What Poujoulat does

Cheminées Poujoulat, founded in 1950 and headquartered in Saint-Symphorien near Niort (Deux-Sèvres, France), is the European market leader in metal chimney flues and stacks for residential, commercial and industrial heating applications. The company designs and manufactures twin-wall insulated flues (THERMINOX), concentric balanced flue systems (PGI Pellet, EFFICIENCE, DUOGAS), single-wall and flexible liners (Condensor, Starflex), pre-fabricated chimney stacks (STI, Optimale, Luminance, TRADINOV) and dedicated industrial exhaust ranges for generators (THERM+GEP) and CHP units (THERM+ CHP). Differentiated features include patented components such as the DÉCO'START adjustable connector, STI pendular self-levelling system, cone-to-cone joint, and Régul'Art draught stabiliser, with all configurations validated through the CERIC Laboratory and CE-marked under the Construction Products Regulation.

POUJOULAT SA operates as a publicly listed Société Anonyme on Euronext Paris (ticker ALPJT) through holding entity SOPREG. Revenue is generated principally through hardware sales executed via 21 wholly-owned distribution subsidiaries in 8 European countries (France, Germany, Switzerland, Denmark, Belgium, UK, Netherlands, Poland, Italy, Spain), augmented by exports to 30 countries, a certified installer partner programme, and direct e-commerce (boutique.poujoulat.fr). Customer segments span residential homeowners installing wood-burning, pellet and gas stoves; commercial and multi-dwelling buildings requiring collective chimney and cascade systems; industrial facilities (data centres, hospitals, power generation) served by the Heating & Power subsidiary; and installation professionals who rely on Poujoulat certification for regulatory compliance.

Adjacent industrial subsidiaries extend the platform beyond flue systems: Outsteel markets exterior design covers for heat-pump and air-conditioning units, while Heating & Power addresses industrial chimneys, heat recovery (Terraosave), acoustic and vibration loading treatment. With more than 750 employees on the Niort production site and a group headcount in the 1,001-5,000 band, Poujoulat retains an asset-heavy stainless-steel manufacturing footprint and an extensive product portfolio built across seventy-five years of incremental engineering innovation.

Name

Poujoulat

Legal name

POUJOULAT SA

Website

https://poujoulat.com

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Poujoulat is the European market leader in metal chimney flues and stacks, manufacturing twin-wall insulated chimneys, concentric balanced flue systems and pre-fabricated chimney stacks for residential, commercial and industrial heating customers across Europe.

Ownership category

akta.pro rank

Product category

Chimney Flues and Stacks

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (332410), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Steam & Air-Conditioning Supply (4961), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Ventilation & Smoke Control Systems (Smoke Exhaust/Pressurization) (IMADANAI)

akta.pro secondary industries

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Firestopping, Seismic Bracing & HVAC Installation Accessories (IMADANAK)

Keywords

• Metal chimney flues
• Stainless steel chimneys
• Chimney stack systems
• Exhaust system manufacturing
• Heating ventilation products

Headquarters

HQ city

Frontenay-rohan-rohan

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Metal chimney flue and stack sales: Poujoulat generates revenue primarily through the manufacture and sale of metal chimney flues, chimney systems, pre-fabricated chimney stacks, and related accessories for residential, commercial, and industrial heating applications.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Poujoulat (Cheminées Poujoulat) designs, manufactures, and sells metal chimney flues, pre-fabricated chimney stacks, and exhaust systems for residential, commercial, and industrial heating applications. The portfolio covers twin-wall insulated chimneys, concentric balanced flue systems, flexible liners, single-wall pipes, collective chimney systems, pre-fabricated roof stacks, draught stabilizers, silencers, warm air distribution units, filtration, and exterior heat pump covers. Products are sold under brands such as THERMINOX, EFFICIENCE, PGI, DUOGAS, STARFLEX, OUTSTEEL, and Heating & Power, primarily to installers, distributors, and end customers across Europe.

Product overview

Poujoulat (Cheminées Poujoulat) is a European market leader in metal chimney flues and stacks, manufacturing complete chimney solutions for residential, commercial, and industrial applications. The product portfolio comprises: (1) Residential chimney systems including connecting flue pipes (Enamel Premium, Startinox, Ventilated cover pipe DESIGN'UP), single-wall and flexible liners (Starflex, Tubovale, Condensor), twin-wall insulated chimneys (THERMINOX, Coqisol), and balanced/concentric flue systems (PGI Pellet, EFFICIENCE, DUOGAS); (2) Pre-fabricated chimney stacks (STI, Optimale, Luminance, TRADINOV, NORMANDIE/BRETAGNE, STDC) for aesthetic roof integration; (3) Commercial solutions including single-wall systems, twin-wall insulated chimneys (THERMINOX Commercial, THERM+GEP, THERM+ CHP), collective chimney systems (3CE P MULTI+), silencers (Excilence), and cascade systems; (4) Accessories including draught improvement (Régul'Art, STATIC, Aspirotor), warm air distribution (AIRWOOD COMFORT+, AIRWOOD ALLIANCE), filtration (TOP CLEAN, Catalytique Zéro CO), and customisation solutions (DÉCO'START, DÉCO+, painted locking bands, wall finishing plates); (5) Outdoor design (OUTSTEEL heat pump covers). The company employs over 750 people at its production site near Niort, France, and exports to 30 countries through subsidiaries in 8 European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Outsteel: French exterior design brand offering heat pump and air conditioning covers for outdoor units
• Heating & Power
• THERMINOX
• EFFICIENCE
• PGI
• Duogas
• Starflex
• Enamel Premium

