direct media / millard

What direct media / millard does

Direct Media / Millard is a private, for-profit outdoor advertising services firm operating with 11 to 50 employees. According to the available firmographic data, the company provides outdoor media placement, campaign planning, and buying services across out-of-home (OOH) advertising formats. The firm operates in the OOH advertising sector, serving advertisers, agencies, and media owners through its website at directmedia.com. The company's positioning as a media buying and planning specialist is consistent with a traditional agency-of-record or project-based services model in the outdoor advertising value chain, in which the firm would plan campaign strategy, negotiate media owner placements, and execute buys across formats such as billboards, transit, street furniture, and place-based media.

Beyond the firmographic summary, no additional structured data is available on the company's technology stack, proprietary products, pricing model, customer roster, strategic transactions, leadership team, funding history, or operational geography. All corresponding data fields in the provided source material for Direct Media / Millard — including management team, investments, partnerships, regulatory actions, M&A, structural changes, and leadership transitions — are empty. This represents a significant data gap that constrains detailed strategic, financial, competitive, and AI-capability analysis. Any conclusions beyond the firmographic description would require additional primary or third-party sources.

Name

direct media / millard

Legal name

Data Axle

Website

https://directmedia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Direct Media / Millard is a privately held outdoor advertising services firm with 11-50 employees providing media placement, campaign planning, and buying services across out-of-home advertising formats for advertisers, agencies, and media owners.

Ownership category

akta.pro rank

Product category

Marketing Data Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industries

Data Strategy & Governance Services (BPAEAHAA), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Data management platform
• Marketing data solutions
• B2B data licensing
• Identity resolution platform
• Consumer data services

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Data Licensing and Subscriptions: Subscription-based access to business and consumer data platforms including Salesgenie, Audience360, and data APIs. Revenue generated from recurring platform subscriptions and per-query API usage.
2. Marketing Services: Omnichannel marketing services including acquisition email campaigns, content syndication, direct mail, and email deliverability management. Revenue generated from service fees and campaign-based pricing.
3. Data Monetization: End-to-end list management services enabling customers to monetize their own data assets
4. Data Marketplaces: Access to data through digital marketplaces including DMPs, DSPs, and data exchanges for precise online targeting and audience activation

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Data Axle provides AI-powered data and marketing solutions combining verified business and consumer data assets (90M+ businesses with 400+ attributes and privacy-first consumer profiles with 300+ attributes) with data management platforms like Audience360, AI-powered real-time intelligence via SignalFuse, and omnichannel marketing services spanning email, direct mail, content syndication, listings management, and data monetization for enterprise and SMB customers across North America.

Product overview

Data Axle is a data and marketing solutions company offering a platform-plus-modules architecture. The core platform includes Audience360® for 0-3rd party data and identity management, paired with specialized products like Salesgenie® for SMB lead management, SignalFuse™ for AI-powered real-time intelligence, and Inboxable® for email deliverability. The portfolio includes business and consumer data products (90+ million business profiles with 400+ attributes, consumer profiles with 300+ attributes), data optimization tools (360 Data Management, Clean & Enhance, Data Licensing), marketing services (Acquisition Email, Content Syndication, Omnichannel Services), and industry-specific solutions for insurance, hospitality, technology, retail, financial services, government, agencies, academia, and nonprofits. The Developer Hub provides API access for integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Salesgenie: Leads and lead management platform for SMBs
• Audience360
• Data Axle USA
• Reference Solutions
• Developer Hub
• Inboxable
• Local Listings
• Data Axle Canada
• Exact Data
• Credit Solutions

Products and services

• SignalFuse™ AI-powered, real-time intelligence platform that connects first-party data with B2B and B2C profiles; users can ask questions in plain language and an integrated AI Copilot helps understand insights and take action.
• Salesgenie® Leads and lead management platform designed for small and medium-sized businesses (SMBs) for self-serve prospect identification and pipeline building.
• Audience360® Zero- to third-party data and identity management platform that connects 0-3rd party data for insights, engagement, and growth.
• Inboxable® Email deliverability platform and services that help get marketing emails into the inbox and monitor key metrics to improve performance.
• Developer Hub APIs and data discovery platform for developers to integrate Data Axle's continuously verified, real-time data into products and applications.
• Reference Solutions Data access solutions for libraries and academia, providing reference and research-grade business and consumer data.
• Local Listings Business listings management platform that allows updating business information in one central place for broad distribution across publishers.
• Data Axle USA Mailing and prospecting lists platform for small and medium-sized businesses in the United States.

Quantifiable outcome

• 9.7% increase in conversion rates and 30.9% boost in bookings for Marriott hospitality campaigns
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• SalesforcecoreTechnology or IntegrationPre-built integration partnership enabling customers to access Data Axle's accurate, up-to-date business and consumer data directly within Salesforce CRM workflows
• Microsoft DynamicscoreTechnology or IntegrationPre-built integration enabling seamless data access within Microsoft Dynamics enterprise applications
• Major DSPs and DMPscoreTechnology or IntegrationDigital marketplace partnerships providing access to Data Axle data through major demand-side platforms and data management platforms for programmatic advertising
• Cloud PlatformssupportingTechnology or IntegrationCloud platform partnerships enabling seamless data access and transfer to customer cloud environments of choice

Scale indicators2 records

Direct peers

• ZoomInfo: ZoomInfo is a leading B2B data and sales intelligence platform offering verified business contacts and intent data — directly comparable to Data Axle's business data, Salesgenie, and Audience360 offerings.
• Dun & Bradstreet: Dun & Bradstreet is the legacy market leader in business data and credit intelligence with a global database of company records — directly comparable to Data Axle's 90M+ business profile asset.
• Acxiom: Acxiom is a data services and audience targeting company specializing in consumer data, identity resolution, and marketing services — directly comparable to Data Axle's consumer data and omnichannel services lines.
• Demandbase: Demandbase is a B2B account-based marketing and intent data platform serving enterprise marketing teams — directly comparable to Data Axle's enterprise data activation and AI-driven targeting capabilities.

Broad incumbents

• Oracle Data Cloud: Oracle Data Cloud is a broad incumbent offering data marketplace, B2B contact data, and audience activation across the Oracle Cloud ecosystem — overlapping with Data Axle's data marketplace and licensing business but as part of a much wider enterprise software portfolio.
• Salesforce Data Cloud: Salesforce is a broad CRM incumbent expanding native data, identity resolution, and AI capabilities via Data Cloud — directly competing with Data Axle's Audience360 identity platform and pre-built Salesforce integration.
• Experian: Experian is a broad incumbent in consumer credit, marketing data, and identity services — comparable to Data Axle's consumer data and Credit Solutions sub-brand but operating as a much larger diversified data company.

Emerging players

• Apollo.io: Apollo.io is an emerging B2B sales intelligence platform combining contact data, intent signals, and engagement tools — directly overlapping with Data Axle's Salesgenie SMB lead offering but with a tech-forward PLG model.
• 6sense: 6sense is an emerging AI-driven revenue intelligence and intent data platform — overlapping with Data Axle's AI-powered SignalFuse analytics and B2B data offerings, though focused primarily on ABM use cases.

Others

• Infogroup (legacy predecessor) / Verisk Marketing Solutions: Verisk's marketing solutions include data and audience offerings from the legacy Infogroup business (Data Axle's predecessor lineage) — adjacent and historically tied to Data Axle rather than a current direct rival, but representing the broader data-services space Data Axle operates in.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/directmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about direct media / millard