Smoke Cartel
Smoke Cartel is a U.S. direct-to-consumer e-commerce retailer of smoking accessories — bongs, dab rigs, vaporizers, grinders, and lifestyle products — serving adult consumers aged 21+. It operates on Shopify with tiered membership and subscription box revenue, and is a subsidiary of High Tide Inc.
- Company typePrivate
- Founded2013
- HeadquartersSavannah, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Smoke Cartel does
Smoke Cartel is an online head shop and direct-to-consumer e-commerce retailer of smoking accessories and cannabis lifestyle products, founded in 2013 and headquartered in Savannah, United States. The company's core catalog spans approximately 2,658 SKUs organized into bongs and water pipes (779 SKUs), dab rigs (326), vaporizers (196), grinders (199), and a long tail of accessory categories including hand pipes, bubblers, rolling supplies, bong parts, dab accessories, vape parts, lifestyle goods, and "Munchies" snacks. The storefront is built on Shopify and serves U.S. consumers aged 21 and over, with age-gating enforced at entry.
The business model combines transactional product sales with a tiered membership and subscription layer. Free Cabana Club membership provides baseline member pricing and loyalty rewards; Elite Membership at $30/year unlocks additional discounts, free shipping on qualifying orders, VIP perks, and a 5% price-beat guarantee. Three subscription boxes (The Cartel Box, The Executive Box, The Boss Box) provide curated monthly recurring shipments. Smoke Cartel also operates within the multi-brand Cabana Club loyalty network, which spans six affiliated e-commerce brands — Smoke Cartel, Daily High Club, Grasscity, Dankstop, Nuleaf, and BlessedCBD — and serves 6.65 million members worldwide.
Smoke Cartel is a wholly-owned subsidiary of High Tide Inc., a Canadian cannabis retail company publicly traded on NASDAQ under ticker HITI that operates 218 Canna Cabana retail stores across Canada and reported record Q1 FY2026 revenue of $178.3 million, up 25% year-over-year. Distribution is exclusively online, with no disclosed physical retail footprint. Marketing is multi-channel across Instagram, Facebook, X, YouTube, Pinterest, email, a content blog, and influencer-style brand collaborations. The company's historical standalone capital raise was a $134,448 StartEngine crowdfunding round in November 2018. Headcount is reported at 1–10 employees.
Smoke Cartel firmographics
Firmographics- Name
- Smoke Cartel
- Legal name
- Smoke Cartel Inc.
- Website
- https://smokecartel.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smoke Cartel is a U.S. direct-to-consumer e-commerce retailer of smoking accessories — bongs, dab rigs, vaporizers, grinders, and lifestyle products — serving adult consumers aged 21+. It operates on Shopify with tiered membership and subscription box revenue, and is a subsidiary of High Tide Inc.
- Ownership category
- akta.pro rank
Smoke Cartel industry classification
Industry- Product category
- Smoking Accessories (Online Head Shop)
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Miscellaneous Retail (5900), Retail-Variety Stores (5331)
- akta.pro primary industry
- Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)
- akta.pro secondary industry
- Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)
Keywords
Where Smoke Cartel is headquartered
LocationHeadquarters
- HQ city
- Savannah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smoke Cartel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Hardware): Direct e-commerce sales of bongs, vaporizers, dab rigs, hand pipes, grinders, rolling accessories, and smoking accessories. Revenue generated through one-time product transactions with competitive pricing through member tiers.
- Elite Membership Subscription: Annual subscription model at $30/year providing Elite pricing, free shipping, and VIP perks across affiliated smoking accessory and CBD sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Cabana Club membership with basic member pricing |
| Subscription | Annual | Elite Membership - $30/year with premium pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Smoke Cartel product offering
Product offeringCore offering
Smoke Cartel is an online retailer of smoking accessories and head-shop merchandise, including glass water pipes (bongs), vaporizers, dab rigs, hand pipes, rolling trays, and related paraphernalia. Sales are processed through a Shopify-based direct-to-consumer e-commerce platform, augmented by recurring subscription boxes (Cartel Box, Executive Box, Boss Box) and a tiered Cabana Club loyalty program with free and paid ($30/year Elite) memberships.
Product overview
Smoke Cartel operates as an online head shop and e-commerce platform offering a curated selection of premium smoking products and accessories. The core product portfolio centers on bongs and water pipes (779 products), dab rigs (326 products), vaporizers (196 products), and grinders (199 products), supplemented by extensive accessory categories including hand pipes, rolling accessories, bubblers, vape parts, bong parts, dabbing accessories, and lifestyle products. The company also offers subscription boxes (The Cartel Box, The Executive Box, The Boss Box) and a membership program (Cabana Club free tier and Elite premium tier at $30/year) that provides member-exclusive pricing and discounts. The platform connects consumers with third-party brands including Puffco, Pulsar, Pax, LA Pipes, Diamond Glass, GRAV, and numerous independent glass artists, while also selling proprietary Smoke Cartel-branded products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free shipping on qualifying orders
- +1 more outcomes
Companies that use Smoke Cartel
Customer profileSegments1 record
Ideal customer profiles1 record
Smoke Cartel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smoke Cartel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cabana Club (Cross-brand Network)coreMulti-brand loyalty program spanning Smoke Cartel, Daily High Club, Grasscity, Dankstop, Nuleaf, and BlessedCBD. With 6.65M+ members, this network provides cross-brand loyalty benefits, shared membership perks, and marketing synergies across affiliated smoking accessory and CBD e-commerce sites.
