VanHearron
VanHearron, Inc., founded in 2006 in Arkansas, manufactures over 46 cleaners, sealers, and problem-solving chemicals for tile, stone, concrete, wood, vinyl, and laminate surfaces. The family-owned firm serves homeowners and flooring contractors nationally through e-commerce and retail distribution.
- Company typePrivate
- Founded2006
- HeadquartersGreenwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What VanHearron does
VanHearron, Inc. is a privately-held American specialty chemical company founded in 2006 by John and Donna VanGorder and headquartered at 410 S Coker St, Greenwood, Arkansas. The firm designs, manufactures or contract-manufactures, and distributes more than 46 chemical products organized into five categories: Cleaners, Sealers, Grout Enhancers, Problem Solvers, and Maintenance. End applications cover tile, stone, concrete, masonry, wood, vinyl, and laminate surfaces across the project lifecycle — surface preparation, installation problem-solving, sealing, ongoing cleaning, and restoration.
Product development is anchored in co-founder John VanGorder's practitioner background as a commercial and residential coatings and flooring contractor, and the portfolio emphasizes safety and sustainability, with many SKUs labeled as "people, pet, and plant safe." The most technically distinctive SKU is Deep Seal XTREME, a silicate blend with proprietary impregnating acrylic that chemically bonds within concrete's capillary structure rather than forming a surface film; it carries a limited lifetime warranty against moisture transmission through sound structural concrete. Other notable formulations include lithium silicate densifiers, efflorescence removers, grout colorants, stain repellents, and polyurethane-fortified hardwood polishes, collectively targeting a fragmented set of contractor pain points.
VanHearron sells through a direct-to-consumer e-commerce storefront at vanhearron.com, a domestic network of local retail partners surfaced via a zip-code-based "Where to Buy" locator, and telephone/fax ordering support. Revenue is generated entirely through one-time product sales at unit prices ranging from roughly $5 for consumer spray bottles to over $1,999 for commercial-volume containers. The firm is family-owned with no disclosed institutional investors, no subsidiaries, and no acquisitions, and it operates exclusively within the United States.
VanHearron firmographics
Firmographics- Name
- VanHearron
- Legal name
- VanHearron, Inc.
- Website
- https://vanhearron.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VanHearron, Inc., founded in 2006 in Arkansas, manufactures over 46 cleaners, sealers, and problem-solving chemicals for tile, stone, concrete, wood, vinyl, and laminate surfaces. The family-owned firm serves homeowners and flooring contractors nationally through e-commerce and retail distribution.
- Ownership category
- akta.pro rank
VanHearron industry classification
Industry- Product category
- Floor and Surface Care Chemicals
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)
- akta.pro secondary industries
- Caulking (Windows, Doors, Trim, Bathrooms, Kitchens) (HSAGADAF), Leather & Suede Upholstery Care (Cleaners & Conditioners) (CRAJALAJ)
Keywords
Where VanHearron is headquartered
LocationHeadquarters
- HQ city
- Greenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VanHearron business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Product Sales: VanHearron generates revenue through direct sales of chemical cleaning, sealing, and maintenance products for floors and surfaces. Products are sold in various sizes ranging from small containers (22oz sprays, 8oz bottles) to large quantities (5 gallon pails). Pricing varies significantly by product type and volume, from $4.97 for small items to over $1,999 for commercial quantities.
- E-commerce Direct Sales: Online sales through vanhearron.com website. Customers can browse and purchase products directly. The shop page shows 46 total products across multiple categories. Shipping and handling provided for direct orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer-size products for home use |
| Unit Pricing | Pay-as-you-go | Commercial and contractor-size products |
| Unit Pricing | Pay-as-you-go | High-volume commercial products |
| Unit Pricing | Pay-as-you-go | Wholesale/Bulk pricing through local retailers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
VanHearron product offering
Product offeringCore offering
VanHearron, Inc. manufactures and sells a portfolio of chemical cleaning, sealing, and maintenance products for hard surfaces including tile, stone, concrete, wood, vinyl, and laminate. The product line spans five categories — cleaners, sealers, grout enhancers, problem solvers, and maintenance products — sold in consumer-size and commercial/contractor-size volumes. Products are distributed through direct e-commerce on vanhearron.com and through a network of local retail partners identified via a store locator.
