Crossville
Crossville is a US-based tile manufacturer founded in 1986, producing ceramic, porcelain, glass, and natural stone tiles for residential and commercial customers across healthcare, hospitality, multifamily, automotive, and education segments. Now a subsidiary of AHF Products following its October 2023 acquisition, it sells through showrooms, distributors, contractors, and a National Accounts program.
- Company typePrivate
- Founded1986
- HeadquartersCrossville, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Crossville does
Crossville Inc. is a US-based tile manufacturer founded in 1986 and headquartered in Crossville, Tennessee, producing ceramic, porcelain, glass, and natural stone tiles for residential and commercial applications. The company sells across six core verticals — residential, healthcare, hospitality, multifamily, automotive, and education — through a multi-channel distribution architecture combining showrooms, commercial distributors, contractors, direct sales representatives, and a National Accounts program for large enterprise customers. Technical differentiation rests on proprietary durability technologies (slip-resistance, freeze-thaw resistance) enabling outdoor, pool, and freeze-thaw applications, alongside a carbon neutral tile offering that supports LEED-certified construction projects.
The company operates a two-tier product strategy: a premium portfolio of ceramic, porcelain, glass, and natural stone tiles organized by visual aesthetic (marble look, wood look, stone look, solid color) and the CrossValue value-oriented program targeting price-sensitive segments. Pricing is project-based and quote-driven, with no public pricing — consistent with a B2B specification sale model in which tiles are embedded into commercial build documents by architects and designers. Marketing emphasizes trade show presence at NeoCon, Healthcare Design Conference, BDNY, and Coverings, supported by case-study content, a specifications library, and Visual Touch Technology for design visualization.
In October 2023, Crossville was acquired by AHF Products, a strategic flooring operator pursuing vertical integration across multiple flooring categories. Crossville now operates as a wholly-owned subsidiary, retaining its brand identity, US manufacturing footprint, and 501-1000 employee base. The company celebrated its 40th anniversary in 2026 and continues to participate in major industry events, with the US Department of Energy providing a $150,000 grant in October 2023 tied to industrial decarbonization initiatives.
Crossville firmographics
Firmographics- Name
- Crossville
- Legal name
- Crossville Inc.
- Website
- https://crossvilleinc.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Crossville is a US-based tile manufacturer founded in 1986, producing ceramic, porcelain, glass, and natural stone tiles for residential and commercial customers across healthcare, hospitality, multifamily, automotive, and education segments. Now a subsidiary of AHF Products following its October 2023 acquisition, it sells through showrooms, distributors, contractors, and a National Accounts program.
- Ownership category
- akta.pro rank
Where Crossville is headquartered
LocationHeadquarters
- HQ city
- Crossville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crossville business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Tile Product Sales: Crossville generates revenue through one-time sales of ceramic, porcelain, glass, and natural stone tile products. Products are sold through distributors, showrooms, and directly to contractors and project managers for commercial and residential applications.
- National Accounts: Large-scale project accounts managed directly with national corporate customers for consistent product supply across multiple locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Project-based quotation for commercial and residential tile projects |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Crossville product offering
Product offeringCore offering
Crossville is a U.S.-based manufacturer of ceramic, porcelain, glass, and natural stone tile products, founded in 1986 and headquartered in Crossville, Tennessee. The company designs and produces tile surfacing for residential and commercial applications, including flooring, walls, countertops, and exterior cladding. Following its October 2023 acquisition by AHF Products, Crossville continues to operate its manufacturing facility and product portfolio under the new corporate parent.
Product overview
Crossville is a US-based tile manufacturer with over 40 years of experience producing ceramic, porcelain, glass, and natural stone tiles. The company operates as a single unified product portfolio organized by material type (ceramic, porcelain, glass) and visual aesthetics (marble look, wood look, stone look, solid color), supplemented by a CrossValue value-oriented product line. Tiles are designed for diverse market segments including residential, healthcare, hospitality, multifamily, automotive, and education, with applications spanning indoor, outdoor, pool, resort, wall, and tile-over-tile installations. The company was acquired by AHF Products in October 2023.
Differentiator
Problem solved
Functional benefit
Brands
- CrossValue: A value-oriented tile program offering affordable ceramic and porcelain tile solutions.
Products and services
- Porcelain Tile Porcelain tile collections manufactured by Crossville for use as flooring, wall coverings, countertops, and exterior cladding in residential and commercial settings.
