mercy relief
Mercy Relief is a Singapore-based non-profit humanitarian organization founded in 2003 that provides emergency disaster relief within 72 hours and long-term sustainable development programs across 31 countries in Asia Pacific, serving disaster-affected communities through a lean team and a network of 21 ground partners.
- Company typePrivate
- Founded2003
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2C
- OfferingServices
What mercy relief does
Mercy Relief is a Singapore-based non-profit humanitarian organization founded in 2003 as Singapore's first independent, non-government disaster relief agency. It provides emergency aid within 72 hours of disaster appeals and implements longer-term sustainable development programs across five key areas: water and sanitation, shelter, sustainable livelihoods, healthcare, and education. The organization operates across 31 beneficiary countries in Asia Pacific and beyond, with measurable impact of over 3.2 million lives reached across 126 disaster relief operations and 105 post-disaster projects, and cumulative disbursements of S$48.6 million through 2025.
Mercy Relief operates a lean in-house team that leverages a network of 21 ground partners and institutional allies (SAF, SingHealth, UNRWA, ASEAN ACDM) to deliver services without inflated overhead. Its technology stack is described as innovative impact-tracking systems but no proprietary AI/ML capabilities are disclosed; operations rely on direct field deployment, partner coordination, and standard digital channels. The organization holds Singapore IPC (Institute of Public Character) status granting 2.5x tax deductibility, and effective January 2025 was admitted into the OHAS scheme providing 100% tax deductibility for overseas humanitarian donations.
Mercy Relief's revenue model is donation-based: public donations, corporate partnerships via the Adopt-a-Project program (SGD 10,000+ minimum, 18-month cycles), legacy/bequest giving, crowdfunding platform partnerships (giving.sg, give.asia, SimplyGiving), and event-driven fundraising (Ground Zero Run). Marketing spans social media, community education in Singapore schools and corporates, PR/earned media, and annual humanitarian events. Leadership is provided by an Executive Director (Muhammad Ashik, appointed 2024) and a Board of Directors chaired by Satwant Singh.
mercy relief firmographics
Firmographics- Name
- mercy relief
- Legal name
- Mercy Relief Limited
- Website
- https://mercyrelief.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Mercy Relief is a Singapore-based non-profit humanitarian organization founded in 2003 that provides emergency disaster relief within 72 hours and long-term sustainable development programs across 31 countries in Asia Pacific, serving disaster-affected communities through a lean team and a network of 21 ground partners.
- Ownership category
- akta.pro rank
mercy relief industry classification
Industry- Product category
- Humanitarian Aid and Disaster Relief Services
- NAICS
- Emergency and Other Relief Services (624230), Emergency and Other Relief Services (62423), Community Food and Housing, and Emergency and Other Relief Services (6242), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)
- akta.pro secondary industries
- Water, Sanitation & Hygiene (WASH) Emergency Services (BPADADAD), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI)
Keywords
Where mercy relief is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
mercy relief business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Donations and Fundraising: Mercy Relief generates revenue through public donations, corporate partnerships, and fundraising campaigns. Donations to the General Fund (IPC) qualify for 2.5x tax deduction. Effective January 2025, overseas humanitarian donations qualify for 100% tax deduction under OHAS scheme.
- Project Sponsorship (Adopt a Project): Organizations can sponsor long-term developmental projects for SGD 10,000 or more, with 18-month implementation cycles and regular progress reports
- Legacy Giving: Bequest giving through wills, CPF nominations, and life insurance policies as part of planned giving programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Adopt a Project - S$10,000+ |
| Other | Pay-as-you-go | General Fund Donation |
| Other | Pay-as-you-go | Overseas Humanitarian Donations (OHAS) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
mercy relief product offering
Product offeringCore offering
Mercy Relief provides emergency disaster relief within 72 hours of an international appeal, deploying response teams and distributing relief supplies. The organization also runs long-term sustainable development programmes across five key areas: water and sanitation, shelter, sustainable livelihoods, healthcare, and education. Operations span 31 countries across Asia Pacific through a network of 21 ground partners.
