What Toolbox does

Toolbox d.o.o., operating under the brand “Toolbox | One 2 Grow”, is a Sarajevo-headquartered Below-The-Line (BTL) marketing agency founded in 2013 by Dragan Janjetović, a sales and marketing professional with over a decade of multinational-company experience. The firm specializes in measurable, data-driven BTL marketing campaigns, field merchandising, in-store audits, corporate training, event organization and team building, print production, and graphic/web design, delivering these services to large multinational and domestic clients across Bosnia and Herzegovina. Its sub-brand Particooltura operates as a platform connecting promoters with events and functioning as a freelancer-engagement layer for BTL staffing.

Toolbox executes its services primarily through a coordinated nationwide field network anchored by three regional centers (Sarajevo, Banja Luka, Mostar) and local coordinator footprints in at least 14 BiH cities (Tuzla, Zenica, Bijeljina, Bihać/Cazin, Trebinje, Travnik, Prijedor, Doboj, Livno, Brčko). The workforce is hybrid — a small core team of roughly eight management professionals (Director, Account Manager, Project Manager, Coordinator/Supervisor, Branch Manager, Account Executives, Event Manager, Finance Manager) plus an extended network comprising 500+ promoters, 42 sales-enhancement staff, 32 merchandisers, and 12 auditors trained at Toolbox and at multinational companies. There is no proprietary technology platform disclosed; the competitive edge rests on personnel coverage and execution quality rather than software.

Commercially, Toolbox operates a sales-led B2B professional-services model with custom, project-based, quote-driven pricing that varies by service line, duration, headcount required, and geographic coverage, and reportedly includes multi-year contracts. It targets FMCG, beverage and tobacco multinationals (Philip Morris, Heineken, Coca-Cola Hellenic, Carlsberg, Wrigley, Budweiser, Corona, Stella Artois, Stock Spirits, Johnnie Walker, Captain Morgan, Erdinger, and others), along with hospitality (Marriott), retail (Bingo), banking (Moja Banka), insurance (Uniqa), distribution (Orbico), betting (Mozzart), and consumer-goods clients (Violeta, Helen Harper, Biona). The agency holds a Certifikat Bonitetne Pouzdanosti placing it among the top 9.8% most reliable companies in Bosnia and Herzegovina, signaling financial credibility to enterprise procurement teams. Marketing channels are direct-contact heavy (phone, email, contact form, Facebook page) supplemented by a website, blog, and job-fair presence.

Name

Toolbox

Legal name

Toolbox d.o.o.

Website

https://toolbox.ba

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Toolbox d.o.o. is a Sarajevo-based B2B marketing agency founded in 2013 that delivers BTL campaigns, field merchandising, audits, training, event organization, and print/web design through a nationwide network of promoters, merchandisers, and regional coordinators across Bosnia and Herzegovina, serving multinational FMCG, beverage, tobacco, hospitality, retail, banking, and distribution clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. BTL Marketing Services: Below-the-Line marketing services including promotional campaigns, sales promotion, events organization, and field marketing services delivered through extensive network of trained personnel across Bosnia and Herzegovina.
2. Merchandising Services: Field merchandising services with trained merchandisers ensuring product visibility, branding, pricing and availability at retail locations.
3. Training Services: Customized training programs for client employees including interactive exercises, role-playing, knowledge sharing, and action planning.
4. Audit Services: Field audit services across Bosnia and Herzegovina to verify compliance and standards implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Toolbox is a BTL (Below The Line) marketing agency based in Sarajevo that delivers marketing strategies, field merchandising, audit, event organization, training, and print services to large multinational and domestic companies across Bosnia and Herzegovina. It operates the widest network of trained promotional and merchandising personnel in the country through regional coordination centers and local field teams in 14 cities.

Product overview

Toolbox is a marketing agency offering a comprehensive suite of BTL (Below The Line) marketing services, including BTL campaigns, merchandising, print services, training, events organization, team building, graphic solutions, and web design. The agency operates Particooltura, a platform connecting promoters with events. The core services are BTL, Merchandising, and Print, supported by ancillary services including Audit, Training, Events, Team Building, and Graphic/Web solutions. The agency has a wide network covering all of Bosnia and Herzegovina with regional centers in Sarajevo, Banja Luka, and Mostar.