- Brand Vendors (Puffco, Pulsar, Pax, LA Pipes, etc.)coreSmoke Cartel serves as an authorized retailer for numerous smoking accessory brands including Puffco, Pulsar, Pax, LA Pipes, Diamond Glass, GRAV, Hemper, and many others. Products are sourced directly from verified brands and manufacturers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Smoke Cartel competitors and assessment
Company assessmentDirect peers
- Grasscity: Long-standing online head shop offering bongs, vaporizers, dab rigs, and smoking accessories. Now operating under the same High Tide umbrella as Smoke Cartel, making it the closest direct competitor and sister-brand peer.
- Dankstop: Online head shop and smoking accessories retailer with overlapping catalog across glass, vapes, and rolling products. Also a High Tide subsidiary and Cabana Club member, competing directly for the same buyer.
- Daily High Club: Subscription-box-first smoking accessories e-commerce brand under High Tide. Direct overlap with Smoke Cartel's Cartel/Executive/Boss Box tiers and core product categories.
- Smooth Syndicate: Online head shop specializing in glass, vaporizers, and dab rigs with similar catalog depth and direct-to-consumer e-commerce model. Comparable target audience and product overlap.
Emerging players
- Stundenglass: Premium gravity-infused smokeware brand competing in the high-end bong and vaporizer accessories category where Smoke Cartel curates and retails. Comparable premium positioning and aspiration product set.
- Hemper: Subscription and curated smoking accessories brand with substantial overlap in rolling accessories, glass, and lifestyle products. Competes on bundling and discovery in the same consumer demographic.
- TheBoro: Specialty online retailer of high-end borosilicate glass and dab accessories aimed at premium enthusiasts. Overlaps with Smoke Cartel's premium glass and dab rig categories.
Broad incumbents
- Puffco: Premium vaporizer and e-rig brand whose products Smoke Cartel retails. Functions as both a key vendor and a category-defining incumbent that competes for the same end consumer's wallet share.
- Pax: Major dry-herb and concentrate vaporizer brand sold through Smoke Cartel. Broad incumbent in the premium portable vaporizer category that competes with Smoke Cartel's own-curated assortment.
- Pulsar: Vaporizer and smoking accessory brand carried by Smoke Cartel. Competes on vaporizer hardware and accessories with overlapping SKU coverage and a similar adult consumer target.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Smoke Cartel social profiles
Digital presenceSmoke Cartel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smoke Cartel leadership team
Management profileNumber of profiles
Profiles1 record
Smoke Cartel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smoke Cartel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smoke Cartel
What does Smoke Cartel do?
Smoke Cartel is an online retailer of smoking accessories and head-shop merchandise, including glass water pipes (bongs), vaporizers, dab rigs, hand pipes, rolling trays, and related paraphernalia. Sales are processed through a Shopify-based direct-to-consumer e-commerce platform, augmented by recurring subscription boxes (Cartel Box, Executive Box, Boss Box) and a tiered Cabana Club loyalty program with free and paid ($30/year Elite) memberships.
Is Smoke Cartel a public or private company?
Smoke Cartel is a private company. It is classified as corporate owned and is currently operating.
When was Smoke Cartel founded?
Smoke Cartel was founded in 2013. It employs 1 to 10 people.
Where is Smoke Cartel based?
Smoke Cartel is headquartered in Savannah, United States, in the North America region.
How does Smoke Cartel make money?
Two revenue lines are on record. Product Sales (Hardware) is the primary driver. The others are elite Membership Subscription.
Who are Smoke Cartel's main competitors?
Direct peers on record are Grasscity, Dankstop, Daily High Club and Smooth Syndicate. Emerging players are Stundenglass, Hemper and TheBoro. Broad incumbents are Puffco, Pax and Pulsar.
Does Smoke Cartel have an API?
No public API is recorded for Smoke Cartel.
What industry is Smoke Cartel in?
Smoke Cartel's product category is Smoking Accessories (Online Head Shop). Its primary akta.pro industry code is CRANAHAG, Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders), with a secondary code of CRAFADAO, Alcohol, Tobacco & Cannabis Inventory-led Online Retailers. Its NAICS code is 459991 and its SIC code is 5900.