MLP AG

What MLP AG does

MLP SE is a German financial services and advisory group headquartered in Wiesloch and listed on the Frankfurt Stock Exchange in the SDAX index (ISIN DE0006569908), serving private clients, corporations, and institutional investors across the DACH region (Germany, Austria, Switzerland). Its core offering is a multi-product financial advisory franchise covering wealth management, life and health insurance, property and casualty insurance, banking and mortgages, and occupational pension consulting, delivered through a network of 2,160 independent client consultants supplemented by the MLP Financial Home web and mobile platform and the MLP Banking App.

The group operates an integrated, advisory-led, commission-and-fee revenue model. Revenue is generated through a network of product partners in the German and European financial sector, with 72% of FY 2025 sales revenue classified as recurring. The group reports EUR 1.08 billion in revenue for FY 2025 — its twelfth consecutive record year — and EUR 65.9 billion in assets under management (record). Subsidiaries include FERI (institutional and high-net-worth wealth management with performance-based compensation), DOMCURA (non-life insurance underwriting and the proprietary AI agent for automated policy purchase), MLP Banking AG, MLP Finanzberatung SE, MLP Startup GmbH, and Deutschland.Immobilien (currently being refocused).

MLP is deploying proprietary AI agents across both client-facing and consultant-facing workflows: the DOMCURA-developed agent automates non-life insurance analysis and policy purchase, while a multi-agent system integrated into MLP Financial Home supports private-client consultants and provides 24/7 client self-service. The business is regulated by BaFin under the German Banking Act (KWG) and by the ECB under CRR. Q1 2026 delivered new all-time highs in revenue and earnings, management has guided FY 2026 EBIT to EUR 100-110 million, and a 2028 mid-term target of EUR 1.3-1.4 billion in revenue and EUR 140-155 million EBIT has been articulated.

Name

MLP AG

Legal name

MLP SE

Website

https://mlp-se.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

MLP SE is a German financial advisory group serving private clients, corporations, and institutional investors across the DACH region through a 2,160-consultant network, offering wealth management, insurance brokerage, banking, and pension consulting supported by AI-enabled platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission and Fee Income: MLP earns commission and fee income through a network of product partners in the German and European financial sectors. Revenue is generated from long-term client advisory relationships covering retirement planning, insurance, investments, real estate financing, and banking products. Recurring revenue represents 72% of sales revenues.
2. Performance-based Compensation: Performance-based compensation accrued for positive performance of investment concepts in wealth management, contributing EUR 10.7 million in 2025 (significantly lower than EUR 33.9 million in previous year due to capital markets developments)

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

MLP AG is a financial services and advisory group that delivers long-term advisory relationships covering retirement planning, insurance brokerage, wealth management, real estate financing, and banking products to private clients, corporate clients, and institutional investors. Revenue is generated through a network of 2,160 independent client consultants who earn commission and fee income from product partners across the German and European financial sectors. The company also operates subsidiaries including FERI (institutional wealth management), DOMCURA (AI-powered non-life insurance underwriting), and MLP Banking AG (banking services).

Product overview

MLP SE is a German financial services and advisory group operating an advisory-led business model serving private clients, companies, and institutional investors. The core offering consists of financial advisory services covering wealth management, insurance brokerage (Property & Casualty and Life & Health), loans & mortgages, and occupational pension consulting. MLP distributes these services through a network of independent consultants, earning commission and fee income from product partners. The product portfolio includes MLP Financial Home (web and mobile app) as the primary client-facing digital platform integrated with AI agent capabilities for 24/7 self-service support, and MLP Banking App for mobile banking services. Key subsidiaries include FERI (institutional and high-net-worth wealth management), DOMCURA (insurance underwriting with AI-powered automated policy processing), and Deutschland.Immobilien (real estate services under refocusing). The company has expanded into medical practice management advisory services. All operations are subject to regulation by BaFin and ECB.

