Sportbedrijf Lelystad

What Sportbedrijf Lelystad does

Sportbedrijf Lelystad (NV Sportbedrijf Lelystad) is a municipal-owned sports organization founded in 1998 and headquartered in Lelystad, Netherlands. It is 100% owned by the Gemeente Lelystad (Municipality of Lelystad) and operates under the legal form of a Dutch public limited company (NV), governed by a Raad van Commissarissen chaired by John Bos and led by directeur-bestuurder Eelco Derks. The organization executes the municipality's sport accommodation and sport stimulation policy, managing virtually all indoor and outdoor sports facilities in Lelystad, including the flagship Zwembad De Koploper (5 swimming pools, sports hall, climbing hall, dojo), Sportcomplex De Rietlanden, and approximately eight outdoor sports parks (Doggersbank, Langezand, Schouw, Beginweg, Hondensportpark Runderweg, and others). Its offering spans swimming education via the Zwem-ABC method certified by the Nationale Raad Zwemveiligheid (license held 10 consecutive years), 13 types of aquasports, parent-and-child swimming, lane swimming, ladies swimming, screening-swim programs, climbing, special-needs adapted sports, and corporate event hosting (BedrijvenMudRun, venue rental via Online Verhuurmodule). Supplementary programs include Summer's Cool (holiday program for financially challenged families), ExploreX (after-school activities), Street League Lelystad, Watertrail (watersports introduction), the Sportspullenbank (sports equipment bank), and De Beweegmakelaar (movement broker service). The organization anchors the Sport- & Vitaliteitsakkoord, a multi-stakeholder accord with 40+ signatories across sport, education, healthcare, welfare, and business, scaling to national-government co-funding as Sport- & Vitaliteitsakkoord 2.0 in 2023. It also operates Clubbase (a sports-club information platform launched with NOC*NSF in 2021) and the Sport in Lelystad portal (sportinlelystad.nl), alongside social and email channels (Facebook, Instagram, LinkedIn, monthly newsletters).

Name

Sportbedrijf Lelystad

Legal name

NV Sportbedrijf Lelystad

Website

https://sportbedrijf.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportbedrijf Lelystad is a 100% municipal-owned sports organization in Lelystad, Netherlands, that manages nearly all city sports facilities and operates Zwembad De Koploper, delivering swimming education, aquasports, club support, and community sport programs to residents of all ages.

Ownership category

akta.pro rank

Product category

Municipal Sports Facility Management

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Facilities Support Management Services (8744), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDALAIAL

Athletics Facilities & Venue Management

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAKAEAB

Arenas & Indoor Sports Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAJAEAL

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

Keywords

• Municipal sports management
• Swimming education services
• Aquatic fitness programs
• Sports facility rental
• Community sports programming

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Swimming Lessons and Aquasports Subscriptions: Monthly subscriptions for swimming lessons (Zwem-ABC), aquasports, pregnancy swimming, parent & child swimming, and Senioren Fit. Revenue is generated through recurring monthly subscription fees.
2. Recreational Swimming and Day Tickets: Single-entry tickets and multi-visit card pools (badenkaarten) for recreational swimming access to De Koploper swimming pool.
3. Facility and Venue Rental: Rental of sports halls, gymnasiums, sports fields, meeting rooms, and party venues to individuals, clubs, and organizations. Rates depend on usage type (recreational, club, or commercial).
4. Summer Subscription: Seasonal unlimited summer swimming subscription valid during July and August for recreational swimming.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels11 records

Core offering

Sportbedrijf Lelystad manages, operates, and maintains nearly all indoor and outdoor sports facilities in Lelystad under a mandate from the Municipality of Lelystad, including Zwembad De Koploper (five-pool swimming complex), Sportcomplex De Rietlanden, gymnasiums, and outdoor sports parks. It sells direct-to-consumer services including Zwem-ABC swimming lessons, 13 types of aquasports, recreational and lane swimming, parent-and-child swimming, climbing, and venue rental to individuals, clubs, and organizations. It also stimulates resident sport participation through programs targeting youth, seniors, special needs groups, and sports clubs.

