Haka Tours
Haka Tours is a New Zealand-based small group adventure tour operator, founded in 2007 and headquartered in Auckland, serving international adventure travelers with multi-day guided tours across both islands. Following its August 2025 acquisition by Intrepid Travel, it now operates as a wholly-owned subsidiary within Intrepid's global portfolio.
- Company typePrivate
- Founded2007
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Haka Tours does
Haka Tours is a New Zealand-based small group adventure and snow tour operator founded in 2007 and headquartered in Auckland. The company designs and operates multi-day guided tours across both the North and South Islands of New Zealand, including walking, cycling, and exploration itineraries ranging from short 5-day trips to extended 20-day programs. Its primary customer segment is adventure travelers — typically individuals or small private groups seeking curated, locally-led experiences with smaller group sizes than mass-market alternatives. Pricing is structured per-tour on a one-time payment basis, with tour packages spanning from approximately USD $1,195 for entry-level short itineraries to USD $12,645 for premium comprehensive tours, with Basic, Original, Comfort, and Premium style tiers offered across the portfolio.
The business model is direct-to-consumer tour package sales: Haka Tours books revenue when travelers purchase itineraries, then executes the tour through local guides, partner accommodations, and activity providers. Distribution was historically direct via Haka Tours' own channels, but following its full acquisition by Intrepid Travel in August 2025, the company now operates as a wholly-owned subsidiary within Intrepid's global adventure travel portfolio. Its tours are now marketed and sold through Intrepid Travel's regional websites (US, UK, Australia, etc.), with customer reviews aggregated on the Intrepid platform (651 reviews, 4.8 average rating for New Zealand trips). Marketing integration spans content marketing on the Intrepid site, email newsletters, peer reviews, and earned media coverage.
Operationally, Haka Tours employed 101-250 staff as of the most recent disclosure and continues to operate under its existing brand identity under Intrepid Travel ownership. The technology stack is not publicly disclosed — the company's value proposition is fundamentally service-based (local expertise, curated itineraries, on-the-ground logistics) rather than technology-based. Core technology, proprietary features, AI capabilities, and app presence are all either not disclosed or explicitly absent. Post-acquisition, Intrepid Travel NZ has invested in operational expansion including new vehicle purchases and a new Auckland office (December 2025), with Simon McKearney leading Intrepid Travel's New Zealand operations.
Haka Tours firmographics
Firmographics- Name
- Haka Tours
- Legal name
- Haka Tours
- Website
- https://hakatours.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Haka Tours is a New Zealand-based small group adventure tour operator, founded in 2007 and headquartered in Auckland, serving international adventure travelers with multi-day guided tours across both islands. Following its August 2025 acquisition by Intrepid Travel, it now operates as a wholly-owned subsidiary within Intrepid's global portfolio.
- Ownership category
- akta.pro rank
Haka Tours industry classification
Industry- Product category
- Adventure Tour Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure & Active Travel Agencies (THAKABAD)
- akta.pro secondary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where Haka Tours is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Haka Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tour Package Sales: Haka Tours operates as a tour operator offering small group tours in New Zealand. The company generates revenue through selling tour packages to travelers, which are now part of Intrepid Travel's portfolio following the full acquisition in August 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic style tours (18-35s demographic) |
| Unit Pricing | Pay-as-you-go | Original/Comfort style tours |
| Unit Pricing | Pay-as-you-go | Premium style tours |
Distribution channels1 record
Marketing channels4 records
Haka Tours product offering
Product offeringCore offering
Haka Tours sells multi-day small group adventure and snow tour itineraries across New Zealand's North and South Islands, bundled with accommodation, transport, and guided activities such as walking, cycling, and exploration. Products are structured into four service tiers (Basic, Original, Comfort, Premium) to address different traveler budgets and experience expectations. Since the August 2025 acquisition by Intrepid Travel, tours are sold and distributed globally through the Intrepid Travel platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Group Adventure Tours (North and South Island itineraries) Multi-day guided small-group itineraries traversing New Zealand's North and South Islands, bundling transport, accommodation, and activities such as walking, cycling, and exploration for international leisure travelers.
- Snow Tours Seasonal small-group winter and snow tours operating in New Zealand ski regions, bundled with transport, accommodation, and guided mountain activities for adventure travelers.
- Basic Tier Tours Entry-level small-group New Zealand adventure itineraries priced from USD $1,195, positioned for budget-conscious travelers including the 18-35 backpacker segment.
- Original Tier Tours Standard small-group New Zealand adventure itineraries with traditional accommodation and inclusions, forming the core of Haka Tours' product range.
- Comfort Tier Tours Small-group New Zealand adventure itineraries with upgraded accommodation and inclusions for travelers seeking additional comfort within the small-group format.
