Via Trucks

Name

Via Trucks

Legal name

Via Trucks Grupo

Website

https://viatrucks.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Heavy Duty Truck Manufacturing (33612)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTLABABAB

Medium-Duty Commercial Truck Leasing & Rental (Class 3–6)

Transportation & Logistics/Fleet Leasing, Rental & Management/Commercial Truck Leasing & Rental (Light/Medium/Heavy Duty)

SECONDARYTLABABAJ

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power)

Transportation & Logistics/Fleet Leasing, Rental & Management/Commercial Truck Leasing & Rental (Light/Medium/Heavy Duty)

Keywords

• Truck dealership
• Commercial vehicle sales
• Multi-brand truck parts
• Fleet maintenance contracts
• Commercial vehicle financing

Headquarters

HQ city

Montes Claros

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Truck Sales: Sales of new DAF trucks including XF (heavy-duty), CF (semi-heavy rigid), and variants for vocational applications. Revenue from vehicle transactions with financing options available through PACCAR Financial.
2. Used Truck Sales (Seminovos): Sales of certified pre-owned trucks through dedicated inventory listings.
3. Genuine Parts Sales: Sales of DAF genuine parts and TRP multi-brand parts portfolio of over 60,000 items. Accessible through DAF Webshop 24/7, phone orders, and walk-in at locations.
4. After-Sales Services: Workshop services, mobile workshop, bodywork and painting, DAF Assistance 24-hour emergency service. Service revenues from maintenance contracts and labor charges.
5. DAF Multisuporte Maintenance Contracts: Tiered maintenance programs: Óleos e Filtros (oil and filter coverage), Óleos e Filtros Plus, Preventivo (preventive maintenance), Pleno (preventive and corrective), and Ultra (premium fleet management with per-kilometer pricing).
6. DAF Webshop Online Sales: E-commerce platform for parts accessible 24/7 via web, smartphone, or tablet with visual search capability for parts identification.
7. PACCAR Financial Financing: Financial products for truck acquisition including personalized plans adapted to cash flow, offered through partnership with PACCAR Financial.
8. Consortium (Consórcio): DAF National Consortium for fleet expansion and renewal. Interest-free installment plans without down payment, with option to bid for early allocation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Via Trucks is an authorized DAF commercial truck dealership in Brazil that sells new DAF XF, CF, CF Rodoviário, and CF Vocacional trucks, certified pre-owned trucks, genuine DAF and TRP multi-brand parts, and delivers after-sales services including tiered DAF Multisuporte maintenance contracts, 24/7 DAF Assistance emergency support, workshop and bodywork services, PACCAR Financial financing, and DAF Nacional consortium plans across six locations in São Paulo and Minas Gerais.

Product overview

Via Trucks is an authorized DAF dealer operating as part of the Motor Group Brasil conglomerate, serving Minas Gerais and São Paulo states in Brazil. The company offers a comprehensive portfolio of DAF commercial vehicles centered on four core truck lines: the DAF XF (heavy-duty), DAF CF (semi-heavy rigid), DAF CF Rodoviário (roadway), and DAF CF Vocacional (vocational/construction/mining/forestry). Complementing vehicle sales, Via Trucks provides extensive after-sales services including DAF Multisuporte (tiered maintenance programs), DAF Assistance (24-hour roadside emergency), workshop services with mobile options, bodywork and painting, DAF Webshop (online parts ordering), and genuine DAF and TRP multi-brand parts. Financial products are available through Paccar Financial and Consórcio Nacional DAF. The company operates six physical locations across SP and MG states.

