The Italian Lab
The Italian Lab SRL is an Italian manufacturer of urban furniture and recycling containers, producing steel, CORTEN, UHPC, and recycled-plastic benches, bollards, planters, and shelters for municipalities, commercial centers, healthcare, education, and design clients internationally.
- Company typePrivate
- Founded2006
- HeadquartersMogliano Veneto, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Italian Lab does
The Italian Lab SRL is an Italian manufacturer of urban furniture and separate waste collection containers, headquartered at Villa Braida in Mogliano Veneto (Treviso) with a registered office in Mestre-Venezia. Founded approximately in 2006 as part of a consolidated industrial group with over 18 years of steel-processing experience, the company operates a production facility exceeding 8,000 square meters with more than 90 qualified employees. Its product portfolio spans benches, seating, planters, bollards, bike racks, litter bins, and recycling containers, manufactured in painted steel, stainless steel, CORTEN, Ultra-High Performance Concrete (UHPC), and 100% recycled plastic. Differentiated offerings include the THE BREATH air-purifying fabric integrated into bollards, USB-charging and photovoltaic-equipped urban shelters, and exclusive designer collaborations including Zaha Hadid Architects' SERAC Bench.
The company sells primarily through direct B2B enterprise field sales, with quote-based pricing for bespoke projects and one-time hardware-purchase transactions. Its customer base spans shopping centers and commercial centers, municipalities and public-space developers, healthcare facilities, educational institutions, and architecture/design firms. International project execution is evidenced in the United States (IBM Learning Center New York, City of Miami), the United Arab Emirates (Saudi German Hospital Ajman), Australia (via an exclusive local distributor), and France. Marketing channels combine a multilingual corporate website (Italian, English, French, German, Spanish), active Instagram presence, downloadable PDF catalogs, email newsletters, and recurring participation in design and trade events including Milan Design Week, BIG 5 Dubai, Philadelphia Design, and ICBR.
The Italian Lab is a single-member SRL (Socio Unico) under HBB Srl, with Alessandro Zuin serving as legal representative. The company does not disclose revenue, has no disclosed funding rounds, and operates as a privately held subsidiary within a larger industrial group. Pricing is not publicly disclosed; promotional discounting (e.g., 50%+30% on specific products) has been observed, and commercial inquiries are handled via a dedicated commercial office.
The Italian Lab firmographics
Firmographics- Name
- The Italian Lab
- Legal name
- The Italian Lab SRL
- Website
- https://theitalianlab.it
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Italian Lab SRL is an Italian manufacturer of urban furniture and recycling containers, producing steel, CORTEN, UHPC, and recycled-plastic benches, bollards, planters, and shelters for municipalities, commercial centers, healthcare, education, and design clients internationally.
- Ownership category
- akta.pro rank
The Italian Lab industry classification
Industry- Product category
- Urban Furniture Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Institutional Furniture Manufacturing (337127)
- SIC
- Public Bldg & Related Furniture (2531), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Recycling, Trash & Waste-Sorting Station Organization (HSAFAJAH)
Keywords
Where The Italian Lab is headquartered
LocationHeadquarters
- HQ city
- Mogliano Veneto
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
The Italian Lab business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Urban Furniture Sales: Manufacture and commercial sale of urban furniture elements including benches, seating, planters, bollards, bike racks, and litter bins. Products made from painted steel, stainless steel, CORTEN, UHPC, and recycled plastic. One-time purchase model with B2B and public sector customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Italian Lab product offering
Product offeringCore offering
The Italian Lab designs, manufactures and commercializes urban furniture elements and separate waste collection containers (bins, recycling units). Products are made from painted steel, stainless steel, CORTEN, Ultra-High Performance Concrete (UHPC), and recycled plastic, and include benches, modular seating, planters, bollards, bike racks, litter bins, urban shelters and safety barriers. The portfolio is organized into collections such as Urban Life, Eco Life, Mall Collection, Recycled Plastic, and Safety Protections, with optional integrated features including USB charging, photovoltaic power, and air-purifying fabric.
Product overview
The Italian Lab produces and commercializes urban furniture and separate waste collection containers. The product portfolio is organized into five main categories: Urban Life (standard urban furniture), Eco Life (eco-friendly line), Arredi Centri Commerciali (Mall Collection for shopping centers with USB charging), Arredi Plastica Riciclata (recycled plastic furniture), and Protezioni di Sicurezza (safety protections). Products are manufactured using painted steel, stainless steel, CORTEN, and UHPC materials. Key named products include the designer SERAC Bench (Zaha Hadid collaboration), PEBBLES UHPC seating, WOODY bench, URBAN SHELTER with USB charging and photovoltaic panels, DUNE/DUNE CURVE wave benches, THE BREATH air-purifying technology integrated into CUBE bollards, AL JAY recycled plastic seats, CUBIC modular seating, MALL Collection, RAMAGE Collection, and various bollards, bike racks, planters, litter bins, and recycling containers. The company collaborates with renowned design studios including Zaha Hadid Architects, Ramos Bassols, and Martin Solem. Production facility spans over 8,000 sqm with 90+ employees, part of an industrial group specializing in steel processing for over 18 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Life Collection
- Eco Life Collection
- Mall Collection (Arredi Centri Commerciali)
- Recycled Plastic Furniture (Arredi Plastica Riciclata)
- Safety Protections (Protezioni di Sicurezza)
- SERAC Bench
- PEBBLES Seating
- URBAN SHELTER
- CUBIC Modular Seating System
- AL JAY Recycled Plastic Seats
- THE BREATH Air-Purifying Furniture
- DUNE / DUNE CURVE Bench
- WOODY Bench
- Square 900 Bollard
- Etic Bench
- Snake Bike Rack
- Eles Litter Bin
- RAMAGE Collection
- FLAT 1 Bench
- MONOLITHE Bench
- CLAPS CONIC Recycling Bin
- COVER BIN
- BATTERY Recycling Bin
Quantifiable outcome
- Air purification through THE BREATH fabric technology integrated into CUBE bollard
- +1 more outcomes
Companies that use The Italian Lab
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
The Italian Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Italian Lab partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- LANDflagshipCollaboration with international landscape architecture company LAND to create 'Il Salotto Milanese' (Milanese Living Room) - a capsule collection of street furniture for Milan Design Week 2023, featuring iconic and sustainable design elements.
