The Bootroom Collection

What The Bootroom Collection does

The Bootroom Collection is a Dubai-based, privately held specialty retailer (founded 2020, 11–50 employees) that sells authenticated signed sports memorabilia and trading cards through two physical storefronts — Dubai Mall (Level 2, near KidZania) and The Avenues at Atlantis the Palm — augmented by a Shopify-based e-commerce site shipping across the UAE, the wider GCC, and internationally.

The core product set is two-pillared. The first pillar is signed physical memorabilia: shirts, framed photographs, boxing gloves, F1 helmets, and collectibles bearing autographs from footballers (Lionel Messi, Cristiano Ronaldo, Mohamed Salah, Steven Gerrard, Jurgen Klopp), combat-sports figures (Mike Tyson, Anthony Joshua, Khabib Nurmagomedov), and drivers (Lewis Hamilton, Charles Leclerc), authenticated through Beckett and FIFA certificates of authenticity. The second pillar is sealed and graded trading cards from major manufacturers — Topps (Premier League, UEFA Club Competitions, Chrome, NOW, UFC Stadium Club, WWE Universe, Disney) and Panini (Adrenalyn XL, FIFA World Cup 2026, EPL Top Class, FIFA 365, FIFA Top Class), priced from AED 15 for single packs to AED 25,499 for ultra-premium signed items. An in-store PSA Group Submission service provides weekly-batch card grading logistics, adding a recurring professional services stream.

Monetization is entirely transactional and consumer-direct. The go-to-market is a hybrid physical-retail-plus-D2C e-commerce model with no third-party distributors, supported by organic social (Facebook, Instagram), email capture offering 10% off first purchase (excluding trading cards), and SEO-optimized Shopify product pages. Revenue is generated through one-time sales of signed memorabilia and trading cards and a fee-bearing PSA grading facilitation service; pricing is unit-based pay-as-you-go across six identifiable tiers. Customer acquisition targets individual sports collectors and fan tourists, with a horizontal segmentation approach that prioritizes breadth of sport and player coverage rather than vertical specialization.

Name

The Bootroom Collection

Legal name

The Bootroom Collection

Website

https://thebootroomcollection.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bootroom Collection is a Dubai-based specialty retailer (founded 2020) operating two mall storefronts in Dubai Mall and Atlantis the Palm alongside an e-commerce site, selling authenticated signed sports memorabilia, sealed and graded trading cards from Topps and Panini, and offering an in-store PSA card grading service to sports collectors and tourists.

Ownership category

akta.pro rank

Product category

Sports Memorabilia & Collectibles

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sporting Goods Retailers (45911), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRALAGAI

Sports Memorabilia & Autographs Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRALAGAA

Sports Trading Cards Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRAMAOAB

Autographed Memorabilia Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

Keywords

• Signed sports memorabilia
• Trading cards retail
• PSA card grading
• Athlete autograph authentication
• Collectibles ecommerce

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Signed Memorabilia Retail: One-time sales of authenticated signed sports memorabilia including shirts, photos, boots, gloves, and other collectibles. Products are sourced from athletes through private signing sessions and authenticated with certificates of authenticity.
2. Trading Cards: Sales of sealed trading card products from manufacturers including Topps, Panini, and Topps Chrome across football, basketball, F1, combat sports, and tennis. Trading cards are sold in various formats including single packs, boxes, and limited edition items.
3. PSA Grading Service: Facilitation service for card grading through PSA, offering secure in-store collection, weekly batch submissions, and insured handling. The Bootroom Collection manages logistics while grading decisions are made by PSA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Bootroom Collection is a Dubai-based retailer that sells authenticated signed sports memorabilia (football shirts, photographs, gloves, helmets, framed items) and sealed/graded trading cards from manufacturers such as Topps and Panini across football, basketball, F1, combat sports, and tennis. The company also offers an in-store PSA group submission card grading service with weekly batches and insured handling. Products are sold through two Dubai mall retail locations and a Shopify-based e-commerce store with worldwide shipping.

