Rockit Music Productions

What Rockit Music Productions does

Rockit Music Productions is a privately held, founder-led music services company based in Den Haag, Netherlands, operating since 2012 from the ZUID57 building at Zuidlarenstraat 57. The business is structured around three interrelated divisions: ROCKIT Music Studios, which rents three primary soundproofed (box-in-box) rehearsal spaces (K.02 at 45 m², K.03 at 55 m², K.06 at 110 m²) plus additional rooms, equipped with professional backline and PA systems, on either an incidental (€59.95-€107.50 per 4-hour block) or monthly subscription basis (€204-€222/month with weekly slots); ROCKIT Music Education, which delivers music workshops and private lessons to schools (CKV programs, anti-bullying Band-Connect, popband, percussion, DJ, vocal group, podiumtechniek), businesses (corporate team-building such as ROCKSTER voor een dag, percussion, vocal-group, jam sessions), and private individuals (birthday parties including ROCK-Kid for ages 10+, bachelor parties, family days); and ROCKIT Music Productions, which provides full-service event organization from 80-person weddings to 5,000-person corporate events and represents a portfolio of five coverbands (Club d'Orange, Don & The Usual Suspects, Gisen, HitMe! Coverband, Three Of A Kind).

The underlying operating model is a physical-service / professional-services business rather than a technology platform. There is no proprietary software, mobile app, or API; the technology stack consists of commercially available professional audio and music equipment and a self-service online booking system on the company website (rockitmusicproductions.nl) that supports both consumer and business (VAT-invoiced) flows. Monetization is diversified across transaction-based studio rentals, recurring monthly studio subscriptions, equipment-storage add-ons (€49/month), professional-services fees for workshops and events, coverband booking commissions/fees, and affiliate referral revenue from partner music schools (Muziekschool ZUID57, We Play Bass) to which Rockit acts as a connector for private lessons.

The customer base spans primary and secondary schools (Alfrink College, Ypenburg Lyceum, Grafisch Lyceum Rotterdam, Daniël de Brouwerschool, Segbroek), enterprise and public-sector accounts (KPN Consulting, Danone, Provincie Zuid-Holland, HMC Ziekenhuis, Theater Dakota, Deep B.V., Omnitele, Vestia, Xfakt), local bands and musicians using studios, and private individuals seeking celebration experiences. Channels rely on direct website engagement, self-service booking for studios, direct sales for corporate events, and word-of-mouth referrals amplified by published customer testimonials. The two co-founders, Bas Bergamin and Nikkie Freeke (cum laude graduate, Amsterdam Conservatorium, basguitar), serve as the creative and operational core, supported by a team conservatory-trained across Amsterdam and Rotterdam.

Name

Rockit Music Productions

Legal name

ROCKIT Music Productions

Website

https://rockitmusicproductions.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Rockit Music Productions is a founder-led, Den Haag-based music services company renting professional soundproofed rehearsal studios, delivering music workshops to schools, businesses and individuals, and organizing events plus coverband entertainment across the Netherlands.

Ownership category

akta.pro rank

Product category

Music Education and Rehearsal Studio Services

NAICS

Performing Arts Companies (7111), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

akta.pro secondary industry

Music Producers & Production Teams (MPAIAHAB)

Keywords

• Music education services
• Rehearsal studio rental
• Event production services
• Live entertainment booking
• Corporate music workshops

