Singapore Red Cross

What Singapore Red Cross does

Singapore Red Cross Society (SRC) is a registered charity and constituent member of the International Red Cross and Red Crescent Movement, founded in 1949 and headquartered at 15 Penang Lane, Singapore. It is governed by a Council chaired by Tan Kai Hoe, with Secretary General/CEO Benjamin William leading the Secretariat, and operates under the patronage of Singapore President Tharman Shanmugaratnam. The organization serves over 20,000 vulnerable persons in Singapore through a portfolio spanning elderly care (Community Befriending, ElderAid, and the HoME+ home-monitoring system with motion sensors, panic buttons, and a 24/7 emergency helpline), residential and day care for persons with severe disabilities at the Red Cross Home for the Disabled (RCHD) and Day Activity Centre, youth education and mentorship via Young Hearts, family food security through Meals with Love and Family LifeAid, and medical chaperone/transport services for mobility-impaired beneficiaries.

SRC operates the National Blood Programme in partnership with Singapore's Health Sciences Authority across five bloodbank locations (HSA, Dhoby Ghaut, Woodlands, Westgate, One Punggol), supported by the YouthInspire youth donor club, the Adopt a Bloodbank corporate programme, and the newly launched Healthpoints rewards system. The Singapore Red Cross Academy runs certified first aid, resuscitation, and psychosocial resilience training across seven locations nationally. Internationally, SRC functions as a humanitarian aid channel within the IFRC/ICRC Movement, committing SGD 2M+ across 2025 disaster responses including Gaza (SGD 1.2M to Egyptian Red Crescent), Afghanistan, Pakistan, Philippines, Vietnam, and regional climate emergencies, plus a 2026 Venezuela earthquake appeal.

The business model is donation- and grant-funded: local donations qualify for 250% tax deduction and are matched dollar-for-dollar by Singapore's Tote Board, supplemented by Academy training fees, merchandise sales at the Red Cross Shop (including a SRC x PEANUTS collaboration), annual membership subscriptions, and corporate CSR partnerships (FairPrice's "A Full Plate" food drive, "Adopt a Bloodbank" adopters). Five wholly-owned operating units — RCHD, Day Activity Centre, Singapore Red Cross Academy, Centre For Young Humanitarians, and the Centre of Excellence for Pandemic Preparedness (CoEPP) — execute core programme delivery.

Name

Singapore Red Cross

Legal name

Singapore Red Cross Society

Website

https://redcross.sg

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Singapore Red Cross Society is a Singapore-registered humanitarian charity (founded 1949) that delivers elderly care, disability services, youth education, blood donation, first aid training, and disaster relief to over 20,000 vulnerable persons domestically and internationally, funded primarily via donations (with 250% tax deduction and Tote Board dollar-for-dollar matching) and operating the National Blood Programme in partnership with HSA.

Ownership category

akta.pro rank

Product category

Humanitarian Social Services

NAICS

Social Assistance (624), Emergency and Other Relief Services (624230), Services for the Elderly and Persons with Disabilities (62412), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Refugee & Immigrant Support Services (BPAGAEAI)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Mobility & Transfer Assistance (HSABABAD)

Keywords

• Humanitarian aid services
• First aid training
• Blood donation programme
• Eldercare services
• Disability care services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising: Singapore Red Cross relies primarily on donations from individuals and corporations. Donations to local causes are 250% tax-deductible and matched dollar-for-dollar by the Tote Board. The organization runs annual fundraising campaigns like 'Be Our Champion for Humanity' and disaster-specific appeals.
2. Singapore Red Cross Academy Training Services: First aid and resuscitation training, psychosocial resilience courses, and instructor certification programmes offered through the Academy at multiple locations
3. Red Cross Shop: Merchandise sales including first aid kits and commemorative items (e.g., SRC x PEANUTS collaboration)
4. Membership Fees: Annual membership subscriptions for supporters and volunteers

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Singapore Red Cross delivers humanitarian social services in Singapore and abroad, encompassing eldercare and befriending programmes, residential and day care for persons with disabilities, youth education and mentorship, food aid for struggling families, blood donor recruitment under the National Blood Programme, certified first aid training through the Academy, and domestic and international disaster relief. Revenue is generated primarily through tax-deductible donations (with Tote Board dollar-for-dollar matching), training fees, annual memberships, and merchandise sales. The organization also operates proprietary HoME+ home monitoring technology for at-risk elderly.