- Premium Tier Tours Top-tier small-group New Zealand adventure itineraries with premium accommodation and inclusions, priced up to USD $12,645 for higher-spend experiential travelers.
Companies that use Haka Tours
Customer profileSegments1 record
Ideal customer profiles1 record
Haka Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haka Tours partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Intrepid TravelcoreIntrepid Travel fully acquired Haka Tours in August 2025, integrating the New Zealand-based tour operator into its regional operations. The acquisition aligns with Intrepid Travel's regional growth strategy in New Zealand. Simon McKearney leads Intrepid Travel's New Zealand operations.
- ANZ Nature ToursminorHaka Tours and ANZ Nature Tours were both acquired by Intrepid Travel as part of the same transaction, strengthening Intrepid Travel's position in the New Zealand tour operator market.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Haka Tours competitors and assessment
Company assessmentDirect peers
- Intrepid Travel: Intrepid Travel is Haka Tours' parent company and the global small-group adventure tour operator through which Haka's NZ tours are now sold; it is the most directly comparable business in terms of small-group adventure model, customer segments, and trip styles (Basic, Original, Comfort, Premium).
- G Adventures: G Adventures is a global small-group adventure tour operator with a comparable product mix and pricing architecture; it operates its own NZ itineraries, making it a direct competitor for the same small-group adventure traveler segment that Haka Tours targets.
- Active Adventures: Active Adventures is a New Zealand-based small-group adventure tour operator offering guided walking, hiking, and biking trips across NZ; it is the closest direct domestic competitor to Haka Tours in product format, geography, and target customer.
- Stray Travel: Stray Travel is a NZ-based small-group adventure and backpacker tour operator with hop-on-hop-off itineraries; it directly competes with Haka Tours for the budget and independent-minded adventure segment within New Zealand.
- Contiki: Contiki is a global small-group tour operator targeting 18–35 year-olds with NZ itineraries; it directly overlaps with Haka Tours' Basic/18-35s style tier for the same demographic.
- Kiwi Experience: Kiwi Experience is a New Zealand-based guided backpacker bus network serving the budget adventure traveler; it competes directly with Haka Tours in the lower-priced NZ small-group segment.
- ANZ Nature Tours: ANZ Nature Tours is a New Zealand-based nature-focused small-group tour operator that was co-acquired by Intrepid Travel alongside Haka Tours; it is now a sister brand with overlapping NZ itineraries and a comparable guided-group model.
- Backroads: Backroads is a leading active-adventure tour operator offering small-group walking, hiking, and biking trips worldwide; it competes with Haka Tours for the premium active-traveler segment in New Zealand.
- Southern Crossings (New Zealand): Southern Crossings is a New Zealand-based luxury and adventure small-group tour operator; it competes with Haka Tours at the higher end of the NZ guided-tour market with similar bespoke itinerary approaches.
Emerging players
- REI Adventures: REI Adventures is the US-based active travel arm of REI offering small-group hiking and multi-activity trips; it is comparable in product format (guided, active, small-group) and target customer (outdoor-oriented) though focused on different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Haka Tours social profiles
Digital presenceHaka Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haka Tours leadership team
Management profileNumber of profiles
Haka Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haka Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haka Tours
What does Haka Tours do?
Haka Tours sells multi-day small group adventure and snow tour itineraries across New Zealand's North and South Islands, bundled with accommodation, transport, and guided activities such as walking, cycling, and exploration. Products are structured into four service tiers (Basic, Original, Comfort, Premium) to address different traveler budgets and experience expectations. Since the August 2025 acquisition by Intrepid Travel, tours are sold and distributed globally through the Intrepid Travel platform.
Is Haka Tours a public or private company?
Haka Tours is a private company. It is classified as corporate owned and is currently acquired.
When was Haka Tours founded?
Haka Tours was founded in 2007. It employs 101 to 250 people.
Where is Haka Tours based?
Haka Tours is headquartered in Auckland, New Zealand, in the Oceania region.
How does Haka Tours make money?
One revenue line is on record: tour Package Sales.
Who are Haka Tours's main competitors?
Direct peers on record are Intrepid Travel, G Adventures, Active Adventures, Stray Travel, Contiki, Kiwi Experience, ANZ Nature Tours, Backroads and Southern Crossings (New Zealand). REI Adventures is listed as an emerging player.
Does Haka Tours have an API?
No public API is recorded for Haka Tours.
What industry is Haka Tours in?
Haka Tours's product category is Adventure Tour Services. Its primary akta.pro industry code is THAKABAD, Adventure & Active Travel Agencies, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 561520 and its SIC code is 7900.