Pande
Pande is a São Paulo-based branding and design consultancy founded in 2005 serving national and global brand owners across Latin America, North America, Europe, and Africa with integrated strategy, visual identity, packaging, valuation, and execution-support services delivered via project-based consulting engagements.
- Company typePrivate
- Founded2005
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pande does
Pande is a São Paulo-based branding and design consultancy founded in 2005 (20 years operating as of 2025) that delivers integrated brand strategy, visual identity, and packaging design projects to national and global brand owners. The firm operates a "five-front" service model covering Research & Innovation (macrotrend analysis, qualitative and quantitative research), Brand Valuation (strength, contribution, metrics and KPIs), Strategic Planning (positioning, portfolio architecture, cultural alignment), Brand Expression (visual identity, verbal identity, naming, packaging), and Execution Support (culture identity, training, and governance consulting). It also publishes proprietary Macrotendências research reports (e.g., menopause, pet care) and produces the Trocando a Lente podcast as thought-leadership assets.
The company's go-to-market is sales-led, project-based professional services delivered through direct consultative engagements with enterprise brand teams, with pricing on a custom-quote, project basis that is not publicly disclosed. Its customer base spans consumer goods, food and beverage, personal care, household care, retail/private label, paints/construction, dairy, confectionery, wood products, and airport services, including named accounts such as Suzano, GPA (Qualitá), BIC Kids, Dr. Oetker (Mavalério), Froneri/Garoto, Grupo Tomazini (Friato), Tirolez, Casa Suíça, Ever Green/Modess, TriStar, Leinertex, Tintas MC, Vedacit, BrasPine, Sodièa, Cuba Libre, and Deli Kranch. The firm is privately held, headquartered at Rua Fiandeiras, 929 – 8º andar, Vila Olímpia, São Paulo, and reports active engagement across Latin America, North America, Europe, and Africa. Leadership includes Gian Franco (Chief Strategy Officer and partner) and Fernanda Faria (Estrategista Sênior – Insights).
Pande firmographics
Firmographics- Name
- Pande
- Legal name
- Pande
- Website
- https://pande.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pande is a São Paulo-based branding and design consultancy founded in 2005 serving national and global brand owners across Latin America, North America, Europe, and Africa with integrated strategy, visual identity, packaging, valuation, and execution-support services delivered via project-based consulting engagements.
- Ownership category
- akta.pro rank
Pande industry classification
Industry- Product category
- Brand Consulting Services
- NAICS
- Marketing Consulting Services (541613), Other Management Consulting Services (541618), Graphic Design Services (541430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Pande is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pande business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Consulting Services: Project-based consulting engagements for brand strategy, positioning, identity design, packaging design, and cultural transformation. Services are delivered across multiple fronts integrated approach.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Pande product offering
Product offeringCore offering
Pande is a strategic branding and design consultancy that delivers integrated brand transformation services for national and global brands. Its core offering covers five fronts: Research & Innovation (macrotrends, qualitative and quantitative research), Brand Valuation, Strategic Planning (positioning, architecture, communication guidelines), Brand Expression (visual identity, verbal identity, naming, packaging), and Execution Support (culture, training, governance). Services are delivered as project-based consulting engagements for enterprise clients across Latin America, North America, Europe, and Africa.
Product overview
Pande is a leading branding and design consultancy in Latin America operating for 20 years, serving clients across Latin America, North America, Europe, and Africa. The company offers integrated branding services through five fronts: Research & Innovation (macrotrends and qualitative/quantitative research), Brand Valuation, Strategic Planning, Brand Expression (visual identity, naming, packaging), and Execution Support (culture, training, governance). Their portfolio includes numerous client branding projects across sectors including food & beverage, personal care, household products, corporate, and retail brands. They also publish proprietary research reports on macro consumer trends.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Design Consultancy Strategic branding and design consultancy services including brand positioning, visual identity, naming, packaging design, portfolio architecture, and market research for national and global brands. Delivered as project-based engagements across Latin America, North America, Europe, and Africa.