Product overview

Singapore Red Cross operates a comprehensive suite of humanitarian social services organized around multiple programme areas. The core services include eldercare (Community Befriending, HoME+, ElderAid), disability care (Red Cross Home for the Disabled, Day Activity Centre), family and youth support (Meals with Love, Young Hearts, Family LifeAid, Steady Steps Scheme), blood donation (Blood Donor Programme, Adopt a Bloodbank, YouthInspire), first aid training (Singapore Red Cross Academy), and volunteer services (First-Aiders On Wheels, Red Cross Youth). The organization also operates specialized initiatives including the Centre of Excellence for Pandemic Preparedness and medical transportation services. These programmes are delivered through volunteer networks, physical facilities (Red Cross House, academies at multiple locations, blood banks), and community partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Red Cross Youth (RCY): Youth wing of Singapore Red Cross engaging young people in humanitarian service and leadership development
• Red Cross Home for the Disabled (RCHD)
• Singapore Red Cross Academy
• ElderAid
• Young Hearts
• HoME+ (Home Monitoring and Eldercare)
• YouthInspire
• Centre of Excellence for Pandemic Preparedness (CoEPP)
• Blood Buddy
• First-Aiders On Wheels (FAOW)

Products and services

• ElderAid Programme Comprehensive elderly assistance programme offering regular home visits, befriending services, and community-based support for seniors living alone in Singapore.
• HoME+ (Home Monitoring and Eldercare) 24/7 home monitoring solution for elderly living alone, featuring non-intrusive motion sensors, panic buttons, and an emergency helpline delivering basic first aid and psychological first aid assistance.
• Red Cross Home for the Disabled (RCHD) Singapore's first residential home for adults with severe physical and intellectual disabilities, providing around-the-clock care for approximately 114 residents. Established 1976.
• Day Activity Centre for the Disabled Specialised daytime programmes for persons with disabilities, offering half-day or full-day care to maintain social, physical and intellectual functioning. Located in Jurong West.
• Young Hearts Programme Education and mentorship programme for children and youth from disadvantaged backgrounds, offering tuition (English, Maths, Science), mentoring, enrichment activities, and social excursions.
• Meals with Love Food aid programme providing weekly/monthly supermarket vouchers and food support for families facing financial hardship.
• Family LifeAid Financial assistance programme providing monthly supermarket vouchers to families struggling with medical bills and daily expenses.
• Steady Steps Scheme (S3) Financial empowerment programme helping families achieve financial independence through structured support and guidance.
• Medical Chaperone and Transportation (MCT) Service Transportation service with trained escorts ensuring seniors and persons with mobility challenges reach essential medical appointments safely. Provided 9,200 life-sustaining trips in 2025.
• Singapore Red Cross Academy Training academy offering first aid and resuscitation courses, psychosocial resilience training, and instructor certification programmes at seven locations across Singapore.
• National Blood Donor Programme Blood donor recruitment and management programme operated in partnership with the Health Sciences Authority, including Adopt a Bloodbank and Blood Partner programmes and YouthInspire youth blood donor club.
• Red Cross Youth Youth volunteer programme for school students, offering leadership development, humanitarian training, and community service opportunities through Co-Curricular Activities in Singapore schools.
• First-Aiders On Wheels (FAOW) Network of volunteer first aiders patrolling parks, beaches, and community events to provide immediate first aid assistance.
• RedRad Challenge Fitness challenge launched as part of the National Blood Programme's 80th anniversary celebration, designed to inspire a generation of lifesaving-ready donors.
• Responders For Resilience Training programme comprising Standard First Aid, Psychosocial First Aid, and Befriending modules for community responders.
• Centre of Excellence for Pandemic Preparedness (CoEPP) Research centre established by Singapore Red Cross focused on regional pandemic preparedness and outbreak response capabilities.

Quantifiable outcome

• 2,880 seniors supported through befriending, home visits and HoME+ in 2025
• +8 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered major, flagship, core and minor.

