Coaching For Everyone

What Coaching For Everyone does

Coaching for Everyone is a 501c3 nonprofit organization headquartered in Atlanta, Georgia, founded in March 2020 by Victor McGuire, PhD. Its mission is twofold: certify BIPOC (Black, Indigenous, and People of Color) professionals as coaches, and deliver pro bono coaching and leadership support to under-resourced Black, Latinx, and Indigenous populations who typically lack access to executive-level coaching services. The organization runs two primary certification pathways — the BIPOC Fellowship Coaching Program delivered in collaboration with Co-Active Training Institute (announced April 2021), and the BIPOC Coaching Certification Program delivered with the Academy of Creative Coaching (announced February 2022) — alongside pro bono coaching services targeted at BIPOC young adults, K-12 educators, and nonprofit employees. Its three-year scaling targets include certifying 500 BIPOC coaches who would collectively serve 10,000-20,000 individuals, based on an assumption of 20-40 clients per certified coach annually.

The business model operates as a charitable organization rather than a commercial enterprise. Revenue is generated through individual and organizational donations (including AmazonSmile-affiliated giving) and corporate sponsorships that fund employee participation in the fellowship program. Specific program fees are not publicly disclosed; services to end beneficiaries are pro bono. The go-to-market motion is community-led: mission storytelling via website content, organic social media (Facebook), podcast appearances by the founder, press releases announcing partnerships, and grassroots word-of-mouth — including international supporter activity such as a French leader in Romania who raised over $2,000 for the mission. Distribution channels are exclusively direct: coaching is delivered by volunteer certified coaches, certification is delivered through training-organization partnerships, and corporate sponsorships are handled directly.

The technology footprint is minimal: no mobile app, no public API, no proprietary software platform, and no documented digital coaching infrastructure. The organization relies on its WordPress-based public website, a donor-support page (donorsupport.co), and human-led program delivery. Program extensions include Project Money Matters, a financial literacy initiative that broadens the mission beyond pure coaching. Ownership and control rest with the founder; there is no parent company, no institutional investor, and no disclosed equity funding round.

Name

Coaching For Everyone

Legal name

Coaching for Everyone

Website

https://coachingforeveryone.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Coaching for Everyone is a 501c3 nonprofit founded in 2020 that certifies BIPOC professionals as coaches and delivers pro bono coaching to under-resourced Black, Latinx, and Indigenous populations, operating through partnerships with CTI and the Academy of Creative Coaching.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

Keywords

• Executive coaching services
• Coach certification programs
• Bipoc leadership development
• Pro bono coaching
• Nonprofit coaching organization

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501c3 nonprofit organization, Coaching for Everyone relies primarily on donations from individuals and organizations. The company promotes AmazonSmile as a giving mechanism where shoppers can direct donations when making purchases.
2. Corporate Sponsorships: Corporations sponsor employees to participate in the BIPOC Fellowship Coaching Program. Companies eager to sponsor employees in the program provide funding for certification and coaching services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coaching for Everyone is a 501c3 nonprofit that certifies BIPOC professionals as coaches through structured fellowship and certification programs delivered in partnership with Co-Active Training Institute and the Academy of Creative Coaching. It simultaneously provides pro bono executive coaching and leadership development services to under-resourced Black, Latinx, and Indigenous populations, as well as K-12 educators and nonprofit employees. Revenue is generated primarily through individual donations, corporate sponsorships of fellowship participants, and AmazonSmile contributions.

Product overview

Coaching for Everyone is a 501c3 nonprofit organization offering a portfolio of coaching and certification programs. The core offerings include the BIPOC Fellowship Coaching Program (in partnership with Co-Active Training Institute) for training new BIPOC coaches, and the BIPOC Coaching Certification Program (in partnership with Academy of Creative Coaching) for certifying BIPOC leaders. The organization also provides pro bono coaching services to under-resourced populations and operates a Financial Literacy initiative called Project Money Matters. These programs work together to increase accessibility of coaching and leadership support to underserved communities.

