Phycura

What Phycura does

Phycura is a multidisciplinary physiotherapy and rehabilitation practice headquartered in Baarlo, Netherlands, founded in 2010 by Suzanne Rutten. The practice delivers physiotherapy, orthopaedic rehabilitation, and personalised therapy plans across 16+ specialisations including manual therapy, pelvic floor therapy, oedema/oncology, neurorehabilitation, paediatric Parkinson therapy, dry needling, cardiac/lung physiotherapy, and Traditional Chinese Medicine (qigong, tai chi, tuina). It also runs subscription group classes (FysioFit, outdoor HIIT, Qigong, Tai Chi) and 1-on-1 personal training with nutritional coaching. Care is delivered through a primary location at Markt 18 in Baarlo, a secondary location in Lottum, and a forthcoming dedicated pelvic floor site at FyFit in Grubbenvorst starting January 2026. Phycura is part of a 4-practice network (with Fysiotherapie Mulders, FyFit, and Fysio Vitae) covering Baarlo, Lottum, Sevenum, Grubbenvorst, and Venlo, with interconnected phone systems and shared referral pathways. A home-treatment service is offered for post-surgical and mobility-limited patients (€20 surcharge). An occupational therapy partner, Ergotherapiepraktijk Samen Sterker, operates inside the Baarlo practice.

The business model is a hybrid of insurance-reimbursed clinical services and direct-pay consumer offerings. Phycura holds contracts with all Dutch health insurers and bills them directly for insured treatments; chronic indication patients (adults) qualify for basic insurance reimbursement from the 20th treatment onward, while others use supplementary coverage or self-pay. Treatment pricing is €49–€64 per session (screening/intake €60; specialist €61; pelvic floor €64 with a waitlist in effect). Group classes and exercise programmes are sold as monthly subscriptions (€32.50–€64.05) auto-debited around the 7th of each month, with a €19.99 trial available. Personal training is sold as professional services with a free introductory consultation. Go-to-market is sales-led through the Dutch healthcare referral network (GPs, specialists), direct access (DTF), word-of-mouth, and organic social media (Facebook, Instagram). The ownership transitioned in April 2023 when Marijn Mulders (himself operator of network partner Fysiotherapie Mulders) took over business operations from Suzanne Rutten; the practice remains privately held with no external capital, no funding rounds, and no subscriptions/revenue disclosed. Phycura has no proprietary technology platform, app, or AI component; differentiation rests on interdisciplinary clinical expertise, breadth of specialisations, and an integrated regional care network.

Name

Phycura

Legal name

Phycura Fysiotherapie

Website

https://phycura.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Phycura is a Dutch multidisciplinary physiotherapy and rehabilitation practice in Baarlo, Limburg, offering 16+ specialisations, group classes, and personal training via insurance reimbursement and direct-pay; it operates as part of a 4-practice regional network serving individual patients.

