Vita Sports

What Vita Sports does

VITA SPORTS Schwaigern is a German fitness studio operated as VITA SPORTS GmbH, a privately held limited liability company founded in 2006 and registered in Stuttgart (HRB 745976). The company runs a single physical location at Bachstraße 32 in Schwaigern, Baden-Württemberg, led by Managing Director Susan Grund. It employs between 11 and 50 staff and serves a predominantly local individual membership base, augmented by corporate wellness contracts.

The studio's core offering is a recurring Flexi-Abo membership granting access to the training floor, cardio equipment, machines, and free weights, with separately billed add-on modules including EGYM circuit training, E-Flexx musculoskeletal therapy, group courses, Finnish sauna, body analyses, sports supplements, and PelviPower magnetic-field therapy. A distinct Rehasport (rehabilitation sports) program reimbursed by statutory health insurers under German social code provisions targets musculoskeletal patients through small-group courses. The underlying equipment stack blends conventional strength and cardio machines with EGYM's electronic circuit — which performs periodic maximum-strength tests to auto-calibrate training loads — and E-Flexx's targeted mobility restoration. Corporate clients purchase themed health days, autogenic training and leg-axis training workshops, and § 20-certified back and fascia courses delivered on-site.

Revenue is generated through monthly subscription fees collected via SEPA direct debit, separate à-la-c charges for premium modules, sale of gift vouchers, and a small e-commerce shop for sports drinks and supplements. Go-to-market is direct-to-consumer for individuals, with corporate fitness as a secondary B2B motion. Distribution is concentrated in a single retail/showroom location with online signup, account management, and voucher redemption handled through the company website (vitasports.hn). No external funding, parent company, subsidiaries, or partnerships beyond operational service providers (Hectors-Welt GmbH, Happy Systems GmbH for customer administration) are disclosed.

Name

Vita Sports

Legal name

VITA SPORTS GmbH

Website

https://vitasports.hn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

VITA SPORTS Schwaigern is a single-location German fitness studio offering a Flexi-Abo membership with strength, cardio, electronic (EGYM/E-Flexx), rehabilitation, and wellness services, plus corporate fitness programs and § 20-certified health courses.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Fitness studio services
• Rehabilitation sports
• Corporate fitness programs
• Electronic strength training
• Wellness and sauna

Headquarters

HQ city

Schwaigern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees (Flexi-Abo): Core revenue from recurring membership fees under the Flexi-Abo (Flex subscription) model. Members pay monthly fees via SEPA direct debit. The base membership includes access to training floor, cardio equipment, machine training, and free weight training.
2. Additional Services and Add-ons: Separate paid services including EGYM circuit training, E-Flexx, group courses, sauna, body analyses, sports drinks, nutritional supplements, and 8- to 10-week special group courses. These are separately bookable and not included in the base tariff.
3. Gift Vouchers: Sale of gift vouchers for the fitness studio, available for purchase on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VITA SPORTS operates a single fitness studio in Schwaigern delivering strength training, cardio and endurance training, electronic personalized training via EGYM and E-Flexx systems, health and rehabilitation training (Rehasport as a German health insurance benefit), Finnish sauna wellness, and PelviPower magnetic field therapy. Its core commercial offering is the Flexi-Abo (Flex subscription), a recurring monthly membership granting access to the training floor with cardio, machine, and free-weight equipment, with additional services available as separately paid add-ons. Corporate fitness programs extend the same service portfolio to local businesses via on-site health days and workshops.

Product overview

VITA SPORTS operates a fitness studio in Schwaigern offering a unified membership-based service (Flexi-Abo) as its core product. The portfolio includes strength training (Kraft), endurance training (Cardio), electronic fitness equipment (E-GYM & E-FLEXX), health/rehabilitation training (Gesundheitstraining with Rehasport), and wellness facilities (Finnish sauna). Add-on modules include PelviPower magnetic field therapy, corporate fitness programs (Firmenfitness), a voucher system (Gutscheine), and an online shop for sports supplements. The service architecture combines a comprehensive base membership with optional add-on services, all centered around the physical fitness studio location.