Product overview
Mercy Relief operates as a single integrated humanitarian service offering rather than a platform-plus-modules architecture. Its core offering centers on disaster relief services (emergency response within 72 hours) and long-term International Programmes across five key areas: water and sanitation, shelter, sustainable livelihoods, healthcare, and education. Supporting programs include MOVE (overseas volunteer expeditions), Code Blue (educational game), Mercy Clan (volunteer program), Ground Zero Carnival and Ground Zero Run (awareness/fundraising events), Local Outreach (community education in Singapore), Adopt-a-Project (corporate sponsorship), and the Mercy in Action student campaign. These programs collectively form a comprehensive humanitarian service portfolio spanning immediate disaster response through sustainable community development and public awareness building.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 3.2 million lives impacted
- +4 more outcomes
Companies that use mercy relief
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
mercy relief technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
mercy relief partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core and minor.
- AAR JapancoreGround partner in Japan sharing humanitarian values and commitment to high financial reporting standards for collaborative disaster response projects
- PKPDAcoreGround partner for disaster response and sustainable development projects
- Bridge for FukushimacoreGround partner for Japan disaster recovery efforts including Fukushima region
- Human Aid Bangladesh Foundation (HABF)coreGround partner for Bangladesh disaster response, collaborated on 2022 South Asia floods response
- LCDE (Leyte Center for Development, Inc)coreGround partner for Philippines disaster response, assisted with Tropical Storm Megi relief distribution
- IFDYcoreGround partner for disaster response and development projects
- KMBIcoreGround partner for sustainable development initiatives
- MHDOcoreGround partner for disaster response projects
- YEUcoreGround partner for youth engagement and disaster response
- IGSSScoreGround partner for disaster response in South Asia
- NEADS (North-East Affected Area Developmental Society)coreGround partner for India disaster response, collaborated on 2022 South Asia floods response in Assam
- ASARcoreGround partner for development projects
- YayasancoreGround partner for development initiatives
- PayopayocoreGround partner for sustainable development
- Li-BirdcoreGround partner for livelihood and environmental projects
- UPAcoreGround partner for development initiatives
- SIKATcoreGround partner for community development projects
- WARECODcoreGround partner for sustainable development
- NRSP (National Rural Support Programme)coreGround partner in Pakistan, collaborated on 2022 Pakistan floods response in Sindh province
- CDRC (Citizens' Disaster Response Centre Foundation)coreGround partner in Philippines, collaborated on Super Typhoon Rai and Tropical Storm Megi responses
- Hayrat YardimcoreGround partner for Türkiye/Syria disaster response including 2023 earthquake relief
- SingHealthcoreMedical partnership deployed medical relief team to Sumatra Earthquake region; collaboration on healthcare programs
- Singapore PolytechniccoreLaunched Singapore's first dedicated course for training humanitarian aid workers - Diploma-Plus Certificate Programme in Humanitarian Affairs
- Nanyang PolytechniccoreCollaborated to launch Code Blue, a game to educate youths on disaster relief
- Universiti Brunei Darussalam (UBD)coreMemorandum of Cooperation signed to run joint undergraduate module on humanitarian affairs and internship placements
- AgPluscoreMemorandum of Cooperation to develop PurHeart, an innovative water solution for disaster and poverty-affected communities
- UNRWA (United Nations Relief and Works Agency for Palestine Refugees)corePrimary collaborator for Palestine refugee assistance, coordinated aid delivery for Gaza and West Bank
- PerdauscorePartner for fundraising and community outreach, collaborated on Gaza relief efforts
- MuhammadiyahcorePartner for fundraising and community outreach, collaborated on Gaza relief efforts
- Masjid KassimminorPartner for community fundraising efforts
- Rahmatan Lil AlaminminorPartner for fundraising and community outreach
- MUIS (Islamic Religious Council of Singapore)minorPartner for community fundraising efforts
- MudaSGminorPartner for community outreach
- Singapore Armed Forces (SAF)coreCoordinated delivery of humanitarian aid including 5 tonnes of medical supplies for Gaza through RSAF aircraft
- The Sphere ProjectcoreVoluntary commitment to SPHERE standards in Humanitarian Aid for quality and accountability
- ASEAN Committee on Disaster ManagementcoreRepresents Singapore in ASEAN-born institutions dedicated to responding to disasters; adheres to ASEAN Agreement on Disaster Management and Emergency Response (AADMER)
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
mercy relief competitors and assessment
Company assessmentDirect peers
- Singapore Red Cross: Singapore's national Red Cross society providing humanitarian aid, disaster relief, and first-aid training domestically and regionally. Directly comparable as a Singapore-headquartered humanitarian organisation operating in the same donor pool and beneficiary geographies.
