DNArtworks Indonesia

What DNArtworks Indonesia does

DNArtworks Indonesia (PT DNArtworks Komunikasi Visual) is a private visual communication consultancy founded in 2013 and headquartered in Tangerang, Banten, Indonesia. The firm delivers creative design and branding, website development, and photography/videography services to enterprise clients across the automotive, oil and gas, FMCG, entertainment, and retail sectors. Notable clients include PT Piaggio Indonesia (anchor since 2015 with a dedicated three-designer team), BP Indonesia, Eni, Vespa Indonesia, Fruit Tea Sosro, IOI, Wita Tour, Shinta VR, 5asec, and ICE Indonesia, with cumulative output of 150+ websites, 3,000+ design materials, 75+ videos, and 5,000+ photos delivered across seven or more countries.

The company runs a direct, sales-led go-to-market combining project-based engagements and retainer relationships, with custom-priced scopes tied to each client's brand and digital needs. Differentiated capabilities are anchored in Technical Director Pascal Alfadian Nugroho's credentials (Google Code Jam 2nd place, Microsoft Imagine Cup finalist) and in specialized industry certifications held by the team — BOSIET, BSS, and APDI Certified Drone Pilot — which enable offshore/industrial and aerial work for oil and gas accounts. The firm is bootstrapped (no external funding disclosed) and operates with a headcount in the 11–50 range.

The business model is a traditional services agency model: revenue is generated from billable design, web development, and content production hours plus retainer fees from anchor accounts, with no disclosed platform, SaaS, or productized offering. Operational evidence shows progression from pure creative/print work into interactive digital products (Vespa online configurator, test-ride microsite) for the Piaggio account, suggesting gradual capability migration up the digital value chain.

Name

DNArtworks Indonesia

Legal name

PT DNArtworks Komunikasi Visual

Website

https://dnartworks.co.id

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

DNArtworks Indonesia is a bootstrapped creative and digital agency in Tangerang delivering branding, web development, and photography/videography services to enterprise clients across automotive, oil and gas, FMCG, and entertainment, anchored by a long-running PT Piaggio Indonesia account.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Graphic design services
• Branding and identity
• Website development
• Photography services
• Videography production

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Design and Branding Services: Project-based and retainer engagements for corporate graphic design, branding development, logo creation, and marketing collateral production. Long-term retaining relationships with major clients like PT Piaggio Indonesia since 2015.
2. Website Design and Development: Custom website design, development, and maintenance services including microsites, e-commerce, API integrations, and payment gateway implementations. Both project-based and ongoing maintenance retainer arrangements.
3. Photography and Videography Services: Professional photography and videography production including corporate videos, HSE induction videos, documentary content, advertisement videos, motion graphics, and drone photography. Specialized offshore capabilities with BOSIET certification.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DNArtworks Indonesia is a visual communication consultancy providing full-service creative design and branding, custom website and application development, and professional photography and videography services. It serves individuals and companies from startup level to prominent enterprises across multiple countries, with long-term retainer relationships with major brands such as PT Piaggio Indonesia and BP Indonesia.

Product overview

DNArtworks Indonesia is a visual communication consultancy offering three integrated service lines: Corporate Graphic Design & Branding, Website Design & Development, and Photography & Videography. The company operates as a full-service creative agency rather than a software platform, producing creative design and branding for individuals and brands, customizing digital presence and application systems, and providing videography and photography for visual communications. Notable sub-products include the Vespa Test Ride microsite (online booking system connecting customers, dealers, and PT Piaggio Indonesia) and the Vespa Configurator (interactive accessory customization platform). The company has maintained long-term relationships with major clients including PT Piaggio Indonesia (since 2015) serving Vespa, Piaggio, MotoGuzzi, and Aprilia brands, as well as bp Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Graphic Design & Branding Full-service creative design and branding service for individuals and brands, covering logo development, branding development, stationery kit design, company profile design, annual report design, POSM design, flyer/brochure/booklet design, packaging and label design, and social media design.
• Website Design & Development Custom website design, development, and maintenance services including microsites, e-commerce sites, intranet maintenance, e-newsletter development, on-page SEO improvement, API integration, and payment gateway integration, delivered on a project or maintenance retainer basis.
• Photography & Videography Professional photography and videography services including company profile video production, HSE induction video production, documentary video production, advertisement video production, motion graphic video production, corporate/product/F&B photography, and certified drone pilot aerial photo and video.
• Vespa Test Ride Microsite Online booking platform that allows customers to request Vespa test ride appointments at the dealer closest to their location, with dealer follow-up through an internal dashboard. Integrates Vespa Indonesia stakeholders including customers, dealers, and PT Piaggio Indonesia.
• Vespa Configurator Interactive web platform that allows customers to mix and match Vespa motorcycles with accessories, featuring automated price calculation and PDF export of customized choices, along with dealer locator functionality.

Quantifiable outcome

• 150+ websites developed for various industries including automotive, energy, beverage, and e-commerce
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alliance for Trade IntegrityminorOthersDNArtworks receives support from the Alliance for Trade Integrity. Nature of support not specified in available sources.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McCann Indonesia: Indonesian operation of McCann Worldgroup, providing advertising, branding, and content services. Comparable as an enterprise-grade full-service creative agency competing for the same corporate communications and brand work.
• Hakuhodo Indonesia: Indonesian operation of Japan's Hakuhodo network. Comparable as a creative/branding agency serving Japanese multinational clients in Indonesia — the same category of cross-border brand localization work DNArtworks performs for PT Piaggio.
• Ogilvy Indonesia: WPP-owned creative and branding agency operating in Indonesia. Comparable as an enterprise-focused brand and design consultancy with multinational client reach, competing for the same brand-building and design retainers DNArtworks targets.
• BBDO Indonesia: Omnicom-owned creative network in Indonesia offering brand strategy, advertising, and content production. Competes for enterprise creative retainers and integrated content production engagements of the type DNArtworks delivers.
• Dentsu Creative Indonesia: Indonesian arm of global agency network Dentsu, offering integrated creative, digital, and media services to enterprise clients. Directly comparable as a full-service creative partner for the same multinational brand roster DNArtworks serves (e.g., automotive and consumer goods).
• TBWA\ Indonesia: Omnicom's TBWA network in Indonesia, offering brand strategy, creative, and content. Comparable in offering integrated brand and creative services to enterprise clients across the same verticals DNArtworks serves.
• Leo Burnett Indonesia: Publicis-owned creative agency in Indonesia providing brand building, advertising, and content production. Competes for similar brand retainer and integrated creative engagements with multinational clients in Indonesia.
• VMLY&R Indonesia: WPP's VMLY&R network in Indonesia, combining brand strategy, creative, and digital/technology services. Comparable as an integrated creative and digital agency competing for the same enterprise communications and digital product work.
• Wunderman Thompson Indonesia: WPP's Wunderman Thompson operation in Indonesia, providing creative, digital, and technology-enabled brand experiences. Comparable to DNArtworks in combining brand design with digital/web development for enterprise clients.

Direct peers

• Isobar Indonesia: Dentsu-owned digital creative agency with Indonesian presence, focused on digital experience, web/app development, and brand digital content. Highly comparable to DNArtworks' website design/development and digital customization offerings for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DNArtworks
• Instagraminstagram.com/dnartworks.co.id
• LinkedInlinkedin.com/company/dnartworks-indonesia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNArtworks Indonesia