Selfies Swag

What Selfies Swag does

Selfies Swag, operating as SELFiES by Heshies, is a California-based cannabis lifestyle brand that sells shareable cannabis products and branded accessories directly to cannabis consumers. Founded in October 2017 by Kristen and Chad Heschong, the company operates as a subsidiary brand under Heshies, a San Francisco Bay Area cannabis company that produces products for specialty retailers and brands. Its core products include bendable silicone ash trays (marketed under Cloud, Kushy, Midnight, and Dank colorways), lighters (GROUPIE and Mini), holographic PVC fanny packs carrying the tagline 'Pass SELFiES not Judgements,' and hand tie-dyed unisex t-shirts and sweatshirts in multiple colorways.

The company's commercial operations are built on a Shopify-powered direct-to-consumer e-commerce storefront serving US customers, supplemented by a physical retail presence discoverable through a Stockist-powered store locator that routes consumers to specialty cannabis retailers. The technology stack is conventional e-commerce infrastructure: Shopify handles catalog, checkout, and fulfillment, with payment processing via Shop Pay, Apple Pay, Google Pay, Visa, Mastercard, American Express, and Discover. No mobile app, no proprietary platform, and no custom software systems are in evidence.

The business model is straightforward unit-pricing merchandise sales with one-time purchase transactions. Products are priced between $5 and $35 USD. The go-to-market motion is primarily DTC e-commerce with supporting wholesale through specialty cannabis retail, supported by an email newsletter and social media hashtag campaigns (#shareSELFiES). The company carries no disclosed external funding, no revenue figures, and operates with a small employee base of 11-50 within the United States, with stated operating geography limited to California.

Name

Selfies Swag

Legal name

Selfies Swag

Website

https://selfiesbyheshies.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Selfies Swag (SELFiES by Heshies) is a California-based cannabis lifestyle brand selling silicone ash trays, lighters, fanny packs, and hand tie-dyed apparel directly to cannabis consumers via a Shopify storefront and select specialty retailers.

Ownership category

akta.pro rank

Product category

Cannabis Lifestyle Merchandise

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), All Other Miscellaneous Retailers (459999)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)

akta.pro secondary industries

Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG), Cannabis Accessories & Ancillary Product Delivery (Vapes, Papers, Devices) (CRANAGAJ), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Cannabis accessories
• Smoking accessories
• Silicone ashtrays
• Tie dye apparel
• Cannabis merchandise

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Merchandise Sales: Selfies Swag generates revenue through direct product sales of cannabis lifestyle merchandise including accessories (ash trays, lighters, fanny packs) and apparel (tie-dye t-shirts and sweatshirts). All products are sold at fixed unit prices with one-time purchase transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Selfies Swag (operating as SELFiES by Heshies) sells cannabis lifestyle merchandise through a Shopify-based e-commerce storefront. The product range includes bendable silicone ash trays (sold individually in color variants and as a set of four), lighters, holographic PVC fanny packs, and hand tie-dyed cotton T-shirts and sweatshirts. Products are sold at fixed unit prices ranging from $5.00 to $35.00 USD via the company's own online store and through physical retail locations in the United States.

Product overview

Selfies Swag operates SELFiES by Heshies, a California-based cannabis lifestyle brand launched in October 2017. The company offers a unified product portfolio centered on branded merchandise and accessories for the cannabis community. The core offering consists of silicone ash trays (Cloud, Kushy, Midnight variants and a Set of 4) and smoking accessories including the GROUPIE Lighter and Mini Lighter. Complementary lifestyle apparel includes hand tie-dyed unisex T-shirts and sweatshirts available in four colors (Blue, Green, Pink, Purple), as well as holographic PVC fanny packs. The brand tagline 'Pass SELFiES not Judgements' appears across merchandise. Products are sold through the company's Shopify e-commerce platform with payment processing via Shop Pay, Apple Pay, and Google Pay, with a physical store presence tracked via Stockist locator.