• ENHYPEN (K-pop Group)majorGTM or Marketing Partner · 2 July 2026SRC's youth blood donor club YouthInspire partnered with global K-pop sensation ENHYPEN in a collaboration to inspire youth blood donations. Fan communities (ENHYPEN & ENGENEs) encouraged to take first step in blood donation.
• Palestine Red Crescent Society (PRCS)majorStrategic or Co-development Partner · 6 March 2026Singapore Red Cross hosted Dr Younis Al-Khatib, President of the Palestine Red Crescent Society, in Singapore for a series of humanitarian discussions and engagements. SRC has been actively supporting Gaza humanitarian relief efforts.
• Health Sciences Authority (HSA)flagshipStrategic or Co-development Partner · 3 November 2025HSA and SRC partnership for the National Blood Programme, including the enhanced 'Adopt a Bloodbank' programme and new Blood Partner Programme launched November 2025. Also co-launched Healthpoints rewards for blood donors.
• Movement Partners (IFRC, ICRC)coreStrategic or Co-development Partner · 28 October 2025Collaboration with International Federation of Red Cross and Red Crescent Societies (IFRC) and International Committee of the Red Cross (ICRC) for Gaza humanitarian response and ceasefire efforts.
• Egyptian Red CrescentmajorStrategic or Co-development Partner · 21 September 2025Singapore Red Cross handed over SGD 1.2 million in humanitarian aid to Egyptian Red Crescent for Gaza humanitarian crisis response. Handover witnessed by President Tharman Shanmugaratnam, Patron of Singapore Red Cross in Cairo, Egypt.
• NTU Rotaract ClubminorStrategic or Co-development Partner · 1 September 2025Collaboration for iAppreciate project building bridges with migrant workers, offering companionship and equipping them with essential life skills in financial literacy, emergency response, and mental wellness.
• Afghan Red Crescent Society (ARCS)coreStrategic or Co-development Partner · 1 September 2025Partnership with Afghan Red Crescent Society for earthquake response. ARCS provides immediate aid, conducts needs assessments, dispatches mobile health teams and relief items to affected communities.
• Pakistan Red Crescent Society (PRCS)coreStrategic or Co-development Partner · 1 September 2025Partnership with Pakistan Red Crescent Society for monsoon floods response. PRCS branches distributing food, water, hygiene kits, and psychosocial support while mobilizing water treatment units.
• Asia Dengue Voice & ActioncoreStrategic or Co-development Partner · 6 March 2025The Centre of Excellence for Pandemic Preparedness (CoEPP), established by Singapore Red Cross, signed an MOU with Asia Dengue Voice & Action to strengthen regional dengue outbreak preparedness.
• Lao Red CrescentcoreStrategic or Co-development Partner · 1 January 2025Partnership to strengthen disaster preparedness ahead of monsoon season. SRC works with Lao Red Crescent to prepare communities for heavy rains and flooding that damage homes, disrupt livelihoods and limit access to food and clean water.
• FairPrice Group and FairPrice FoundationcoreGTM or Marketing Partner · 1 January 2025Partnership for 'A Full Plate', Singapore's largest food donation drive. SRC's Meals with Love programme participates in care package distributions through this partnership.
• Singapore Armed Forces (SAF)coreStrategic or Co-development Partner · 1 January 2025Collaboration for National Day Parade first aid coverage. SAF coordinates with SRC volunteer leaders for deployment, briefings, and evacuation procedures during NDP rehearsals and performances.
• HDB (Housing and Development Board)coreStrategic or Co-development Partner · 1 January 2025Partnership for HoME+ home monitoring installation in HDB flats, providing elderly residents with motion sensors, guardrails, and panic buttons for 24/7 emergency support.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Regional players

• AWWA (Asian Women's Welfare Association): Singapore social service agency delivering eldercare, disability, and family services — directly comparable in service mix to SRC's elder and disability programmes and a competing NGO in the same Singapore geography.
• Mercy Relief: Singapore-based humanitarian NGO focused on disaster response and relief aid regionally — competes with SRC for disaster-donation mindshare and operational deployment in regional crises (Indonesia, Myanmar, Sri Lanka, etc.).

Direct peers

• British Red Cross: UK national society offering an almost identical programme mix of blood donor support, refugee/disability services, first aid training and international humanitarian response — directly comparable in operating model to SRC.
• American Red Cross: National humanitarian society under the International Red Cross and Red Crescent Movement with the same integrated mandate of blood services, disaster relief, health & safety training, and community social services — the closest structural peer to SRC.
• St John Singapore: Singapore's other national first-aid and ambulance-services charity; directly comparable to SRC's Academy training, First-Aiders On Wheels, and community first-aid coverage — the closest Singapore peer in the health-and-safety training vertical.

Others

• Habitat for Humanity Singapore: Singapore branch of international housing/humanitarian NGO — does not directly compete but operates in adjacent space (community support for low-income families), competes for Singapore donor mindshare.

Broad incumbents

• Médecins Sans Frontières (MSF): Global medical-humanitarian organisation operating at much larger scale than SRC's international disaster response work; represents the incumbent benchmark in the same international humanitarian-aid space where SRC raises disaster funds.
• Singapore National Council of Social Service (NCSS): National coordinating body for over 450 social service agencies in Singapore; provides the regulatory and funding umbrella within which SRC and other welfare charities operate, making it the relevant broad incumbent in SRC's primary space.

Emerging players

• Tsao Foundation: Singapore-based charity focused on successful ageing, eldercare case management, and community health — overlaps directly with SRC's ElderAid and HoME+ programmes and competes for the same senior-beneficiary and donor pool.
• MINDS Singapore: Movement for the Intellectually Disabled of Singapore, providing residential, day activity and vocational services for persons with intellectual disabilities — directly comparable to SRC's RCHD and Day Activity Centre for the Disabled.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sgredcross
• YouTubeyoutube.com/c/RedCrossHouseHQ/playlists
• Facebookfacebook.com/sgredcross
• LinkedInlinkedin.com/company/sgredcross
• Instagraminstagram.com/sgredcross

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Red Cross