Ownership category

akta.pro rank

Headquarters

HQ city

Baarlo

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy treatments (health insurance reimbursed): Phycura bills Dutch health insurers directly for physiotherapy treatments. Patients with supplementary insurance receive full reimbursement. Patients without supplementary coverage or when benefits are exhausted receive invoices directly. Chronic indication patients (adults) qualify for basic insurance reimbursement from the 20th treatment onward.
2. Group classes and exercise programs (subscription): Monthly subscription membership for group classes including FysioFit, outdoor training/HIIT, Qigong, and Tai Chi. Auto-debit around the 7th of each month. First debit may differ due to pro-rata calculation from enrollment date to first of next month.
3. Personal training & nutritional coaching: 1-on-1 personal training sessions provided by Thomas Langerak, including nutritional coaching for lifestyle change. Free introductory consultation offered.
4. Home treatment surcharge: A surcharge of €20 is charged for home visits, primarily for post-surgical patients and mobility-limited individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Phycura is a multidisciplinary physiotherapy practice delivering individual physiotherapy treatments across 16+ specializations (manual therapy, pelvic floor, oedema/oncology, sports, cardiac/lung, neurological, dry needling), home visit physiotherapy with a €20 surcharge, and recurring group exercise memberships (FysioFit, outdoor HIIT, Qigong, Tai Chi) plus 1-on-1 personal training with nutritional coaching. Services are reimbursed through direct billing with all Dutch health insurers, or paid directly per session at €49–€64, with subscriptions priced from €32.50 to €64.05 per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Physiotherapy Treatments One-on-one physiotherapy sessions covering screening/intake (€60), general physiotherapy (€49), specialist manual and oedema therapy (€61), pelvic floor therapy (€64, waitlisted), home visit surcharge (€20), hay fever taping (€20), and short/long reports (€105/€155). Insured treatments are billed directly to all Dutch health insurers; chronic indication patients qualify for basic insurance reimbursement from the 20th treatment onward. Intended for adults and patients needing post-surgical, chronic, neurological, or musculoskeletal rehabilitation.
• Group Classes and Exercise Programs Recurring monthly-subscription exercise programs including FysioFit (€36.75/month unlimited or €19.99/month trial), outdoor training/HIIT (€36.75–€60.99/month), Qigong (€46.99/month), and Tai Chi (€46.99–€64.05/month unlimited). Auto-debited around the 7th of each month. A combined subscription tier starts at €32.50/month with unlimited access to all programs for €52.50/month. Targeted at local residents seeking fitness, rehabilitation support, fall prevention, and chronic disease self-management.
• Personal Training & Nutritional Coaching One-on-one personal training sessions and nutritional coaching delivered by Thomas Langerak for weight loss, muscle building, general fitness, and lifestyle change. Includes Parkinson boxing, medical taping, rehabilitation programs, sports massage, and nutritional advice. Begins with a free introductory consultation. Targeted at individuals seeking 1-on-1 fitness and lifestyle coaching outside the insured physiotherapy pathway.
• Home Treatment Service Physiotherapy delivered at the patient's home for post-surgical patients and individuals who are mobility-limited or otherwise unable to visit the practice, with a €20 surcharge on the standard treatment rate. Targeted at recovering and mobility-impaired patients in the Limburg region.
• Occupational Therapy (via partner Ergotherapiepraktijk Samen Sterker) Occupational therapy delivered by partner Cathelijne Strijbosch from inside Phycura's Baarlo practice. Covers fatigue management, oncology support, chronic pain, end-of-life care, post-COVID rehabilitation, joint issues, and daily activity management. Targeted at patients living with cancer, chronic fatigue, chronic pain, and end-of-life conditions.

Quantifiable outcome

• Quick recovery from sports injuries, enabling return to training without follow-up appointments

