What Lagunitas Hi-Fi does

Lagunitas Hi-Fi Sessions is a line of cannabis-infused sparkling water beverages operated by The Lagunitas Brewing Company, the Petaluma, California craft brewery founded by Tony Magee in 1993. The product line is a collaborative venture with AbsoluteXtracts (ABX), a California cannabis extraction company, and is manufactured under license by CRFT Manufacturing, Inc. in compliance with state cannabis regulations. Lagunitas provides brewing expertise, including dry-hopping with Yakima Valley hop varietals, while AbsoluteXtracts supplies water-soluble THC and CBD extracts that are evenly distributed into the sparkling base for consistent per-sip dosing.

The product portfolio consists of four SKUs targeting different dose tiers and flavor profiles: Cloudberry (2mg THC, 2mg CBD), Hoppy Balance (5mg THC, 5mg CBD), Hoppy Chill (10mg THC), and Mango (10mg THC). All products are positioned as zero-calorie, zero-sugar, zero-carb, gluten-free, and non-alcoholic alternatives to traditional cannabis edibles and alcoholic beverages. The water-soluble cannabinoid formulation enables faster onset (approximately 10 minutes via sublingual absorption) compared to conventional edibles, which the brand cites as a primary functional differentiator.

Hi-Fi Sessions is sold exclusively through licensed cannabis dispensaries, currently available in over 260 retail locations across California and Colorado, with stated plans for geographic expansion as additional states legalize cannabis. Pricing is not publicly disclosed, and products are offered in single cans, 4pk, and 10pk bottle formats depending on SKU and state. The go-to-market is product-led and channel-dependent: consumer demand is driven by the Lagunitas brand recognition, and conversion is supported by a dispensary finder tool on the company website along with Instagram and Facebook presence.

Name

Lagunitas Hi-Fi

Legal name

The Lagunitas Brewing Company

Website

https://lagunitashifi.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Lagunitas Hi-Fi Sessions is a line of cannabis-infused sparkling waters from The Lagunitas Brewing Company, made with AbsoluteXtracts' water-soluble THC/CBD. Sold in 260+ dispensaries across California and Colorado, it serves adult cannabis consumers seeking a faster-onset, low-calorie alternative to edibles and alcohol.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Cannabis-Infused Beverage Sales: Lagunitas Hi-Fi Sessions generates revenue through direct product sales of cannabis-infused sparkling beverages at licensed dispensaries in California and Colorado. Products are sold in various formats including single cans, 4pk bottles, and 10pk bottles with different THC/CBD dosages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lagunitas Hi-Fi Sessions produces and sells a line of cannabis-infused, non-alcoholic sparkling water beverages made by dry-hopping with Yakima Valley hop varietals and infusing with water-soluble THC and CBD. The four-SKU lineup (Cloudberry, Hoppy Balance, Hoppy Chill, Mango) is sold through licensed cannabis dispensaries in California and Colorado at multiple dosage strengths.

Product overview

Lagunitas Hi-Fi Sessions is a portfolio of four cannabis-infused sparkling water beverages, all non-alcoholic with zero calories, zero carbs, zero sugars, and gluten-free. The product line consists of: Hi-Fi Cloudberry (2mg THC, 2mg CBD - lowest dose, most sessionable); Hi-Fi Hoppy Balance (5mg THC, 5mg CBD - balanced mid-range dose); Hi-Fi Hoppy Chill (10mg THC - relaxing high dose); and Hi-Fi Mango (10mg THC - newest tropical flavor). All products use water-soluble THC/CBD extracted by AbsoluteXtracts and are dry-hopped with Yakima Valley hop varietals, producing bright, citrusy flavors without bitterness.

Differentiator

Problem solved

Functional benefit

Brands

• Hi-Fi Cloudberry Can: Low-dose sparkling cannabis beverage with 2mg THC and 2mg CBD, featuring light, tart, juicy cloudberry flavor.
• Hi-Fi Hoppy Balance Can
• Hi-Fi Hoppy Chill Can
• Hi-Fi Mango Can