- Ceramic Tile Ceramic tile products manufactured for residential and commercial surfacing applications, including floors and walls.
- Glass Tile Glass tile offerings produced and distributed by Crossville for decorative and architectural surfacing applications.
- Natural Stone Tile Natural stone tile products sourced and distributed by Crossville for premium residential and commercial surfacing projects.
- Tile Panels Larger-format tile panel products designed for efficient installation in commercial and high-end residential projects.
- CrossValue Program A customer program offered by Crossville, providing value-added services or incentives to qualified purchasers and partners.
Companies that use Crossville
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Crossville technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crossville partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Marshall Medical CenterminorHealthcare facility featured as a case study customer, demonstrating Crossville tile installation in healthcare settings. Customer reported satisfaction with product durability, design excellence, and responsive technical support from local representatives.
- Bridgestone ArenaminorMajor entertainment venue featuring Crossville tile in the Lexus Lounge, demonstrating hospitality application of porcelain, ceramic, glass, and natural stone tile designs.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Crossville competitors and assessment
Company assessmentBroad incumbents
- Daltile: Daltile is the largest US-based manufacturer and distributor of ceramic, porcelain, and stone tile, offering a comparable product portfolio across residential and commercial segments and directly competing with Crossville in domestic tile specification.
- Mohawk Industries: Mohawk Industries is a US-listed flooring conglomerate owning major tile brands (American Olean, Marazzi) and competing broadly with Crossville through its tile portfolio as well as carpet, LVT, and wood categories.
- Shaw Industries: Shaw Industries is one of the largest US flooring manufacturers across multiple categories including tile, broadloom, LVT, and resilient; as a broad incumbent it competes with Crossville in commercial specification.
Direct peers
- American Olean: American Olean is a US tile brand (owned by Mohawk Industries) producing ceramic and porcelain tile for residential and commercial applications, directly competing with Crossville in similar specifications and channels.
- Florida Tile: Florida Tile is a US-based manufacturer of porcelain and ceramic tile serving residential and commercial markets with a comparable product range, distribution model, and sustainability positioning to Crossville.
- Marazzi: Marazzi is a major US-marketed porcelain and ceramic tile brand offering a comparable design-driven, multi-vertical product range and competing directly with Crossville in commercial specification.
- Emser Tile: Emser Tile is a US tile and natural stone manufacturer/distributor serving residential and commercial channels through showrooms and dealers, directly competing with Crossville's distribution model and product range.
- MSI (M S International): MSI is a large US distributor and importer of flooring, countertops, and tile including porcelain and ceramic tile, competing with Crossville in residential and commercial specifications via a multi-brand showroom model.
- Bedrosians Tile & Stone: Bedrosians is a US tile, stone, and surfacing manufacturer and distributor with showrooms nationwide, offering comparable ceramic, porcelain, and glass tile assortments to design and commercial buyers.
Others
- AHF Products: AHF Products is Crossville's parent company and a strategic acquirer of flooring brands, providing distribution, supply chain, and R&D infrastructure that directly shapes Crossville's competitive positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crossville social profiles
Digital presenceCrossville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossville leadership team
Management profileNumber of profiles
Profiles1 record
Crossville funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossville
What does Crossville do?
Crossville is a U.S.-based manufacturer of ceramic, porcelain, glass, and natural stone tile products, founded in 1986 and headquartered in Crossville, Tennessee. The company designs and produces tile surfacing for residential and commercial applications, including flooring, walls, countertops, and exterior cladding. Following its October 2023 acquisition by AHF Products, Crossville continues to operate its manufacturing facility and product portfolio under the new corporate parent.
Is Crossville a public or private company?
Crossville is a private company. It is classified as corporate owned and is currently operating.
When was Crossville founded?
Crossville was founded in 1986. It employs 501 to 1,000 people.
Where is Crossville based?
Crossville is headquartered in Crossville, United States, in the North America region.
How does Crossville make money?
Two revenue lines are on record. Tile Product Sales are the primary driver. The others are national Accounts.
Who are Crossville's main competitors?
Broad incumbents on record are Daltile, Mohawk Industries and Shaw Industries. Direct peers are American Olean, Florida Tile, Marazzi, Emser Tile, MSI (M S International) and Bedrosians Tile & Stone. AHF Products is listed as an others.
Does Crossville have an API?
No public API is recorded for Crossville.