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• FyFit Fysiotherapie en Fitness (Grubbenvorst)coreStrategic or Co-development Partner · 1 January 2026FyFit and Phycura form one integrated network to provide the best possible care across multiple locations. Starting January 2026, all pelvic floor (bekkenfysiotherapie) treatments are consolidated at FyFit's location (Kloosterstraat 19, Grubbenvorst). The two practices collaborate closely with shared referral pathways and interconnected phone systems.
• Fysiotherapie Mulders (Sevenum)coreStrategic or Co-development Partner · 1 April 2023Fysiotherapie Mulders is part of the same 4-practice network as Phycura, covering Baarlo, Sevenum, Grubbenvorst, and Venlo. The network shares knowledge and expertise. Marijn Mulders, who operates Fysiotherapie Mulders, took over the business operations of Phycura in April 2023. The practices also collaborate on specific services such as jaw physiotherapy and water rehabilitation.
• Fysio Vitae (Venlo)minorStrategic or Co-development PartnerPart of the same 4-practice physiotherapy network as Phycura and Fysiotherapie Mulders, contributing to the shared care network in the region.
• Ergotherapiepraktijk Samen Sterker (Cathelijne Strijbosch)coreStrategic or Co-development PartnerErgotherapiepraktijk Samen Sterker operates within Phycura's practice in Baarlo. Ergotherapist Cathelijne Strijbosch rents space at Phycura and provides occupational therapy services including fatigue management, oncology support, chronic pain, end-of-life care, post-COVID rehabilitation, and daily activity assistance.
• Samen Sterker (Ergotherapiepraktijk)minorStrategic or Co-development PartnerListed as a collaboration partner alongside FyFit, Fysiotherapie Mulders, and Fysio Vitae on the Phycura website. Active collaboration on care network for integrated patient treatment.
• Anco (Horst)minorStrategic or Co-development PartnerPhycura collaborates with Fysiotherapie Mulders to provide physiotherapy in the water (hydrotherapy/aquatherapy) at the Anco facility in Horst. This joint service is co-branded and offered through both Phycura and Fysiotherapie Mulders.
• All Dutch health insurers (contracts)coreOthersPhycura has contracts with all Dutch health insurers. Direct billing is submitted to insurers for insured treatments, simplifying payment for patients with supplementary physiotherapy coverage.
• ParkinsonNetminorStrategic or Co-development PartnerFysiotherapie Mulders (network partner) is a member of ParkinsonNet. Phycura collaborates with Fysiotherapie Mulders for Parkinson therapy services, leveraging this network membership.
• Chronisch ZorgnetminorStrategic or Co-development PartnerDavid Anakotta is affiliated with Chronisch Zorgnet (Chronic Care Network), which supports specialized care for patients with chronic conditions including cardiac, vascular, and pulmonary diseases.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sint Maartenskliniek: Dutch specialist hospital and rehabilitation center covering orthopedics, rheumatology, and rehabilitation in Nijmegen. Comparable rehabilitation focus and Limburg-adjacent catchment but operating as a tertiary institution rather than a community practice.
• Adelante Zorggroep: Dutch rehabilitation and audiology organization with adult and pediatric rehab programs, including chronic-disease rehab pathways comparable to Phycura's cardiac/lung and oncology offerings, but at institutional scale.
• Connect Health: UK-based independent provider of NHS-funded musculoskeletal and physiotherapy services across hundreds of clinics. Comparable outpatient MSK physiotherapy business model but at much larger scale and publicly recognized as a PE-backed platform.
• Reade (Revalidatie): Amsterdam-based Dutch rehabilitation center offering specialist rehab across MSK, chronic pain, and chronic disease. Comparable rehabilitation specializations to Phycura (oncology, lymphedema, neurological rehab) but at institutional scale.

Others

• Buurtzorg Nederland: Largest Dutch home care provider; relevant for Phycura's home-visit surcharge offering and as a model for decentralized healthcare delivery in the Netherlands, though not a direct outpatient physio competitor.

Direct peers

• FysioHolland: Largest physiotherapy network in the Netherlands with 100+ practices. Directly comparable as a multi-location physiotherapy provider billing Dutch insurers, but operating at materially greater scale than Phycura.
• Fysius: Dutch chain specializing in lower-back and neck physiotherapy with multiple clinics and direct insurer billing. Comparable specialization-driven positioning and Dutch reimbursement dependency to Phycura.
• Cesar Therapie: Dutch network providing exercise therapy and physiotherapy across many locations with insurer contracts. Comparable outpatient therapy model and Dutch payer mix to Phycura.
• Fysiomore: Dutch physiotherapy chain offering in-person physiotherapy, group classes, and direct insurer billing across multiple locations. Comparable business model and revenue mix to Phycura at a larger footprint.

Emerging players

• Hinge Health: US digital MSK platform combining exercise therapy with virtual PT coaching. Not directly competing with Phycura in Limburg, but represents the digital delivery model that threatens traditional in-clinic physiotherapy economics over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/phycura.nl
• Instagraminstagram.com/phycura.nl
• LinkedInlinkedin.com/company/phycura

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phycura