Radio Rojc

What Radio Rojc does

Radio Rojc is a non-profit community radio station headquartered in Pula, Croatia, operating from the Društveni centar Rojc (DC Rojc), a former military building from the 1870s that now houses more than 100 associations across culture, sport, youth work, environmental protection, and social care. The station self-describes as 'radio kojeg kreira zajednica' (radio created by the community) and produces programming on local society, culture, civic issues, and investigative journalism, distributed via live streaming on radio.rojc.eu, on-demand podcast archives, and social channels on Facebook, X, and Pinterest. Its product portfolio includes the live radio stream plus at least nine recurring shows and podcast series, notably Pula to je raj (local history/culture), Eko Rojc (environmental), Zdravo društvo (health/social), Obavijesni razgovor (interviews), Rojc Magazin (community magazine), and the responsible-journalism series Dva Tri Osam and Ambasador (inclusion/activism). A dedicated fact-checking unit (Jedinica za provjeru točnosti informacija) was established in December 2024.

The station operates with a lean team of approximately 5 employees and is embedded structurally within the Savez udruga Rojca (Alliance of Rojc Associations), giving it privileged access to grassroots content sources. Strategic partnerships include a cross-border youth-micromedia collaboration with Zavod Mladinski center Kotlovnica Kamnik (Slovenia), an environmental coverage partnership with Zelena Istra, and event coverage for Udruga Proces's first Pula Pride in June 2024.

The business model is donation-based: the station solicits listener contributions through a 'DONIRAJ!' call-to-action on its website and has no publicly disclosed pricing, enterprise customers, or funding rounds. Revenue is not publicly disclosed. There is no parent company, no listed equity, and no AI/ML or proprietary technology layer beyond standard broadcasting and podcast distribution infrastructure.

Name

Radio Rojc

Legal name

Radio Rojc

Website

https://radio.rojc.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Rojc is a non-profit community radio station in Pula, Croatia, operating from the Društveni centar Rojc alongside 100+ associations. It produces local news, culture, environmental, and responsible-journalism programming via live streaming, podcasts, and social channels, funded by community donations.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

akta.pro secondary industry

Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)

Keywords

• Community radio broadcasting
• Local radio programming
• Podcast production
• Responsible journalism
• Civil society media

Headquarters

HQ city

Pula

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Community Donations: Radio Rojc accepts donations from listeners and supporters to fund operations and programming

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Radio Rojc is a nonprofit community radio station that produces and broadcasts live programming — music, podcasts, and editorial content — focused on local culture, society, and environmental issues in Pula and Istria. It operates as a volunteer-driven, civil-society media outlet. The station also runs a dedicated fact-checking editorial unit ("Odgovorno novinarstvo") that publishes responsible-journalism pieces on its website.

Product overview

Radio Rojc is a community radio station based in Pula, Croatia, operating from the Društveni centar Rojc community center. The station offers live radio streaming alongside a portfolio of shows and podcasts covering local society, culture, environment, and responsible journalism. Key products include live radio broadcasts, multiple radio shows (Pula to je raj, Zdravo društvo, Eko Rojc, Obavijesni razgovor, Rojc Magazin), and podcast series such as Ambasador and Dva Tri Osam. The station also maintains an editorial initiative focused on responsible journalism with a dedicated fact-checking unit.

Differentiator

Problem solved

Functional benefit

Brands

• Podcast Ambasador: Podcast series focusing on inclusion, solidarity, and community engagement topics
• Podcast Dva Tri Osam
• Pula to je raj
• Obavijesni razgovor
• EKO ROJC
• Zdravo društvo
• ROJC Magazin
• PULA LIVE

Products and services

• Live online radio stream Continuously streamed live radio programming accessible through the official website, delivering community-driven shows, music, and editorial content to listeners in Pula, Istria, and the wider online audience.
• Podcast and on-demand radio show archive Catalog of original podcasts and radio shows produced by volunteers and contributors, available on-demand through the website and connected podcast distribution platforms, covering culture, society, and environmental topics for the Istrian community.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Savez udruga Rojca (Alliance of Rojc Associations)coreStrategic or Co-development Partner · 11 November 2025Radio Rojc operates as part of the Alliance of Rojc Associations, a coalition of over 100 associations housed in Društveni centar Rojc. The partnership involves collaborative coverage of community events, cultural activities, and social initiatives. Organizations collaborate on youth media projects and community development programs.
• Zavod Mladinski center Kotlovnica KamnikcoreStrategic or Co-development Partner · 11 November 2025Zavod Mladinski center Kotlovnica Kamnik from Slovenia partnered with Savez udruga Rojca on the project 'Razvoj omladinskog mikromedija' (Development of Youth Micromedia). The cross-border collaboration focuses on youth media development and training.
• Udruga ProcesminorStrategic or Co-development PartnerRadio Rojc provided media coverage for Udruga Proces, the organizer of the first Pula Pride (Povorka ponosa) in June 2024. The station covered the event and hosted forums discussing LGBTQ+ rights and inclusion.
• Zelena IstraminorStrategic or Co-development PartnerRadio Rojc collaborates with Zelena Istra (Green Istria), an environmental organization, on coverage of environmental issues. The station features episodes of EKO ROJC dedicated to environmental topics including protection of natural sites, waste management, and ecological activism.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Radio Istra: Regional radio broadcaster serving the same Istria region as Radio Rojc, operating local programming and competing for the same listener and advertiser base.
• Radio Študent: Slovenian student/community radio in Ljubljana with a comparable nonprofit, independent editorial model and similar podcast and cultural programming focus.
• Radio Student: Croatian community/student radio station based in Zagreb, producing independent journalism, cultural programming, and podcasts with a similar nonprofit, mission-driven editorial ethos to Radio Rojc.

Broad incumbents

• Radio Sljeme: HRT's local Zagreb radio channel serving as the public broadcaster's city-level outlet, illustrating how public-service radio operates at the local level in Croatia.
• Otvoreni Radio: Croatian commercial national radio network offering news and talk programming, competing for the same listeners and advertisers as community outlets like Radio Rojc.
• Narodni Radio: Croatian national commercial radio network with broad music and news programming, representing a scaled commercial alternative to community radio in Croatia.
• HRT - Hrvatska radiotelevizija: Croatian national public broadcaster operating multiple radio channels and television stations, providing the dominant public-service radio alternative in the same market.

Emerging players

• H-Alter: Croatian independent nonprofit investigative journalism outlet, comparable as a mission-driven, donation-supported media organization covering social and civic issues similar to Radio Rojc's editorial remit.

Regional players

• Radio Capodistria: Cross-border Italian/Slovenian public radio serving the Istrian and coastal region with programming in Italian, overlapping geographically with Radio Rojc's audience in Istria.
• Radio Maribor: Slovenian regional public radio station operated by RTV Slovenia, comparable in scale and public-service orientation but serving a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/radiorojc
• Facebookfacebook.com/Radio-Rojc
• Pinterestpinterest.com/radiorojc
• LinkedInlinkedin.com/company/radio-rojc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Rojc