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Studio Rental (Incidental): Bands and musicians rent professional rehearsal studios by the block (4-hour sessions). Prices vary by studio size: K.02 at €59.95, K.03 at €65.50, and K.06 at €107.50 per 4-hour block. This is a pay-per-use model targeting local musicians and bands.
2. Studio Rental (Monthly Subscription): Monthly subscription model for bands wanting regular rehearsal space. Provides 15% discount compared to incidental pricing. Studios K.02 at €204/month and K.03 at €222/month with weekly fixed time slots. Equipment storage available for €49/month extra.
3. Music Workshops for Schools: Music education workshops for primary and secondary schools covering CKV, extracurricular activities, and extended school days. Offerings include Band-Connect, Popband, Percussion, Vocal-group, DJ Workshop, Podiumtechniek, Hit in 1 Dag, and custom workshops.
4. Corporate Team-Building Workshops: Teambuilding workshops for businesses including ROCKSTER voor een dag, Percussion, Vocal-group, Jamsessie, and custom team-building events. Can be combined with meeting facilities and catering.
5. Private/Individual Workshops: Workshop experiences for private individuals including Rockster voor een dag for parties, bachelor parties, friend outings, and family days. Also includes ROCK-Kid children's birthday parties (ages 10+) for groups up to 6 children.
6. Student-Teacher Connector: Rockit acts as a connector between music teachers and students, referring learners to partner music schools. Revenue comes through referral connections rather than direct lesson fees. Partners include Muziekschool ZUID57 and We Play Bass.
7. Event Organization: Full-service event organization for corporate and private events, ranging from 80-person weddings to 5,000-person corporate events. Services include venue sourcing, catering, entertainment booking, and AV technical support.
8. Entertainment Booking (Coverbands): Booking and management of coverbands for events including Club d'Orange, Don & The Usual Suspects, Gisen, HitMe! Coverband, and Three Of A Kind. Bands range from solo acts to 5-piece party bands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ROCKIT Music Productions is a Den Haag-based music services company that runs three integrated divisions: ROCKIT Music Education delivers music workshops and lessons to schools, businesses, institutions, and private individuals; ROCKIT Music Studios rents out four professional, box-in-box soundproofed rehearsal spaces with full backline; and ROCKIT Music Productions organizes events and books cover bands (including Club d'Orange, HitMe!, and other acts) for corporate and private events.

Product overview

ROCKIT Music Productions operates as a three-division music company offering complementary services: ROCKIT Music Studios provides professional rehearsal spaces (K.02, K.03, K.06) with backline and PA equipment for hourly rental or monthly subscriptions; ROCKIT Music Education delivers workshops and private lessons through partner music schools for schools, businesses, and individuals, including band-building programs like BAND-Connect and ROCKSTER voor een dag; and ROCKIT Music Productions handles full-service event organization and represents a portfolio of coverbands (Club d'Orange, HitMe!, Three Of A Kind, Don & The Usual Suspects, Gisen) plus AV/technical support. The three divisions interconnect: studios host education workshops and events, bands from the productions portfolio use studios for rehearsals, and education programs often culminate in performances at studio facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• ROCKIT Music Education A music education service offering structured music workshops and lessons to schools (primary and secondary), businesses, institutions, and private individuals across the Netherlands. The product line encompasses multiple named workshop programs and is delivered at the ZUID57 location in Den Haag.
• ROCKIT Music Studios A rehearsal studio rental service providing four tiered, box-in-box soundproofed studios (K.02, K.03, K.06, and the main hall) at the ZUID57 complex in Den Haag. Studios come fully equipped with professional backline (drums, amplifiers, PA, mixing consoles) from brands such as Ludwig, Adams, Ampeg, Fender, Marshall, Soundcraft, and Presonus, and can be rented hourly, daily, or via monthly subscription.
• ROCKIT Music Productions (Event Organization and Cover Band Booking) An event organization and entertainment booking service that supplies cover bands (including named acts such as Club d'Orange and HitMe!) and event production for corporate events, business parties, and private celebrations. The service is offered with separate B2B (ex-BTW) and B2C (incl. BTW) pricing.
• ROCKSTER voor een dag A one-day rockstar experience workshop, part of the ROCKIT Music Education catalog, designed primarily for school and youth audiences who get to live out a 'rock star for a day' experience.
• BAND-Connect A collaborative band-based workshop program in the ROCKIT Music Education catalog, focused on connecting participants through band performance learning.
• ROCK-Kid A workshop program within the ROCKIT Music Education catalog designed for younger children, with age-appropriate music activities.
• Workshop op Maat (Custom Workshop) A bespoke, customized music workshop service from the Education division, tailored to the specific needs of schools, businesses, or private groups. Used notably for corporate team-building engagements.
• Percussie Workshops Percussion-focused music workshops from the Education division, applicable to schools, corporate team-building, and private groups.
• Vocal-group Workshops Group vocal workshops from the Education division, applicable to schools, corporate team-building, and private groups.
• Cover Band Booking Service A live entertainment booking service from the Productions division that supplies in-house cover bands (including named acts such as Club d'Orange and HitMe!) for corporate events, business parties, and private celebrations. Pricing is split B2B (ex-BTW) and B2C (incl. BTW).

