RadioTeatar

What RadioTeatar does

RadioTeatar (legal entity: RadioTeatar Bajsić i prijatelji) is a Zagreb-based, privately-held Croatian artistic organization founded in 2013 that specializes in radiophonic theater — a hybrid art form fusing live theatrical performance, radio broadcasting, sound design, soundscape composition, and documentary radio drama. Its core technology stack centers on live sound design and soundwalk (RadioWalk) formats where audiences navigate urban environments using headphones and mobile devices, combined with radio drama production and live courtyard broadcasting. Signature outputs include the continuously-running HOERSPIEL (premiered November 2013), Radio Voćarska (neighborhood program cycle in its 4th season), the Soundtrack za film koji nije snimljen production (with a music video reaching ~400,000 YouTube views), the RadioWalk annual festival (15+ titles since 2021), and B-Air Creative Europe project outputs for vulnerable groups including the Patuljak Sluško baby radio series (10 episodes).

The organization serves multi-generational audiences ranging from babies (0-5) through seniors in Zagreb and broader Croatia, with community programming offered free of charge and select adult performances ticketed at 3-11 EUR. Customer segments span neighborhood residents of Voćarska, school children (4 partner elementary schools), kindergarten groups, hospital patients (Srebrnjak Children's Hospital), theater and radio-art adults, and theater/music students (Academy of Dramatic Arts). The business model is primarily grant-funded: core revenue comes from the City of Zagreb's Office for Culture, the Croatian Ministry of Culture and Media, the Kultura Nova Foundation, and EU Creative Europe (B-Air project with 10+ partners across 5 countries). Distribution combines live venue partnerships (GDK Gavella, Kino Kinoteka, Teatar &TD, Art radionica Lazareti, regional festivals), digital audio/video streaming (SoundCloud, YouTube, Podcast.hr), and broadcast through a network of 9+ partner community radio stations across Croatia, Slovenia, Serbia, Bosnia, and Montenegro.

Name

RadioTeatar

Legal name

RadioTeatar Bajsić i prijatelji

Website

https://radioteatar.hr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

RadioTeatar (Zagreb, Croatia) is a non-profit artistic organization founded in 2013 that produces radiophonic theater combining live performance, radio broadcasting, sound design, and sound walks, serving multi-generational community audiences across Croatia and the wider region through grant-funded programming, co-productions, and ticketed adult performances.

Ownership category

akta.pro rank

Product category

Performing Arts / Radio Theater

NAICS

Radio Broadcasting Stations (51611), Sound Recording Studios (51224), Record Production and Distribution (512250)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

akta.pro secondary industries

Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)

Keywords

• Radio theater productions
• Live theater performances
• Sound art walks
• Community cultural programming
• Audio drama series

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales for Adult Performances: Revenue from paid admission to select adult theater productions. Most performances for adults (Hoerspiel, Soundtrack za film koji nije snimljen, Bajsove vrpce) require ticket purchase, while children's programs and community events (Radio Voćarska) are largely free. Ticket prices range from 3–11 EUR per event, with discounted multi-day packages available through partner venues (e.g., GDK Gavella three-day package at 24 EUR, Kinoteka two-day package at 11 EUR). Ticket distribution via Core Event online platform and venue box offices.
2. Institutional Grants and Project Funding: Primary revenue stream from public cultural funding. Core annual program support from the City of Zagreb's City Office for Culture (program 'Kultura i umjetnost u zajednici'), the Croatian Ministry of Culture and Media, and the Kultura Nova Foundation. Additional project-level grants from the European Union Creative Europe programme (B-Air, Art Infinity Radio), the European Parliament's Office for Human Rights and the Rights of National Minorities (for Nema putne), and the Berlin Senate for Culture (for Eter nad Berlinom). Funding typically covers 6–12 month project cycles, requiring competitive application and reporting.
3. Co-production and Coproduction Fees: Revenue and resource sharing through co-production agreements with partner theaters and cultural institutions. Partner organizations (GDK Gavella, Teatar &TD, Kino Kinoteka, Multimedijalna koliba, Art radionica Lazareti, various international theaters) co-finance and co-host productions, sharing production costs and generating revenue through joint ticket sales. The Ubu Ovo Ono coproduction included Academy of Dramatic Arts students, with production support from Turistička zajednica Grada Zagreba and Studentski centar.
4. Workshop and Education Services: Revenue and in-kind support from educational programming including teacher training workshops (radio weekends for teachers), school-based radio workshops with elementary school radio groups (OŠ Remete, OŠ A.G. Matoš, OŠ Vjenceslava Novaka, OŠ Grigora Viteza), and hospital-based workshops using radio plays as therapeutic tools. Funded as part of community engagement programs and EU project activities, these workshops generate community goodwill, expand audience base, and strengthen partnerships with educational and healthcare institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

