What Pasqua Vigneti e Cantine does

Pasqua Vigneti e Cantine S.p.A. is a 100-year-old, family-owned winery headquartered in Verona, Italy, producing a broad portfolio of DOC/DOCG-certified Italian wines spanning Veneto (Valpolicella, Amarone, Soave, Bardolino, Prosecco) and southern regions (Puglia, Sicily, Abruzzo, Pantelleria). The company operates across 15+ brands and sub-brands including premium tier Famiglia Pasqua, experimental lines Mai Dire Mai and Hey French, organic Mucchietto, heritage Cecilia Beretta, and value Colori d'Italia. Business operations combine traditional winemaking (appassimento, multi-vintage blending, organic viticulture) with certified quality systems (ISO 9001, ISO 14001, IFS Food, BRC, Equalitas).

The revenue model spans three channels: direct-to-consumer e-commerce via the Tannico-powered pasquashop.it platform, wholesale distribution to HoReCa and retail trade across Italy, Europe, Asia-Pacific, and the Americas via regional trade contacts, and international distribution/licensing through a transatlantic partnership with Charles Smith (minority stake in Real Wine, global rights to K Vintners, SEX, House of Smith portfolio, with reciprocal Pasqua distribution in the U.S.). Additional revenue comes from investments in third-party wine estates, including the 2025 majority acquisition of Carole Bouquet's Sangue d'Oro on Pantelleria. Marketing is event-driven, anchored by Vinitaly participation, art installations at Palazzo Maffei, and cultural sponsorships.

The company employs 51–100 people, is led by CEO Riccardo Pasqua with Andrea Pasqua appointed Head of Business Development in October 2025, and remains privately held with full family control. Customer base is highly fragmented across B2C consumers, HoReCa trade, and international importers, supporting diversified revenue predictability. The company's strategic posture in 2025–2026 — combining M&A, product innovation, and international partnerships — points to an active growth phase.

Name

Pasqua Vigneti e Cantine

Legal name

Pasqua Vigneti e Cantine S.p.A.

Website

https://pasqua.it

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

Pasqua Vigneti e Cantine is a 100-year-old, family-owned Verona winery producing a multi-brand portfolio of Italian DOC/DOCG wines, distributed globally via DTC e-commerce, HoReCa wholesale, and a transatlantic partnership with Charles Smith.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Grape Vineyards (111332)

SIC

Food And Kindred Products (2000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH), Contract/Alternating Proprietor Producers (Shared Facilities) (THAFALAM), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Italian wine production
• Valpolicella Amarone wines
• Veneto winery operations
• Prosecco sparkling wines
• Wine distribution services

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Wine Sales: Pasqua Wines sells its portfolio of wines directly to consumers through its branded e-commerce platform (pasquashop.it), powered by Tannico S.r.l. Sales include standard bottles, magnum formats, and historical vintages. The platform handles order processing, payment (via Braintree/PayPal), and international shipping.
2. Wholesale and Distribution (HoReCa & Retail): B2B sales of wines to hotels, restaurants, cafes, and retail wine shops through distribution networks across Italy, Europe, Asia-Pacific, and the Americas. The company maintains trade contacts organized by region.
3. International Distribution Rights & Licensing: Pasqua Wines became a minority shareholder in Charles Smith's Real Wine brand and serves as global distributor for K Vintners, Sex, and the House of Smith portfolio. This generates distribution revenue and equity value from the international wine portfolio.
4. Investment in Third-Party Wine Estates: Pasqua Wines acquired majority shareholding in Carole Bouquet's Sangue d'Oro estate on Pantelleria, representing investment income and portfolio expansion into premium Passito di Pantelleria wines.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pasqua Vigneti e Cantine produces and sells a portfolio of Italian wines across multiple price tiers and brands, with core production focused on Veneto wines (Amarone della Valpolicella DOCG, Valpolicella Ripasso, Soave, Bardolino, Prosecco) and supplementary wines from Puglia, Sicily, and Abruzzo. The company operates its own winery and vineyards in Verona, sells directly to consumers through the pasquashop.it e-commerce platform, and distributes to HoReCa and retail trade channels internationally. It also globally distributes the Charles Smith House of Smith portfolio and holds majority ownership of Sangue d'Oro on Pantelleria.