Products and services

• THERMINOX (residential twin-wall insulated chimney) Multi-fuel double-wall insulated chimney system for all solid-fuel residential heating appliances. Inner wall in stainless steel 316L, high-density injected mineral wool insulation (130 kg/m3), 360° press-fit connection. Available in 13 diameters (Ø80 to Ø600mm).
• EFFICIENCE (triple-wall concentric chimney) Triple-wall concentric insulated chimney system with 20mm mineral wool insulation for wood log appliances, connecting combustion air and smoke exhaust under negative pressure. Available in 5 diameters (Ø80, Ø100, Ø130, Ø150, Ø180).
• PGI Pellet (concentric flue for pellet stoves) Concentric stainless-steel flue for pellet stoves with inner 316L and outer 304 stainless steel. Delivers 10-15% annual fuel saving through pre-heated combustion air intake. Available in 2 diameters (Ø80/130 and Ø110/150).
• DUOGAS (concentric flue for gas fires) Concentric chimney system for gas room-sealed fireplaces and gas stoves, with two-tube technology creating an airgap for combustion air intake and smoke evacuation in the internal tube. Available in 5 diameters. Developed in collaboration with the largest gas fireplace manufacturers with exclusive adaptors for each appliance.
• STARFLEX (flexible chimney liner) Double-skin, smooth-inside stainless-steel flexible multi-fuel flue liner available in grade 316L or 904L. Used for creation or renovation of chimneys with offsets, for any fuels and appliances. Available in 13 diameters (Ø80 to Ø300).
• Condensor (single-wall pipe) Fully seam-welded 316L stainless-steel single-wall pipe. Used as a liner to an existing brick stack and/or as a connecting flue pipe for solid fuel, gas and oil appliances. Available in 9 diameters (Ø80 to Ø250).
• Enamel Premium (vitreous enamelled connecting pipe) Vitreous enamelled connecting pipe for connecting wood-burning stoves to flues. Seam-welded with male/female fitting requiring no fixings or fire-cement. Available in 5 diameters (Ø130 to Ø200) and 5 colours.
• STI Chimney Stack (self-supported pre-fabricated stack) Self-supported stainless-steel chimney stack with patented pendular system that automatically levels to the roof pitch. Can be installed up to 3m free-standing above the roof with reinforced locking bands. Available in stainless steel or RAL colours.
• Optimale (modular chimney stack) Modular chimney stack for modern and contemporary dwellings. Stainless-steel finish or RAL colours. Can be equipped with Therminox, Efficience, or PGI ranges. Made-to-measure flashing for perfect tightness.
• Luminance (modular chimney stack with creative design) Modular chimney stack with creative, innovative and adaptable design. Choice of front plates (brick finish, painted, or stamped stainless steel). Personalisation options include 3 standard dimensions: square, rectangular or ridge-mounted.
• TRADINOV (traditional-aesthetic chimney stack) Manufactured chimney stack matching traditional aesthetics. For new build or refurbishment. Adjustable up to 10% on site to roof pitch. Available in square or rectangular models with smooth paint, roughcast, or brick finishes.
• THERMINOX Commercial (multi-fuel commercial twin-wall chimney) Multi-fuel double-wall insulated chimney for commercial applications. Suitable for smoke evacuation from gas, oil, wood and wood-pellet boilers. Available in 13 diameters (Ø80 to Ø600mm).
• THERM+GEP (industrial generator exhaust chimney) Double-wall insulated chimney dedicated to generators and emergency diesel/gas fuel generators. Pressure resistant up to 5000 Pa. GEP50 available in 9 diameters (Ø150 to Ø600), GEP100 in 6 diameters.
• THERM+ CHP (Combined Heat and Power chimney) Twin-wall insulated chimney system for Combined Heat and Power (CHP) appliances. Designed for smoke temperatures up to 160°C and pressure of 5,000 Pa maximum. Available in 8 diameters (Ø80 to Ø300mm).
• 3CE P MULTI+ External (collective concentric chimney) Double-wall insulated collective chimney for individual gas boilers. Concentric system evacuating smoke and bringing combustion air. Connects 2 to 20 individual room-sealed boilers. External wall in 304L, inner in 316L stainless steel.
• 3CE P MULTI+ Internal (collective concentric chimney) Collective concentric chimney for connecting 2 to 20 individual room-sealed boilers. Lipped seals allow smoke exhaust in positive pressure, reducing shaft size by more than 50%. Available in 5 diameters (Ø80/130mm to Ø230/350mm).
• Cascade System (gas-boiler cascade smoke exhaust) Smoke exhaust system for gas boilers installed in cascade (B22P/B23P). Technical solution for line or back-to-back installation. Available in 5 diameters (Ø130, Ø150, Ø180, Ø200, Ø250).
• Régul'Art (draught stabiliser) Designed draught stabiliser that automatically adjusts to 12-15 Pa, optimising appliance efficiency and reducing fuel consumption. Available for Therminox, Efficience and vitreous ranges.
• Excilence (noise reduction silencer) Noise reduction silencer combining absorptive and reactive technologies. Reduces noise by at least 15 dB across 200 to 2,000 Hz. For gas, oil or solid-fuel combustion systems in commercial boiler rooms.
• AIRWOOD COMFORT+ (warm air distribution) Warm air distribution system for wood appliances (closed fireplaces, wood stoves, pellet stoves). Heat recovery system using hot flue gases to warm fresh air distributed around the property. Thermostatically controlled.
• AIRWOOD ALLIANCE (warm air distribution with MVHR) Warm air distribution system for pellet stoves and mechanically controlled ventilation. Connects to house ventilation network to dispatch warm air. Triple-wall heat exchanger design; can turn wood heating into the main heating system.
• TOP CLEAN (electrostatic flue-gas filtration) Electrostatic filtration of flue-gas particles for wood-burning appliances. Reduces particulate emissions to meet air-quality standards.
• OUTSTEEL (heat pump & air conditioning cover) Outdoor cover for heat pump and air conditioning units. 100% French-made painted galvanised-steel cover available in 6 styles (BROUSSE, CAP, BUBBLES, COVER, COLORS, VENITIAN) and multiple colour finishes, protecting units against weather while improving aesthetics.

