Sport Hawke's Bay

What Sport Hawke's Bay does

Sport Hawke's Bay is a non-profit Regional Sports Trust established in 1989, serving the Hawke's Bay (Te Matau-a-Māui) region of New Zealand. The organization provides leadership, advocacy, and direct programme delivery to increase physical activity participation across play, active recreation, sport, and physical activity for tamariki, rangatahi, older adults (Kaumātua), people with disabilities (Tangata Whaikaha), and priority geographic communities such as Tamatea, Maraenui, Hastings West, and Wairoa. It operates as a non-profit trust governed by a Board of Trustees and managed by CEO Ryan Hambleton, with 11-50 employees organized across functional teams including Play/Active Recreation and Sport, Healthy Active Learning, Green Prescription, He Oranga Poutama, Active 4 Life, and Cycling.

Name

Sport Hawke's Bay

Legal name

Sport Hawke's Bay

Website

https://sporthb.net.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Hawke's Bay is a non-profit Regional Sports Trust delivering community physical activity, recreation, and sport programmes across the Hawke's Bay region, serving youth, older adults, people with disabilities, and priority Māori communities while distributing government funding.

Ownership category

akta.pro rank

Headquarters

HQ city

Taradale

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding Distribution: Sport Hawke's Bay distributes Sport NZ funding (over $680,000 through Tū Manawa Active Aotearoa fund) to community organisations for physical activity programmes targeting tamariki and rangatahi.
2. Organisational Operations Funding: Funding from Sport NZ, Health NZ, Regional Councils (Napier City Council, Hastings District Council), and community funders to deliver physical activity programmes across Hawke's Bay.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sport Hawke's Bay is the Regional Sports Trust for Hawke's Bay (Te Matau-a-Māui), New Zealand, delivering community sport, recreation, and physical activity programmes. It distributes government funding (over NZD $680,000 via the Tū Manawa Active Aotearoa fund) and runs programmes targeting tamariki, rangatahi, kaumātua, people with disabilities, and priority communities across the region through partner organisations.

Product overview

Sport Hawke's Bay operates as a Regional Sports Trust providing a portfolio of community sport, recreation, and physical activity programmes rather than a unified software product. The core offerings include health-focused programmes (Green Prescription, Active 4 Life, Healthy Active Learning), Māori development through He Oranga Poutama, cycling infrastructure via iWay, child-led Play initiatives, disability Inclusion programmes, and youth sport development including PALS and Secondary Schools Sport. The organisation also administers the Tū Manawa Active Aotearoa funding programme and hosts regional awards events. Strategic initiatives include Balance is Better philosophy, Females on the Move, and Positive Vibes Only campaigns. Sport Hawke's Bay does not offer a technology product, API, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Females on the Move: A programme founded in 2017 empowering young women across Hawke's Bay to participate in physical activities in diverse environments.
• Active 4 Life
• Green Prescription
• Positive Vibes Only
• iWay

Products and services

• He Oranga Poutama A programme focused on iwi and Māori development through sport and recreation, supporting hapū, iwi, marae, and Māori organisations in Hawke's Bay to increase physical activity participation.
• Green Prescription A free health programme prescribed by health professionals that encourages a more active lifestyle and better nutrition, providing consultations, cooking workshops, and access to exercise and water-based sessions.
• Active 4 Life A community programme for adults over 50 (Kaumātua) providing group exercise, Tai Chi, and socialisation opportunities to help older adults maintain health and independence.
• iWay A New Zealand Transport Agency funded project providing cycling and walking information, cycle skills training, and support for pathways throughout Hawke's Bay, including the Hawke's Bay Trails network.
• Healthy Active Learning A joint government initiative between Sport New Zealand and the Ministries of Education and Health to improve tamariki wellbeing through healthy eating and quality physical activity in schools and kura.
• Play Child-led, intrinsically motivated play programmes that create opportunities for tamariki and whānau to engage in fun, inclusive, and active experiences through stencilled playgrounds, shared resources, and advocacy for play-friendly environments.
• Inclusive Sport Programmes and advocacy ensuring people with disabilities have opportunities to participate in and compete in school and community sport events, partnering with national and regional disability organisations.
• Physical Activity Leaders (PALS) A programme empowering students with leadership development through workshops where they learn to coordinate lunchtime physical activity sessions at their schools.
• Secondary Schools Sport Programmes including 'Active As' supporting secondary schools to provide positive and inclusive sport opportunities, aligned with Balance is Better philosophy to enhance student wellbeing.
• Females on the Move A programme founded in 2017 empowering young women across Hawke's Bay to participate in physical activities through dedicated focus groups, building life skills such as empowerment, decision-making, teamwork, and confidence.
• Tū Manawa Active Aotearoa A partnership between Sport NZ and Regional Sports Trusts providing funding to help tamariki and rangatahi access play, active recreation or sport opportunities, with Fast Fund (up to $8,000) and Full Fund (up to $30,000) options.
• SHB-EIT Scholarship A scholarship partnership between EIT | Te Pūkenga and Sport Hawke's Bay providing up to $2,000 for five students yearly who represent Hawke's Bay in sport while enrolled at EIT.