Differentiator

Problem solved

Functional benefit

Products and services

• BIPOC Fellowship Coaching Program A fellowship program designed for BIPOC individuals to become certified coaches, developed in collaboration with the Co-Active Training Institute (CTI). The program targets aspiring BIPOC coaches entering the profession and supports them through certification using CTI's Co-Active methodology.
• BIPOC Coaching Certification Program A national certification program created through collaboration between the Academy of Creative Coaching (ACC) and Coaching for Everyone to train and certify BIPOC leaders in business and civic communities.
• Coach Certification The umbrella certification program offered by Coaching for Everyone to certify BIPOC professionals who are beginning their coaching journey, providing credentials to become professional coaches.
• Pro Bono Coaching Services Complementary (pro bono) coaching and leadership services provided to under-resourced populations, particularly Black, Latinx, and Indigenous young adults, K-12 educators, and nonprofit employees. Services are delivered directly by volunteer certified coaches.
• Project Money Matters A financial literacy initiative under the Financial Literacy program area, supporting underserved populations with financial education and resources.

Quantifiable outcome

• 100-150 new BIPOC coaches certified in first year
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Academy of Creative Coaching (ACC)coreStrategic or Co-development Partner · 1 February 2022ACC and Coaching for Everyone joined forces in February 2022 to train and provide coaching certification to BIPOC leaders nationally in business and civic communities. This collaboration launched a comprehensive BIPOC Coaching Certification Program.
• Co-Active Training Institute (CTI)coreStrategic or Co-development Partner · 1 April 2021Coaching for Everyone and CTI collaborated on the BIPOC Fellowship Coaching Program, providing certification pathways for under-resourced individuals to become professional coaches using CTI's Co-Active coaching methodology.
• Continuum Consulting ServicesminorStrategic or Co-development PartnerVictor McGuire, founder of Coaching for Everyone, serves as a consultant on the Continuum team. Continuum featured CFE in their Spotlight Series to showcase good work happening in the world through partner organizations.
• AmazonSmileminorGTM or Marketing PartnerAmazonSmile donation program allows shoppers to direct a portion of their Amazon purchase earnings to Coaching for Everyone when selecting the organization as their charitable beneficiary.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CoachHub: Global digital coaching platform serving enterprise clients with structured leadership and development programs. Comparable in offering executive and leadership coaching services, but operates as a venture-backed SaaS-enabled platform rather than a nonprofit.
• DDI (Development Dimensions International): Global leadership development firm offering coaching, training, and assessment. Comparable in providing structured leadership coaching and certification-adjacent programs for organizations and individuals.
• International Coaching Federation (ICF): Global industry body that sets coaching standards and credentials. Comparable as the governing credentialing ecosystem within which CFE's certified coaches operate and seek accreditation.
• Center for Creative Leadership (CCL): Established leadership development institution offering executive coaching, certification, and research. Comparable as a provider of rigorous coach training and certification pathways, with overlapping leadership development content.
• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent solutions. Comparable as an enterprise provider of executive and leadership coaching services.
• BetterUp: Large-scale enterprise coaching and mental health platform serving Fortune 500 clients with a broad coach network, including DEI-focused offerings. Comparable as a coaching services provider with overlapping BIPOC and leadership development themes, but operates at vastly greater scale and as a for-profit.
• Gallup: Global analytics and advisory firm offering strengths-based coaching, certification, and leadership development programs. Comparable as a credentialing and coaching provider, particularly given CFE founder credentials from the Marcus Buckingham Company.

Direct peers

• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching methodology and certification program. Comparable as a provider of established coach certification curricula in the executive and leadership coaching space.
• Co-Active Training Institute (CTI): Premier coach training and certification organization and a core partner of Coaching for Everyone. Directly comparable as a provider of professional coach certification curricula that CFE leverages to train BIPOC coaches.
• Academy of Creative Coaching (ACC): Coach training and certification organization that partnered with CFE to launch the BIPOC Coaching Certification Program. Directly comparable as a coach certification provider operating in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Coaching-For-Everyone-102940201486197
• LinkedInlinkedin.com/company/coaching-for-everyone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaching For Everyone