RedeApp
RedeApp is a mobile-native communication and AI platform that connects deskless frontline workers in healthcare, hospitality, industrial, and non-profit sectors via messaging, workflows, and agentic AI (Shelbe.AI), sold as SaaS subscriptions to enterprise and mid-market organizations.
- Company typePrivate
- Founded2012
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RedeApp does
RedeApp is a mobile-native communication and AI platform that connects deskless frontline workers who lack corporate email, serving enterprise and mid-market customers in healthcare/senior living, hospitality/gaming, industrial/construction, and non-profit sectors. Founded in 2012 and headquartered in Louisville, Kentucky, the company operates with 11–50 employees under the legal entity Red e App, Inc. Named enterprise customers include Trilogy Health Services (19,535 employees across 155 campuses), Hard Rock International (20,000+ team members across North American properties), Seminole Gaming, Legend Senior Living, Volare Health, MyPath Companies, and Louisville Paving & Construction, with the company claiming 2,100+ customers across its network.
The platform combines a communication system of record with an embedded agentic AI layer called Shelbe.AI. Core components include Communities (organized spaces for teams, projects, and external partners), Broadcasts & Messages (targeted communications with always-on read receipts, HR-synced groups, and role/location/shift/language targeting), and Automation & Workflow (smart scheduled messages, digital forms, shift management, and App Hub). Shelbe.AI provides conversational search, document summarization, and web-sourced answers with citations, grounded in a customer's private Document Hub via retrieval-augmented generation. Supporting modules include RedeKey for frontline identity reconciliation across badge, clock-in, and HCM systems; AutoSync for real-time HRIS propagation; MCP connectors integrating Workday, ADP, ServiceNow, SAP, UKG, Cornerstone, Intelex, and Workhuman; and Agent Hub for multi-step autonomous workflows with human-in-the-loop governance. Security posture includes SOC 2 Type II, HIPAA, GDPR, CCPA, and EU-U.S. Data Privacy Framework certifications.
RedeApp generates revenue through SaaS subscriptions sold on a per-employee basis across three tiers: Go (free entry tier), Pro (paid professional tier), and Enterprise (quote-based, multi-year contracts with VPC deployment, SSO, MFA, private peering, and customer-managed KMS). GTM combines direct enterprise field sales — via a "Talk to Leadership" page routing buyers to named COO Justin Rudwell and VP Strategic Alliances Thor Hunter — alongside a four-archetype partner ecosystem: Global System Integrators (Capgemini as flagship plus Accenture, Deloitte, IBM Consulting, Cognizant, TCS, Infosys, Wipro, LTIMindtree), strategy and management consultancies (McKinsey, BCG, Bain, KPMG, EY), HCM/ERP ecosystem partners, and vertical VARs/MSPs. A self-serve product-led motion through RedeApp Go enables grassroots adoption at the SMB tier before expansion to Pro or Enterprise. The company has not disclosed external institutional funding and appears to operate on a bootstrapped basis.
RedeApp firmographics
Firmographics- Name
- RedeApp
- Legal name
- Red e App, Inc.
- Website
- https://redeapp.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RedeApp is a mobile-native communication and AI platform that connects deskless frontline workers in healthcare, hospitality, industrial, and non-profit sectors via messaging, workflows, and agentic AI (Shelbe.AI), sold as SaaS subscriptions to enterprise and mid-market organizations.
- Ownership category
- akta.pro rank
RedeApp industry classification
Industry- Product category
- Frontline Workforce Communication Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms) (BPAEAIAE)
- akta.pro secondary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where RedeApp is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RedeApp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: RedeApp generates revenue through SaaS platform subscriptions, with three tiers: Go (free), Pro (paid professional teams), and Enterprise (full platform). The platform is sold on a per-employee or per-seat basis targeting enterprise and mid-market frontline workforces across healthcare, hospitality, industrial, and non-profit verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams to get started |
| Subscription | Monthly | Paid tier for professional teams |
| Subscription | Multi-year contract | Full platform for enterprise organizations |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
RedeApp product offering
Product offeringCore offering
RedeApp is a Mobile Agentic OS for Frontline Teams — a SaaS communication platform and AI distribution layer purpose-built for deskless workers without corporate email. The platform combines Communities, Broadcasts & Messages, Automation & Workflow, and an AI layer (Shelbe.AI) that performs conversational search, document retrieval, and autonomous agentic actions grounded in customer-owned documents. It is sold through Go (free), Pro (paid), and Enterprise (quote-based, VPC) subscription tiers, with per-seat pricing.