RadioTeatar produces and performs original radio theater works that fuse live theatrical performance with radio broadcasting, sound design, soundscape composition, and documentary radio drama. Its portfolio includes signature theater productions (HOERSPIEL, Soundtrack za film koji nije snimljen, Bajsove vrpce, Ratovi svjetova, Mediteranski brevijar), the seasonal Radio Voćarska neighborhood program cycle, annual RadioWalk sound-walk cycles, children's radio-play series (Patuljak Sluško, Eko Baraba, MaLoLu), the Podcast Zapozorje interview series, and the Creative Europe–funded B-Air project. Performances are staged at the Voćarska neighborhood venue in Zagreb, partner theaters (GDK Gavella, Kino Kinoteka, Teatar &TD), and tour festivals across Croatia, Slovenia, Serbia, Bosnia, and Germany; audio is also distributed freely via SoundCloud, YouTube, and partner radio stations.

Product overview

RadioTeatar (RadioTeatar Bajsić i prijatelji) is a Croatian artistic organization specializing in radiophonic theater, combining radio, theater, and music. The organization operates as a platform of interconnected products: its core offerings include live theater-radio performances (HOERSPIEL, Soundtrack za film koji nije snimljen, Bajsove vrpce, Ratovi svjetova, Eter nad Berlinom, MaLoLu, UBU OVO ONO, Nema putne, Hiromi, Mediteranski brevijar), neighborhood program cycles (Radio Voćarska with 4 seasons), annual sound walk festivals (RadioWalk through 4 editions), children's radio series (Patuljak Sluško i tajanstvena vrata, Eko Baraba), the Podcast Zapozorje series, and the B-Air European project for bringing radio art to vulnerable groups. Content is distributed via SoundCloud, YouTube, and Podcast.hr platforms, with ticketing through Core Event.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Hoerspiel has been continuously performed for 11+ years (since November 2013), touring across 10+ cities in Croatia, Slovenia, Serbia, Bosnia, and Germany (Berlin)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• B-Air (Art Infinity Radio) International Partner NetworkcoreStrategic or Co-development PartnerA major Creative Europe-funded project (Kreativna Europa) dedicated to bringing concentrated listening to vulnerable groups. The network comprises 10+ organizations across 5 countries: BAZAART (Serbia), Institut Jožef Stefan (Slovenia), International Burch University (Bosnia), AAU Cresson, University of Eastern Finland (UEF), Radio-televizija Srbije, Radiotelevizija Slovenije, TWIXTlab, and RadioTeatar as coordinator. Partners collaborate on research, production, and dissemination of radio art for children, hospital patients, and people with developmental difficulties.
• Radio Rojc (Pula)coreStrategic or Co-development PartnerRegional community radio station and key co-production partner for RadioTeatar productions. Hosts Hoerspiel guest performances (Audio Art Festival), co-produces radio plays (Soundtrack za film koji nije snimljen), participates in the Podcast Zapozorje distribution network, and co-produces radio programs for the Radiophonic Thursday editorial team.
• Art radionica Lazareti (Dubrovnik)coreStrategic or Co-development PartnerCultural organization in Dubrovnik and co-production partner for RadioTeatar performances. Co-produced the Soundtrack za film koji nije snimljen and hosted the Eter nad Berlinom tour. Also partnered on the Radiowalk Dubrovnik workshop ('Ozvučeni listopad') which produced three sound walks with local participants.
• Kino Kinoteka (Zagreb)coreStrategic or Co-development PartnerZagreb cinema and co-production partner. Co-presented the 'Dvodnevni blues' program featuring Kralj Čačka, hosted Croatian premieres of RadioTeatar productions (Soundtrack za film koji nije snimljen), and serves as an ongoing venue partner for film-theater hybrid events.
• Radio Student (Zagreb)coreStrategic or Co-development PartnerZagreb student radio station and key production and distribution partner. Participates in the Podcast Zapozorje distribution network and in broadcasting the Radiophonic Thursday documentary drama 'Vratiće se Valter, nosiće brushalter'. Hosts the Kradio student radio project in partnership with the Academy of Dramatic Arts.
• Multimedijalna koliba (Zagreb)coreStrategic or Co-development PartnerZagreb-based cultural organization and co-producer of RadioTeatar productions. Co-produced the Eter nad Berlinom project and the Bajsove vrpce production. A foundational partner in RadioTeatar's early artistic development.
• Akademija dramske umjetnosti / Trupe OvoOno / Teatar &TD (Zagreb)coreStrategic or Co-development PartnerAcademic and theater partnerships for coproduction projects. The Ubu Ovo Ono production was a coproduction of RadioTeatar, the Academy of Dramatic Arts, Trupe OvoOno, and Teatar &TD, serving as a diploma production for Katarina Krešić. Akademija primijenjenih umjetnosti in Rijeka collaborated on the Hotel Emigranti project with Bauhaus University Weimar.
• Mjesni odbor Voćarska (Voćarska Neighborhood Council)coreChannel Partner/ Reseller/ DistributorPrimary community partner and venue host for the Radio Voćarska seasonal program. The neighborhood council building (Voćarska cesta 71) serves as the home venue for all Radio Voćarska programming (performances, workshops, courtyard radio, listening sessions). The partnership enables free community access to cultural programming and facilitates neighborhood participation in program creation.
• Srpsko narodno vijeće (Serbian National Council)coreStrategic or Co-development PartnerInitiated the memorial competition for radio drama texts that resulted in the 'Nema putne' production, in partnership with RadioTeatar. Co-produced the 'Nema putne' radiophonic performance with RadioTeatar, addressing themes of WWII and minority rights. Supported by the Office for Human Rights and Rights of National Minorities.
• BAZAART (Beograd)majorStrategic or Co-development PartnerBelgrade-based cultural organization and partner in the B-Air (Art Infinity Radio) Creative Europe project. Collaborated with RadioTeatar on educational presentations about art-based research with children in radio-theater contexts. Represents the Serbian node of the international B-Air research and production network.
• KunstTeatar / CirkoramamajorStrategic or Co-development PartnerZagreb-based theater companies that have partnered with RadioTeatar for coproduction projects. KunstTeatar's production 'Jimmy Ćorak' was presented as a guest performance during Radio Voćarska. Cirkorama's 'Projekt 4,28 km/h' was also presented as a guest performance. These partnerships extend Radio Voćarska's programming variety and audience reach.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NDR (Norddeutscher Rundfunk) Kultur: NDR is a major German public broadcaster with a long-standing Hörspiel (radio play) production tradition and dedicated cultural programming. Comparable to RadioTeatar in the radio drama category, operating at substantially larger institutional scale.
• SRF (Schweizer Radio und Fernsehen) Kultur: SRF is the Swiss public broadcaster with cultural programming that includes radio drama and audio features. It is comparable as a public-service radio producer of cultural audio content in the same broader category as RadioTeatar's work.
• Hrvatska radiotelevizija (HRT): HRT is the Croatian public broadcaster, whose 60+ year radio drama tradition is explicitly referenced in RadioTeatar's 2024 anniversary programming. As the institutional incumbent in Croatian radio, it represents the larger, established player in the same space where RadioTeatar operates as an independent artistic organization.
• Deutschlandfunk Kultur: Deutschlandfunk Kultur is the German public radio channel dedicated to culture, with extensive radio drama (Hörspiel), feature, and documentary programming. It is broadly comparable as a larger, established producer and broadcaster of the same radio art genres RadioTeatar specializes in.
• BBC Radio 4 (Drama): BBC Radio 4 commissions one of the world's largest volumes of original radio drama. While much larger and broader in scope, it shares RadioTeatar's core activity of producing original radio plays as cultural programming, and serves as a benchmark for premium public radio drama output.

