What Timex Group India does

Timex Group India Limited (BSE: 500414) is a publicly listed Indian watch company incorporated in 1988, majority-owned by Dutch-American holding company Tanager Group B.V. The company designs, manufactures, and markets timepieces across a multi-brand portfolio spanning the mass, mid, premium, and luxury price tiers. Its core branded lines include Timex (Trend, Marlin, Expedition, Automatic, Q Timex, UFC, Waterbury, Atelier), licensed fashion and luxury brands (Guess, Versace, Salvatore Ferragamo, Ted Baker, Nautica, Missoni, Furla, Adidas, Philipp Plein, Plein Sport, GC), and collaborative collections with Warner Bros. (Harry Potter x Timex) and Aston Martin. Underlying technology includes proprietary INDIGLO night-light technology, multiple U.S. utility and design patents on watch mechanisms, and the Timex Connected smartwatch platform with iOS/Android companion apps supporting models such as Metropolitan+, IQ+, Run x50, and Classic 50 Move+.

The business model is hardware sales of watches through a hybrid go-to-market: 45 exclusive Timex World retail stores (expanding to ~300 via franchise-led model), a distributor network of 80 wholesalers serving ~2,000 points of sale, D2C e-commerce (shop.timexindia.com, growing 90% YoY), quick commerce partnerships for gifting and entry-level SKUs, and marketplace channels including a partnership with Eternz. Manufacturing is anchored in India with 6 million units of annual capacity, planned to scale to 10 million. Pricing spans entry-level (₹3,000–₹10,000), mid-range (₹10,000–₹25,000), premium automatic (₹15,000+), and Swiss-made luxury timepieces up to ₹209,995. Customer segments include first-time watch buyers in the ₹2,000–₹10,000 segment (~500 million addressable consumers), fashion-conscious millennials and Gen Z, and premium/luxury buyers served via Guess, Versace, and Aston Martin lines. FY26 revenue reached ₹800 crore with 48% YoY growth, EBITDA of ₹116 crore (margins expanded from 9.2% to 14.5%), and PAT of ~₹75.4 crore.

Name

Timex Group India

Legal name

Timex Group India Limited

Website

https://timexindia.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Timex Group India is a publicly listed multi-brand watch company (Timex, Guess, Versace, Aston Martin, etc.) designing, manufacturing, and selling timepieces across mass, premium, and luxury price tiers in India via exclusive stores, distributors, e-commerce, and quick commerce.

Ownership category

akta.pro rank

Product category

Watches and Timepieces

NAICS

Jewelry and Silverware Manufacturing (339910)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Fashion Watches (CRAKADAD)

akta.pro secondary industries

Watch & Timepiece Retail (CRAKAGAD), Dress/Formal Watches (CRAKADAF), Smartwatches & Connected Wearables (CRAKADAC), Luxury Mechanical Watches (CRAKADAA)

Keywords

• Analog watches
• Smartwatches
• Luxury timepieces
• Licensed fashion brands
• Watch manufacturing

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel

Revenue model

1. Watch Sales: Timex Group India generates revenue primarily through the sale of watches across multiple price segments, from entry-level (₹2,000-₹10,000) to premium/luxury (Aston Martin, Guess, Versace). FY26 revenue reached ₹798 crore with 48% YoY growth.
2. Licensing and Brand Partnerships: Revenue generated through licensing partnerships with luxury brands including Guess, Versace, Ted Baker, Salvatore Ferragamo, Nautica, Missoni, Furla, Adidas, Philipp Plein and Plein Sport, and entertainment collaborations like Harry Potter

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Timex Group India designs, manufactures, and markets wristwatches and timepieces across 12+ brands spanning the full price spectrum from mass-market entry-level watches (₹2,000–₹10,000) to bridge-to-luxury premium Swiss-made chronographs (up to ₹209,995). The portfolio includes its flagship Timex brand (Trend, Marlin, Expedition, UFC, Atelier, Waterbury sub-collections), licensed fashion and luxury brands (Guess, Versace, Nautica, GC, Salvatore Ferragamo, Ted Baker, Missoni, Furla, Adidas, Philipp Plein, Plein Sport), the Timex Connected smartwatch platform, and themed collaborations such as Harry Potter x Timex and Aston Martin Watches.