Quantifiable outcome

• 5-10% output gain with PGI pellet system
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• CERIC LaboratorycoreTechnology or IntegrationAll Poujoulat products are rigorously tested in every configuration by CERIC Laboratory to ensure they meet highest standards. This independent testing validates product performance and compliance with building regulations.
• Major stove manufacturerscoreStrategic or Co-development PartnerProducts like EFFICIENCE and PGI were developed in collaboration with the largest stove manufacturers to ensure compatibility and optimize appliance performance.
• Gas fireplace manufacturerscoreStrategic or Co-development PartnerDuogas system developed in collaboration with the largest heating appliance manufacturers. Adaptors are made exclusively for each appliance manufacturer to ensure perfect sealed fit.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jeremias Group: Jeremias is a German manufacturer of chimney systems, exhaust flues, and pre-fabricated stacks for residential, commercial, and industrial applications. Its product range and stainless-steel focus make it a close direct competitor to Poujoulat's THERMINOX and prefabricated stack lines.
• Dinak: Dinak is a Spanish manufacturer of modular metal chimney and flue systems for residential and industrial applications. It competes directly with Poujoulat's twin-wall, single-wall, and concentric flue ranges, particularly in the Iberian and broader European markets.
• Schiedel: Schiedel is one of Europe's largest chimney and flue system manufacturers, offering stainless-steel, ceramic, and pre-fabricated chimney products for residential and commercial heating. It is the most direct head-to-head competitor to Poujoulat across European markets.
• BIB (Beuvier Brossard Industrie): BIB is a French manufacturer of stainless-steel chimney systems, flue liners, and pre-fabricated stacks. Operating in the same domestic market as Poujoulat with overlapping residential and commercial product ranges, it is a relevant direct competitor in France.
• Centrotherm (Centrotherm Gas Technology): Centrotherm produces flue gas and exhaust systems including stainless-steel chimneys and gas-tight flue systems for residential and commercial heating. It overlaps with Poujoulat's EFFICIENCE and THERMINOX offerings, especially in Germany and adjacent markets.

Regional players

• Selkirk (part of DuraVent): Selkirk is a leading North American manufacturer of chimney, venting, and flue products serving residential and commercial HVAC markets. It is comparable to Poujoulat in product category and end-customers, though it primarily serves the US and Canada rather than Europe.
• M&G Group (Duravent / M&G DuraVent): M&G Group is an Italian-headquartered manufacturer of venting and chimney products, including stainless-steel flue systems. It is comparable to Poujoulat in product and channel mix, though its primary geographic reach differs across Europe.

Peers

• Hearth & Home Technologies (HHT):

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/poujoulat

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poujoulat