Product overview
VanHearron, Inc. offers a portfolio of safe and effective tile sealers, cleaners, and problem-solving products for residential and commercial use. The product line includes five main categories: Cleaners (Mighty Indigo™, Vinyl Cleaner, Laminate Cleaner, Hardwood Cleaner, Daily Shower Cleaner, All In One, Indigo Outdoor, Heavy Duty Concentrated Cleaner, and their concentrated/variants), Sealers (DeepSeal™, Interior Sealer High Gloss, Satin Finish Sealer, Stone Seal Porous Pro, Stone Seal Pro, Solo Seal™, InHance™, StainGuard 5000™, Natural Look Sealer, Exterior Enhance & Seal, Ultra Paver Guard, Multi-Surface Water Proofing, Salt Water Resistant Sealer, Deep Seal XTREME), Grout Enhancers (Grout Colorant, Even Out, GroutNow™, Grout Once™), Problem Solvers (Haze Away, Efflorescence Remover, Adhesive Remover, Sealer & Adhesive Remover, Prep & Profile, Poultice Stain Remover, Fabric Stain Remover, Fabric Stain Blocker), and Maintenance products (Scuff & Scratch Repair Kit, Hardwood Polish Matte Finish, Hardwood Polish Gloss Finish, Shower Saver). The company focuses on designing products with ease of use, safety, and sustainability as top priorities, with many products noted as people, pet, and plant safe. Products serve various surface types including tile and stone, wood/vinyl/laminate, concrete, and exterior paving applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Scuff & Scratch Repair Kit A repair kit for vinyl surfaces that quickly and easily remediates superficial damage such as scratches. Includes everything needed in one kit and is designed to be durable and easy to use by homeowners or contractors.
- Mighty Indigo An original power cleaner delivering deep cleaning on virtually any surface with low effort. Marketed as people, pet, and plant safe, intended for homeowners and contractors across multiple surface types.
- Mighty Indigo Cling A deep cleaning product formulated for vertical surfaces. Provides the full strength of original Mighty Indigo while clinging to wall surfaces indoors or outdoors.
- All In One A multi-surface product that cleans, polishes, and protects countertops, including sealed natural stone, delivering a brilliant shine in a single application.
- Daily Shower Cleaner A daily-use shower and glass door cleaner safe for glass, stone, tile, fixtures, metal trim, plastic, and fiberglass enclosures.
- Grout Colorant A grout enhancement product that recoats existing cured cement grout with a durable new finish. Highly stain resistant and suited for kitchens and baths, available in multiple colors and sizes.
- Vinyl Cleaner
- Interior Sealer High Gloss
- InHance
- Deep Seal XTREME
- Ultra Paver Guard
- Multi-Surface Water Proofing
- Salt Water Resistant Sealer
- Satin Finish Sealer
- Stone Seal Porous Pro
- Solo Seal
- Poultice Stain Remover
- Shower Saver
- Fabric Stain Remover
- Fabric Stain Blocker
- Exterior Enhance & Seal
- Even Out
- Efflorescence Remover
- Haze Away
- StainGuard 5000
- Natural Look Sealer
- GroutNow
- Prep & Profile
- Sealer & Adhesive Remover
- DeepSeal
- Deep & Dense
- Adhesive Remover
- Grout Once
- Stone Seal Pro
- Mighty Indigo Scrub
Companies that use VanHearron
Customer profileSegments3 records
Ideal customer profiles3 records
VanHearron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VanHearron partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Floor Covering Education Foundation (FCEF)coreVanHearron is an active supporter of the Floor Covering Education Foundation. The company fully supports FCEF in all their efforts to provide a steady flow of new and qualified installation labor into the flooring industry. VanHearron is proud to be a jobs creator and supports the growth of the flooring industry.
Scale indicators3 records
Recent moves3 records
Expansion highlights2 records
VanHearron competitors and assessment
Company assessmentDirect peers
- Miracle Sealants Company: Miracle Sealants manufactures sealers, cleaners, and problem-solving products for tile, stone, masonry, grout, and concrete, the exact category in which VanHearron competes with comparable product breadth, pricing tiering, and pro/DTC distribution.
