Training & Coaching Square

Name

Training & Coaching Square

Legal name

The Coaching Square BVBA

Website

https://trainingcoachingsquare.be

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Coaching & Training Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Professional coaching training
• ICF certification programs
• Executive coaching services
• Leadership development training
• Business coaching academy

Headquarters

HQ city

Mechelen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Programs: Revenue generated from structured coaching and business training programs. Programs include ROOT©, GROW©, Combi ROOT©+GROW©, BLOOM, and various masterclasses. Pricing varies by program duration and includes training costs, location fees, and optional certification examination fees. All prices exclude 21% VAT.
2. Individual Coaching Sessions: One-on-one coaching sessions provided by ICF-certified Business Coaches for leadership development, career coaching, relationship coaching, and stress/burnout coaching.
3. Supervision and Mentor Coaching: Optional supervision and ICF mentor coaching for certification purposes. Provided as add-on service for coaching program graduates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Training & Coaching Square is a Belgian professional training and coaching firm offering ICF-accredited coaching certification programs (ROOT©, GROW©, Combi, BLOOM) and business/leadership training programs. It delivers certified coaching pathways leading to ICF ACC, PCC, and MCC credentials, alongside in-company training, individual coaching, masterclasses, and keynotes. The company combines proprietary methodologies (NLP, Enneagram, EQi, DISC, systemics) within the 11 ICF core competencies framework, delivered in Dutch, French, and English.

Product overview

Training & Coaching Square operates as a dual-brand coaching and professional development organization offering ICF-accredited certification programs and specialized training. The Coaching & Mentoring Academy targets individuals becoming professional coaches or seeking coaching specializations, while the Futureproof Business Manager division serves managers and organizational leaders. Core certification programs include ROOT© (Level 1) and GROW© (Level 2) offered separately or as a combined Combi package, all ICF-accredited. Advanced offerings include the BLOOM identity and purpose coaching program. The portfolio spans coaching skills training, leadership development, team dynamics, communication, stress management, systemic coaching, and Enneagram accreditation, delivered through in-person training days, intervisions, mentor coaching, and individual coaching services. The company holds the distinction of being the first ICF-recognized training institute in Belgium (since 2007) and operates with over 20 expert trainers.

Differentiator

Problem solved

Functional benefit

Brands

• ROOT© Certified Coach: ICF-accredited certification program for coaches - Level 1 focusing on coaching skills and attitude
• GROW© Certified Coach
• Combi ROOT©+GROW© Certified Coach
• BLOOM
• Bloomlinks

Products and services

• Combi ROOT©+GROW© Certified Coach

Quantifiable outcome

• Direct pathway to ICF ACC and PCC certification upon program completion
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Coach Federation (ICF)coreStrategic or Co-development PartnerICF is the largest and most renowned coaching federation worldwide. Training & Coaching Square's programs are formally accredited by ICF and enable graduates to apply directly for ACC and PCC certifications. The company was the first Belgian institute recognized by ICF in 2007.
• Travant (SME Portfolio Provider)coreStrategic or Co-development PartnerTraining & Coaching Square operates as 'Training & Coaching Square powered by Travvant' for SME Portfolio subsidies. Recognition number: DV.O253935 - Theme: Personeelsmanagement. Enables Flemish organizations to receive 20-30% government subsidy on training costs.
• IthakaminorStrategic or Co-development PartnerPartner organization for coaching services. Marleen Boen is owner of Ithaka. Customers can opt to receive news from Ithaka alongside TCS programs.
• International Coach Federation Master Certified Coaches (MCC)minorOthersBLOOM program participants present their integration portfolios to various ICF MCC coaches. Recommended that BLOOM participants choose a personal coach at MCC level (minimum 2,000 hours experience).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coach U: Pioneer ICF-accredited coach training school offering foundational and advanced coach certification programs with global delivery. Comparable to Training & Coaching Square as a long-established ICF-recognized training provider with multi-level certification pathways.
• CTI (Coaches Training Institute): Globally recognized ICF-accredited coach training school offering certification pathways to ACC/PCC/MCC credentials. Directly comparable to Training & Coaching Square in certification focus, ICF accreditation, and tiered certification programs analogous to the ROOT and GROW levels.
• iPEC Coaching: ICF-accredited coaching certification school offering foundational and advanced coach training with energy-based methodology. Directly comparable to Training & Coaching Square in ICF accreditation, structured certification programs, and professional coach training focus.
• Erickson Coaching International: International ICF-accredited coaching school offering coach certification and solution-focused coaching methodology. Comparable to Training & Coaching Square in ICF-accredited certification focus and structured methodology-based training.
• Newfield Network: ICF-accredited coach training organization offering foundational and mastery-level certifications with ontological coaching methodology. Comparable to Training & Coaching Square's BLOOM program in philosophy (deep identity and purpose work) and ICF credential pathways.
• Academy of Executive Coaching (AoEC): European-based ICF-accredited coaching school specializing in executive coaching certification for senior leaders. Directly comparable to Training & Coaching Square's Coaching & Mentoring Academy in targeting experienced professionals seeking PCC-level credentials.

Broad incumbents

• IMD Business School: Global executive education provider based in Switzerland offering leadership development programs for senior executives. Comparable to Training & Coaching Square's higher-end programs targeting senior managers and HR leaders, though IMD serves a broader and more senior audience.
• Vlerick Business School: Leading Belgian business school offering executive education, MBA, and management development programs. Comparable to Training & Coaching Square's Futureproof Business Manager division as a Belgian-based provider of leadership and management training, though Vlerick is broader and university-affiliated.
• Antwerp Management School: Belgian business school offering executive education and management development programs. Comparable to Training & Coaching Square's Futureproof Business Manager division as another Belgian provider of leadership and management training competing for the same corporate L&D budget.

Regional players

• Schouten & Nelissen: Dutch training and coaching firm offering coach certification, leadership development, and corporate training programs across the Netherlands and Benelux. Comparable to Training & Coaching Square in scope (coaching certification plus corporate training) and regional focus, though operating primarily from the Netherlands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tr?id=961445890614451&ev=PageView&noscript=1
• LinkedInlinkedin.com/company/the-coaching-square

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Training & Coaching Square