Supad

What Supad does

Supad is a Bangalore-based manufacturer of diabetic and orthopedic medical footwear, founded in 2009 and operating as a brand under Supreme Health care (B) Pvt. Ltd. The company produces shoes using proprietary Micro-Cellular Polymer (MCP) insole technology and offers an extensive customization catalog — medial arches for flat feet, cushioned heels, scooped insoles for foot ulcers, rocker soles (mild, double, negative heel), metatarsal and Jones bars, front/back off-loading designs, CROW shoes, ankle boots, height corrective footwear, and post-op shoes — addressing 13+ medical conditions including diabetic foot ulcers, plantar fasciitis, heel pain, metatarsalgia, arch pain, calcaneal spurs, corns, and limb length discrepancy. Supad also sells health socks (Rs. 249-Rs. 299) and ready-made men's and women's footwear priced from Rs. 550 to Rs. 3,500.

Revenue is generated through three channels: direct-to-consumer e-commerce on supad.in with doorstep delivery across India; clinician-driven referrals from major Bangalore hospital systems (Manipal Hospital, Baptist Hospital, M.S. Ramiah Hospital, Aster CMI Hospital, Mahaveer Jain Hospital) plus partner foot clinics in Hubli and Ajmer operated by KOLs Dr. Sunil V. Kari and Dr. Rajnish Saxena; and in-house Diabetic Foot Clinic services staffed by trained podiatrists and footwear technicians offering podia scanning, foot care, walk correction, NCV neuropathy testing, wound dressing, and dietary counseling. The business is led by Directors Rajendran.S and Amarnath Shetty, with stated annual production capacity of 2 lakh units and a cumulative customer base exceeding 5 lakh individuals since founding. No external institutional funding, venture capital, or public listing has been disclosed; reported Rs. 300 Lakh turnover figure encompasses the broader Supreme Group distribution business (including representation of Smith & Nephew, BSN Medical, Kimberly Clark, and Galaxy Medicare in Karnataka), not Supad-standalone revenue.

Name

Supad

Legal name

Supad

Website

https://supad.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Supad is a Bangalore-based manufacturer of diabetic and orthopedic medical footwear founded in 2009, producing MCP-based shoes with extensive customization for 13+ foot conditions and selling via DTC e-commerce, hospital referrals, and in-house podiatry clinics.

Ownership category

akta.pro rank

Product category

Medical Footwear

NAICS

Footwear Manufacturing (316210), Shoe Retailers (45821)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Retail-Shoe Stores (5661)

akta.pro industry

PRIMARYIMAOAIAI

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Footwear Manufacturing (Including Athletic & Safety)

SECONDARYCRAAACAG

Comfort, Orthopedic & Medical Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

SECONDARYCRAAADAG

Comfort, Orthopedic & Medical Footwear Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Retail

SECONDARYHSAJAIAF

Shoe Stretching, Fitting & Orthopedic Modifications

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Shoe Cleaning, Repair & Care Services

Keywords

• Diabetic footwear
• Orthopedic shoes
• Medical footwear
• Foot care services
• Custom footwear

Headquarters

HQ city

Sundarnagar

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Footwear Sales: Direct sales of orthopedic, diabetic, and medical footwear through e-commerce platform and foot clinics. Products include ready-made footwear in various categories (Men's, Women's, Health Socks) and customized solutions for specific medical conditions.
2. Customized Footwear: Bespoke orthopedic footwear tailored to individual foot conditions including flat feet, heel pain, ulcers, limb length discrepancy. Customers can select modifications like medial arch, cushioned heel, rocker soles, and various offloading features.
3. Foot Clinic Services: Clinical services including Podia scan for pressure points, foot care and cleaning, walk correction, footwear assessment, neuropathy testing (NCV), diabetic wound dressing, and dietary counseling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Supad manufactures and sells diabetic and orthopedic medical footwear using proprietary Micro-Cellular Polymer (MCP) materials, offering ready-made men's and women's collections alongside customized footwear for conditions such as foot ulcers, flat feet, heel pain, metatarsalgia, and limb length discrepancy. The company also operates foot clinic services staffed by podiatrists and footwear technicians for pressure point scanning, neuropathy testing, wound dressing, walk correction, and customized footwear fitting.

