What ANZ Nature Tours does

ANZ Nature Tours is a New Zealand-based tour operator founded in 1993 and headquartered in Wellington, offering guided small-group nature tours across both the North and South Islands. Its product portfolio consists of 23 distinct itineraries organized across four pricing tiers (Basic, Original, Comfort, Premium) and multiple themes including Walking & Trekking, Cycling, Wildlife, Family, Short Breaks, and 18-35s, with durations ranging from 4 to 24 days. Small group sizes are capped at 12-16 travelers per departure.

The company operates a direct-to-consumer model with self-serve online booking and a dedicated Tailor-Made team for customized group and corporate travel. Pricing is per-trip in USD, ranging from $1,195 (Basic) to $12,645 (Premium). Marketing is multi-channel, combining destination-specific SEO pages, themed browsing categories, a content platform, and cause-marketing through The Intrepid Foundation's partnership with Forest & Bird. B Corp certification and the Forest & Bird partnership anchor the sustainable-tourism positioning. Customer ratings average 4.8 out of 5 across 654 reviews for New Zealand trips. Note: the available source material is sourced from an Intrepid Travel New Zealand destination page, and the precise corporate relationship between ANZ Nature Tours and Intrepid Travel is not clarified in the input.

Name

ANZ Nature Tours

Website

https://anznaturetours.com

Company type

Private

Founded year

1993

Headcount range

11–50 employees

Short description

ANZ Nature Tours is a Wellington-based tour operator offering 23 small-group nature itineraries across New Zealand in four pricing tiers, serving individual travelers, families, and 18-35s demographics via direct online booking and a Tailor-Made custom team.

Ownership category

akta.pro rank

Product category

Adventure Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industries

Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ), Mountain, Glacier & Alpine Nature Tours (THAJAIAF), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Nature tour packages
• Small group tours
• Adventure travel
• Guided hiking tours
• Wildlife tours

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tour Packages: Revenue generated from selling small group tour packages to New Zealand. Pricing varies by trip duration, style (Basic, Original, Comfort, Premium), and itinerary complexity, ranging from 4-day short breaks to 24-day comprehensive tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ANZ Nature Tours operates small group guided nature and adventure tour packages across New Zealand, spanning 4 to 24 days and offered in four travel styles (Basic, Original, Comfort, Premium). The portfolio covers both North and South Islands with themed itineraries for walking, cycling, wildlife, families, and 18-35s travelers, plus a Tailor-Made service for custom group trips. Pricing varies by tier and duration, with products sold direct to consumer through an online booking site and via a dedicated custom-trip sales team.

Product overview

ANZ Nature Tours offers small group travel experiences in New Zealand with multiple tour tiers (Basic, Original, Comfort, Premium) and diverse activity types including Explorer, Walking & Trekking, Cycling, and Short Breaks. The product portfolio spans 23 distinct tour packages ranging from 4 to 24 days, covering both North and South Islands with itineraries designed for various age groups including specific 18-35 demographics. Tours include themed experiences such as Maori cultural encounters, wildlife conservation partnerships with Forest & Bird, and adventure activities across New Zealand's natural landscapes including glaciers, fjords, volcanoes, and national parks.

