, which holds a registered computer software copyright and a value-added telecommunications business operating license (增值电信业务经营许可证) — the latter being a prerequisite for commercial internet content services in China. Distribution endpoints include a desktop web property and a mobile iOS app listed under publisher 逸杰 徐, with Android coverage extending the platform's reach across mainstream Chinese mobile channels. Customer base is composed of mainland Chinese individual consumers (B2C, long-tail) rather than enterprise accounts, with no disclosed enterprise contract relationships. Geography is restricted to mainland China; no international expansion or localization signals are present in the source data. Headcount is reported at 1-10 employees, consistent with a lean aggregator operation rather than a vertically integrated game publisher. Historical funding activity includes a 2014 round of approximately $55.8M (round 3) and an earlier 2008 round from HSG, with no subsequent disclosed capital raises.

Name

Fleet Entertainment Group

Legal name

湖北冰沐网络信息科技有限公司

Website

https://tvj.com.cn

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleet Entertainment Group operates the SF999 (sf999.com) private server information aggregation platform in mainland China, indexing openings, guides and downloads for Legend of Mir (热血传奇) titles across PC, Android, and iOS for individual gamers.

Ownership category

akta.pro rank

Product category

Online Gaming Information Platform

NAICS

Software Publishers (51321)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Private server games
• MMORPG aggregator
• Game information portal
• Legend of Mir games
• Game download network

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Fleet Entertainment Group operates the SF999 Legend Publishing Network (SF999传奇发布网), an aggregation and information portal that lists, categorizes, and provides downloads for private-server versions of the Legend of Mir (热血传奇) MMORPG franchise. The platform supports access via web, PC client, and dedicated Android and iOS mobile apps, organizing listings by version type such as 1.76 retro, 1.80 combined-strike, and 1.85 hero editions.

Product overview

SF999传奇发布网 is a private server game information aggregation platform that organizes and displays Legend of Mir (热血传奇) private server opening information. The platform features a core aggregation system with multiple game version categories including 1.76复古 (retro), 1.80合击 (hero combo), 1.85英雄 (hero), 传奇3, 超变版本 (super modified), 微变版本 (micro modified), 单职业传奇 (single class), 沉默版本 (silent), and 合击版本 (combined attack). The service includes supplementary modules for server opening schedules, popularity rankings, and download management.

Differentiator

Problem solved

Functional benefit

Products and services

• SF999 Legend Publishing Network (SF999传奇发布网) A web-based aggregation and information portal operated by Fleet Entertainment Group that lists, categorizes, and provides access to private-server versions of the Legend of Mir (热血传奇) MMORPG franchise, organized by version type (1.76 retro, 1.80 combined-strike, 1.85 hero, etc.). It targets Chinese-speaking individual gamers seeking nostalgic or specialized MMORPG gameplay.
• SF999 Mobile App (Android) Dedicated Android application for the SF999 Legend Publishing Network that allows individual Chinese gamers to browse and access private-server Legend of Mir MMORPG content on mobile devices.
• SF999 Mobile App (iOS) Dedicated iOS application for the SF999 Legend Publishing Network that allows individual Chinese gamers to browse and access private-server Legend of Mir MMORPG content on iPhone and iPad devices.
• SF999 PC Client Dedicated PC client software for the SF999 Legend Publishing Network, enabling individual Chinese gamers to browse and download private-server Legend of Mir MMORPG clients from their desktop.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• smjy.com.cn (私服发布网): Direct Chinese private-server game information aggregator explicitly listed as a friend link on SF999, offering the same Legend of Mir private-server listings, version categories, and download links — directly comparable product, audience, and business model.
• 8dang.com (八当传奇新服网): Direct Chinese private-server opening-list aggregator in the Legend of Mir niche, listed in SF999's friend-link network — directly comparable in product (server opening info), audience, and content-distribution model.
• chutianz.com (楚天传奇新服网): Direct peer listed on SF999's friend-link network, focused on new Legend of Mir private-server opening information and downloads for a Chinese player base — directly comparable in product, audience, and SEO-led discovery model.
• 176wg.com (复古传奇发布网): Direct Chinese private-server aggregator in the same Legend of Mir niche listed in SF999's friend-link network, targeting retro (1.76) versions — comparable in audience, content type, and SEO distribution approach.

Broad incumbents

• 4399.com: Major Chinese casual and web-based game portal offering version listings, downloads, and game discovery — comparable as a broad Chinese gaming aggregator, but at much larger scale and with officially licensed content.
• 7k7k.com: Established Chinese gaming portal aggregating web, mobile, and casual game listings with downloads — broadly comparable as a Chinese game-discovery aggregator, though at substantially larger scale and broader category scope.
• 17173.com: One of China's largest established online gaming information portals (operated under NetEase), covering news, version listings, downloads, and community content — comparable as a broad gaming-content aggregator, though operating legitimately with licensed content.
• 37wan (37 Interactive Entertainment): Major Chinese online game publisher and platform operator — relevant adjacent comparable for Chinese online gaming distribution and platform-based publishing, though at vastly larger scale and with licensed IP.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Entertainment Group