Product overview
RedeApp is a Mobile Agentic OS for Frontline Teams — a unified platform combining a communication system of record with an embedded AI layer (Shelbe.AI) for mobile workforces. The core platform includes Communities (organized team spaces), Broadcasts & Messages (targeted one-to-many communication with read receipts), and Automation & Workflow (scheduled messages, digital forms, shift management, App Hub). Shelbe.AI serves as the agentic AI layer powering conversational knowledge retrieval across the network, document summarization, and autonomous workflow execution. Supporting modules include RedeKey (identity reconciliation), AutoSync (HRIS synchronization), Agent Hub (multi-step workflow engine), Secure Surface AI (RAG-based knowledge grounding), and MCP Connectors (integration to Workday, ADP, UKG, ServiceNow, SAP, and other enterprise systems). The platform is available in Go (free), Pro (paid), and Enterprise (VPC deployment, HIPAA compliance) tiers, deployed across Healthcare, Hospitality, Industrial, and Non-Profit verticals.
Differentiator
Problem solved
Functional benefit
Brands
- Shelbe.AI: AI-powered agentic assistant for frontline workers - provides search, document retrieval, and web-sourced answers with citations.
- RedeKey
- AutoSync
- App Hub
- Agent Hub
Products and services
- RedeApp Platform SaaS subscription platform and Mobile Agentic OS for deskless frontline workforces without corporate email; a communication system of record and AI distribution layer sold on a per-employee basis with deployment across healthcare, hospitality, industrial, and non-profit verticals.
- Shelbe.AI Agentic AI assistant for frontline workers (nurse mid-shift, technician in field, housekeeper between rooms) with conversational search across communications, document summarization, web-source retrieval with citations, and autonomous workflow execution grounded in customer-owned documents; built into the RedeApp Enterprise tier.
Quantifiable outcome
- 96.5% adoption and 88.3% monthly active use at Trilogy Health Services (19,535 employees, 155 campuses)
- +9 more outcomes
Companies that use RedeApp
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
RedeApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability9 records
Feature13 records
RedeApp partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship and core.
- CapgeminiflagshipRedeApp's flagship GSI partnership: a global Top-5 digital, technology, and engineering consultancy bringing RedeApp to enterprise clients across NA, EMEA, LATAM, and APAC. ~350,000 people delivering globally. Motion: true co-sell with joint pipeline, MDF co-investment in executive roundtables and vertical thought leadership, shared reference architectures, and certified delivery teams.
- AccenturecoreTier-1 GSI partner for joint go-to-market in deskless verticals. RedeApp becomes part of the cloud strategy and digital transformation playbook.
- DeloittecoreStrategy & management consultancy partner. RedeApp embeds as the frontline layer in workforce strategy and operating-model redesign engagements.
- IBM ConsultingcoreGSI partner for joint delivery in enterprise deskless transformation engagements.
- CognizantcoreGSI partner for joint delivery in enterprise deskless transformation engagements.
- TCS (Tata Consultancy Services)coreGSI partner for joint delivery in enterprise deskless transformation engagements.
- InfosyscoreGSI partner for joint delivery in enterprise deskless transformation engagements.
- WiprocoreGSI partner for joint delivery in enterprise deskless transformation engagements.
- LTIMindtreecoreGSI partner for joint delivery in enterprise deskless transformation engagements.
- McKinsey & CompanycoreStrategy consultancy partnership. RedeApp embeds as the frontline layer in McKinsey's operating-model redesign and post-merger integration playbooks. Four-play consultancy playbook including Knowledge-Grounded Shelbe Studio (8–12 week offering).
- BCG (Boston Consulting Group)coreStrategy consultancy partner. RedeApp is the technology proof point that makes operating-model recommendations executable on the floor.
- Bain & CompanycoreStrategy consultancy partner for frontline transformation engagements.
- KPMGcoreAdvisory firm partnership for workforce strategy and transformation engagements.
- EY (Ernst & Young)coreAdvisory firm partnership for workforce strategy and transformation engagements.
- WorkdaycoreDeep integration via App Hub and Authorization Forwarding (REST + Bearer Token). RedeApp surfaces Workday HCM as the engagement layer employees actually use, while Workday keeps owning the workflow. RedeApp positions itself as complementary to Workday ('Workday is your system of record; RedeApp is the layer it never built').
- ADPcoreIntegration via App Hub enabling payroll access (paystubs, tax forms, direct-deposit changes) within RedeApp. At Hard Rock Cincinnati: 32,660 App Hub clicks through ADP integration.
- SAPcoreHCM/ERP ecosystem partner. RedeApp extends SAP's deskless coverage through App Hub and MCP connectors.
- OraclecoreHCM/ERP ecosystem partner. RedeApp extends Oracle Fusion HCM's coverage to deskless workers through MCP connectors.
- UKGcoreScheduling integration with UKG, live in production at Legend Senior Living. Shift changes negotiated within RedeApp automatically feed into UKG scheduling system.
- ServiceNowcoreIntegration via MCP connectors and App Hub for enterprise workflows and service management access at the frontline.