- Macrotendências Reports Proprietary trend research publications covering macro consumer trends in categories such as menopause, pet care, food & beverages, and retail/store brands. Provided as industry insights for lead generation and thought leadership.
Quantifiable outcome
- 276,000+ video views for proprietary podcast content within first year of launch
- +2 more outcomes
Companies that use Pande
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Pande technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pande partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pande competitors and assessment
Company assessmentRegional players
- Flag CX: Brazilian-based brand consultancy offering brand strategy, naming, identity, and packaging design. Direct comparable in geography and service scope, especially for Latin American CPG and retail client engagements.
- Elife (formerly CBA B+G): Brazilian-rooted brand and design consultancy (formerly Carroll Dempsey + Biedermann) that has grown into a global network. Strongest comparable peer for Pande because of shared Brazilian heritage and overlapping CPG/private-label client base.
- Master Comunicação: Brazilian branding and design consultancy with a long history of corporate identity, packaging, and brand strategy projects. Comparable regional peer serving similar Brazilian enterprise clients with brand transformation mandates.
Direct peers
- Lippincott: Brand strategy and design firm focused on brand positioning, identity systems, and naming. Comparable competitor with similar consulting methodology and enterprise client profile in consumer-facing brand transformation.
- Landor & Fitch: Global branding and design consultancy with end-to-end services including brand strategy, identity, packaging, and brand architecture. Closely comparable to Pande's five-front integrated model, particularly in CPG and retail brand transformation engagements.
- Wolff Olins: Global brand consultancy providing brand strategy, identity, and experience design for major brands. Comparable in scope and methodology, particularly for multi-market brand expression and portfolio rebranding work.
- Siegel+Gale: Global strategic branding firm offering brand strategy, naming, visual identity, and customer experience. Comparable in delivering integrated brand transformation for enterprise clients across consumer and corporate categories.
- Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and valuation services to enterprise clients. Direct competitor in the same product category, serving similar CPG, retail, and corporate brand transformation mandates across multiple regions.
- FutureBrand: International brand consultancy focused on strategy, design, and experience across brand expression and brand valuation. Comparable competitor serving enterprise clients on multi-market rebranding and portfolio architecture projects.
Broad incumbents
- Kantar BrandZ: Global market research and brand valuation powerhouse whose brand strategy practice competes for valuation and strategic advisory mandates. Comparable in brand valuation and consumer insight capabilities that Pande packages into its Research & Innovation front.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pande social profiles
Digital presencePande compliance and trust
Trust signalCompliance1 record
Pande financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pande leadership team
Management profileNumber of profiles
Profiles2 records
Pande funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pande M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pande
What does Pande do?
Pande is a strategic branding and design consultancy that delivers integrated brand transformation services for national and global brands. Its core offering covers five fronts: Research & Innovation (macrotrends, qualitative and quantitative research), Brand Valuation, Strategic Planning (positioning, architecture, communication guidelines), Brand Expression (visual identity, verbal identity, naming, packaging), and Execution Support (culture, training, governance). Services are delivered as project-based consulting engagements for enterprise clients across Latin America, North America, Europe, and Africa.
Is Pande a public or private company?
Pande is a private company. It is classified as unknown and is currently operating.
When was Pande founded?
Pande was founded in 2005. It employs 51 to 100 people.
Where is Pande based?
Pande is headquartered in São Paulo, Brazil, in the Latin America region.
How does Pande make money?
One revenue line is on record: professional Consulting Services.
Who are Pande's main competitors?
Regional players on record are Flag CX, Elife (formerly CBA B+G) and Master Comunicação. Direct peers are Lippincott, Landor & Fitch, Wolff Olins, Siegel+Gale, Interbrand and FutureBrand. Kantar BrandZ is listed as a broad incumbent.
Does Pande have an API?
No public API is recorded for Pande.
What industry is Pande in?
Pande's product category is Brand Consulting Services. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541613 and its SIC code is 8742.