Panaria Ceramica
- Company typePrivate
- Founded1974
- HeadquartersFinale Emilia, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Panaria Ceramica firmographics
Firmographics- Name
- Panaria Ceramica
- Legal name
- Panariagroup Industrie Ceramiche S.p.A.
- Website
- https://panaria.it
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Panaria Ceramica industry classification
Industry- Product category
- Ceramic Tiles & Porcelain Stoneware
- NAICS
- Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industry
- Textured Wall Finishes (Plasters, Stucco, Tadelakt) (IMADAKAH)
Keywords
Where Panaria Ceramica is headquartered
LocationHeadquarters
- HQ city
- Finale Emilia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Panaria Ceramica business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Porcelain Stoneware Products: One-time sale of porcelain stoneware tiles and slabs through authorized dealer network. Products include traditional porcelain, laminated porcelain (ZERO.3), and monoporosa tiles in various formats, thicknesses, colors, and finishes for flooring, wall coverings, kitchen tops, furniture, and pool applications.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Panaria Ceramica product offering
Product offeringCore offering
Panaria Ceramica manufactures porcelain stoneware (gres porcellanato) tiles and slabs for indoor and outdoor floor and wall coverings. The portfolio includes traditional porcelain stoneware, laminated thin slabs under the ZERO.3 technology (3.5–6 mm thickness, up to 100x300 cm formats), monoporosa tiles, and a 20 mm outdoor line. Proprietary surface technologies include PROTECT antibacterial protection (with Microban silver ions), Safetouch anti-slip surfaces, and THINk ZERO carbon-neutral slabs.
Product overview
Panaria Ceramica is an Italian porcelain stoneware tile manufacturer established in 1974, producing floors and wall coverings for interior and exterior applications. The product portfolio includes three core technology platforms: ZERO.3 (ultra-thin laminated porcelain slabs of 3.5-6mm), THINk ZERO (carbon neutral slabs), and PROTECT (antibacterial surfaces with Microban silver ion technology). The offering spans 24 distinct tile collections categorized by visual effects (Stone, Wood, Marble, Cement, Chromatic), applications (floors, wall coverings, kitchen tops, furniture, pools), and thicknesses (3.5mm to 20mm). Additionally, the company offers technical solutions for ventilated facades, raised floors, thermal insulation, and outdoor applications. Products are distributed through authorized retailers across Italy with no direct sales.
Differentiator
Problem solved
Functional benefit
Brands
- ZERO.3: Exclusive thin porcelain stoneware technology producing slabs up to 100x300cm or 120x260cm with thickness of 3.5mm, 5.5mm, and 6mm, featuring laminated porcelain technology.
- THINk ZERO
- PROTECT
Products and services
- ZERO.3 Laminated Porcelain Slabs
Quantifiable outcome
- PROTECT technology eliminates up to 99.9% of bacteria from surfaces
- +2 more outcomes
Companies that use Panaria Ceramica
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Panaria Ceramica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Panaria Ceramica partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microban InternationalcorePartnership with Microban, world leader in antibacterial technology. Silver ion technology is permanently integrated into PROTECT products during firing at over 1200°C, providing 24/7 active antibacterial protection that eliminates up to 99.9% of bacteria.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Panaria Ceramica competitors and assessment
Company assessmentDirect peers
- Marazzi Group: Italian ceramic tile manufacturer producing porcelain stoneware for floors and walls. Direct competitor with similar product range, distribution model, and target markets across residential and commercial applications.
- Iris Ceramica: Italian porcelain tile manufacturer with strong presence in technical applications, ventilated facades, and high-end design. Comparable in product technology, Italian heritage, and target customer segments.
- Refin Ceramiche: Italian porcelain stoneware manufacturer with similar Made-in-Italy positioning, design focus, and distribution through dealer networks. Direct competitor in mid-to-high-end residential and commercial tile segments.
- Ragno (Marazzi Group brand): Italian porcelain tile brand under Marazzi Group competing directly with Panaria in residential and commercial segments. Similar product range, dealer distribution model, and target customer base.
- Florim: Italian ceramic tile manufacturer producing porcelain stoneware for architectural and design applications. Comparable in product range (large-format slabs, traditional tiles), Italian manufacturing heritage, and international distribution.
- Cifre Cerámica: Spanish porcelain tile manufacturer competing in similar design-led residential and commercial segments. Comparable in product technology and European distribution approach.
- Porcelanosa: Spanish ceramic tile and building solutions manufacturer with comparable product portfolio in porcelain tiles, large formats, and technical applications. Competes in similar European and international markets.
Broad incumbents
- Mohawk Industries: US-based largest flooring manufacturer globally with ceramic tile operations. Much larger scale competitor in North American markets; operates through multiple brands including Daltile.
- Villeroy & Boch: German premium ceramics manufacturer with tile division offering porcelain tiles. Broader portfolio includes bathroom fixtures and tableware; competes with Panaria in premium tile segments with stronger brand heritage in luxury.
Regional players
- Crossville: US porcelain tile manufacturer focused on commercial and institutional applications. Comparable product technology and quality positioning, but primarily serves North American market while Panaria has stronger European presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Panaria Ceramica social profiles
Digital presencePanaria Ceramica compliance and trust
Trust signalCompliance6 records
Panaria Ceramica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panaria Ceramica leadership team
Management profileNumber of profiles
Panaria Ceramica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panaria Ceramica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panaria Ceramica
What does Panaria Ceramica do?
Panaria Ceramica manufactures porcelain stoneware (gres porcellanato) tiles and slabs for indoor and outdoor floor and wall coverings. The portfolio includes traditional porcelain stoneware, laminated thin slabs under the ZERO.3 technology (3.5–6 mm thickness, up to 100x300 cm formats), monoporosa tiles, and a 20 mm outdoor line. Proprietary surface technologies include PROTECT antibacterial protection (with Microban silver ions), Safetouch anti-slip surfaces, and THINk ZERO carbon-neutral slabs.
Is Panaria Ceramica a public or private company?
Panaria Ceramica is a private company. It is classified as corporate owned and is currently operating.
When was Panaria Ceramica founded?
Panaria Ceramica was founded in 1974. It employs 51 to 100 people.
Where is Panaria Ceramica based?
Panaria Ceramica is headquartered in Finale Emilia, Italy, in the Europe region.
How does Panaria Ceramica make money?
One revenue line is on record: porcelain Stoneware Products.
Who are Panaria Ceramica's main competitors?
Direct peers on record are Marazzi Group, Iris Ceramica, Refin Ceramiche, Ragno (Marazzi Group brand), Florim, Cifre Cerámica and Porcelanosa. Broad incumbents are Mohawk Industries and Villeroy & Boch. Crossville is listed as a regional player.
Does Panaria Ceramica have an API?
No public API is recorded for Panaria Ceramica.
What industry is Panaria Ceramica in?
Panaria Ceramica's product category is Ceramic Tiles & Porcelain Stoneware. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of IMADAKAH, Textured Wall Finishes (Plasters, Stucco, Tadelakt). Its NAICS code is 327120 and its SIC code is 3250.