Differentiator

Problem solved

Functional benefit

Products and services

• DAF XF Heavy-duty DAF truck positioned as the reference for comfort and transport efficiency. Features the PACCAR MX-13 engine with up to 530cv, available in Off-Road variants, engineered for long-haul applications.
• DAF CF Semi-heavy rigid DAF truck designed for distribution of small, medium, and large volumes across regional and medium-distance operations. Includes PACCAR PX-7 Euro 6 engines (260cv, 290cv, 310cv) and PACCAR MX-11 (480cv) options.
• DAF CF Rodoviário Roadway DAF truck built for drivers across segment applications. Equipped with the PACCAR PX-9 engine, available in FTS 6x2 and FT 4x2 versions, with advanced safety technologies and driver comfort systems.
• DAF CF Vocacional Vocational DAF truck line applying DAF robustness to severe operations, including CF Construção (6x4, 310cv for construction), CF Florestal (6x4, PACCAR MX-13 480cv for forestry and sugarcane), and CF Mineração (8x4, PACCAR MX-13 480cv for mining).
• Seminovos (Pre-owned Trucks) Pre-owned / certified used DAF truck sales service for buyers seeking a used DAF vehicle with dealership-backed certification.
• PACCAR Financial Financing product offered in partnership with PACCAR Financial for new DAF truck acquisition. Provides customized installment plans adapted to customer cash flow, delivered through Regional Business Managers.
• Consórcio Nacional DAF Group savings consortium plan for acquiring XF or CF DAF trucks. Features interest-free installments, no down payment, option to bid for early allocation, and reduced credit-release bureaucracy.
• DAF Multisuporte Maintenance Contracts Tiered maintenance and support program covering oil changes, filters, preventive maintenance, and comprehensive coverage. Five tiers available: Óleos e Filtros, Óleos e Filtros Plus, Preventivo, Pleno, and Ultra (premium fleet management with per-kilometer pricing).
• DAF Assistance 24-hour emergency roadside technical assistance service for DAF trucks. Free for vehicles under warranty and accessible via dedicated phone line 0800 703 3360.
• Oficina / Oficina Móvel (Workshop and Mobile Workshop) Workshop services including bodywork and painting for all truck brands, with insurance and cooperative support. Mobile workshop available for scheduled preventive maintenance up to 2 hours.
• Peças Genuínas DAF (Genuine DAF Parts) Genuine DAF parts meeting manufacturer standards for safety, reliability, performance, and environmental compliance. Portfolio includes 30 exclusive accessories for XF and CF models such as rear cameras, lateral presence sensors, tire pressure sensors, and battery load sensors.
• Peças Multimarca TRP Multi-brand parts supply through the TRP (Tudo de Rodas para Pneus) portfolio with over 60,000 items covering major truck brands (MAN, Mercedes, Renault, Iveco, Scania, Volvo). Backed by 1,000 dealerships in 26 countries and 2,000+ sales points worldwide, with 1-year warranty on parts and labor when installed at TRP workshop.
• DAF Webshop Online parts ordering platform for DAF and TRP parts. Supports visual search via technical drawings, 24/7 availability via web browser, smartphone, or tablet, with real-time availability and pricing display.

Quantifiable outcome

• Up to 14% fuel economy improvement
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• DAFcoreChannel Partner/ Reseller/ DistributorVia Trucks is an authorized DAF dealer (Concessionária DAF) operating in Minas Gerais and São Paulo states. The partnership grants exclusive rights to sell new DAF trucks (XF heavy-duty and CF semi-heavy models), provide genuine parts, and deliver authorized after-sales services including warranty support.
• TRP (Tudo de Rodas para Pneus)strategicChannel Partner/ Reseller/ DistributorTRP is a Dutch-origin multi-brand parts brand under PACCAR Parts. Offers over 60,000 parts for all major truck brands (MAN, Mercedes, Renault, Iveco, Scania, Volvo) through 1,000 dealerships in 26 countries and 2,000+ distribution points worldwide. Via Trucks provides TRP parts and services with 1-year warranty on parts and labor when installed at TRP workshop.
• Motor Group Brasil (MGB)coreOthersVia Trucks is part of Motor Group Brasil (MGB), the parent company overseeing all DAF dealerships and related operations. MGB manages data protection policies, operational standards, and corporate governance across all group entities.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bavaria Caminhões: Authorized Mercedes-Benz commercial truck dealer in Brazil with multi-unit operations covering sales, parts, and service. Direct competitor to Via Trucks for the same enterprise freight, vocational, and distribution fleet customers.
• Servopa: Major Scania authorized dealer in Brazil with multi-unit presence, parts, service, and financing solutions. Comparable as a brand-aligned commercial truck dealership competing for the same enterprise fleet customers in the heavy-duty segment.
• Via Sul: Authorized DAF dealer serving southern Brazil (Rio Grande do Sul, Santa Catarina, Paraná). Operates the same DAF/PACCAR franchise model with new truck sales, parts, and after-sales service, making it the most directly comparable authorized dealer to Via Trucks in a different region.
• Auto Sueco: Authorized Volvo trucks dealer in Brazil offering new and used trucks, parts, and after-sales across multiple locations. Operates a parallel authorized-dealer model against Via Trucks for premium European heavy-duty brands.
• Rodobens: Multi-brand commercial vehicle dealer group in Brazil representing brands including Mercedes-Benz trucks and others. Comparable as a multi-unit authorized dealer with sales, parts, and service operations targeting fleet operators.

Regional players

• Grupo Soma: Brazilian automotive dealership group operating multiple brands across different regions. Comparable as a diversified dealer group operating in Brazil, though with broader automotive retail rather than truck-only focus.

Broad incumbents

• Rush Enterprises: Largest commercial truck dealer network in North America, operating multiple OEMs (Peterbilt, International, Hino) across sales, parts, and service. Comparable as a scaled multi-OEM dealership platform, though serving a different geography.
• Penske Commercial Vehicles: Global commercial vehicle dealer, leasing, and fleet services operator. Comparable as a broader incumbent in commercial truck distribution with a wider portfolio of brands and integrated leasing/service capabilities beyond a single regional dealership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Trucks