Quantifiable outcome

• Over 90% client satisfaction in Active 4 Life programmes
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Sport New ZealandcoreStrategic or Co-development PartnerPrimary strategic partnership to distribute over $680,000 to Hawke's Bay region through Tū Manawa Active Aotearoa fund. Sport Hawke's Bay is a member of the national network of Regional Sports Trusts and considered an independent voice in the sector.
• Napier City CouncilcoreStrategic or Co-development PartnerPartner in iWay cycling and walking project (NZ Transport Agency funded), supporter of Active 4 Life programme and Play Streets initiatives.
• Hastings District CouncilcoreStrategic or Co-development PartnerPartner in iWay project, supporter of Active 4 Life, and collaborator on Play Streets and community activation programmes.
• Health New ZealandcoreStrategic or Co-development PartnerCollaborates with Sport Hawke's Bay to deliver on shared outcomes for community health and wellbeing.
• Hawke's Bay Regional CouncilcoreStrategic or Co-development PartnerPartner in Hawke's Bay Trails network development and maintenance, supporting cycling and walking infrastructure.
• EIT (Eastern Institute of Technology)minorStrategic or Co-development PartnerCo-administers SHB-EIT Scholarship providing financial support to students balancing studies and sports commitments. Five scholarships up to $2,000 awarded yearly.
• Hawke's Bay Funders ForumcoreStrategic or Co-development PartnerEstablished in 2007, Forum strengthens communication and knowledge-sharing between charitable funders and sector parties. Sport Hawke's Bay participates with other regional funders.
• Ministry of HealthcoreStrategic or Co-development PartnerJoint government initiative partner in Healthy Active Learning alongside Sport NZ and Ministry of Education to improve wellbeing of tamariki through healthy eating and quality physical activity.
• Ministry of EducationcoreStrategic or Co-development PartnerJoint government initiative partner in Healthy Active Learning to support schools in providing quality physical activity experiences.
• Sports CoalitioncoreStrategic or Co-development PartnerSport Hawke's Bay holds detailed partnership plans with the Sports Coalition representing regional sports organisations including Hawke's Bay Hockey, Netball, Cricket, Rugby Union, Central Football, and Basketball.
• Active Recreation CoalitioncoreStrategic or Co-development PartnerDetailed partnership plans held with Active Recreation Coalition for collaboration on active recreation initiatives.
• Halberg FoundationminorStrategic or Co-development PartnerRegional advisors work with young physically disabled people and families to involve them in sports and recreation. Also provides Inclusion Training and Activity Fund grants.
• Special Olympics New ZealandminorStrategic or Co-development PartnerHosts three secondary schools' events in Hawke's Bay annually and provides in-school PE sessions and professional development for staff.
• VOYCE - Whakarongo MaiminorStrategic or Co-development PartnerPartner in WAVES 4 Wellness programme supporting rangatahi through ocean-based environment.
• Awhi Charitable TrustminorStrategic or Co-development PartnerLocal education provider partner in WAVES 4 Wellness programme for rangatahi wellbeing and water safety.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport Tasman: Sport Tasman is the Regional Sports Trust for the Tasman region, delivering community sport and recreation programmes through the same Sport NZ framework as Sport Hawke's Bay. Comparable in regional scale and programme portfolio focus.
• Sport Wellington: Sport Wellington is the Regional Sports Trust for the Wellington region, operating an identical community sport delivery model including funding distribution, school programmes, and disability inclusion initiatives. Direct peer in the same national trust network.
• Sport Wairarapa: Sport Wairarapa is the Regional Sports Trust for the Wairarapa region, one of the smaller regional trusts in New Zealand's national network. Comparable in operational model and programme portfolio to Sport Hawke's Bay, with similar rural community delivery focus.
• Sport Waikato: Sport Waikato is the Regional Sports Trust for the Waikato region, operating an identical mandate to Sport Hawke's Bay including Tū Manawa Active Aotearoa fund distribution, Healthy Active Learning delivery, and Active+ community programmes. Direct structural peer in the same national network.
• Sport Otago: Sport Otago is the Regional Sports Trust for the Otago region, delivering the same portfolio of community sport, recreation, and physical activity programmes under the national Sport NZ framework. It is a direct peer with comparable scale and rural-urban geographic mix.
• Aktive (Sport Auckland): Aktive is the Regional Sports Trust for Auckland, New Zealand's largest city. As a direct peer, Aktive operates the same model of distributing government sport funding, delivering community physical activity programmes, and partnering with regional sports organisations, but serves a much larger urban population.
• Sport Canterbury: Sport Canterbury is the Regional Sports Trust for the Canterbury region. It operates the same national model of Sport NZ-affiliated trust delivering sport, recreation, and physical activity programmes, with comparable community-led distribution and government partnership structure to Sport Hawke's Bay.
• Sport Taranaki: Sport Taranaki is the Regional Sports Trust for the Taranaki region, operating under the same national Sport NZ framework with comparable programmes, partnerships, and funding distribution functions. Direct peer with similar population scale to Hawke's Bay.
• Sport Manawatu: Sport Manawatu is the Regional Sports Trust for the Manawatu region. It operates the same model of community sport delivery and Tū Manawa Active Aotearoa funding distribution through Sport NZ, with comparable programme breadth and partner network.

Broad incumbents

• Sport New Zealand: Sport New Zealand is the national crown entity that funds and coordinates the network of 16 Regional Sports Trusts including Sport Hawke's Bay. It is the primary funding source and policy setter for the regional trust model, making it a broad incumbent rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Hawke's Bay