Product overview

Sportbedrijf Lelystad operates a multi-facility sports organization with its flagship Zwembad De Koploper featuring 5 pools, water slides, and a climbing hall. The core offerings include Zwemles following the Zwem-ABC swimming diploma system (A, B, C diplomas), 13 types of Aquasporten, Banenzwemmen, Ouder & Kind Zwemmen, and specialized swimming for seniors, disabled individuals, and women. The organization also operates Sportcomplex De Rietlanden, manages numerous gymnasiums and outdoor sports facilities, and provides venue rental services through an Online Verhuurmodule. Community programs include Summer's Cool, Street League Lelystad, BedrijvenMudRun, ExploreX, a Sportspullenbank, De Beweegmakelaar, and Clubbase for club support. The organization also offers restaurant and event facilities through Horeca De Inloper.

Differentiator

Problem solved

Functional benefit

Brands

• Zwembad De Koploper: The main swimming pool facility operated by Sportbedrijf Lelystad, featuring 5 different swimming pools, slides, and a climbing hall.
• Sportcentrum De Koploper
• Sportcomplex De Rietlanden
• Restaurant De Inloper
• Sportcafé De Rietlanden
• De Beweegmakelaar
• Sportspullenbank

Products and services

• Zwembad De Koploper Main swimming complex in Lelystad featuring 5 different pools, water slides, and a pirate pool. Offers recreational swimming, swimming lessons, aqua sports, and lane swimming for individual consumers and families.
• Zwemles (Zwem-ABC) Weekly swimming lessons for children from 4 years old following the Zwem-ABC method with three diplomas (A, B, C) certified by the Nationale Raad Zwemveiligheid, with Cas & Coco mascots and an online student tracking system.
• Ouder & Kind Zwemmen Parent and child swimming lessons for babies from 8 weeks to children 4 years old, featuring the Kikkervis Zwemdiploma progression system.
• Aquasporten 13 different water-based fitness classes including Aqua Aerobics, Aqua Balance, Aquaboksen, Aqua Bootcamp, Aqua-Fit, Aqua High Energy, Aquajoggen, Aqua Slank, Aquavaria, FloatFit, Float Yoga & Pilates, Hydrospinning, and Senioren Fit.
• Banenzwemmen Lane swimming in four pools starting at 07:00 on weekdays, with optional fitness equipment and swimming schemes for beginners to advanced.
• Aqua Senioren Fit Milder version of Aqua-Fit specially developed for seniors, with 45-minute lessons at a relaxed pace in 32-degree water.
• Minder Valide Zwemmen (MiVa Zwemmen) Adapted swimming sessions for people with physical or mental disabilities who can swim independently, in warm 32-degree water with supervision.
• Dameszwemmen (Afgeschermd) Women-only swimming sessions including private swimming lanes and fully screened swimming areas with female supervisors.
• Zwangerschapszwemmen Pregnancy swimming sessions for expectant mothers.
• Klimhal Climbing hall for those who prefer to stay dry and go to greater heights.
• Summer's Cool Three-week holiday program for children from families with financial challenges, featuring sporting, cultural, and educational activities with themes like cooking, fishing, crafts, and Segway riding.
• Street League Lelystad Football program for children in grades 6, 7, and 8 consisting of neighborhood trainings, competition matches, events, workshops, and neighborhood contributions.
• BedrijvenMudRun 5-kilometer mud obstacle course event for companies and sports clubs held in the Belevenissenbos, with awards for muddiest team and most colorful outfit.
• Zwemvierdaagse Four-day swimming challenge where participants swim 250, 500, or 1000 meters each evening, concluding with a medal.
• ExploreX After-school activities for secondary school students offering free sports, music, art, and more activities.
• De Beweegmakelaar Exercise broker service that guides individual residents to find and continue with sport or exercise activities that match their wishes, needs, and possibilities.
• Sportspullenbank Quarterly sports equipment bank giving sports clothing and materials a second life, enabling more residents to participate in sports and exercise.
• Sport voor Speciale Doelgroepen Sports programs for residents with financial challenges, physical disabilities, mental disabilities, or difficulty exercising independently, including Bewegen op maat, Kwintes Beweeglessen, Uniek Sporten, and Volwassenfonds Sport & Cultuur programs.
• Sportcomplex De Rietlanden Sports complex consisting of two large sports halls, a gymnastics hall, various outdoor fields, and a sports café available for rent.
• Horeca De Inloper Restaurant and party venue in Sportcentrum De Koploper available for rent for parties and events in the evenings, including Sportcafé De Rietlanden.
• Online Verhuurmodule (Venue Rental Service) Online booking system for renting gymnasiums, sports halls, and outdoor sports facilities across Lelystad by clubs, organizations, and individuals.
• Clubbase Information platform for sports clubs in Lelystad providing knowledge on club support, governance, sports stimulation, facility management, and finances, developed in partnership with NOC*NSF.