Products and services

• Hi-Fi Cloudberry Low-dose cannabis-infused sparkling water with 2mg THC and 2mg CBD, featuring tart, juicy cloudberry flavor notes (raspberry, currant, blackberry). Zero calories, zero carbs, zero sugars, non-alcoholic, gluten-free. Designed as the most sessionable option for adults 21+ in legal cannabis states.
• Hi-Fi Hoppy Balance Balanced cannabis-infused sparkling water with 5mg THC and 5mg CBD and tropical citrus hoppy flavor. Zero calories, zero carbs, zero sugars, non-alcoholic. Delivers a calming mid-range dose for adults 21+ in legal cannabis states.
• Hi-Fi Hoppy Chill Relaxing cannabis-infused sparkling water with 10mg THC and bright, refreshingly citrusy hoppiness from Yakima Valley hop varietals. Zero calories, zero carbs, zero sugars, non-alcoholic. For adults 21+ in legal cannabis states seeking a stronger chill experience.
• Hi-Fi Mango Tropical mango-flavored cannabis-infused sparkling water with 10mg THC and bright citrusy hop notes. Zero calories, zero carbs, zero sugars, non-alcoholic. Designed for adults 21+ in legal cannabis states seeking a tropical, relaxing experience.

Quantifiable outcome

• Effects felt in as little as 10 minutes compared to 1-2 hours for traditional edibles
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AbsoluteXtracts (ABX)coreStrategic or Co-development PartnerAbsoluteXtracts is the cannabis extraction partner that provides THC and CBD for Hi-Fi Sessions products. They extract THC from clean, sun-grown, local cannabis using a specialized process and evenly distribute it into the sparkling water. The partnership began in 2017 with the SuperCritical project creating vape cartridges with hop terpenes. AbsoluteXtracts is described as makers of the #1 full-spectrum vape cartridges in California.
• CRFT Manufacturing, Inc.minorImplementation/ SI/ Consulting PartnerCRFT Manufacturing, Inc. is the licensed manufacturing entity (DCC-10002270) that produces the Hi-Fi Sessions products in compliance with California state cannabis regulations.
• Lagunitas Brewing CompanycoreStrategic or Co-development PartnerParent company Lagunitas Brewing Company provides 25+ years of quality brewing experience, hop expertise, and the Yakima Valley hop varietals used in Hi-Fi Sessions. The sparkling water base is produced at the Lagunitas Brewery in Petaluma, California using dry-hopping techniques similar to their IPA production.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Constellation Brands: Major beverage alcohol company that took a significant equity stake in Canopy Growth to enter the cannabis-beverage category. Adjacent incumbent with substantial capital and distribution leverage.
• Molson Coors Beverage Co. Major brewer that established a joint venture (Truss) with HEXO to produce cannabis-infused beverages. Broad incumbent pivoting into cannabis beverages, representing the type of competitive threat Hi-Fi Sessions faces from large alcohol producers.
• Anheuser-Busch InBev: World's largest brewer; partnered with Tilray to research cannabis-infused beverages. Broad incumbent whose scale and distribution could rapidly reshape the cannabis-beverage category if/when regulation permits.

Direct peers

• HEXO Corp: Canadian cannabis producer that launched a line of cannabis-infused beverages in partnership with Molson Coors. Direct peer in the cannabis-beverage space, leveraging a major brewer's infrastructure.
• Canopy Growth: Major Canadian cannabis producer with a dedicated cannabis-infused beverage portfolio (e.g., Tweed beverages). Direct competitor in the cannabis-beverage category targeting the same occasion set as Hi-Fi Sessions.
• Tilray Brands: Global cannabis company with a beverage division including SweetWater and Hi-Ball. Direct competitor in cannabis-infused beverages and also partnered with AB InBev to accelerate category development.
• Cresco Labs: US-focused multi-state cannabis operator with branded consumer products including beverages. Direct peer competing for dispensary shelf space against Hi-Fi Sessions in similar geographies.

Emerging players

• Kin Euphorics: Non-alcoholic functional beverage brand using adaptogens and nootropics. Emerging player in the alcohol-alternative and functional beverage category that overlaps with Hi-Fi Sessions' wellness positioning.
• Athletic Brewing Company: Leading non-alcoholic craft brewer with broad US retail distribution. Comparable craft-brewing DNA to Lagunitas, focused on alcohol alternatives, and a potential cross-licensing or acquisition candidate for Hi-Fi Sessions' sober-curious positioning.
• Recess: CBD-infused mocktail brand positioned as a healthier alcohol alternative. Emerging player in the cannabis-adjacent beverage space targeting similar sober-curious consumer occasions as Hi-Fi Sessions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LagunitasHiFi
• Instagraminstagram.com/lagunitashifi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagunitas Hi-Fi