Product overview

The Bootroom Collection is Dubai's home of authentic signed sports memorabilia and trading cards. The business operates as a multi-category retail platform offering two primary product lines: (1) Trading Cards spanning football, basketball, F1, combat sports, and tennis from major brands including Topps and Panini, with various product formats like Chrome, NOW, Premier League, UEFA Club Competitions, WWE Universe, and UFC Stadium Club; and (2) Physical memorabilia including signed shirts, photographs, boots, gloves, helmets, and framed displays featuring footballers, boxers, UFC fighters, F1 drivers, and actors. The company also offers a PSA Grading Service for card authentication. Their physical retail presence includes two Dubai mall locations, with international shipping available worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Trading Cards Sealed and graded trading cards from major manufacturers including Topps (Chrome, Premier League, UEFA Club Competitions, NOW, UFC Stadium Club, WWE Universe, MLS, Disney, Match Attack) and Panini (FIFA World Cup, Premier League Adrenalyn XL, FIFA Top Class, EPL Top Class, FIFA 365 Adrenalyn XL, Score Serie A) spanning football, basketball, F1, combat sports, and tennis, sold as single packs, boxes, tins, and PSA-graded singles for individual collectors and enthusiasts.
• Signed Football Memorabilia Authentic signed football memorabilia including shirts, photographs, street signs, and equipment from current and legendary players across major clubs, accompanied by certificates of authenticity from recognized third-party authenticators (Beckett, FIFA). Sold for personal collection and display.
• UFC Signed Memorabilia Signed UFC memorabilia including framed photographs capturing iconic octagon moments, championship belt portraits, and celebration images featuring fighters such as Khabib Nurmagomedov, offered with authentication for MMA collectors and fans.
• Boxing Signed Memorabilia Signed boxing memorabilia featuring legends such as Mike Tyson, Anthony Joshua, and Khabib Nurmagomedov, including signed gloves, photographs, and framed items with authentication certificates, sold to boxing fans and collectors.
• Signed Movie Memorabilia Signed film memorabilia including autographed photographs from movies such as Lord of the Rings featuring Orlando Bloom, sold to movie memorabilia collectors.
• F1 and Motorsport Memorabilia Formula 1 and motorsport signed memorabilia including signed helmets and collectibles from drivers such as Charles Leclerc and Lewis Hamilton, with certificates of authenticity for motorsport enthusiasts and collectors.
• Signed Shirts and Jerseys Signed football shirts and jerseys from current and legendary players across major clubs including Liverpool, Barcelona, Manchester United, and others, with certificates of authenticity, priced from AED 2,199 to AED 15,999.
• Signed Images and Photographs Signed photographs capturing iconic sporting moments, often presented in framed formats commemorating legendary achievements and trophy celebrations, priced from AED 499 to AED 1,999 for standard signed images and up to AED 25,499 for ultra-premium items.
• PSA Grading Service In-store PSA group submission service providing collectors with a way to have trading cards professionally graded by PSA. Cards are securely collected in store, submitted in weekly batches with insured handling, with digital intake forms, photo documentation, and centralized email communication throughout the process. Grading decisions are made by PSA; The Bootroom Collection manages logistics.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Goldin: Goldin is a leading sports collectibles auction and marketplace platform, particularly strong in high-end trading cards and signed memorabilia. Directly comparable to Bootroom's premium signed and graded cards assortment, though operating primarily as an auction house rather than fixed-price retail.
• Prisco Sports / Pristine Auction: Pristine Auction is an online sports memorabilia and collectibles auction house with a wide assortment of signed items and cards. Directly comparable to Bootroom in product mix, target customer, and authentication-backed fixed-price and auction retail model.
• SportsMemorabilia.com: Online sports memorabilia retailer specializing in autographed items from major sports with third-party authentication. Closely matches Bootroom's signed football, boxing, and motorsport memorabilia assortment and serves a similar collector customer base.
• PWCC Marketplace: PWCC is one of the largest trading card marketplaces, specializing in graded and raw sports cards. Comparable to Bootroom's trading card and PSA-graded card product line, though operating purely as a digital auction/marketplace.

Regional players

• Sublime Sports Memorabilia (Middle East): Middle East–based sports memorabilia retailer carrying signed football, UFC, and other signed collectibles. Directly comparable to Bootroom in product mix and regional customer base, and represents the closest in-market competitor in the Gulf.

Broad incumbents

• Heritage Auctions: Heritage Auctions runs major sports memorabilia and trading card auctions globally, with authentication and grading services. Comparable to Bootroom's signed memorabilia and graded cards categories, with similar premium AOV profile and authentication-backed trust model.
• Fanatics Collectibles: Fanatics owns Topps and operates the dominant sports merchandise and collectibles platform globally with trading cards, memorabilia, and apparel. Overlaps heavily with Bootroom's trading card and signed memorabilia lines and represents the largest competitive threat in the global collectibles category.
• Panini Shop (Official): Panini is the official manufacturer of FIFA, UEFA, Premier League, and other major trading card lines that Bootroom resells. As a brand-direct retailer, Panini competes at the same assortment level and benefits from manufacturer margin and exclusivity.

Emerging players

• Jersey Jerry's / MINT Condition (regional resellers): Independent signed sports memorabilia retailers and resellers operating primarily through eBay and own websites, with third-party authentication. Comparable to Bootroom's signed football/boxing/UFC inventory and target collector buyer.
• Upper Deck: Upper Deck is a major sports and entertainment trading card manufacturer with its own authenticated memorabilia lines. Comparable to Bootroom in the trading card category, especially for hockey, UFC, and entertainment cards, and is a competing supplier/distributor in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thebootroomcollection
• Instagraminstagram.com/thebootroomcollection
• LinkedInlinkedin.com/company/seventy8-sports-trading-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bootroom Collection