- Zaha Hadid ArchitectsflagshipDesign collaboration for exclusive SERAC BENCH product. The Italian Lab is the exclusive manufacturer of the SERAC BENCH designed by Zaha Hadid Design, exhibited at ME il Duca in Milan during 2019 and featured at various international exhibitions.
- Ramos Bassols (David Ramos and Jordi Bassols)coreDesign collaboration with Spanish design studio for urban furniture products.
- Martin SolemcoreDesign collaboration for urban furniture projects including prestigious SOLEMIA project in Miami with URBAN SHELTER installations featuring USB charging and photovoltaic panels.
- Order of Architects Foundation of TrevisominorCollaborative partner for the 'Sustainable Urban Furniture' conference held June 23, 2022 at Villa Braida showroom, discussing recycled plastic, THE BREATH air purification fabric, and UHPC materials.
- The Italian Lab AustraliacoreExclusive distributor/partnership for Australian market, presenting products at Equinox Melbourne exhibitions (2018, 2019) and adapting URBAN SHELTER with USB mobile phone charger systems for Australian market.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Italian Lab competitors and assessment
Company assessmentDirect peers
- Streetlife: Dutch designer street furniture manufacturer specializing in benches, planters, and tree grates for public spaces. Comparable premium positioning, designer collaborations, and international project-based B2B sales model.
- Escofet: Spanish manufacturer of concrete urban furniture (benches, planters, bollards) with a strong design heritage. Comparable in public-space focus, designer collaborations, and use of concrete/UHPC materials.
- Metalco: Italian street furniture manufacturer producing benches, litter bins, planters, and bike racks for public spaces. Direct competitor in the same Italian urban furniture niche with overlapping material expertise (steel, UHPC) and B2B/municipal sales motion.
- Victor Stanley: US-based manufacturer of steel site furnishings including benches, litter bins, and bike racks. Comparable in heavy steel production, public-sector focus, and B2B project sales to municipalities and developers.
- Broxap: UK manufacturer of street furniture including benches, litter bins, bollards, and cycle parking. Comparable in product breadth, public-sector customer base, and steel manufacturing capabilities.
- Bin Bin (City Design): Italian urban furniture brand offering contemporary benches, planters, and waste collection containers. Direct competitor in Italian market with similar designer collaborations and product categories.
- Santa & Cole: Spanish designer of urban furniture and public space lighting, with strong collaborations with renowned designers. Comparable designer-driven, premium-positioning model and public-space project business.
- Maglin: Canadian street furniture manufacturer offering benches, litter bins, planters, and bollards. Comparable in product line breadth, materials (steel, recycled plastic), and public-sector/government sales motion.
- Furnitubes: UK street furniture manufacturer with benches, bollards, and cycle infrastructure. Comparable in B2B project sales, public-sector customer base, and broad urban furniture product portfolio.
- Landscape Forms: US manufacturer of designer site furniture including benches, litter receptacles, and bike racks for public realms. Comparable in scale, premium designer brand positioning, and integrated lighting/USB/smart-city feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Italian Lab social profiles
Digital presenceThe Italian Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Italian Lab leadership team
Management profileNumber of profiles
Profiles1 record
The Italian Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Italian Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Italian Lab
What does The Italian Lab do?
The Italian Lab designs, manufactures and commercializes urban furniture elements and separate waste collection containers (bins, recycling units). Products are made from painted steel, stainless steel, CORTEN, Ultra-High Performance Concrete (UHPC), and recycled plastic, and include benches, modular seating, planters, bollards, bike racks, litter bins, urban shelters and safety barriers. The portfolio is organized into collections such as Urban Life, Eco Life, Mall Collection, Recycled Plastic, and Safety Protections, with optional integrated features including USB charging, photovoltaic power, and air-purifying fabric.
Is The Italian Lab a public or private company?
The Italian Lab is a private company. It is classified as corporate owned and is currently operating.
When was The Italian Lab founded?
The Italian Lab was founded in 2006. It employs 51 to 100 people.
Where is The Italian Lab based?
The Italian Lab is headquartered in Mogliano Veneto, Italy, in the Europe region.
How does The Italian Lab make money?
One revenue line is on record: urban Furniture Sales.
Who are The Italian Lab's main competitors?
Direct peers on record are Streetlife, Escofet, Metalco, Victor Stanley, Broxap, Bin Bin (City Design), Santa & Cole, Maglin, Furnitubes and Landscape Forms.
Does The Italian Lab have an API?
No public API is recorded for The Italian Lab.
What industry is The Italian Lab in?
The Italian Lab's product category is Urban Furniture Manufacturing. Its primary akta.pro industry code is HSAFAJAH, Recycling, Trash & Waste-Sorting Station Organization. Its NAICS code is 33712 and its SIC code is 2531.