Quantifiable outcome

• Participants rate sport and movement activities with an average of 8+ in customer satisfaction surveys
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• NOC*NSFcoreStrategic or Co-development Partner · 1 January 2021Partnership initiated in 2021 as part of the Sportmatch project. Clubbase, the sports club information platform, was launched through this partnership. NOC*NSF is the Dutch National Olympic Committee and sports confederation, serving as the central sports organization in the Netherlands.
• Gemeente Lelystad (Municipality of Lelystad)coreOthersThe municipality of Lelystad is the 100% shareholder of Sportbedrijf Lelystad and is responsible for sport policy. The Algemene Vergadering van Aandeelhouders (General Meeting of Shareholders) and the Raad van Commissarissen (Supervisory Board) give Sportbedrijf Lelystad the mandate to execute sport policy.
• Gemeente Lelystad (Municipality of Lelystad) - Wethouder Jan-Nico AppelmancoreOthersThe alderman for sports oversees the municipality's sport policy and participates in events such as awarding the Gezonde Sportomgeving quality mark to sports clubs.
• Sportplatform LelystadcoreStrategic or Co-development PartnerPartner in the Sport- & Vitaliteitsakkoord (Sport and Vitality Accord), which involves more than 40 signatories across sport, education, healthcare, welfare, and business sectors working to create a more vital Lelystad through sport and movement.
• Stichting SchOOLcoreStrategic or Co-development PartnerEducation foundation and key partner in the Sport- & Vitaliteitsakkoord and its kerngroep (core group), working on school-sport collaboration projects.
• Elske Warners (Coördinator Sport- en Vitaliteitsakkoord via 2moveandmore)coreStrategic or Co-development PartnerCoordinator of the Sport- & Vitaliteitsakkoord, managing the network of 40+ signatories and overseeing project funding (up to €5,000 per initiative per year).
• KernGezondcoreStrategic or Co-development PartnerHealthcare network partner co-organizing the BedrijvenMudRun event with Sportbedrijf Lelystad since 2024. KernGezond aims to inspire, stimulate, and activate Lelystad residents through their work to engage in movement and sports.
• Roeivereniging PontosminorGTM or Marketing PartnerRowing club hosting the Watertrail event for children aged up to 13, introducing them to sailing, SUP, and canoeing. Located at Griend 33-60, Lelystad.
• Watersportvereniging Het BovenwaterminorGTM or Marketing PartnerWater sports club listed as a partner for the Watertrail watersports introduction event.
• WatersportverbondminorGTM or Marketing PartnerNational watersports federation providing the registration platform for the Watertrail event at mijn.watersportverbond.nl.
• Promo Trade BVminorGTM or Marketing PartnerLelystad-based company handling design, printing, and delivery of custom BedrijvenMudRun teamshirts. Donates €5.00 per shirt to the KinderMudRun charity to keep children's ticket prices low. Located at Apolloweg 34, 8239 DA Lelystad.
• Centrum Veilige Sport NederlandminorGTM or Marketing PartnerNational center for safe sports where incidents of cross-border behavior (sexual harassment, match-fixing, doping in sports) can be reported. Sportbedrijf Lelystad directs visitors to this organization.
• Sportspullenbank Partners (approximately 20 organizations)minorGTM or Marketing PartnerNetwork of partners supporting the Sportspullenbank (sports equipment bank) including: De Pijler, SV Lelystad'67, AV Spirit Lelystad, Welzijn Lelystad Challenge Up, Basisschool De Boeier, Enodes, Humanitas, Jeugdfonds Sport & Cultuur, Jumbo supermarkten, MDF, MHC Lelystad, OChafisport, Omega groep, ROC van Flevoland, SMC Flevoland, Zwemschool Spetter en Spatter, Sportcity, Stichting SchOOL, SV Batavia '90, Voedselbank Lelystad, Volwassenfonds Sport & Cultuur, and Youth for Christ.
• JOGG (Jongeren Op Gezond Gewicht) - Gezonde Jeugd Gezonde ToekomstminorGTM or Marketing PartnerNational youth health organization. The JOGG-werkgroep in Lelystad includes the JOGG-regisseur, JOGG-projectmedewerker, coordinator of the Vakgroep Bewegingsonderwijs Lelystad, children's welfare workers, and Sportregisseur Jeugd & Onderwijs of Sportbedrijf Lelystad. JOGG was involved in the Drinkwatercampagne and Gezonde Sportomgeving initiatives.
• Uniek SportenminorGTM or Marketing PartnerPlatform for adapted sports for people with disabilities, providing free at-home workouts designed by and for athletes with disabilities. Sportbedrijf Lelystad participates through Kwintes Beweeglessen and other adapted sports programs.
• KwintesminorGTM or Marketing PartnerHealthcare organization providing Beweeglessen (movement lessons) for people with intellectual disabilities, autism spectrum disorder, chronic conditions, non-congenital brain injury, psychiatric conditions, and visual impairment.
• InteraktContourminorGTM or Marketing PartnerHealthcare/wellness organization at whose residential locations Sportbedrijf Lelystad provides weekly sports lessons. Actively seeking more partnerships for this construction.
• Jeugdfonds Sport & CultuurminorGTM or Marketing PartnerNational fund providing financial support for children from families with financial challenges to participate in sports and culture. Sportbedrijf Lelystad acts as an intermediary for this fund, enabling children to access Summer's Cool and other programs.
• Volwassenfonds Sport & CultuurminorGTM or Marketing PartnerNational fund providing financial support for adults with financial challenges to participate in sports and culture. Sportbedrijf Lelystad acts as an intermediary for this fund.
• Watertrail - Optimist on TourminorGTM or Marketing PartnerWater sports introduction program for children. Watertrail is part of Optimist on Tour, introducing children up to 13 years to sailing, SUP, and canoeing through free lessons.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Others

