Take Root
Take Root is a founder-owned retail plant shop in Downtown Frederick, Maryland, selling houseplants, plant care accessories, and gift cards to local consumers and tourists. It supplements retail with a recurring paid workshop program in its main shop and a separate event space called The Green Room.
- Company typePrivate
- Founded2020
- HeadquartersFrederick, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Take Root does
Take Root, LLC is a privately held, founder-owned retail plant shop founded in October 2020 by Kaitlyn Makers and headquartered in Everedy Square in historic Downtown Frederick, Maryland. The company sells houseplants, plant care accessories (Grow Concentrate fertilizer, Pest & Shine Kit, Instant Sun Grow Lamp), and gift cards to walk-in consumers, with no e-commerce for plants. Its core technology footprint is limited to standard third-party tools (Square for point-of-sale and gift cards, Mailchimp for newsletters, Instagram and Facebook for organic social), and there is no proprietary software stack.
The business monetizes through two primary streams: one-time retail plant sales and paid workshops. A continuously refreshed workshop catalog covers terrarium building ($38-$72), macrame, knitting, Tunisian crochet, paint & sip, propagation 101, and seasonal craft pop-ups, priced between $26 and $90 per attendee; participants typically receive a 15% in-store discount on the day of the class. Take Root operates a secondary event space called The Green Room at 320 E. Church St., used to host workshops and joint events such as the 'Pilates & Plants' collaboration with neighboring Toned Pilates in October 2025.
The customer base is concentrated among Frederick, MD residents, plant enthusiasts and crafters, and tourists and day-trippers visiting Downtown Frederick. Go-to-market is direct-to-consumer through the storefront, organic social, and email, with no paid advertising evident in the data. The company has no disclosed external funding, no parent company, no subsidiaries, and operates from a single retail location in the Mid-Atlantic United States.
Take Root firmographics
Firmographics- Name
- Take Root
- Legal name
- Take Root, LLC
- Website
- https://takerootplants.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Take Root is a founder-owned retail plant shop in Downtown Frederick, Maryland, selling houseplants, plant care accessories, and gift cards to local consumers and tourists. It supplements retail with a recurring paid workshop program in its main shop and a separate event space called The Green Room.
- Ownership category
- akta.pro rank
Take Root industry classification
Industry- Product category
- Independent Plant Retail & Workshops
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where Take Root is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Take Root business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Plant Sales: Sale of houseplants, accessories, fertilizers, pest treatments, grow lamps, and related plant care products directly to consumers at the storefront.
- Workshop Fees: Paid workshops including terrarium building, macrame, knitting, crochet, butterfly frame art, and seasonal craft classes. Workshop prices range from approximately $26 to $90 per session, with some including a 15% discount on store purchases.
- Gift Cards: Sale of gift cards through Square, enabling customers to purchase credit for future use at the shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Workshop-based classes (one-time fees) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Take Root product offering
Product offeringCore offering
Take Root operates a single retail store in Downtown Frederick, Maryland, that sells interior houseplants and plant care accessories such as fertilizers, pest treatment kits, and grow lamps, and offers paid hands-on workshops including terrarium building, macrame, knitting, crochet, and seasonal craft classes. The business also operates an adjacent event space called The Green Room for hosting classes and community events.
Product overview
Take Root is a welcoming interior plant shop located in historic Downtown Frederick, Maryland, operating since October 2020. The business operates as a single unified retail concept offering houseplants and accessories as its core products, supplemented by an extensive workshop program. The workshop portfolio includes terrarium-building sessions (Day Grazing Terrarium, Preserved Moss Frame, Highland Cow, Sweet As Honey, Sit & Ponder, Garden Stroll, and seasonal variations), craft workshops (macrame, butterfly mini world, knitting, Tunisian crochet, felted snail, propagation), and specialty events (paint & sip, Pilates & Plants). The company also manages The Green Room, an event space at 320 E. Church St. for hosting classes, and offers gift cards through Square.
Differentiator
Problem solved
Functional benefit
Brands
- The Green Room: An event space operated by Take Root located at 320 E. Church St., Frederick, MD, used for hosting workshops and classes
Products and services
- Houseplants and Plant Care Accessories Interior houseplants including multiple curated varieties plus plant care accessories such as Grow Concentrate fertilizer (makes up to 62 gallons), Pest & Shine Kit (sticky traps, neem oil, fungus gnat treatment), and Instant Sun Grow Lamp, sold to walk-in retail customers at the Frederick storefront.