Product overview

Pasqua Vigneti e Cantine is a Verona-based family-owned winery offering a diverse portfolio of Italian wines through multiple brands and sub-brands. The core Pasqua brand provides the foundational portfolio including Prosecco, Valpolicella, and Chianti wines. Premium offerings under Famiglia Pasqua feature high-end Amarone and Ripasso wines. Innovative projects like Mai Dire Mai (Amarone) and Hey French (provocative multi-edition wines) demonstrate experimental winemaking. The company distributes Charles Smith's House of Smith portfolio internationally and acquired majority stake in Carole Bouquet's Sangue d'Oro Passito di Pantelleria. Sub-brands include Cecilia Beretta (traditional Valpolicella/Soave), Romeo & Juliet (Verona heritage), DESIRE LUSH & ZIN, Mucchietto (organic), and independent brands Vigneti del Sole and Surani. Specialized formats include Magnum bottles and historic vintages.

Differentiator

Problem solved

Functional benefit

Brands

• House of Smith: Portfolio of Charles Smith wines including K Vintners, Real Wine, and SEX brands distributed globally
• Cecilia Beretta
• Romeo & Juliet (PassioneSentimento)
• Desire Lush & Zin
• Mai Dire Mai
• Hey French

Products and services

• Pasqua (core brand) Core family brand offering a wide selection of high-quality Italian wines including Prosecco, Valpolicella, Chianti, Sangiovese, and specialty wines for everyday and premium consumption across consumer and trade channels.
• Famiglia Pasqua Premium tier wines including Amarone della Valpolicella DOCG, Valpolicella Ripasso DOC Superiore, and other high-end traditional Veronese wines targeted at premium wine consumers and trade.
• Mai Dire Mai Pioneering Amarone project featuring innovative winemaking techniques, supported by international masterclasses, aimed at the ultra-premium segment of the Amarone market.
• 11 Minutes Signature rosé wine Trevenezie IGT, part of the main Pasqua portfolio.
• Hey French Innovative provocative wine brand with multi-edition releases challenging traditional winemaking conventions; fifth edition launched in 2026.
• Romeo & Juliet (PassioneSentimento) Wine line celebrating Verona's cultural heritage and the Romeo and Juliet story, featuring Prosecco DOC, Rosé, Rosso, and Veneto Bianco with labels featuring Juliet's house courtyard photographs.
• DESIRE LUSH & ZIN (DLZ) Volume series (Vol. I, II, III) featuring DLZ Primitivo Puglia IGT, DLZ Chardonnay Fiano Puglia IGT, and DLZ Rosé Puglia IGT, expressing distinctive style free from conventional codes.
• House of Smith (Charles Smith portfolio distribution) Charles Smith's portfolio including K Vintners Syrah varieties (Cattle King, King Coal, Milbrandt, Powerline, Royal City, The Beautiful, The Hidden, The Deal, MCK), The Boy Grenache, The Creator, SIXTO Uncovered Chardonnay, Real Wine Cabernet Sauvignon and Chardonnay, SEX Pinot Noir Rosé, and Blossom Fury Riesling. Distributed globally by Pasqua Wines.
• Sangue d'Oro Passito di Pantelleria Passito di Pantelleria DOC produced on the island of Pantelleria. Pasqua Wines became majority shareholder of the estate founded by actress Carole Bouquet.
• Cecilia Beretta Traditional Valpolicella and Soave wines honoring the 18th-century noblewoman and arts patron, including Amarone DOCG, Ripasso Superiore DOC, Picaie, Valpolicella Sup. Mizzole, Soave Brognolingo, and Freeda Rosé Bio.
• Vigneti del Sole Independent wine brand featuring Amarone della Valpolicella DOCG, Bianco Veneto IGT, Montepulciano d'Abruzzo DOC, Primitivo di Manduria DOC, Prosecco Treviso DOC, Sangiovese Puglia IGT, and Valpolicella DOC/Ripasso.
• Surani Independent brand featuring Fiano del Salento IGT Pietrariccia and Primitivo di Manduria DOC Costarossa from Puglia.
• Mucchietto (organic line) Organic wine line featuring Chardonnay Grillo Sicilia DOC, Nero d'Avola Shiraz Sicilia DOC, Primitivo Puglia IGT (regular and organic), Rosso Veneto IGT, and Soave DOC.
• Colori d'Italia Value wine line featuring 16 varieties including Bardolino DOC, Cabernet Merlot Trevenezie IGT, Chardonnay (Puglia and Trevenezie), Chiaretto di Bardolino DOC, Custoza DOC, Malvasia Puglia IGT, Merlot Trevenezie IGT, Montepulciano D'Abruzzo DOC, Nero d'Avola Sicilia DOC, Pinot Grigio (Venezie and Garganega Garda), Rosato Puglia IGT, Sangiovese Puglia IGT, Soave DOC, and Valpolicella DOC.
• Party Like An Italian Sparkling wine line featuring Cuvée N°5, Prosecco DOC Frizzante, Prosecco DOC Treviso Spumante (Brut and Extra Dry), Prosecco Rosé DOC Spumante Extra Dry Millesimato, Rosé Frizzante Extra Dry, Sweet Rosé Frizzante, and Sweet White Frizzante.
• QuattroMani (Pasqua + Smith) Pinot Noir A groundbreaking multivintage Pinot Noir blending harvests from 2018, 2022, 2023, and 2025, combining Italian Valpolicella terroir with Washington State winemaking tradition as a collaboration between Pasqua Wines and Charles Smith.

