What Drake Cooper does

Drake Cooper is a private, for-profit advertising agency headquartered in Boise, Idaho, that builds brands for what it describes as ambitious clients. Founded in 1978, the firm has operated in the brand-building services category for more than four decades, with a stated headcount band of 11-50 employees. Its functional role is the design and execution of brand, creative, and advertising work for external client organizations; the available sources do not enumerate specific service lines (e.g., media planning, digital, production), named client logos, or vertical specialization.

The agency's underlying delivery model is services-based: revenue is generated through client engagements rather than product sales, and no proprietary technology platform, software product, patents, or AI capabilities are disclosed in the available data. The primary public surface is its website at drakecooper.com, which could not be loaded in the source pull (verification screen), limiting first-party visibility into current offerings, case studies, and team. No management team, office locations beyond the Boise headquarters, or sub-brands are documented in the input.

On the commercial model, no pricing structure, retainers, project-fee schedules, or revenue figures are disclosed. The firm is privately held with no parent company, no subsidiaries, no funding rounds, and no M&A activity recorded. Customer segments, named accounts, and channel/distribution details are likewise absent from the available evidence, leaving the go-to-market motion and revenue mix effectively uncharacterized beyond the general positioning as a brand-building agency for ambitious clients.

Name

Drake Cooper

Website

https://drakecooper.com

Company type

Private

Founded year

1978

Headcount range

11–50 employees

Short description

Drake Cooper is a Boise, Idaho-based advertising agency founded in 1978 that builds brands for ambitious client companies, operating with a team of 11-50 employees.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Advertising services
• Brand building
• Creative agency
• Marketing communications
• Brand strategy

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Drake Cooper is an advertising agency that specializes in building brands for ambitious clients. The firm delivers creative advertising, brand strategy, and marketing communications services. Founded in 1978 and headquartered in Boise, Idaho, the agency operates with a team of 11-50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising and Brand Building Services Drake Cooper provides advertising agency services focused on building brands for ambitious clients, including creative development, brand strategy, and marketing communications.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Cutwater: San Francisco-based independent creative and brand strategy agency of comparable size and full-service creative remit; directly comparable as an independently held, brand-focused agency competing for similar ambitious-growth-stage clients.
• Mekanism: Independent creative agency known for integrated brand campaigns and content; comparable in scale, independent ownership, and emphasis on ambitious challenger-brand positioning.
• Big Spaceship: Brooklyn-based independent creative and digital agency offering brand strategy, campaign work, and digital experiences; similar full-service independent profile.
• Gatesman: Pittsburgh-based independent agency offering advertising, public relations, and digital services; closely comparable in independent ownership, regional headquarters, and integrated full-service model.
• LRXD: Denver-headquartered independent agency offering brand, digital, and advertising services; comparable independent structure and Mountain West/PNW adjacency in client geography.
• Periscope: Minneapolis-based independent full-service agency (now part of LRXD group, but historically independent) with comparable brand, advertising, and digital capabilities for ambitious clients.
• Brownstein Group: Philadelphia-based independent advertising, PR, and digital marketing agency of similar scale and full-service independent positioning.
• RPA: Santa Monica-based independent advertising agency with strong creative reputation and similar mid-sized independent profile serving major national brands.
• The Richards Group: Dallas-based independent creative and brand-building agency (formerly independent, now aligned with Omnicom); historically a direct comparable as a large, brand-focused independent in a non-coastal market.

Broad incumbents

• Wieden+Kennedy: Portland, Oregon-based independent creative agency and the largest independent in the U.S.; not a direct size peer but the most relevant independent incumbent in the same PNW geography with a similar brand-building ethos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/DrakeCooper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drake Cooper