Product overview

Supad is a manufacturer of high-quality diabetic and orthopedic footwear based in Bangalore, India, established in 2009. The company offers four main product lines: Men's Footwear Collection, Women's Footwear Collection, Customized Collection, and Health Socks Collection. The product portfolio includes various models with Micro Cellular Polymer (MCP) insoles, adjustable straps, and customizable options for medical conditions such as diabetic foot, corns, calcaneal spurs, heel pain, metatarsal pain, flat feet, and limb length discrepancy. Supad also provides foot clinic services including pressure point assessment, wound dressing, and walk correction, along with extensive customization options for medical footwear modifications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 5 lakh customers benefited since founding in 2009
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Supreme Healthcare (B) Pvt. Ltd.coreOthers · 1 January 2009Parent company and consignee agents/distributors catering to large medical institutions, participating in government and private tenders. Manufactures medical footwear under the SUPAD brand name.
• Smith & NephewminorOthersInternational medical products company represented by Supreme Healthcare (B) Pvt. Ltd. for Karnataka distribution
• Galaxy MedicareminorOthersMedical products company in distribution network for Karnataka medical institutions
• BSN MedicalminorOthersInternational medical devices company represented in Karnataka distribution network
• Kimberly ClarkminorOthersGlobal healthcare and hygiene products company represented in Karnataka distribution network
• Suvastra IndiaminorStrategic or Co-development PartnerGroup company set up for manufacture and export of men's shirts. Established as premium shirt manufacturer and exporter to Japan, Netherlands, and UK markets.
• Dr. Rajnish Saxena (Saxena Diabetes & Foot Care Centre)coreStrategic or Co-development PartnerCertified Diabetes Specialty Centre affiliated with Endocrine Society, USA. Dr. Saxena serves as National General Secretary of Indian Podiatry Association and provides diabetic foot care services with Supad footwear recommendations.
• Dr. Sunil V. Kari (Diabetic Limb Salvage Clinic)coreStrategic or Co-development PartnerDiabetic Foot Surgeon running Diabetic Limb Salvage Clinic at Mandakini Memorial Hospital, Hubli. Executive Committee Member of Indian Podiatry Association, Regional Coordinator for NWCP funded by WDF/DFSI.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Propet: Comfort and orthopedic footwear brand with diabetic-friendly models and medical-channel distribution; comparable on comfort-tech positioning and breadth of medical indications covered.
• Apex Foot Health: Manufacturer of orthopedic and therapeutic footwear with strong podiatry and medical channel presence; competes with Supad on biomechanically engineered shoes for foot conditions.
• DARCO International: Medical footwear brand specializing in post-op, offloading and wound-care shoes; directly comparable to Supad's customized/post-op collection and CROW/offloading technologies.
• Orthofeet: Orthopedic and diabetic footwear specialist selling through DTC e-commerce with a strong customization and comfort-tech proposition; comparable to Supad on medical positioning and online go-to-market.
• Dr. Comfort: US-based direct-to-consumer diabetic and orthopedic footwear brand offering ready-made and custom shoes with clinical referrals; the closest international analogue to Supad in product, customer and channel mix.
• Anodyne Shoes: Diabetic footwear manufacturer focused on therapeutic shoes, extra-depth designs and Medicare billing workflows; directly comparable to Supad's diabetic footwear line and clinical channel.

Broad incumbents

• Liberty Shoes: Indian footwear manufacturer and retailer offering comfort and orthopedic ranges at scale; competes with Supad on price-sensitive orthopedic footwear and national distribution.
• Bata India: India's largest footwear retailer and manufacturer with a growing orthopedic/comfort line and pan-India retail footprint; competes with Supad in comfort footwear and could encroach on the medical category.
• Relaxo Footwears: Large Indian footwear manufacturer with mass-market comfort lines; a potential disruptor in affordable orthopedic footwear if it moves further into medical categories.
• Skechers: Global comfort footwear incumbent with orthopedic-friendly lines and strong e-commerce presence; competes with Supad on comfort positioning and brand-driven conversion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supad