Differentiator

Problem solved

Functional benefit

Brands

• Particooltura: A platform/environment for combining work and entertainment, mentioned as a separate initiative by Toolbox

Products and services

• BTL (Below The Line) Services Data-driven, easily measurable BTL marketing campaigns including memorable events, distinctive promotions, mass promotions, permanent promo teams, brand persona programs, full event solutions, monitoring of functionality and results, control at the highest level, and reporting to the highest standards. Targeted at large multinational and domestic FMCG companies needing measurable in-store and field marketing campaigns across Bosnia and Herzegovina.
• Merchandising Services Field merchandising services designed to help products stand out on shelves, covering product branding, visibility, availability, and price display. Delivered through 32 trained merchandisers operating in the field, with capability for permanent or temporary engagement, coverage of the entire BiH territory, POS material placement, and CE/TE platform support. Targeted at beverage, tobacco, and consumer goods companies needing shelf-level brand execution.
• Audit Services Field audit services covering all of Bosnia and Herzegovina through 12 trained auditors operating to the highest standards. The audit is a systematic, independent, and documented process for collecting and analyzing objective evidence about field compliance and standards implementation. Targeted at brand owners needing verification of merchandising and in-store execution quality.
• Training Services Corporate training services delivered through interactive individual and group exercises, situation modeling, role-playing, knowledge exchange, and proactive lectures. Programs are customized to the participant profile and training goals. Targeted at companies needing employee capability-building for sales, service, or brand standards.
• Print Services Printing services for marketing materials and supporting solutions, delivered as part of Toolbox's combined B+M+P (BTL + Merchandising + Print) offering. Targeted at companies needing printed marketing collateral alongside their field marketing campaigns.
• Event Organization Complete event solutions and memorable event creation, including corporate events, conferences, concerts, parties, exhibitions, and competitions. Targeted at companies needing professional planning and execution of brand events and corporate gatherings across BiH.
• Team Building Team building organization services for corporate teams, structured to support internal engagement and team development. Targeted at HR managers and corporate teams seeking structured team-building experiences in BiH.
• Graphic Solutions and Web Design Graphic design solutions and web design services for brand presentation, delivered as part of Toolbox's full-service marketing offering. Targeted at companies needing visual brand assets and digital presence alongside their BTL and merchandising campaigns.

Quantifiable outcome

• Among top 9.8% most reliable companies in Bosnia and Herzegovina (Creditworthiness Certificate)

Named customers34 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ParticoolturaminorStrategic or Co-development PartnerParticooltura is a separate project/initiative by Toolbox combining work and entertainment (Posao + Zabava). It's an environment where everyone has fun and works, creating a network of promoters/brand ambassadors.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Direct Media: Croatia-based BTL/field marketing and merchandising agency operating across the Balkans. Directly comparable to Toolbox in service mix (BTL, merchandising, events) and customer base (multinational FMCG and beverage brands).

Broad incumbents

• WPP: World's largest advertising holding company with extensive Balkan operations through GroupM, Ogilvy, Grey, VMLY&R, and others. Competes for the same enterprise marketing budgets as Toolbox but at global scale with significantly greater capital and technology resources.
• Omnicom Group: Global marketing holding company with DDB, BBDO, TBWA and other networks operating in the Balkans. Competes with Toolbox for enterprise marketing services across BTL and integrated communications at much larger scale.
• Publicis Groupe: Global advertising and communications holding company with Publicis One operations across the Balkans. Targets the same multinational FMCG/beverage clients as Toolbox across integrated marketing services with significantly more resources.
• Havas: Global advertising and communications group with regional Balkan presence. Offers integrated marketing services that overlap with Toolbox's BTL, merchandising, and events offerings but as part of a much wider global portfolio.
• McCann Worldgroup: Global agency network (IPG) with regional Balkan offices. Targets the same multinational FMCG/beverage clients as Toolbox but offers integrated marketing communications as part of a much broader global portfolio.

Regional players

• Imel Group: Bosnia-based group headquartered in Tuzla with marketing and distribution operations. Operates in adjacent sales and marketing-services categories within BiH, comparable geographic market to Toolbox though with a broader FMCG distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/toolboxSa
• LinkedInlinkedin.com/company/toolbox-d-o-o-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toolbox