Quantifiable outcome

• Named 'Innovator of the Year' at Wine Enthusiast's 24th Annual Wine Star Awards (2024)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Sara RicciardiminorGTM or Marketing Partner · 12 April 2026Italian artist Sara Ricciardi created 'Resonance', an immersive art installation at Palazzo Maffei during Vinitaly 2026, as an artistic complement to the QuattroMani wine collaboration launch.
• Estate Teatrale VeroneseminorGTM or Marketing Partner · 18 March 2026Pasqua Wines announced its support for the Estate Teatrale Veronese 2026, continuing its emphasis on cultural investments that connect wine with regional heritage and the performing arts in Verona.
• Italian Embassy in ParisminorGTM or Marketing Partner · 10 February 2026Pasqua Wines launched the 'Fuori Carta' wine pairing concept at the Italian Embassy in Paris, highlighting their investment in Sangue d'Oro Passito di Pantelleria and emphasizing cultural diplomacy through wine.
• Winter House Milano Cortina 2026minorGTM or Marketing Partner · 6 February 2026Pasqua Wines partnered with Winter House Milano Cortina 2026 to introduce Italian wine to American media at the Winter Games in Milan (February 6–22, 2026), showcasing two wine labels as part of an immersive Italian wine experience targeting American audiences.
• Eatable AdventurescoreStrategic or Co-development Partner · 29 January 2026Eatable Adventures, a global Foodtech accelerator, launched the Wine Tech Challenge open-innovation program with UniCredit support and operating within the Verona Agrifood Innovation Hub. Pasqua Wines is one of the partner wineries (alongside Mack & Schühle Italia, Paladin Giovanni Cantine, and VasonGroup) providing access to industrial testing environments, mentorship, and co-development in four priority areas: cellar automation, international export channels, sustainable viticulture, and customer experience innovation.
• Charles Smith (House of Smith / Real Wine)flagshipStrategic or Co-development Partner · 10 November 2025Pasqua Wines and Charles Smith formed a transatlantic partnership spanning eight years of development. Pasqua became a minority shareholder in Real Wine and serves as global distributor for K Vintners, Sex, and the House of Smith wine portfolio. The collaboration also produced QuattroMani, a multi-vintage Pinot Noir blending Italian and Washington State winemaking. Charles Smith reciprocates by distributing Pasqua wines in the U.S. market.
• Carole Bouquet (Sangue d'Oro Estate)coreStrategic or Co-development Partner · 16 October 2025Pasqua Wines acquired majority shareholding in Sangue d'Oro, an estate on the island of Pantelleria founded by actress Carole Bouquet. The investment is part of Pasqua's centenary celebrations and aims to restore and enhance Pantelleria's viticultural heritage, which faces decline.
• fuse* and Reasoned Art (Art Installation)minorGTM or Marketing Partner · 10 April 2022Creative studio fuse* and Reasoned Art curated the AMYGDALA .n art installation at Palazzo Maffei Casa Museo during Vinitaly 2022. The installation transformed social media data into light and sound projections on the museum's facade, representing emotions through a Sentiment Analysis algorithm processing approximately 30 tweets per second.
• Palazzo Maffei Casa MuseominorGTM or Marketing Partner · 10 April 2022Palazzo Maffei Casa Museo in Verona partnered with Pasqua Wines to host art installations including AMYGDALA .n (2022) and Resonance (2026), connecting the winery with Verona's cultural heritage and art audience.
• Tannico S.r.l (WinePlatform)coreChannel Partner/ Reseller/ DistributorTannico S.r.l operates the Pasqua Wines e-commerce platform (pasquashop.it), handling online sales, payment processing (Braintree, PayPal), shipment, delivery, and customer support on behalf of Pasqua Vigneti e Cantine SPA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Marchesi de' Frescobaldi: Major Italian wine producer spanning Tuscany and other regions, with international distribution. Comparable to Pasqua as a long-tenured Italian family wine group pursuing premium positioning and global brand building.
• Antinori: One of Italy's largest and oldest wine dynasties (Tuscany-based), with a broad premium Italian and international portfolio. Comparable as a long-established Italian family wine group with multi-region portfolio, premium pricing, and global distribution — though much larger than Pasqua.
• Zonin1821: Italy's largest privately held wine company, with multiple regional brands across Veneto, Tuscany, and Sicily, plus U.S. operations. Comparable to Pasqua as a Veneto-rooted family wine group with a multi-brand Italian portfolio and international expansion focus.
• Cantine Riunite & Civ: Large Italian wine group (Gemma di Lupo, Bolla, etc.) with broad Prosecco and Veneto portfolios. Comparable to Pasqua on Prosecco and Veneto production scale and on multi-brand Italian wine distribution, though at substantially larger scale.

