Haers

What Haers does

Haers (Zhejiang Haers Vacuum Containers Co., Ltd.) is China's largest drinkware manufacturer, founded in 1985 and headquartered in Yongkang, Zhejiang Province — the "Hardware Capital of China." The company is publicly listed on the Shenzhen Stock Exchange (SZSE:002615) and operates 12 factories across 5 manufacturing bases in Yongkang, Lin'an, and Anhui (China), Chonburi and Rayong (Thailand), and Switzerland, with combined annual production capacity of approximately 100 million bottles across 290,000 m² of factory floor space. The company serves more than 500 global brands spanning Fortune 500 procurement teams, DTC startups, retailers and importers, outdoor and lifestyle brands, and corporate gifting buyers.

Haers' core technology centers on vacuum insulation applied across stainless steel (304/316), titanium, Tritan (Eastman BPA-free copolyester), and borosilicate glass drinkware. The product portfolio spans stainless steel bottles, titanium bottles, Tritan bottles, glass bottles, tumblers, coffee mugs, food jars, electric kettles, water pitchers, and beer growlers. A differentiated offering is its IoT-enabled smart bottle line with proprietary sensor and chip technology for temperature display, hydration tracking, and health monitoring, packaged with a white-label mobile app. The company operates a CNAS-accredited in-house testing laboratory with reports recognized in 90+ countries via ILAC-MRA, holds 684 valid patents plus over 770 manufacturing technique patents, and leads or has authored 47 published standards including 10 national GB/T standards.

Haers operates an asset-heavy B2B manufacturing model with three primary revenue streams: full OEM services (custom product development from concept to mass production with mold ownership transfer and IP protection), ODM services (selection from 120-220+ ready-to-ship designs annually with private labeling), and smart bottle technology licensing. Pricing is quote-based with MOQs ranging from 200 pieces for in-stock items to 2,000+ pieces for custom production, plus tiered volume discounts. Go-to-market is concentrated at trade shows (Canton Fair, World Brand Moganshan Conference), the company website with inquiry forms, and direct B2B sales outreach, with no direct-to-consumer channel.

Name

Haers

Legal name

ZHE JIANG HAERS VACUUM CONTAINERS CO.,LTD

Website

http://www.haers.com/

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Haers is China's largest drinkware manufacturer with 12 factories across 5 global bases producing 100 million bottles annually. The publicly listed company (SZSE:002615) offers full OEM/ODM services to 500+ global brands across stainless steel, titanium, Tritan, glass, and IoT-enabled smart bottles.

Ownership category

akta.pro rank

Product category

Insulated Drinkware Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Glass Containers (3221), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

Keywords

• Vacuum insulated drinkware
• OEM water bottle manufacturing
• Stainless steel bottles
• Smart hydration bottles
• Private label drinkware

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM Manufacturing: Custom product manufacturing from concept to shelf for brands — design, engineering, molding, scale production. Revenue generated from one-time large-scale production contracts with minimum order quantities of 2,000+ units per color.
2. ODM / Ready Model Sales: Sale of pre-designed, pre-tested bottle models with private label branding added. 120+ new designs launched annually. Revenue from bulk tumbler and mug orders with low MOQ starting at 200 pcs for in-stock items.
3. Smart Bottle Technology Licensing: Patented IoT technology including temperature display, hydration tracking, and app control — offered as white-label solution for health and lifestyle brands adopting smart bottle products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Haers manufactures vacuum insulated drinkware — stainless steel water bottles, titanium bottles, Tritan bottles, glass bottles, smart IoT-enabled bottles, tumblers, coffee mugs, food jars, electric kettles, water pitchers, and beer growlers. The company offers full OEM/ODM services, building custom products from concept to mass production for global brands, retailers, importers, and promotional buyers, with 100 million bottles produced annually across 12 factories in 5 manufacturing bases.

Product overview

Haers is the largest water bottle manufacturer in China with 26 years of experience, operating 12 factories across 5 manufacturing bases with 100 million bottles annual production capacity. The company offers a comprehensive drinkware portfolio including Stainless Steel Water Bottles, Titanium Water Bottles, Tritan Water Bottles, Glass Water Bottles, Smart Bottles (IoT-enabled with hydration tracking), Tumblers & Mugs, Insulated Coffee Mugs, Food Jars & Containers, Electric Kettles, Water Pitchers, and Beer Growlers. Haers provides three primary service models: OEM (custom product development from concept to production), ODM (selection from 120+ ready-to-ship models with low MOQ), and extensive customization services covering surface finishes (30+ options), lid designs, logo printing, and packaging. The company serves 500+ global brands from Fortune 500 procurement teams to DTC startups.

