Wisconsin Partnership for Housing Development

What Wisconsin Partnership for Housing Development does

Wisconsin Partnership for Housing Development (WPHD) is a 501(c)(3) nonprofit founded in 1995 and headquartered at 821 E Washington Ave, Madison, Wisconsin. It delivers four integrated services: Expert Consulting (technical assistance for nonprofit and for-profit developers, including CHDO certification and federal grant support), Development & Rental (single-family, condominium, and multifamily housing built or rehabilitated since the development program launched in 1991), Housing Programs (design and administration of housing financing programs including Rock County Home Rehabilitation, the Home Start down payment assistance program, and down payment/closing cost assistance), and Advocacy (statewide policy advocacy, including annual Lobby Day since 2014 and the A Home for Everyone Conference). The organization serves nonprofit developers, state and local governments (40+ governments assisted), for-profit developers (140+ developers trained/assisted), and low and moderate-income Wisconsin households (12,000+ assisted over 30 years).

WPHD's core "products" are consulting deliverables, housing units, and program administration rather than software. The organization has developed internal expertise and codified processes for housing finance program design, CHDO certification support, and neighborhood revitalization — most visibly in Janesville's Look West and 4th Ward neighborhoods following the GM plant closure, where 20+ homes were renovated or newly constructed for approximately $2 million and average home sale prices rose 51% in two neighborhoods. WPHD owns and operates rental properties, primarily in Janesville. It has cumulatively developed or consulted on approximately 900 homes and administered financing programs totaling $300 million impacting 7,700 homes, with $55 million in down payment assistance delivered to 10,000+ homebuyers. No proprietary technology platform underlies the business; operations rely on standard nonprofit tools and direct community engagement.

WPHD's revenue mix is approximately 80% from single-family development activities and 20% from program administration, consulting, and rental income, per the organization's own disclosure. Funding sources include government contracts (City of Madison, City of Janesville, Rock County, Village of Mount Horeb), program fees, grants, and tax-deductible donations processed via PayPal on its website. The go-to-market is relationship-driven rather than digital-marketing-driven: WPHD secures engagements through referrals, advocacy participation, conference attendance, and reputational standing in Wisconsin's affordable housing community. With a staff of just three (Executive Director Todd Mandel, Program Manager Heather Boggs since 2009, and Property Assistant Adam Martens hired in 2025), WPHD operates as a lean organization structurally dependent on partner networks and government program administration rather than scale of personnel.

Name

Wisconsin Partnership for Housing Development

Legal name

Wisconsin Partnership for Housing Development

Website

https://wphd.info

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisconsin Partnership for Housing Development is a Madison-based nonprofit that develops and rehabilitates affordable homes, administers housing financing programs, and provides development consulting to nonprofits and municipalities across Wisconsin.

Ownership category

akta.pro rank

Product category

Affordable Housing Development

NAICS

Residential Building Construction (2361)

SIC

Services-Social Services (8300), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Public Housing & Social Housing Development/Modernization Programs (FSALAKAH), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ), Down Payment Assistance (DPA) & Homebuyer Subsidy Programs (FSALAKAE)

Keywords

• Affordable housing development
• Housing development consulting
• Housing program administration
• Community housing development
• Nonprofit housing services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Single Family Development: Development and construction of single-family homes for sale to low-income households. Represents 80% of organizational income.
2. Program Administration: Administration of housing financing programs for local and regional governments, including Rock County Home Rehabilitation and Down Payment Assistance, and Home Start program.
3. Development Consulting: Consulting services to nonprofit and for-profit developers, including technical assistance, market analyses, financing guidance, and CHDO certification support.
4. Rental Income: Rental income from WPHD-owned rental properties, primarily in Janesville, Wisconsin.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wisconsin Partnership for Housing Development (WPHD) is a nonprofit that develops and rehabilitates affordable single-family and multifamily housing for low- and moderate-income Wisconsin households, provides development consulting and technical assistance to nonprofit and for-profit developers and local governments, and administers state and local housing financing programs such as home rehabilitation, down payment assistance, and the Home Start program. The organization also convenes stakeholders through the annual A Home for Everyone Conference and statewide advocacy efforts.