Differentiator

Problem solved

Functional benefit

Products and services

• Silicone Ash Tray Bendable silicone ash tray available in multiple color variants (Cloud, Kushy, Midnight, Dank). Dishwasher safe and heat resistant up to 230 degrees Celsius. Priced at $5.00 USD individually.
• Silicone Ash Tray Set of 4 Bundle of four bendable silicone ash trays including Cloud (Light blue/White), Midnight (Dark blue/White), Kushy (Light blue/Pink), and Dank (Green/Orange) variants. Dishwasher safe and temperature resistant up to 230 degrees Celsius. Priced at $15.00 USD for the set.
• Holographic PVC Fanny Pack Holographic PVC fanny pack with adjustable strap available in Black and White color options. Can be worn around waist or shoulder and features 'Pass SELFiES not Judgements' branding with logo detail. Priced at $12.00 USD. Aimed at discreet storage of cannabis products before events.
• Lighters (GROUPIE Lighter and Mini Lighter) Compact lighters designed as companion accessories for the brand's cannabis products, including the GROUPIE Lighter line and Mini Lighter designed for convenient portability for sparking SELFiES products on the go.
• Tie Dye T-Shirt Hand tie-dyed cotton t-shirt available in four colors (Blue, Green, Pink, Purple). Unisex fit that runs slightly small. No two are identical. Priced at $25.00 USD.
• Tie Dye Sweatshirt Plush crew neck pullover sweatshirt, hand tie dyed in four colors (Blue, Green, Pink, Purple). Unisex fit true to standard US sizes. No two are identical. Priced at $35.00 USD.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• HeshiescoreOthersHeshies is the parent company and cannabis product manufacturer based in the San Francisco Bay Area. SELFiES by Heshies is the first brand created under the Heshies name, by founders Kristen & Chad Heschong. Heshies produces cannabis products for specialty retailers and brands.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Stiiizy: Major cannabis brand with a full product portfolio (vapes, pods) plus branded apparel and accessories — broader incumbent that overlaps with Selfies Swag on lifestyle merchandise and cannabis consumer audience.
• Friendly Stranger: Established cannabis specialty retailer (smoke shops) selling accessories, apparel, and lifestyle merchandise across multiple physical locations — comparable in offering mix though anchored in brick-and-mortar rather than DTC.

Direct peers

• Cookies: Cannabis lifestyle brand founded by Berner selling apparel, accessories, and branded merchandise alongside cannabis products — directly comparable lifestyle-brand model with omnichannel distribution.
• Marley Natural: Cannabis lifestyle brand selling smoking accessories and merchandise under a heritage cultural identity — comparable lifestyle-brand positioning and cannabis accessories portfolio.
• Smoke Cartel: Online cannabis accessories retailer selling glass, ashtrays, rolling supplies, and lifestyle merchandise through DTC e-commerce — directly comparable channel, product category, and customer.
• Hemper: Cannabis accessories and apparel subscription brand selling bongs, rolling trays, and lifestyle merchandise through DTC — closely comparable product mix, audience, and channel strategy.
• Grassroots California: Cannabis apparel and accessories brand selling tie-dye and branded merchandise through DTC — directly comparable product category (cannabis-themed apparel/accessories) and customer base.
• RAW Rolling Papers: Iconic cannabis rolling papers and lifestyle brand selling accessories, apparel, and branded merchandise through DTC e-commerce and retail — directly comparable category, customer base, and lifestyle-brand go-to-market.
• Dankgeek (Low Temp Industries): DTC e-commerce retailer specializing in cannabis accessories and smoking supplies — directly comparable online-retail model and product mix for the cannabis enthusiast segment.
• Cheech & Chong's Cannabis Co. Cannabis accessories and lifestyle merchandise brand leveraging cultural IP — comparable branded-merchandise model serving cannabis enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/selfiesbyheshies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selfies Swag