Differentiator

Problem solved

Functional benefit

Products and services

• Stainless Steel Water Bottles Vacuum insulated water bottles made from 304/316 stainless steel, available in various sizes and finishes, featuring double-wall insulation for temperature retention. Sold wholesale to brands and retailers.
• Titanium Water Bottles Ultra-lightweight titanium water bottles that are 40% lighter than stainless steel, odor-neutral, and corrosion-resistant. Premium material targeting outdoor and lifestyle brands.
• Tritan Water Bottles BPA-free plastic water bottles made from Eastman Tritan copolyester. Shatter-resistant, crystal-clear, and safe for children. Made under Eastman strategic partnership.
• Glass Water Bottles Heat-resistant borosilicate glass water bottles with double-wall design. BPA-free and suitable for both hot tea and cold infusions.
• Smart Bottles IoT-enabled water bottles with temperature display, hydration tracking, and app connectivity. Features proprietary sensor and chip technology with white-label app branding capability.
• Tumblers & Mugs Insulated stainless steel tumblers and coffee mugs with vacuum insulation. Available with various lid options including flip-top, straw, and push lids.
• Insulated Coffee Mugs Double-wall vacuum insulated coffee mugs that keep beverages hot or cold for hours. Made from food-grade 304/316 stainless steel.
• Food Jars & Containers Insulated thermal lunch containers and food jars for hot/cold food storage. Features stainless steel construction with vacuum insulation.
• Electric Kettles Smart electric kettles with temperature control and rapid heating capabilities, expanding the company's drinkware portfolio into small appliances.
• Water Pitchers Insulated stainless steel water pitchers and dispensers for bulk hydration needs in hospitality and home use.
• Beer Growlers 316 stainless steel beer growlers with double-wall vacuum insulation. Available in 650ml and 1200ml capacities with ergonomic handles.
• OEM Manufacturing Service Full concept-to-production OEM service where customers provide designs and Haers manufactures. Includes 400+ engineers, mold ownership transfer, IP protection, and 7-14 day prototyping. MOQ 2,000 pcs per color.
• ODM Ready Models Service Choose from 120+ new designs annually from ready models catalog. Low MOQ options, samples in 7 days, 100+ finish and lid combinations available for retailers and importers.
• Ready-to-Ship Branded Bottles In-stock insulated water bottles available for fast logo printing and personalization. MOQ starting at 200 pcs per color with 5-7 day turnaround, targeted at brands needing fast fulfillment.

Quantifiable outcome

• 100 million bottles produced per year across global manufacturing bases
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Eastman (Tritan Material Supplier)coreStrategic or Co-development PartnerHaers became an Eastman key partner for Tritan material — a premium BPA-free copolyester used in Haers' Tritan plastic water bottles. This partnership enables Haers to offer Eastman Tritan-based products certified as safe, crystal-clear, and impact-resistant for children's and adult drinkware.

Scale indicators13 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Klean Kanteen: B Corp-certified sustainable stainless steel drinkware brand. Comparable as both a sustainability-positioned drinkware competitor and a relevant peer given Haers' carbon-neutral certification push.
• Stanley (PMI Worldwide): Historic tumbler and bottle brand that experienced a viral consumer resurgence (2023-2024). Competes directly in the stainless steel tumbler category Haers manufactures at scale.
• S'well: Premium lifestyle insulated bottle brand known for design-forward aesthetics. Comparable in premium drinkware category and an example of the high-end lifestyle brand segment Haers targets with titanium and surface-finish capabilities.
• YETI Holdings: US-listed premium outdoor and drinkware brand (tums, mugs, bottles) that competes in the same end-product categories Haers manufactures. Highly relevant because Yeti's retail and brand dynamics set the pricing ceiling for Haers' OEM customers.
• Takeya: US-based insulated sports bottles and cold-brew coffee maker brand. Comparable in stainless steel drinkware and tumbler categories and serves as another OEM customer archetype for Haers.
• Hydro Flask (Helen of Troy): Iconic insulated stainless steel water bottle brand owned by Helen of Troy. Competes head-to-head in the same vacuum-insulated drinkware category Haers serves as an OEM/ODM manufacturer.
• Simple Modern: US-based lifestyle drinkware brand selling insulated tumblers, mugs, and bottles direct-to-consumer. A relevant peer in the same insulated tumbler category and a representative DTC startup archetype in Haers' customer base.
• Thermos LLC: Pioneering global vacuum insulated container brand (originally Japanese, now privately owned by Thermos L.L.C.). Closest direct analogue to Haers in vacuum-insulation technology and product category.
• CamelBak (Revelyst / Vista Outdoor): Leading hydration brand for outdoor/sports and tactical markets. Competes in insulated bottles and hydration packs; representative of outdoor-brand OEM customers that Haers serves with titanium and stainless steel bottles.

Emerging players

• Owala (Trojan Battery / Helen of Troy): Fast-growing DTC water bottle brand with patented FreeSip lid technology. Comparable to Haers as an emerging player in the smart/differentiated drinkware space that Haers supplies and competes with conceptually.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/haersofficial

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haers