The Touchpoint Group
The Touchpoint Group is a privately held, full-service marketing and branding agency on California's Central Coast, serving community non-profits, government programs, financial institutions, regional retailers, and education clients with strategy, creative, and community outreach services.
- Company typePrivate
- Founded2011
- HeadquartersArroyo Grande, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Touchpoint Group does
The Touchpoint Group is a privately held, full-service marketing and branding agency founded in 2011 and headquartered on the Central Coast of California (Arroyo Grande), operating with 1-10 employees. The firm delivers three interconnected service lines: Marketing Strategy Services (brand development, campaign planning, and storytelling), Creative & Content Services (visual design, content creation, multi-platform messaging), and Community Outreach Campaigns (grassroots and event-based engagement such as the Covered California 'In An Instant' Bus Tour). It positions itself as an embedded 'inside marketing team' rather than a traditional external agency, emphasizing long-term partnership, listening-based strategy, and human-centered brand narratives.
The agency's client base spans community non-profits, government and public-sector programs, financial institutions, regional retail and automotive dealerships, real estate brokerages, and education programs. Named engagements include Santa Maria Elks Rodeo (legacy brand reimagining), SESLOC Credit Union (community-bank repositioning), Cal Poly Rodeo (brand narrative for a college athletic program), BMW of Santa Maria (post-COVID community event revival), Century 21 Hometown Realty (franchise growth support), Covered California (statewide outreach tour), and Golden Circle of Champions (community hub during National Finals Rodeo). Two principals are publicly identified: Johnna McGuire and Jenae Silmon.
The business model is project- and retainer-based professional services, with quote-based pricing that is not publicly disclosed. Revenue is generated through direct client engagements, primarily via word-of-mouth and referral channels within the Central Coast community. The firm holds no disclosed funding, no parent company, no subsidiaries, no patents, no certifications, and no formal partnerships; its website was designed and is powered by Foxy Design Studio. There is no evidence of proprietary technology, software products, or AI/ML capabilities; 'creativity and technology' are described as tools rather than as a productized platform.
The Touchpoint Group firmographics
Firmographics- Name
- The Touchpoint Group
- Legal name
- The Touchpoint Group
- Website
- https://thetouchpointgroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Touchpoint Group is a privately held, full-service marketing and branding agency on California's Central Coast, serving community non-profits, government programs, financial institutions, regional retailers, and education clients with strategy, creative, and community outreach services.
- Ownership category
- akta.pro rank
The Touchpoint Group industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where The Touchpoint Group is headquartered
LocationHeadquarters
- HQ city
- Arroyo Grande
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Touchpoint Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Marketing Strategy Services: Full-service marketing strategy engagements, likely structured as project-based work or ongoing retainer arrangements with clients seeking comprehensive brand development and storytelling support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Touchpoint Group product offering
Product offeringCore offering
The Touchpoint Group is a full-service marketing agency that provides marketing strategy, creative and content development, and community outreach campaigns for organizations. The firm positions itself as an embedded "inside marketing team," developing brand narratives, translating brand purpose into strategy and experiences, and executing campaigns across multiple platforms for clients in industries such as non-profits, government, financial services, retail, real estate, and education.
Product overview
The Touchpoint Group is a full-service marketing agency, not a software product company. The company offers a unified suite of marketing services including strategy, creative design, content production, brand storytelling, and community outreach campaigns. Their portfolio consists of three interconnected service offerings: Marketing Strategy Services (brand development, campaign planning), Creative & Content Services (visual design, multi-platform storytelling), and Community Outreach Campaigns (events, grassroots engagement). These services are delivered as professional consulting and creative work rather than software products or platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Services
- Creative and Content Services
- Community Outreach Campaigns
Companies that use The Touchpoint Group
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
The Touchpoint Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Touchpoint Group partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
The Touchpoint Group competitors and assessment
Company assessmentEmerging players
- Mekanic: Boutique creative and brand agency working with growth-stage and mission-driven clients. Comparable to The Touchpoint Group in boutique scale and emphasis on authentic, story-led brand work.
Direct peers
- Big Duck: Boutique brand strategy and marketing agency focused on nonprofits and mission-driven organizations. Closely comparable to The Touchpoint Group's primary community/nonprofit vertical with similar embedded-engagement style.
- The Many: Brand-led creative and digital agency of similar scale and ethos, with a relationship-first engagement model. Comparable in the integrated strategy, story, and creative delivery model.
- Red Thread: Independent brand, creative, and digital agency of similar size. Comparable along offering mix, client scale, and integrated story-plus-strategy approach.
- Drake Cooper: Boutique regional creative and brand agency with similar headcount and a community-rooted positioning. Directly comparable as a mid-size independent competitor for regional brand storytelling engagements.
- Antenna Group: Mid-size integrated brand and marketing agency combining strategy, creative, and research capabilities. Comparable as a similarly sized multi-vertical independent competitor.
- The Shipyard: Mid-size independent brand, digital, and media agency. Comparable to The Touchpoint Group in its integrated strategy-plus-creative offering and multi-vertical client mix.
Broad incumbents
- Bozell: Larger independent agency with regional roots and full-service capabilities across brand, creative, and media. Broad incumbent competing for many of the same mid-market and regional clients.
- Crosby Marketing Communications: Established mid-size agency serving healthcare, government, and association clients. Overlaps directly with The Touchpoint Group's Covered California–style public-sector and community-outreach work but operates at a larger scale with broader service lines.
Others
- Foxy Design Studio: Small creative and web-design studio credited with designing and powering The Touchpoint Group's website. Included as an ecosystem participant/vendor relationship surfaced in source data rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Touchpoint Group social profiles
Digital presenceThe Touchpoint Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Touchpoint Group leadership team
Management profileNumber of profiles
Profiles2 records
The Touchpoint Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Touchpoint Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Touchpoint Group
What does The Touchpoint Group do?
The Touchpoint Group is a full-service marketing agency that provides marketing strategy, creative and content development, and community outreach campaigns for organizations. The firm positions itself as an embedded "inside marketing team," developing brand narratives, translating brand purpose into strategy and experiences, and executing campaigns across multiple platforms for clients in industries such as non-profits, government, financial services, retail, real estate, and education.
Is The Touchpoint Group a public or private company?
The Touchpoint Group is a private company. It is classified as unknown and is currently operating.
When was The Touchpoint Group founded?
The Touchpoint Group was founded in 2011. It employs 1 to 10 people.
Where is The Touchpoint Group based?
The Touchpoint Group is headquartered in Arroyo Grande, United States, in the North America region.
How does The Touchpoint Group make money?
One revenue line is on record: marketing Strategy Services.
Who are The Touchpoint Group's main competitors?
Mekanic is listed as an emerging player. Direct peers are Big Duck, The Many, Red Thread, Drake Cooper, Antenna Group and The Shipyard. Broad incumbents are Bozell and Crosby Marketing Communications. Foxy Design Studio is listed as an others.
Does The Touchpoint Group have an API?
No public API is recorded for The Touchpoint Group.
What industry is The Touchpoint Group in?
The Touchpoint Group's product category is Marketing Agency Services. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 541810 and its SIC code is 7311.