Others

• Ballhaus Ost: Ballhaus Ost is a Berlin-based independent theater and RadioTeatar's partner venue for the German-language production Eter nad Berlinom (2016). It is comparable as a similarly sized independent theater producing experimental, interdisciplinary work, and serves as a real-world precedent for international co-production partnerships.
• EBU (European Broadcasting Union) – Ars Acustica: Ars Acustica is the EBU's international network for radio art, audio experimentation, and sound art, bringing together European public broadcasters and independent producers. It is an ecosystem enabler for the radio art category in which RadioTeatar operates, rather than a direct producer competitor.

Direct peers

• Radio Beograd 3 (RTS): Radio Beograd 3 is the Serbian public radio channel that maintains a strong radio drama and radio art tradition inherited from the former-Yugoslav Radio Belgrade. The shared regional cultural context, B-Air partnership, and similar artistic mission make it a direct regional peer.
• ORF Kunstradio: ORF Kunstradio is the Austrian public radio's experimental radio-art program, dedicated since 1985 to sound art, radio plays, and experimental audio. Its artist-driven, research-oriented approach to radio as art makes it one of the closest spiritual and methodological peers to RadioTeatar's work.
• WDR (Westdeutscher Rundfunk) Hörspiel: WDR's Hörspiel department is the world's most renowned public radio play production unit, producing hundreds of original radio dramas annually. It is the most direct international comparison to RadioTeatar's mission of original radio theater as an art form, sharing the same Hörspiel tradition that RadioTeatar's founding work references.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/radioteatar
• Facebookfacebook.com/radioteatar
• Instagraminstagram.com/radioteatar
• LinkedInlinkedin.com/company/radioteatar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RadioTeatar