- Black Diamond Stoneworks: Black Diamond Stoneworks sells stone cleaners, sealers, and restoration products primarily through e-commerce and home-improvement retail, the same channel mix and customer segments that VanHearron targets with its DTC storefront.
- 511 Impregnator / Miracle Sealants parent portfolio: 511 is a flagship penetrating sealer line for tile, stone, and grout, distributed through home-improvement and tile retailers, a closely analogous product line and channel relationship to VanHearron's StainGuard/Solo Seal/Stone Seal families.
- Fila Solutions: Fila is an Italian tile-and-stone care specialist selling sealers, cleaners, and problem-solving products globally, comparable to VanHearron in product category and pro/DIY audience, though with much broader international distribution.
- Trewax: Trewax is a long-standing U.S. specialty brand focused on stone and hard-surface sealers and cleaners (including butcher block and concrete), competing head-to-head with VanHearron's Stone Seal, Natural Look Sealer, and Mighty Indigo lines.
- Aqua Mix (Custom Building Products): Aqua Mix is Custom Building Products' specialty tile-and-stone care line, offering sealers, grout colorants, and cleaners with overlapping SKUs (e.g., penetrating sealer, grout colorant) and serving the same contractor and DIY pro-sumer base as VanHearron.
- Stoneman Sealants: Stoneman Sealants is a small specialty manufacturer of stone, grout, and concrete sealers and cleaners sold through ecommerce and specialty tile retailers, competing with VanHearron in the same niche with similar size and channel mix.
Broad incumbents
- StoneTech Professional (MAPEI): StoneTech is MAPEI's tile/stone care brand, providing sealers and cleaners alongside MAPEI's full installation systems. It overlaps with VanHearron on sealers and problem solvers but benefits from MAPEI's broader tile-installation portfolio and global pro distribution.
Emerging players
- Cheng Concrete / Concrete Resurrection: Cheng Concrete and affiliated lines sell concrete sealers, densifiers, and waxes targeted at decorative concrete contractors, directly comparable to VanHearron's Deep Seal XTREME, Deep & Dense, and Ultra Paver Guard products.
- Simple Solutions by QEP: Simple Solutions is QEP's tile/grout care line (cleaners, sealers, grout pens) sold through flooring retailers; it overlaps with VanHearron's grout-enhancer and maintenance categories and represents newer DTC-leaning competition in the segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
VanHearron financial estimates
Financial estimateRevenue estimate
Valuation estimate
VanHearron leadership team
Management profileNumber of profiles
Profiles2 records
VanHearron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VanHearron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VanHearron
What does VanHearron do?
VanHearron, Inc. manufactures and sells a portfolio of chemical cleaning, sealing, and maintenance products for hard surfaces including tile, stone, concrete, wood, vinyl, and laminate. The product line spans five categories — cleaners, sealers, grout enhancers, problem solvers, and maintenance products — sold in consumer-size and commercial/contractor-size volumes. Products are distributed through direct e-commerce on vanhearron.com and through a network of local retail partners identified via a store locator.
Is VanHearron a public or private company?
VanHearron is a private company. It is classified as family owned and is currently operating.
When was VanHearron founded?
VanHearron was founded in 2006. It employs 11 to 50 people.
Where is VanHearron based?
VanHearron is headquartered in Greenwood, United States, in the North America region.
How does VanHearron make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are E-commerce Direct Sales.
Who are VanHearron's main competitors?
Direct peers on record are Miracle Sealants Company, Black Diamond Stoneworks, 511 Impregnator / Miracle Sealants parent portfolio, Fila Solutions, Trewax, Aqua Mix (Custom Building Products) and Stoneman Sealants. StoneTech Professional (MAPEI) is listed as a broad incumbent. Emerging players are Cheng Concrete / Concrete Resurrection and Simple Solutions by QEP.
Does VanHearron have an API?
No public API is recorded for VanHearron.
What industry is VanHearron in?
VanHearron's product category is Floor and Surface Care Chemicals. Its primary akta.pro industry code is CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen), with a secondary code of HSAGADAF, Caulking (Windows, Doors, Trim, Bathrooms, Kitchens). Its NAICS code is 32561 and its SIC code is 2842.