Product overview

Wisconsin Partnership for Housing Development (WPHD) is a nonprofit organization that provides a portfolio of integrated housing development services rather than a software product. The core offerings include: Expert Consulting for development and program management; Development & Rental for building and rehabilitating single-family homes, condominiums, and multifamily rental housing; Housing Programs including down payment assistance and home rehabilitation financing; and Advocacy to expand affordable housing resources. These services work together to provide comprehensive support from planning through program administration, serving communities throughout Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Expert Consulting

Quantifiable outcome

• 12,000+ households assisted with safe, affordable housing over 30 years
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• A Home for Everyone ConferencecoreStrategic or Co-development Partner · 1 January 2014WPHD administers this annual statewide affordable housing conference, bringing together housing advocates, developers, and policymakers to advance affordable housing in Wisconsin.
• Wisconsin Dells Coalition (Nonprofits, School Board, Elected Officials)coreStrategic or Co-development Partner · 1 January 2012Coalition including nonprofits, school board, and elected officials partnered with WPHD to address affordable housing issues. Project completed in 2014 provided housing to ten families.
• City of JanesvillecoreStrategic or Co-development Partner · 1 January 2011Partnership for neighborhood revitalization in Look West and 4th Ward neighborhoods, addressing vacancy and decline following GM plant closure. WPHD renovated and newly constructed over 20 homes totaling $2 million in new value.
• REALTORS Association of South Central Wisconsin Housing FoundationcoreStrategic or Co-development PartnerWPHD administers the Home Start program, which provides down payment and closing cost assistance to low to moderate income homebuyers throughout South Central Wisconsin, through this partnership.
• Operation Fresh StartminorStrategic or Co-development PartnerWorkforce development partner that provides construction crews for housing rehabilitation projects. WPHD hired crews from Operation Fresh Start to complete rehab on a foreclosed Madison property, providing training opportunities for at-risk youth.
• National Low Income Housing CoalitioncoreStrategic or Co-development PartnerWPHD is a State Member of the National Low Income Housing Coalition, participating in advocacy and housing policy efforts at the national level.
• Wisconsin Collaborative for Affordable HousingcoreStrategic or Co-development PartnerWPHD is a member of this collaborative working to advance affordable housing policy and programs in Wisconsin.
• Wisconsin Interagency Council on HomelessnesscoreStrategic or Co-development PartnerWPHD is a member of this state-level council working to address homelessness through coordinated affordable housing efforts.
• Take Root MilwaukeeminorStrategic or Co-development PartnerWPHD participates as a member in this Milwaukee-based housing advocacy organization.
• Dane County Housing InitiativecoreStrategic or Co-development PartnerWPHD is a member of this initiative focused on expanding housing options in Dane County, Wisconsin.
• Mount Horeb Area Economic Development CorporationminorStrategic or Co-development PartnerWorked with WPHD and Village of Mount Horeb to complete a Housing Study determining housing needs for residents and employers.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Illinois Housing Development Authority: State housing finance agency administering DPA, rehabilitation, and development financing programs in a neighboring state. Operates a similar program design/administration footprint to WPHD's Rock County and Home Start programs.
• Wisconsin Housing and Economic Development Authority (WHEDA): Wisconsin's state housing finance agency offering down payment assistance, mortgage products, and development financing. Operates in the same Wisconsin affordable housing ecosystem that WPHD serves and supports.
• Housing Action Illinois: Regional nonprofit coalition providing training, technical assistance, and advocacy to affordable housing developers and governments in the Midwest. Comparable to WPHD's consulting and A Home for Everyone Conference functions.

Direct peers

• Raza Development Fund: National Latino-focused CDFI providing affordable housing financing, development consulting, and program administration. Comparable mission, structure, and service mix to WPHD's affordable housing development work.
• Enterprise Community Partners: National nonprofit CDFI that combines affordable housing development, lending, and consulting across multiple states. Highly comparable to WPHD's integrated model of housing development, program administration, and advisory services to nonprofits and governments.
• Corporation for Supportive Housing (CSH): Nonprofit that combines financing, technical assistance, and advocacy to expand supportive and affordable housing. Comparable integrated approach and similar nonprofit/developer/government clientele.
• National Housing Trust: Nonprofit affordable housing developer and preservation organization working with state/local governments and nonprofits. Comparable development-and-policy orientation to WPHD.
• Local Initiatives Support Corporation (LISC): National CDFI that finances affordable housing and provides technical assistance to nonprofits and community organizations. Closely comparable to WPHD's consulting, financing program design, and developer support activities.

Broad incumbents

• Habitat for Humanity International: Larger nonprofit that builds and rehabs affordable single-family homes with low-income buyers, including Wisconsin affiliates. Overlaps with WPHD's direct single-family development program and homebuyer support.

Others

• Dane County Housing Initiative: Local coalition WPHD is a member of; works on affordable housing supply and policy in Dane County, Wisconsin. Adjacent ecosystem player with overlapping mission and partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WI_Housing
• Facebookfacebook.com/WPHDWisconsin
• LinkedInlinkedin.com/company/wphd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Partnership for Housing Development