Quantifiable outcome

• 280+ attendees at single event (RAUW op het dak by Deep B.V.)

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Muziekschool ZUID57coreChannel Partner/ Reseller/ DistributorPreferred music school partner located at the same ZUID57 address. Provides piano, keyboard, guitar, drum, and voice lessons. Also offers songwriting and recording services. ROCKIT acts as connector, referring students to this school.
• We Play BasscoreChannel Partner/ Reseller/ DistributorBass lesson specialist partner with instructors Nikkie Freeke and Michael Baumgarten. Nikkie Freeke is co-founder of ROCKIT Music Productions. Both instructors are conservatory graduates with professional performing experience.
• ZUID57 (Building)coreStrategic or Co-development PartnerCo-location partnership in the ZUID57 building. ZUID57 houses ROCKIT studios, a cafe with lunch and drinks, and meeting facilities. Building is wheelchair accessible with lift and ramp. Partnership provides additional amenities for ROCKIT customers.
• Club d'OrangeminorStrategic or Co-development Partner4-piece international coverband offering pop, dance, rock, and funk performances. Available for weddings and corporate events. Set options: 3x45min, 2x60min, or party set 1x60min.
• Don & The Usual SuspectsminorStrategic or Co-development Partner5-piece coverband with eclectic repertoire from Doe Maar to The Black Keys, Beatles to Bruno Mars. Performs 3x45min sets over 4-hour event. Known for non-mainstream but crowd-pleasing song selection.
• GisenminorStrategic or Co-development PartnerSolo artist with powerful voice and acoustic guitar. Performs original songs and covers (Doe Maar, Racoon, Jason Mraz, Amy Winehouse). Has own sound equipment for flexible deployment. Sets 30-75 min, max 2 hours.
• HitMe! CoverbandminorStrategic or Co-development Partner5-piece party band and only coverband in Netherlands without a setlist. Musicians have 500+ songs memorized, decide setlist based on crowd reaction. Conservatory-trained from Amsterdam and Rotterdam. Experience at Lowlands, North Sea Jazz, Paradiso. 4-hour presence, 3x45min sets.
• Three Of A KindminorStrategic or Co-development PartnerJazz trio with charisma and class. Adaptable for any event, from corporate to private. Known for quality performance and professional customer service. Long-term relationships with corporate clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Paradiso: Iconic Amsterdam concert hall with diverse live music programming, often featuring conservatory-trained artists like those in Rockit's HitMe! band. Overlaps in live music production and talent booking, but at much larger venue scale.
• Melkweg: Major Amsterdam music and culture venue hosting concerts, workshops, and cultural programming. Larger and broader than Rockit but overlaps in music events, workshops, and entertainment programming for Dutch audiences.

Direct peers

• DRUMTROOPER: Dutch company offering percussion and drum workshops for corporate team-building and events across the Netherlands. Directly comparable to Rockit's percussion and band-building workshops in target customers (corporate), format (interactive musical workshops), and geography (Netherlands).
• Artiance: Music school and cultural performance organization in Alkmaar, Netherlands, offering music lessons, workshops, and performances. Comparable to Rockit's education division in providing structured music education to schools, businesses, and individuals across the Netherlands.
• Muziekschool ZUID57: Partner music school co-located in the Zuid57 building with Rockit, offering piano, keyboard, guitar, drum, and voice lessons. Direct overlap with Rockit's private lesson referral business and music education division, operating from the same physical location.
• We Play Bass: Bass lesson specialist partner of Rockit with instructors including co-founder Nikkie Freeke and Michael Baumgarten, both conservatory graduates. Directly comparable niche music education offering in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ROCKITMusicProd
• LinkedInlinkedin.com/company/rockit-music-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockit Music Productions