- Terrarium Workshops Hands-on workshops where participants create terrariums and preserved moss/shadow box frames from start to finish using provided materials and guidance, with workshop prices typically ranging from $38 to $72.
- Craft Workshops (Macrame, Knitting, Crochet, etc.) Creative workshops covering macrame plant hangers and accessories, butterfly mini world shadow box art, knitting, Tunisian crochet, felted snail crafts, plant propagation, and paint & sip events, offered to individuals interested in plant-themed DIY crafts.
- Gift Cards Gift cards purchased through Square that can be redeemed for merchandise and workshop registrations at Take Root.
Companies that use Take Root
Customer profileSegments3 records
Ideal customer profiles3 records
Take Root technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Take Root partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toned PilatesminorTake Root collaborated with neighboring Toned Pilates studio for a 'Pilates & Plants' special event on October 18, 2025, combining a 50-minute reformer class with a terrarium-building session at The Green Room. Joint ticketing offered through Toned Pilates booking system.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Take Root competitors and assessment
Company assessmentDirect peers
- Sprout Home: Independent urban plant and home decor shop with locations in Brooklyn and Chicago. Directly comparable small-footprint retail concept mixing plants, accessories, workshops, and design services.
- The Sill: Direct-to-consumer houseplant brand combining online plant delivery with brick-and-mortar shops and workshops. Closest comparable in terms of curated houseplant retail, customer education, and community-oriented brand experience.
- Bloomscape: Online-first houseplant retailer shipping potted plants direct to consumers. Comparable core offering (houseplants with care accessories) but operates at much larger scale and exclusively online.
- Léon & George: Premium direct-to-consumer indoor plant brand selling potted houseplants and planters online. Overlapping customer base of plant enthusiasts seeking curated, design-forward plants and accessories.
- Tula Plants & Design: Brooklyn-based independent plant shop offering curated houseplants, accessories, and design services. Highly comparable boutique plant shop model with strong community/education focus.
Others
- Costa Farms: One of the largest horticultural growers in North America supplying houseplants to mass retailers including Home Depot, Lowe's, and Costco. Relevant as a wholesale supplier of the inventory category Take Root resells.
Broad incumbents
- Terrain: Lifestyle garden and home retail brand owned by Anthropologie/URBN with both physical garden centers and a robust e-commerce site. Overlaps with Take Root on houseplants, planters, and workshop-style classes but at much larger scale and broader assortment.
- Lowe's: National home improvement retailer with substantial garden center operations selling houseplants, lawn care, and seasonal decor. Provides direct competitive pricing pressure in plant and garden accessories.
- The Home Depot: National big-box retailer with extensive garden center offering indoor and outdoor plants, accessories, and supplies. Represents the dominant competitive floor on price and assortment for plant retail.
Emerging players
- WallyGRO: Specialty plant care accessory brand (self-watering planters, sub-irrigation systems). Comparable as a focused plant-adjacent product company serving houseplant enthusiasts, though without a retail storefront.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Take Root social profiles
Digital presenceTake Root financial estimates
Financial estimateRevenue estimate
Valuation estimate
Take Root leadership team
Management profileNumber of profiles
Profiles1 record
Take Root funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Take Root M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Take Root
What does Take Root do?
Take Root operates a single retail store in Downtown Frederick, Maryland, that sells interior houseplants and plant care accessories such as fertilizers, pest treatment kits, and grow lamps, and offers paid hands-on workshops including terrarium building, macrame, knitting, crochet, and seasonal craft classes. The business also operates an adjacent event space called The Green Room for hosting classes and community events.
Is Take Root a public or private company?
Take Root is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Take Root founded?
Take Root was founded in 2020. It employs 1 to 10 people.
Where is Take Root based?
Take Root is headquartered in Frederick, United States, in the North America region.
How does Take Root make money?
Three revenue lines are on record. Retail Plant Sales are the primary driver. The others are workshop Fees and gift Cards.
Who are Take Root's main competitors?
Direct peers on record are Sprout Home, The Sill, Bloomscape, Léon & George and Tula Plants & Design. Costa Farms is listed as an others. Broad incumbents are Terrain, Lowe's and The Home Depot. WallyGRO is listed as an emerging player.
Does Take Root have an API?
No public API is recorded for Take Root.
What industry is Take Root in?
Take Root's product category is Independent Plant Retail & Workshops. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of EDAAAGAL, Home & Garden Hobbies (Gardening, Floral Design, Home Decor). Its NAICS code is 444240 and its SIC code is 5200.