Differentiator

Problem solved

Functional benefit

Brands

• FERI: Subsidiary providing wealth management and investment consulting for institutional and high net worth clients with performance-based compensation
• DOMCURA

Products and services

• MLP Financial Advisory Services Core advisory offering covering retirement planning, insurance brokerage, investments, real estate financing, and banking products for private clients, corporations, and institutional investors, delivered through a network of independent advisors earning commission and fee income.
• Wealth Management Fee-based wealth management services for private clients and institutional/high-net-worth clients through MLP's private client business and subsidiary FERI, generating recurring revenue from long-term client relationships.
• Insurance Brokerage (Property & Casualty) Non-life insurance brokerage for corporate and private clients, including automated analysis and policy purchase powered by DOMCURA AI agent technology.
• Insurance Brokerage (Life & Health) Life insurance and health insurance brokerage, including old-age provision and private health insurance for high-quality healthcare services.
• MLP Banking Banking services including account management, loans, mortgages, and banking app for private and corporate clients.
• MLP Financial Home (Web and Mobile Application) Client-facing web and mobile application providing contract and asset overview, integrated with AI agent system for 24/7 digital client support and self-service access.
• MLP Banking App Mobile banking application for MLP Banking AG clients, supporting online banking, mobile payments (Apple Pay, Google Pay), WERO real-time payments, and account management.
• Medical Practice Management Advisory Services New business area offering practice management and advisory services for medical professionals, approved for addition to MLP SE's Articles of Association at the 2026 AGM.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

One partnership is on record.

• Product Partners NetworkcoreOthersMLP earns commission and fee income through a network of product partners in the German and European financial sectors. These partners include insurance companies, investment management firms, and banking institutions that provide financial products distributed through MLP's advisory network.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DWS Group: Listed German asset manager (formerly Deutsche Bank asset management) competing for institutional and retail investment mandates. Comparable in wealth and investment management capabilities, though MLP's retail distribution is not directly substitutable.
• Deutsche Bank Wealth Management: Wealth management arm of Deutsche Bank offering investment advisory and portfolio management across German and international clients. Comparable in wealth management services, though within a much larger universal bank franchise.
• Commerzbank: Major German bank offering retail and corporate banking, wealth management, and insurance distribution. Comparable in private client advisory and corporate pension offerings within a broader banking platform.
• Allianz SE: Global insurance and asset management giant with major German retail wealth, pension, and life insurance businesses (Allianz Lebensversicherung, PIMCO). Overlapping customer base and product suite, but at vastly larger scale and broader geographic reach.
• ERGO Group (Munich Re): German primary insurance and financial services group within Munich Re, offering life, health, and P&C insurance plus advisory services. Overlapping insurance distribution and wealth management offerings, but embedded in a larger reinsurance group.

Direct peers

• Jung, DMS & Cie. German financial services distributor and pool for independent financial advisors, offering wealth management, insurance, and investment products through a partner model. Comparable in advisor-network-led distribution.
• Deutsche Vermögensberatung (DVAG): Germany's largest independent financial advisory network with a similar face-to-face, advisor-led distribution model serving retail and SME clients across wealth, insurance, and pension products. Directly comparable business model and customer base to MLP.
• tecis Finanzdienstleistungen: German financial advisory firm with an independent advisor network distributing insurance, investment, and financing products. Closely comparable in go-to-market (advisor-led distribution of multi-product solutions) and core offerings.
• Swiss Life Germany: Operates a financial advisory and wealth management business in Germany and the broader DACH region, with overlapping offerings in pensions, life insurance, and wealth advisory. Comparable in product breadth and DACH geographic focus.

Regional players

• Helvetia Insurance (Germany): Swiss-headquartered insurer with German life and non-life operations competing in pensions and wealth-linked insurance. Comparable product set but primarily a regional competitor within Germany rather than a full-service DACH advisory platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MLP_SE

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MLP AG