Product overview

Timex Group India operates a diversified multi-brand watch portfolio strategy, offering products across multiple market segments from value to luxury. The core Timex brand (featuring Trend, Marlin, Expedition, Automatic, Qtimex, UFC, and Waterbury sub-collections) serves as the primary revenue driver, while licensed luxury brands (Versace, Salvatore Ferragamo, Ted Baker, Missoni, Furla) and fashion brands (Guess, Nautica, GC, Adidas, Philipp Plein, Plein Sport) address premium and fashion-forward segments. The portfolio includes smartwatch offerings through Timex Connected platform, luxury collaborations like Harry Potter and Aston Martin, and recently expanded into retail through the Just Watches acquisition. The company positions itself across the ₹2,000-₹10,000 mass market segment targeting first-time buyers while pursuing premiumization through luxury brand expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Timex: Flagship watch brand offering analog and digital timepieces
• Guess
• Versace
• Nautica
• Ted Baker
• Salvatore Ferragamo
• GC
• Missoni
• Furla
• Adidas
• Philipp Plein
• Plein Sport
• Harry Potter x Timex
• Aston Martin Watches

Products and services

• Timex Watches (core brand) Core flagship Timex brand offering analog, digital, and automatic timepieces across multiple collections (Trend, Marlin, Expedition, Automatic, Q Timex, Waterbury, UFC) for everyday, dress, and outdoor use, targeting Indian consumers across mass-market and mid-range price points.
• Guess Watches Fashion-forward licensed watch brand offering contemporary timepieces targeting younger demographics with trendy designs.
• Versace Watches High-end licensed luxury watch brand featuring bold Italian design aesthetic and premium materials targeting affluent consumers.
• Nautica Watches American-inspired licensed watch brand offering sporty and casual timepieces with nautical heritage influences.
• Salvatore Ferragamo Watches Italian luxury fashion house licensed watch collection featuring elegant timepieces with heritage craftsmanship.
• Ted Baker Watches British-inspired licensed watch brand offering sophisticated timepieces with distinctive design elements.
• Missoni Watches Italian fashion house licensed watch collection featuring bold patterns and vibrant color combinations.
• Furla Watches Italian luxury accessories brand licensed watch line offering elegant and contemporary timepieces.
• Adidas Watches Sports and fitness-focused licensed watch brand offering performance-oriented timepieces with athletic design.
• Philipp Plein Watches Bold and edgy luxury watch brand featuring distinctive skull motifs and premium materials targeting fashion-forward consumers.
• Plein Sport Watches Athletic-focused licensed watch brand offering sporty timepieces with performance features.
• GC Watches Premium licensed watch brand known for fashion-forward designs with contemporary aesthetics.
• Harry Potter x Timex Watch Collection Themed watch collection in partnership with Warner Bros. Discovery featuring Harry Potter-inspired designs for fans and gift buyers.
• Aston Martin Watches Bridge-to-luxury segment watch collection featuring Aston Martin branding and premium design aesthetics for affluent Indian consumers.
• Timex Connected Smartwatches Connected smartwatch platform requiring a compatible iOS or Android smartphone and the Timex Connected app, supporting models Metropolitan+, IQ+, Run x50, and Classic 50 Move+ with fitness tracking and connectivity features.
• Timex Atelier Automatic Chronograph Premium Swiss-made titanium automatic chronograph collection positioned at the high end of the Timex portfolio, including 42mm M1a Ti models priced up to INR 209,995 for luxury watch buyers.
• Timex Expedition Collection Outdoor and adventure-focused watch collection including Expedition North, Timberline, and Field models with features such as tide trackers, temperature sensors, compass, and INDIGLO backlight.
• Timex Marlin Collection Iconic Timex dress watch collection including automatic, chronograph, and moon phase models with 40mm cases, domed acrylic crystal, and leather straps sourced from reputable tanneries.
• Timex UFC Collection Mixed martial arts themed watch collection featuring robust timepieces including Strength, Striker, Pro, Street, Colossus, and Reveal models with octagonal dials and durable straps.

