What Selular does

Selular (operating as Selular.ID) is a privately held Indonesian digital media company headquartered in Jakarta Selatan, founded in 2000 and operated by PT Global Selular Media. The company functions as a dedicated vertical publisher covering telecommunications, enterprise technology, devices, applications, gaming, financial technology, and policy for the Indonesian market. Its core product is the Selular.ID news portal, supplemented by a print and digital magazine, the Bincang Eksekutif executive interview video/podcast series, and the annual Selular Award — an ICT industry recognition event running since 2003. The platform distributes content across its own website, Facebook, Instagram, TikTok, X, and YouTube.

The underlying technology is a standard digital publishing stack: a WordPress-based content management system at selular.id, multi-platform social media accounts, and YouTube video hosting. There is no disclosed proprietary AI/ML technology, SDK, or API. The company's value to its audience rests on its editorial archive, executive access, and the annual Selular Award franchise, which functions as both a recognition platform and a sponsored event.

Selular's revenue model is a composite of three streams: digital advertising (display and sponsored content on selular.id and social channels), event organization (the annual Selular Award with sponsorships and ticketing), and magazine publication (print and digital subscription). It serves three primary customer segments: Indonesian telecommunications and digital technology professionals (readers), technology brands and advertisers (B2B clients), and digital technology enthusiasts (consumer readers). No pricing, revenue figures, or funding rounds are publicly disclosed in the input data.

Name

Selular

Legal name

Selular.ID

Website

https://selular.id

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Selular.ID is an Indonesian digital media company founded in 2000 that publishes telecommunications, device, and digital technology news, a print/digital magazine, executive interviews, and the annual Selular Award serving Indonesian telecom professionals, technology enthusiasts, and B2B advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Advertising: Advertising placements on selular.id website and digital platforms including display ads and sponsored content
2. Event Organization: Organizing Selular Award, an annual ICT industry awards ceremony recognizing telecommunications and digital technology achievements
3. Magazine Publication: Physical and digital magazine publication covering telecommunications and digital technology industry news and analysis

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Selular is an Indonesian digital media company that publishes news, analysis, and reviews covering telecommunications, mobile devices, and digital technology through its Selular.ID website, Selular Magazine print publication, and the Bincang Eksekutif executive interview program. It also produces the annual Selular Award as an industry recognition event for the Indonesian telecom and digital ecosystem.

Product overview

Selular.ID is Indonesia's leading telecommunications and digital technology media platform operating as a comprehensive digital news outlet. The platform provides coverage across multiple content verticals including telecom and enterprise news, devices (smartphones, tablets, smart TVs, wearables), applications, games, buyer's guides with reviews and comparisons, and financial content. Selular also produces video content through its YouTube channels (@SELULARTECH, @SELULARTV) including the Bincang Eksekutif (Executive Conversations) podcast series featuring interviews with industry executives. Additionally, Selular organizes the annual Selular Award event recognizing achievements in the Indonesian ICT industry, and publishes Selular Magazine as a print and digital publication covering the telecom and digital technology ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Selular.ID Website Indonesian-language online news and analysis platform covering telecommunications, mobile devices, and digital technology, targeted at industry professionals, consumers, and advertisers in the Indonesian telecom ecosystem.
• Selular Magazine Print magazine published by Selular covering Indonesian telecommunications, mobile devices, and digital technology news, reviews, and industry features, with advertising sold to operators and vendors.
• Bincang Eksekutif Executive interview / talk show program produced by Selular featuring leadership discussions with telecom and digital industry executives, distributed via video and online channels.
• Selular Award Annual industry recognition event hosted by Selular that awards and recognizes companies, products, and individuals across the Indonesian telecommunications and digital technology ecosystem, with sponsorship packages sold to operators and vendors.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tek.id: Indonesian B2B technology and telco news platform covering operators, OTT, and enterprise IT. Directly comparable to Selular as a domestic Indonesian tech/telecom-focused digital media outlet targeting similar professional and enthusiast audiences.
• DailySocial.id: Indonesia-focused digital media covering startups, internet companies, and technology ecosystems. Comparable to Selular in being an Indonesian-language tech/digital media brand monetized through advertising and events, though tilted more toward startups.
• Gizmologi.id: Indonesian consumer technology media covering smartphones, gadgets, and apps with reviews and buyer's guides. Closely comparable to Selular's device/buyer's guide verticals and target audience of Indonesian tech enthusiasts.
• Tabloid Pulsa: Long-running Indonesian print and online telecom/gadget magazine and media brand. Direct peer to Selular's Selular Magazine with similar focus on Indonesian telecom operators, devices, and consumer tech readers.

Broad incumbents

• KrASIA: Asia-focused digital media covering technology, internet, and industry trends with strong coverage of Southeast Asia. Comparable to Selular in B2B/industry tech reporting and event-driven monetization, though broader in geographic scope.
• Tech in Asia: Established Southeast Asian tech media company covering startups, internet, and enterprise across the region. Comparable business model (digital publishing, events, ads) to Selular but at much larger regional scale and with English-language reach.
• GSM Arena: Large international mobile phone specifications, reviews, and news portal. Comparable to Selular's device/buyer's guide vertical in product review content and display-ad-driven revenue model, though at global scale.
• Phone Arena: International consumer electronics and smartphone reviews/news site. Comparable to Selular in device-review content, buyer guides, and display-ad monetization across a similar audience of tech enthusiasts.
• Kompas Tekno: Technology vertical of Indonesia's largest news group, covering gadgets, internet, and digital trends in Bahasa Indonesia. Comparable to Selular as a domestic Indonesian digital media outlet monetized via advertising and serving similar consumer/professional audiences, but backed by a much larger publisher.

Others

• IDC Indonesia / International Data Corporation: Global market intelligence and analyst firm covering telecom, devices, and enterprise IT, with significant Indonesia coverage. Adjacent to Selular in serving the same Indonesian telco and enterprise decision-makers with industry insights, but as a research vendor rather than a media publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/selularid
• YouTubeyoutube.com/@SELULARTECH
• Facebookfacebook.com/SelularOfficial
• Instagraminstagram.com/selulartech
• TikToktiktok.com/@selular.id
• LinkedInlinkedin.com/company/selular

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selular