- CornerstonecoreHCM ecosystem partner. MCP connector expanding integration coverage for Cornerstone's learning and talent management tools.
- WorkhumancoreRecognition platform integration via App Hub. Peer recognition surfaced in the same App Hub as scheduling and pay.
- Healthcare VARscoreValue-added resellers with deep vertical healthcare relationships. RedeApp provides the platform, enablement, and certification; partners bring existing customer relationships and operational ownership. Margin structure flexes by partner.
- Manufacturing MSPscoreManaged service providers in manufacturing sector. Partners resell and manage the platform inside existing customer estates with vertical-specific deployment and ongoing managed operations.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
RedeApp competitors and assessment
Company assessmentDirect peers
- Beekeeper: Switzerland-based frontline employee communication and operations platform serving hospitality, manufacturing, retail, and healthcare. Most direct peer to RedeApp in the mobile-first deskless-worker communication category with overlapping feature set including broadcasts, workflows, and integrations.
- Workday: Enterprise HCM/ERP giant that launched Workday Frontline Agent in Spring 2026 as a direct competitor to RedeApp's Shelbe AI. Brings deep HCM customer relationships and bundled pricing across the same healthcare, hospitality, and industrial verticals where RedeApp wins.
- WorkJam: Frontline employee engagement and workforce management platform offering mobile-first communication, task management, scheduling, and shift-swap functionality. Direct competitor to RedeApp in deskless industries with overlapping frontline use cases.
- Firstup: US-based frontline employee engagement platform with mobile-first communication, broadcasts, and AI-powered content targeting. Direct competitor to RedeApp in the same deskless-worker communication category across similar enterprise verticals.
- Staffbase: Germany-based employee communication platform focused on reaching non-desk employees via mobile apps, intranet, and frontline engagement tools. Direct competitor to RedeApp across broadcasts, communities, and integrations with HCM systems.
- LumApps (with Zinc): Employee communication and intranet platform that acquired Zinc, a frontline communication platform. Now offers overlapping broadcast, messaging, and frontline engagement capabilities competing head-to-head with RedeApp across healthcare and hospitality verticals.
Broad incumbents
- Microsoft Viva: Microsoft's employee experience platform (Viva Connections, Engage, Learning, Insights) integrated with Teams and Microsoft 365. Broad incumbent in workplace communication with overlapping frontline-worker goals but embedded in Microsoft 365 ecosystem rather than built mobile-native for deskless workers.
- Slack (Salesforce): Salesforce-owned workplace messaging and channels platform serving enterprise collaboration. Broad incumbent offering overlapping team-messaging capabilities but not built mobile-first for non-desk workers without corporate email; competes more in adjacent than frontline categories.
- Ceridian Dayforce: Enterprise HCM and workforce management platform that bundles frontline capabilities including scheduling, communication, and engagement. Broad incumbent in the same verticals where RedeApp sells, with deep HR/WFM reach.
Emerging players
- Hibob: HR and employee experience platform (bob) targeting SMB/mid-market with communications, onboarding, and people analytics. Emerging player with partial overlap to RedeApp on workforce communication but lacks deskless-first emphasis and major enterprise deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
RedeApp social profiles
Digital presenceRedeApp compliance and trust
Trust signalCompliance6 records
RedeApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedeApp leadership team
Management profileNumber of profiles
Profiles2 records
RedeApp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedeApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedeApp
What does RedeApp do?
RedeApp is a Mobile Agentic OS for Frontline Teams — a SaaS communication platform and AI distribution layer purpose-built for deskless workers without corporate email. The platform combines Communities, Broadcasts & Messages, Automation & Workflow, and an AI layer (Shelbe.AI) that performs conversational search, document retrieval, and autonomous agentic actions grounded in customer-owned documents. It is sold through Go (free), Pro (paid), and Enterprise (quote-based, VPC) subscription tiers, with per-seat pricing.
Is RedeApp a public or private company?
RedeApp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RedeApp founded?
RedeApp was founded in 2012. It employs 11 to 50 people.
Where is RedeApp based?
RedeApp is headquartered in Louisville, United States, in the North America region.
How does RedeApp make money?
One revenue line is on record: saaS Platform Subscription.
Who are RedeApp's main competitors?
Direct peers on record are Beekeeper, Workday, WorkJam, Firstup, Staffbase and LumApps (with Zinc). Broad incumbents are Microsoft Viva, Slack (Salesforce) and Ceridian Dayforce. Hibob is listed as an emerging player.
Does RedeApp have an API?
No public API is recorded for RedeApp.
What industry is RedeApp in?
RedeApp's product category is Frontline Workforce Communication Software. Its primary akta.pro industry code is BPAEAIAE, Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms), with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 5182 and its SIC code is 7372.