• Nationaal Zwemveiligheid (NRZ) certified pool operators (e.g., Zwembad Den Hommel, Zwembad Aquamar): Other NRZ-licensed swimming pools in the Netherlands that compete for swimmer registrations in adjacent regions. Indirect competition for swimming education demand that may otherwise route to Lelystad.
• JOGG (Jongeren Op Gezond Gewicht) municipalities: National healthy-youth initiative across Dutch municipalities. JOGG municipalities pursuing similar youth sport and healthy-environment programming share ecosystem positioning but are not direct commercial competitors.
• NOC*NSF Sportmatch program partners: Dutch National Olympic Committee and sports confederation; Sportbedrijf partners with NOC*NSF for Clubbase. Ecosystems players such as other Sportmatch municipalities represent adjacent peers sharing the same municipal sport policy framework.

Direct peers

• Sportbedrijf Arnhem: Arnhems municipal sports organization with similar mandate. Note: the brand domain collides with Lelystad by coincidence — comparable municipal sport service operator structure.
• Sportbedrijf Den Haag: Municipal sports organization for The Hague, executing sport accommodation and stimulation policy with similar mandate. Closely comparable in structure — public-private governance, multi-facility operations, sport club support.
• Optisport Exploitaties: Dutch sports facility management company operating swimming pools, ice rinks, and sports halls on behalf of municipalities. Direct competitor for municipal sport facility management contracts in the Netherlands.
• GLL (Better): UK's largest leisure social enterprise operating pools, gyms, and sports facilities on behalf of local councils. Closest international comparable to a Dutch municipal sportbedrijf — same public-mandate, multi-facility, subscription/swim-instruction business model.
• Sportbedrijf Rotterdam: Municipal sports organization for Rotterdam offering facility management, sports programs, and health initiatives. Shares the municipal mandate and multi-facility operating model with Sportbedrijf Lelystad.
• Sportbedrijf Amsterdam: Municipal sports organization for Amsterdam, operates pools and sports halls across the city. Same structure (municipally-owned, multiple facilities, sport stimulation mandate) as Sportbedrijf Lelystad, just at much larger scale — a directly comparable business model.

Broad incumbents

• Sportfondsen Nederland: Dutch swimming pool and sports facility operator managing 30+ pools across the Netherlands. Operates in the same sector (pool management, municipal facility concessions) but at national scale and as a private operator rather than municipal entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SportbedrijfLelystad
• LinkedInlinkedin.com/company/sportbedrijf-lelystad-exploitatie-b.v.
• Instagraminstagram.com/sportbedrijflelystad/?hl=nl
• Xx.com/sportinlelystad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportbedrijf Lelystad