Differentiator

Problem solved

Functional benefit

Products and services

• New Zealand Uncovered (Northbound) 20-day Comfort-level small group tour covering both North and South Islands of New Zealand with explorer activities and physical rating, sold to individual travelers.
• New Zealand North to South Island Adventure 11-day Basic-level small group adventure tour connecting North and South Islands with explorer activities, aimed at budget travelers.
• New Zealand Northern Trail (Northbound) 10-day Comfort-level small group tour focusing on northern New Zealand trails with explorer activities.
• New Zealand South Island Adventure 12-day Original-style small group tour exploring the South Island with explorer activities.
• Premium New Zealand Encompassed 18-day Premium-level comprehensive tour covering all of New Zealand with explorer activities and enhanced accommodations.
• New Zealand South Island Express 9-day Basic-level condensed South Island tour with explorer activities, suitable for shorter trips.
• New Zealand Amplified 19-day Basic-level comprehensive New Zealand experience with explorer activities.
• Ultimate New Zealand 24-day Comfort-level extended tour covering all major New Zealand destinations with explorer activities.
• Queenstown Southern Loop 6-day Original-style short break tour focused on Queenstown and southern New Zealand.
• Premium New Zealand South Island 10-day Premium-level tour dedicated to South Island exploration with explorer activities.
• Premium New Zealand North Island 8-day Premium-level tour focusing on North Island attractions and Maori culture.
• New Zealand Southern Pioneer 10-day Comfort-level tour exploring southern New Zealand regions with explorer activities.
• Cycle New Zealand: Otago Rail Trail 4-day Original-style cycling tour along the Otago Rail Trail, designed for cycling enthusiasts.
• New Zealand West Coast Adventure 7-day Original-style small group tour exploring New Zealand's rugged West Coast with explorer activities.
• Walk New Zealand's Fiordland National Park 4-day walking and trekking short break tour through Fiordland National Park's dramatic landscapes.
• Walk New Zealand's Abel Tasman & Queen Charlotte 5-day walking and trekking tour combining Abel Tasman and Queen Charlotte tracks with coastal scenery.
• Walk New Zealand's Tongariro Crossing 5-day walking and trekking tour featuring the iconic Tongariro Crossing volcanic alpine track.
• Enchanting Northland 5-day Comfort-level short break exploring New Zealand's northernmost region with explorer activities.
• 18 to 35s Essential New Zealand: South Island 12-day Basic-level youth-oriented tour for ages 18-35 exploring New Zealand's South Island.
• 18 to 35s One Week in New Zealand: North Island 8-day Basic-level youth-oriented tour for ages 18-35 focused on North Island highlights.
• Epic New Zealand 19-day Basic-level adventure tour for the 18-35 age group covering major New Zealand highlights.
• Tailor-Made Custom Trips Customized trip planning service for groups, corporate retreats, and special-interest travelers delivered through a dedicated team that handles personalized itineraries, scheduling, and group discounts.

Quantifiable outcome

• Average tour rating of 4.8 out of 5 based on 654 reviews

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Forest & BirdcoreStrategic or Co-development PartnerForest & Bird is the company's New Zealand Intrepid Foundation Partner. This leading conservation organization protects wildlife and wild places in New Zealand through advocacy, legal campaigns, land restoration, and tree planting efforts. Intrepid makes donations on behalf of every traveler, and post-trip donations made to The Intrepid Foundation are dollar-matched by the company.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Haka Tours: New Zealand-based small-group adventure operator offering multi-day guided trips covering both islands with similar themes (walking, Maori culture, glaciers, fjords) and budget tiers. Closest direct competitor for the ANZ Nature Tours target customer.
• Contiki: Global youth-oriented (18-35s) guided tour operator with a New Zealand product range. Competes head-to-head with ANZ Nature Tours' 18-35s Basic tier tours on price, demographics, and small-group adventure format.
• G Adventures: Global small-group adventure tour operator with multiple New Zealand itineraries spanning budget styles and themes (walking, wildlife, Maori). Closely comparable business model, customer demographic, and tiered product structure.
• Kiwi Experience: Iconic New Zealand backpacker bus-pass and small-group tour operator targeting 18-35s and budget travelers. Overlaps directly with ANZ Nature Tours' Basic tier and 18-35s demographic, particularly on North and South Island circuits.
• Adventure World New Zealand: New Zealand-tailored small-group guided tours for international visitors, with similar nature, walking, and cultural itineraries across both islands. Directly comparable in product mix, group size, and target traveler.
• Stray Travel: New Zealand small-group adventure tour operator with flexible hop-on/hop-off itineraries and themed tours (walking, wildlife, Maori). Directly competes in the same North/South Island guided nature-tour segment aimed at international travelers.

Broad incumbents

• Intrepid Travel: The global small-group adventure travel brand whose New Zealand product portfolio the source content actually represents. Operates the same small-group, multi-tier (Basic/Original/Comfort/Premium), nature-and-culture tour format across 100+ countries and is the closest comparable by business model, style tiering, and customer base.
• National Geographic Expeditions: Premium guided nature and wildlife expeditions globally, including New Zealand. Competes at the top of the market against ANZ Nature Tours' Premium tier ($12,645 per person) for high-spend, experience-driven international travelers.
• REI Adventures: US-based active-adventure guided tour operator with multi-day hiking, cycling, and wildlife itineraries worldwide. Comparable in small-group guided nature-tour format and active-traveler customer base.

Emerging players

• Walking Legends: New Zealand small-group guided walking-holiday specialist focusing on multi-day hikes (Milford Track, Routeburn, Tongariro). Direct overlap with ANZ Nature Tours' walking and trekking short-break products for nature-focused travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anz-nature-tours-htg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANZ Nature Tours