Ferro13

Italian Wine Productionferro13.it

Company typePrivate
Founded2016
HeadquartersVerona, Italy
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

Ferro13 firmographics

Firmographics

Name: Ferro13
Legal name: 3Rockets srl
Website: https://ferro13.it
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Ferro13 industry classification

Industry

Product category: Italian Wine Production
NAICS: Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
SIC: Beverages (2080)
akta.pro primary industry: Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
akta.pro secondary industries: Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

Italian wine production
Personality-driven wines
Prosecco production
Wine distribution
Vermouth production

Where Ferro13 is headquartered

Location

Headquarters

HQ city: Verona
HQ country: Italy
HQ region: Europe

Offices1 record

Markets served

Ferro13 business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Wine Product Sales: Direct sales of bottled wines through Ferro13's own e-commerce platform (ferro13.wine). Revenue generated from retail pricing of 12 different wine varieties including Prosecco, Pinot Grigio, Sauvignon, Nero d'Avola, Primitivo, Sangiovese, Negroamaro, Pinot Nero, Chiaretto, and Vermouth di Torino.
Wholesale/Distribution: Sales through wine shops, enotecas, restaurants, bars, and specialty retailers globally. Products distributed across Italy, Singapore, Switzerland, Finland, Russia, Australia, Canada, USA, Belgium, Ireland, Luxembourg, Netherlands, Germany, Bulgaria, and other markets through established wine trade channels.
B2B/Trade Events: Revenue generated through participation in wine trade fairs and events (Vinitaly, ProWein) where they present products to distributors, importers, and hospitality industry buyers.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Consumer direct-to-consumer pricing

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Ferro13 product offering

Product offering

Core offering

Ferro13 produces and sells a portfolio of 12 Italian wines, each named after a distinct persona (Hashtag, Gentleman, Hipster, Nerd, Hacker, Karma, Crypto, The Lady, The One, Link, Old), spanning Prosecco, Pinot Grigio, Sauvignon, Nero d'Avola, Primitivo, Sangiovese, Negroamaro, Pinot Nero, Chiaretto, and Vermouth di Torino from regions across Italy. The company sells these wines direct-to-consumer via its e-commerce shop and through wine retailers, restaurants, distributors, and government alcohol monopolies in over 25 countries.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Hipster 2017 scored 93 points in Luca Maroni Yearbook
+7 more outcomes

Companies that use Ferro13

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Ferro13 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Ferro13 partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

we-gominorOtherswe-go is the digital agency that designed and maintains the Ferro13 website. The 'Bolded by we-go' attribution appears on website pages indicating an ongoing web development and design partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Ferro13 competitors and assessment

Company assessment

Direct peers

Sartori di Verona: Verona-headquartered Italian wine producer with multi-region portfolio (Valpolicella, Prosecco, Sicily, Puglia). Direct comparable on Veronese identity and geographic sourcing breadth, with comparable premium global distribution mix.
Planeta (Cantina Planeta): Sicilian family producer with vineyards across multiple regions and modern brand-led communications. Comparable in blending artisanal production with strong marketing and broad Italian regional sourcing.
Mionetto: Veneto-based Italian Prosecco specialist with significant international distribution and brand-forward packaging. Overlaps directly on Prosecco SKU (The Lady One Prosecco Superiore) and shares the Prosecco DOC/DOCG Veneto supply chain as Ferro13.
Cantina di Soave: Major Verona-area cooperative producing Soave, Valpolicella, and Prosecco with strong export presence. Shares Veneto sourcing and Veronese roots with Ferro13, operates an international wholesale channel via independent importers globally.
Zonin 1821: One of Italy's largest privately held wine producers with estates in multiple Italian regions (Veneto, Friuli, Tuscany, Puglia, Sicily) and global export to 100+ countries. Direct comparable on multi-regional Italian portfolio and global GTM; Zonin operates at much larger scale but on the same template.
Bottega S.p.A. Veneto-based Italian producer of Prosecco, Pinot Grigio, and Vermouth/grappa with strong brand-led marketing. Same Verona/Veneto origin, similar product mix including Vermouth (parallel to Ferro13's Old Vermouth di Torino), and equally strong emphasis on gifting/consumer-facing brand identity.
Pasqua Vigneti e Cantine: Verona-based Italian winery producing multi-regional portfolio including Valpolicella, Prosecco, and Sicilian wines. Comparable multi-region producer style with global distribution through independent importers, similar target customer (modern Italian wine consumer), and similar GTM via wine fairs and trade press.
Tasca d'Almerita: Sicily-based Italian premium wine producer with strong brand identity, modern positioning, and international award pedigree. Comparable on personality-led premium branding to a younger consumer base and similar premium global on-trade placement strategy.

Broad incumbents

Marchesi Antinori: One of Italy's most established wine dynasties producing across Tuscany, Piedmont, and Puglia with global distribution. Sits above Ferro13 on scale and heritage, but overlaps materially in multi-regional Italian premium positioning and export-led GTM.
Marchesi de' Frescobaldi: Major Tuscan-rooted Italian wine group with multi-regional holdings (Tuscany, Friuli, Bolgheri) and global export footprint. Comparable on multi-regional portfolio breadth and international premium positioning, though Frescobaldi operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Ferro13 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ferro13 leadership team

Management profile

Number of profiles

Profiles4 records

Ferro13 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ferro13 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferro13

What does Ferro13 do?

Is Ferro13 a public or private company?

Ferro13 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Ferro13 founded?

Ferro13 was founded in 2016. It employs 1 to 10 people.

Where is Ferro13 based?

Ferro13 is headquartered in Verona, Italy, in the Europe region.

How does Ferro13 make money?

Three revenue lines are on record. Wine Product Sales are the primary driver. The others are wholesale/Distribution and B2B/Trade Events.

Who are Ferro13's main competitors?

Direct peers on record are Sartori di Verona, Planeta (Cantina Planeta), Mionetto, Cantina di Soave, Zonin 1821, Bottega S.p.A., Pasqua Vigneti e Cantine and Tasca d'Almerita. Broad incumbents are Marchesi Antinori and Marchesi de' Frescobaldi.

Does Ferro13 have an API?

No public API is recorded for Ferro13.

What industry is Ferro13 in?

Ferro13's product category is Italian Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.