Rise Economy

What Rise Economy does

Rise Economy, formerly the California Reinvestment Coalition (CRC), is a California-based nonprofit advocacy coalition founded in 1986 to advance economic and racial justice for low-income communities and communities of color. The organization operates as a membership-based coalition of approximately 70 community organizations across 58 California counties, focused on fighting redlining, expanding community reinvestment, and increasing access to capital for BIPOC entrepreneurs, women entrepreneurs, immigrant communities, and historically redlined neighborhoods. Over the last six years, Rise Economy has been associated with facilitating more than $100 billion in CRA-related investments throughout California, primarily through advocacy, Community Benefit Agreements with banks, and direct engagement with financial institutions and regulators.

The organization's revenue model is dominated by annual membership dues priced on a sliding scale from $125 to $750 based on each member's operating budget, supplemented by donations and likely foundation grants, with 1-10 employees and a single Oakland, California headquarters at 1300 Clay Street, Suite 600. Its product surface is advocacy-driven rather than technology-driven: campaigns on climate action, a California state public bank, and CRA preservation; a Research & Resources Center; the Equitable Futures Awards; the Action and Advocacy Conference; and Community Benefit Agreement publications. Go-to-market is community-led and field-based, relying on direct organizing, bank meetings, member-only convenings, and policy litigation rather than a commercial sales motion. The current strategic posture is defensive on federal issues, including a December 2025 federal lawsuit challenging the shutdown of the Consumer Financial Protection Bureau, alongside an organizational rebrand and 40th Anniversary Gala in November 2026.

Name

Rise Economy

Legal name

Rise Economy

Website

https://rise-economy.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Rise Economy is a California-based nonprofit advocacy coalition of 70 member organizations across 58 counties, founded in 1986 to advance economic and racial justice by fighting redlining, expanding community reinvestment, and increasing capital access for BIPOC and low-income communities.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Rise Economy generates revenue through annual membership dues from California mission-driven community organizations and government agencies. Membership tiers range from $125 to $750 annually based on organization budget size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Rise Economy is a nonprofit membership coalition that organizes and advocates for economic and racial justice in California's financial services. It runs advocacy campaigns (CRA reform, public banking, climate action), produces research on community development financing gaps, negotiates Community Benefit Agreements with banks, and convenes a statewide network of 70 mission-driven community organizations through annual membership.

Product overview

Rise Economy is a nonprofit advocacy coalition (formerly California Reinvestment Coalition) that does not offer commercial products. The organization provides advocacy programs, research publications, community organizing campaigns, and membership services focused on economic and racial justice in California's financial sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Annual membership program that invites California mission-driven community organizations and government agencies to join the coalition. Members gain access to bank meetings, advocacy platforms, peer networking, and members-only updates on banking practices and regulations.
• Campaigns and Advocacy Programs Organized advocacy campaigns focused on economic justice including Campaign for Climate Action, California CRA advocacy, Public Banking, and Celebrate the CRA, designed to influence financial institutions, regulators, and policymakers.
• Research & Resources Center Research publications and resources covering public banking, financial justice, and community development financing gaps, made available to members, policymakers, and the public.
• Equitable Futures Awards Annual awards program held in Northern and Southern California recognizing community leaders, organizations, and elected officials for their positive impact on low-income communities and communities of color.
• Community Benefit Agreements Community Benefit Agreements and bank agreement publications documenting commitments secured from financial institutions through Rise Economy's negotiation and advocacy work.

Quantifiable outcome

• $100 billion+ in CRA investments facilitated over last 6 years
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Public CitizencoreStrategic or Co-development Partner · 5 December 2025Consumer advocacy group that joined Rise Economy in filing a lawsuit on December 5, 2025 in U.S. District Court for the Northern District of California to challenge Russell Vought's effective shutdown of the Consumer Financial Protection Bureau by starving it of funding.
• Rosen, Bien, Galvan & Grunfeld LLPcoreStrategic or Co-development Partner · 5 December 2025Law firm that partnered with Rise Economy and other groups to file a lawsuit challenging the CFPB funding cuts, arguing that refusing to request funding violates the statute creating the bureau.
• Woodstock InstitutecoreStrategic or Co-development Partner · 5 December 2025Community development advocacy organization that joined the coalition lawsuit to block the CFPB shutdown, working alongside Rise Economy to protect consumer financial protections.
• National Community Reinvestment CoalitioncoreStrategic or Co-development Partner · 5 December 2025National coalition focused on community reinvestment that partnered with Rise Economy and others to file a federal lawsuit challenging the CFPB funding freeze and potential shutdown.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PolicyLink: National research and action institute advancing racial and economic equity through policy development and institutional partnerships. It is comparable in mission, policy research, and efforts to translate advocacy into systemic change.
• National Fair Housing Alliance: National civil-rights organization and coalition working to eliminate housing discrimination and promote fair lending. It overlaps with Rise Economy's advocacy around redlining, lending access, and enforcement of community-investment protections.
• Housing California: Statewide housing advocacy coalition working on affordability, community development, and policy change in California. It shares Rise Economy's coalition structure, government engagement, and focus on community access to capital.
• National Community Reinvestment Coalition: National coalition advocating for fair access to credit, capital, and community reinvestment. It is the closest analogue to Rise Economy's statewide coalition model and policy focus.
• Greenlining Institute: California-based racial and economic equity organization that combines research, policy advocacy, coalition building, and engagement with financial institutions. It closely overlaps Rise Economy's economic-justice mission and stakeholder base.

Others

• Public Citizen: National consumer advocacy organization that uses public education, policy advocacy, and litigation to protect the public interest. It is a strategic peer because it has partnered with Rise Economy on consumer-finance litigation, although its portfolio is broader.
• California Housing Partnership Corporation: California nonprofit that researches affordable-housing needs and advises public agencies on housing finance and policy. It is comparable in California-focused advocacy and community-investment expertise but does not primarily operate as a broad coalition.
• Public Advocates: California civil-rights legal advocacy organization that advances economic and racial justice through litigation, policy work, and community representation. It shares Rise Economy's target issues but is not a membership coalition.
• Urban Strategies Council: Oakland-based research and advocacy organization focused on racial and economic disparities in California. Its local research, policy engagement, and marginalized-community focus make it adjacent to Rise Economy's advocacy work.

Regional players

• Woodstock Institute: Midwestern nonprofit focused on fair lending, consumer protection, and community reinvestment through research and advocacy. Its operating model and policy issues are comparable, although its primary focus is Illinois rather than California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RiseEconomy
• Facebookfacebook.com/riseeconomy
• LinkedInlinkedin.com/company/riseeconomy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Economy