Quantifiable outcome

• Revenue grew from INR 265 crore (FY22) to INR 800 crore (FY26) representing 3x growth in 4 years with 32% CAGR
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EternzcoreChannel Partner/ Reseller/ Distributor · 21 November 2025Eternz, a jewelry marketplace in India, secured Pre-Series A funding and announced a strategic partnership with Timex Group India to expand into watches and international jewelry. The platform hosts over 200 brands including luxury labels via partnership with Timex Group India, aiming to improve customer engagement through virtual try-on features and personalized recommendations.

Scale indicators10 records

Recent moves8 records

Emerging players

• boAt (Imagine Marketing): boAt is a leading Indian consumer electronics brand in audio and wearables with strong quick-commerce distribution. It is an emerging player competing for the same young Indian consumer in affordable connected wearables.
• Noise (Nexxbase Marketing): Noise is a leading Indian smart wearable brand competing in the affordable connected watch segment, with growing retail and quick-commerce presence. Represents substitution risk for Timex's entry-level watch buyers shifting to smartwatches.
• Fire-Boltt: Fire-Boltt is one of India's fastest-growing wearable brands with smartwatches and TWS products priced in the affordable INR 1,000-5,000 segment. It is an emerging substitute to Timex's entry-level mechanical and quartz watches for first-time Indian buyers.

Broad incumbents

• Fossil Group: Fossil Group operates a multi-brand licensed watch portfolio (Fossil, Michael Kors, Armani, Diesel, Skagen) and is a global incumbent in fashion watchmaking. Comparable business model to Timex Group given reliance on licensed brands and global retail.
• Movado Group: Movado Group operates a portfolio of owned and licensed watch brands (Movado, Hugo Boss, Tommy Hilfiger, Coach) across price tiers. Its licensed brand strategy and global retail focus make it a comparable incumbent to Timex Group's multi-brand model.
• Swatch Group: Swatch Group owns Omega, Longines, Tissot, Hamilton, and other watch brands across price tiers including entry-level. As a global incumbent, it competes with Timex in the mid-range and premium Swiss Made segments in India.
• Apple: Apple Watch is the global smartwatch category leader and a structural threat to traditional watchmakers like Timex. While not a direct watchmaker, Apple's connected wearables redefine consumer expectations in the premium watch segment Timex targets via Versace and Aston Martin.
• Citizen Watch: Citizen is a global Japanese watchmaker with broad mid-range and premium mechanical offerings. Comparable in product category and target demographics, particularly in the INR 10,000-50,000 watch segment in India.

Direct peers

• Titan Company: Titan Company is the dominant Indian watchmaker with owned brands (Titan, Sonata, Fastrack, Xylys) covering entry-level to premium, plus a large exclusive retail network (Titan World). It is the most direct comparable to Timex Group India given overlapping Indian market focus, multi-tier brand portfolio, and franchisee-led retail expansion.
• Casio India: Casio (G-Shock, Edifice, Casio Vintage) competes directly with Timex across Indian mass-market and mid-range segments via similar price points and watch specialty retail partnerships. Comparable in product category and customer demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/timex_india
• YouTubeyoutube.com/user/TimexGroupIndia
• Facebookfacebook.com/timexindia
• LinkedInlinkedin.com/company/timex-group-india
• Instagraminstagram.com/timex.india
• Pinterestin.pinterest.com/timex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timex Group India