Direct peers

• Speri Viticoltori: Valpolicella-based family winery specializing in Amarone and traditional Valpolicella. Comparable to Pasqua's heritage-driven, terroir-expressive Valpolicella sub-brand Cecilia Beretta and the Mai Dire Mai Amarone project.
• Zenato: Verona-area winery with strong Amarone and Valpolicella portfolio plus Lugana white wines. Comparable to Pasqua in scale, Veronese terroir focus, and family ownership, with overlapping HoReCa and export distribution.
• Tommasi Family Estates: Verona-based family winery with a core Amarone and Valpolicella portfolio, plus international Italian wine projects. Highly comparable to Pasqua on Veneto focus, family ownership, premium positioning, and multi-brand portfolio strategy.
• Bisol1542: Valdobbiadene-based Prosecco Superiore producer with strong export footprint. Comparable to Pasqua's Prosecco lines (Party Like An Italian) on Veneto sparkling-wine production and on premium positioning with cultural brand storytelling.
• Masi Agricola: Verona-based family-owned producer of Amarone, Valpolicella, and other Veneto wines. Closely comparable to Pasqua in terms of geography (Valpolicella), category focus (Amarone/appassimento), and family-led ownership, and is listed, providing a public-market valuation reference point.
• Allegrini: Historic Valpolicella/Amarone producer headquartered in Fumane (Verona). Direct peer to Pasqua on premium Veneto red wines, family ownership heritage, and export-led growth across the U.S. and key European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PasquaWinery
• YouTubeyoutube.com/channel/UCZaZU04jQ4SF3NI4YCMJ52A
• Facebookfacebook.com/pasquawines
• LinkedInlinkedin.com/company/pasqua-vigneti-e-cantine-spa
• Instagraminstagram.com/pasquawines
• TikToktiktok.com/@pasquawines

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasqua Vigneti e Cantine