What KrAsia does

KrASIA is a Singapore-headquartered, English-language digital media company founded in 2018 that reports on China's technology and business landscape, with editorial coverage spanning Big Tech, Automotives, Retail & Commerce, Market News, IPO/Listings, and Earnings. Its core product is a content platform at kr-asia.com organized into topic collections, with a long-form Insights and Features layer and a dedicated Subscribe page for newsletter capture. Content is sourced and adapted from a core partnership with Chinese tech media brand 36Kr, supplemented by original reporting on cross-border stories across China and Southeast Asia. Distribution is digital-first and multi-surface: the owned website, an RSS feed at console.kr-asia.com, Feedly, and Google News.

The company's underlying technology stack is a standard digital content management and publishing platform with no disclosed proprietary features, no mobile app, and no public API or SDK. The business model is a two-stream digital media model: (i) display and promoted-content advertising on the site, and (ii) recurring newsletter subscriptions. Pricing for subscriptions is not publicly disclosed, and there is no enterprise SaaS or B2B data product. The company operates with 11–50 employees, is privately held, and is led by Founder and CEO Max Ma and Managing Director Robyn Tan. KrASIA was recognized as a top media pick for startups targeting Southeast Asian audiences, indicating brand standing in the regional startup-ecosystem segment.

Name

KrAsia

Legal name

KrASIA

Website

https://kr-asia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

KrASIA is a Singapore-based English-language digital media company that reports on China's technology and business sector via translated 36Kr content and original coverage, distributed through its website, newsletter, and aggregators to tech professionals, investors, and startup audiences.

Ownership category

akta.pro rank

Product category

Digital Media / Technology News Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Translation and Interpretation Services (54193)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Media Localization Operations & Fulfillment (Packaging, Naming, File Prep, Delivery) (MPAHAFAI)

Keywords

• Digital media publishing
• Technology journalism
• Business news coverage
• Emerging markets media
• Editorial newsletters

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: Offers newsletter subscriptions as a revenue stream. Website features a dedicated Subscribe page suggesting subscription-based access to premium content.
2. Advertising: Displays advertisements on the platform, including promoted content sections (e.g., 'Go Chinafeat' advertisement placements).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

KrASIA is a Singapore-based digital media company that publishes English-language news, insights, and features about China's technology and business sectors. It operates a content platform with editorial sections covering Big Tech, Automotives, Retail & Commerce, Market News, IPO, and Earnings, complemented by an email newsletter subscription service. Content includes translated and adapted material from its strategic partner 36Kr.

Product overview

KrAsia is a digital media company reporting on China's tech and business pulse. The company operates a news platform offering coverage across multiple content categories including Big Tech, China Automobile, Retail and Commerce, Market Analysis, Listings (IPO), and Earnings Reports. The portfolio includes news articles, insights features, and long-form content organized by topic sections. The company also offers newsletter subscription services for readers seeking curated updates. The offering is structured as a unified content platform organized into distinct editorial sections rather than a modular software product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• KrASIA Digital News Platform
• KrASIA Newsletter Subscription

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 36KrcoreStrategic or Co-development PartnerPrimary content partnership where KrASIA features translated and adapted content from 36Kr. Multiple articles are sourced from 36Kr with credit attribution (e.g., 'KrASIA features translated and adapted content that was originally published by 36Kr.').
• 36Kr GlobalcoreStrategic or Co-development PartnerKrASIA publishes coverage from 36Kr's global editions, including translated and adapted content from 36Kr English. The partnership enables coverage of Chinese brands and global tech stories.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tech in Asia: Singapore-headquartered digital media company reporting on startups, funding, and technology across Asia — directly comparable to KrASIA in geography, audience (founders, VCs, tech professionals), and digital-first subscription-and-ad revenue model.
• Pandaily: English-language digital news outlet focused on China's technology, business, and startups. Closely comparable to KrASIA in subject matter (China tech), English-language positioning, and translated/aggregated editorial approach.
• Rest of World: Digital media publication covering technology's impact in emerging markets outside the West. Comparable to KrASIA in editorial focus (technology trends in non-Western geographies), reader profile (globally curious tech/business professionals), and subscription-supported publishing model.
• Caixin Global: English-language edition of Caixin, one of China's most prominent business/financial news outlets. Direct comparable in terms of covering China business, tech, and finance for English-speaking professional audiences, with similar subscription-supported access.
• DealStreetAsia: Asia-focused digital media outlet covering private equity, venture capital, and startup deal activity across emerging Asia — overlapping with KrASIA's Market News and IPO coverage, serving the same investor and operator audience.
• 36Kr: China's leading Chinese-language technology and startup media outlet — KrASIA's core content partner and the source of much of its translated coverage. Directly comparable as a tech/business news publisher focused on the China ecosystem, operating in a different language market.

Broad incumbents

• TechCrunch: Major global English-language technology media brand with growing Asia/China coverage. Comparable in editorial category (tech news, startups, Big Tech) and digital-first distribution, but operates at much larger scale and broader global remit than KrASIA.
• South China Morning Post: Major Hong Kong-headquartered English-language news outlet with extensive China tech and business coverage. Comparable in subject matter and English-language positioning for China-focused news, but a much larger incumbent with diversified reporting.
• Nikkei Asia: English-language Asia edition of Nikkei covering business, technology, and markets across the region — overlapping with KrASIA's Big Tech, IPO, and Earnings coverage and serving similar international investor and corporate decision-maker audiences.
• The Information: Subscription-based technology and business news outlet covering global tech, with growing Asia reporting. Comparable in subscription-first revenue model and professional decision-maker target audience, though broader in geographic scope than KrASIA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KrASIAofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KrAsia