Differentiator

Problem solved

Functional benefit

Products and services

• Kraft (Strength Training) Strength training services using a large selection of equipment targeting muscles, bones, joints, tendons, and ligaments to improve strength gains and muscle mass, with assistance from trained staff.
• Cardio (Endurance Training) Aerobic and endurance training using cardio equipment and courses, with initial diagnostics using heart-stress measurement to determine optimal training zones and pulse frequencies for cardiovascular health.
• E-GYM & E-FLEXX Electronic Training Electronic fitness equipment with personalized training programs: EGYM provides automatic device settings and periodic maximum-strength tests to determine optimal weights, while E-Flexx addresses restricted mobility and muscle length issues through targeted training impulses.
• Gesundheitstraining (Health / Rehabilitation Training) Health-focused training including Rehasport (rehabilitation sports) as a German statutory health-insurance benefit for musculoskeletal complaints such as back, hip, and knee pain, delivered in small 45-minute group courses led by trained rehabilitation trainers covering endurance, strength, coordination, flexibility, and self-confidence.
• Wellness (Finnish Sauna) Finnish dry sauna at 90°C with indoor and outdoor relaxation areas, refreshment shower, and plunge pool; supports detoxification, circulation improvement, pain relief, immune system strengthening, and stress reduction.
• PelviPower Magnetic Field Therapy Magnetic field therapy stimulating and strengthening the pelvic floor and surrounding musculature, intended for individuals who cannot reliably perform classical pelvic floor exercises or prefer a simple and quick method.
• Firmenfitness (Corporate Fitness Programs) Corporate fitness services for businesses including themed health days, autogenic training workshops, leg axis training workshops, back courses per § 20, and fascia training per § 20, delivered on-site.
• Gutscheine (Gift Vouchers) Gift vouchers purchasable via the website that can be redeemed for VITA SPORTS services.
• Shop (Sports Drinks and Nutritional Supplements) Online shop for sports drinks and nutritional supplements available to members.
• Flexi-Abo (Flexible Membership) Main recurring monthly membership tariff providing full access to the gym floor including cardio, machine, and free-weight training; EGYM, E-Flexx circuit training, group courses, sauna, body analysis, sports drinks, and nutritional supplements are available as separately booked add-ons.

Quantifiable outcome

• Heart rate training zones individually determined through entry diagnostics with heart stress measurement

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Hectors-Welt GmbHminorImplementation/ SI/ Consulting PartnerExternal service provider handling customer administration. They receive personal information necessary for fulfilling their tasks but are obligated to use it only for this purpose and treat it according to the data protection declaration and applicable data protection laws.
• Happy Systems GmbH (Z-M-V Division)minorImplementation/ SI/ Consulting PartnerExternal customer administration service provider contracted by Vita Sports for handling membership administration and related processes.

Scale indicators2 records

Recent moves6 records

Others

• EGYM GmbH: Provider of the electronic fitness equipment platform (EGYM, E-Flexx) that Vita Sports has integrated. Comparable as a technology enabler/supplier for the differentiated training offering and adjacent to the studio's core value proposition.

Emerging players

• Urban Sports Club: German sport/fitness network aggregator offering flexible multi-studio memberships. Compares to Vita Sports on subscription model and end-user acquisition channel; potentially a partner or competitor depending on integration.
• Mrs.Sporty: German women-focused personal training studio franchise with semi-private coaching. Comparable on small-group/personal training model and German mid-sized-town go-to-market, though with a narrower demographic focus.

Broad incumbents

• Holmes Place Germany: Premium international health club operator with German locations, offering a comprehensive strength, cardio, group, and wellness mix. Closely comparable to Vita Sports' full-service, sauna-inclusive concept.

Direct peers

• McFit (McFit Global Group): Germany's largest low-cost fitness chain, directly competing for the same price-sensitive fitness members Vita Sports targets, but with hundreds of locations and a national marketing budget. Comparability is in core gym membership offering and end consumer.
• Kieser Training: Germany-based strength training specialist chain with a medically oriented, evidence-based positioning. Comparable to Vita Sports on the strength training and health/medical fitness overlap, including EGYM-style technology focus.
• Fitness First Germany: Mid-to-premium German fitness club chain offering group courses, equipment, and wellness amenities. Overlaps with Vita Sports' full-service studio model and target demographics.
• John Reed Fitness Music Club: Lifestyle-oriented fitness chain with music-driven design and broad equipment offering. Comparable to Vita Sports on the equipment-floor + group course + wellness combination and consumer member model.
• clever fit: Fast-growing German discount fitness chain competing on price and equipment breadth in mid-sized German cities. Highly comparable to Vita Sports' target customer profile and value positioning.

Regional players

• Pfitzenmeier: Premium health and fitness club operator concentrated in the Baden-Württemberg/Rhein-Neckar region — the same German macro-region as Vita Sports' Schwaigern base. Direct regional head-to-head on premium health-club positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitasports-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Sports