- Mercy Corps: Global humanitarian organisation that provides emergency relief and sustainable development across Asia Pacific and beyond. Closely mirrors Mercy Relief's disaster response + sustainable development model across disaster-affected communities.
- Relief International: US-based international humanitarian agency focused on emergency relief, recovery, and development in countries affected by disaster and crisis. Operates a similar emergency-response-plus-long-term-recovery model across Asia-Pacific-adjacent geographies.
- Islamic Relief Worldwide: Faith-inspired humanitarian organisation delivering emergency relief, recovery, and development programmes globally. Operates in the same disaster-relief and WASH categories with overlapping presence in South and Southeast Asia.
- Direct Relief: US-based humanitarian aid organisation providing emergency medical and disaster relief worldwide. Comparable through its emergency response operating model and medical-relief focus area that overlaps Mercy Relief's healthcare pillar.
Broad incumbents
- World Vision International: Global Christian humanitarian organisation conducting emergency relief, child-focused development, and WASH programmes in Asia Pacific. Comparable as a multi-pillar relief + development NGO with strong regional brand recognition.
- CARE International: Global humanitarian confederation delivering emergency relief, livelihood support, and women's empowerment programmes across more than 100 countries. Overlaps Mercy Relief on emergency response, WASH, and livelihoods, but operates at broader geographic and programmatic scale.
- Médecins Sans Frontières (MSF): International medical-humanitarian organisation providing emergency medical care in conflict and disaster zones worldwide. Overlaps with Mercy Relief's healthcare and emergency response services, particularly during disaster medical missions such as the Singapore-flagged Sumatra medical deployment.
Regional players
- ASEAN Coordinating Centre for Humanitarian Assistance (AHA Centre): ASEAN's dedicated HADR coordination centre that liaises with member states and partners such as Mercy Relief during regional disasters. Not a competitor for donor funds, but a closely adjacent institutional actor co-ordinating overlapping regional disaster response activity.
Emerging players
- Habitat for Humanity International: Global non-profit focused on housing, shelter reconstruction, and disaster-resilient building in vulnerable communities. Overlaps with Mercy Relief's transitional shelter and shelter reconstruction pillar in Asia Pacific post-disaster contexts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
mercy relief social profiles
Digital presencemercy relief compliance and trust
Trust signalCompliance6 records
mercy relief financial estimates
Financial estimateRevenue estimate
Valuation estimate
mercy relief leadership team
Management profileNumber of profiles
Profiles20 records
mercy relief funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mercy relief M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mercy relief
What does mercy relief do?
Mercy Relief provides emergency disaster relief within 72 hours of an international appeal, deploying response teams and distributing relief supplies. The organization also runs long-term sustainable development programmes across five key areas: water and sanitation, shelter, sustainable livelihoods, healthcare, and education. Operations span 31 countries across Asia Pacific through a network of 21 ground partners.
Is mercy relief a public or private company?
mercy relief is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was mercy relief founded?
mercy relief was founded in 2003.
Where is mercy relief based?
mercy relief is headquartered in Singapore, Singapore, in the Asia region.
How does mercy relief make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are project Sponsorship (Adopt a Project) and legacy Giving.
Who are mercy relief's main competitors?
Direct peers on record are Singapore Red Cross, Mercy Corps, Relief International, Islamic Relief Worldwide and Direct Relief. Broad incumbents are World Vision International, CARE International and Médecins Sans Frontières (MSF). ASEAN Coordinating Centre for Humanitarian Assistance (AHA Centre) is listed as a regional player. Habitat for Humanity International is listed as an emerging player.
Does mercy relief have an API?
No public API is recorded for mercy relief.
What industry is mercy relief in?
mercy relief's product category is Humanitarian Aid and Disaster Relief Services. Its primary akta.pro industry code is BPAGAAAK, Disaster Recovery, Reconstruction & Resilience Programs, with a secondary code of BPADADAD, Water, Sanitation & Hygiene (WASH) Emergency Services. Its NAICS code is 624230 and its SIC code is 8300.