Ureka

What Ureka does

Ureka Global Ltd, trading as Ureka, is a privately held specialty adhesives company founded in 1973 and headquartered in Newport, United Kingdom. The company formulates, manufactures, distributes, and consults on industrial and trade adhesives across multiple chemistries including MS polymer, urea formaldehyde, melamine urea formaldehyde (MUF), PVA, polyurethane, cyanoacrylate, epoxy, and hot melt formulations, alongside proprietary application hardware (Multiiii dispensing systems) and distributed third-party brands such as Jowat, WAKOL, 3M, Henkel Technomelt, Loctite, Permabond, TensorGrip, Riepe, and SMG.

Ureka serves a vertical-segmented customer base spanning woodworking and furniture manufacturing (Herman Miller, Venesta Washrooms), artificial grass and sports surfaces (Hurlston Hall Golf & Country Club), construction and building, door and window manufacturing (Solidor), and industrial/environmental engineering. Its proprietary Sticky Smart System diagnostic process underpins a technical consultancy-led sales motion for bespoke formulations and adhesive audits, while off-the-shelf branded products (Cascamite, Woodstikk, Turfstikk, Cladstikk, Aro-Seal, Adtech, Aro-Bond, Multiiii, Prefere, Rosehill) flow through direct e-commerce and a stockist/reseller network.

Revenue is generated across five streams: adhesive product sales, bespoke adhesive formulations, private-label contract manufacturing, contract packaging/decanting services, and technical consultancy including production audits and training. Distribution is primarily UK-domestic with free mainland delivery on orders over £500, alongside narrower presence in Belgium and Hong Kong. The company holds no external investment and operates as an independent founder/management-owned entity, with multiple certifications (Indoor Air Comfort GOLD, BREEAM, LEED, PAS 23/24 Secured by Design, ISO 11600, FIFA Quality Programme, BS EN 204 D3, Class 0 Fire Rated) used as specification levers in sustainability- and safety-sensitive applications.

Name

Ureka

Legal name

Ureka Global Ltd

Website

https://thenamethatsticks.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Ureka Global Ltd is a 50+ year-old UK specialty adhesives company that formulates, distributes, and consults on industrial and trade adhesives (MS polymer, UF, MUF, PVA, PU, hot melt) serving woodworking, artificial grass, construction, and door/window manufacturers via direct e-commerce, a stockist network, and bespoke formulation services.

Ownership category

akta.pro rank

Product category

Industrial Adhesives

NAICS

Adhesive Manufacturing (32552), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Adhesives & Sealants (2891), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

akta.pro secondary industries

Adhesives (Structural & Assembly) (IMAEAGAH), Construction Adhesives (Structural & Non-Structural) (IMADAOAA)

Keywords

• Industrial adhesives
• Adhesive manufacturing
• Woodworking adhesives
• Construction sealants
• Custom adhesive formulation

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Adhesive Product Sales: Sale of proprietary and branded adhesive products including MS polymer, UF, MUF, PVA, polyurethane, and hot melt adhesives for woodworking, construction, sports surfaces, and industrial applications.
2. Bespoke Adhesive Formulations: Custom adhesive development services for unique application requirements where standard products are insufficient.
3. Private Label Adhesives: Manufacturing adhesive products under customer brand names, creating recurring partnerships with distributors and retailers.
4. Contract Packaging Services: Decanting and packaging services for customers needing assistance with product selection and packaging.
5. Technical Consultancy Services: Adhesive consultation, production audits, and training services to optimize customer adhesive usage and production efficiency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ureka manufactures, formulates, and distributes industrial adhesives under proprietary brands (Cascamite, Woodstikk, Turfstikk, Cladstikk, Aro-Seal, Adtech, Aro-Bond, Multiiii, Prefere, Rosehill) and distributes third-party adhesive brands (Jowat, WAKOL, Loctite, Permabond, 3M, TensorGrip, Everbuild, Henkel Technomelt, Riepe Fluids, SMG). The company supplies adhesive application equipment and offers technical services including bespoke adhesive formulation, the proprietary Sticky Smart System diagnostic, adhesive audits, contract packaging, private label manufacturing, and adhesive training.

Product overview

Ureka is an adhesive solutions company offering a comprehensive portfolio of proprietary adhesive brands alongside distributed third-party products and application equipment, serving industrial sectors including woodworking, artificial grass installation, construction, and marine applications. The company operates a multi-brand strategy including Cascamite, Woodstikk, Turfstikk, Cladstikk, Aro-Seal, Adtech, Aro-Bond, Multiiii, and Prefere for their own formulations, while also distributing brands such as Jowat, Riepe Fluids, Loctite, Permabond, 3M, Tensorgrip, and Henkel. The product range spans multiple adhesive chemistries including urea formaldehyde, PVA, polyurethane, MS polymer, epoxy, and hot melt formulations. Beyond product sales, Ureka provides technical consultancy services including the proprietary Sticky Smart System process, bespoke adhesive formulation development, adhesive audits, contract packaging, private labeling, and adhesive training to help customers optimize their bonding processes.

Differentiator

Problem solved

Functional benefit

Brands

• Cascamite Industrial: Brand delivering adhesive excellence with a value-based approach, re-energizing the Cascamite brand name for British manufacturers.
• Woodstikk
• Turfstikk
• Cladstikk
• Cascamite
• Aro-Seal
• Adtech
• Aro-Bond
• Multiiii
• Prefere
• Rosehill
• Jowat Adhesives
• Riepe Fluids

Products and services

• Cascamite wood adhesives Powdered resin wood glue range (mixed with water) covering Cascamite Industrial, Cascamite V100 (Indoor Air Comfort GOLD), Cascarez (D3 fast-grab liquid resin), and Cascapur (D4 PU fast-cure gap-filling). Used by furniture manufacturers, joiners, door makers, kitchen fitters, and woodworkers for veneering, laminating, edge banding, assembly, exterior joinery, and structural wood bonding.
• Woodstikk wood adhesives Range of wood adhesives including UF veneering adhesives, MUF structural weatherproof adhesives, D4 PVA waterproof adhesives, and PU rapid adhesives for woodworking, joinery, and furniture manufacturing applications.
• Turfstikk artificial grass adhesives Adhesives designed for bonding artificial grass and synthetic turf to seaming tape in all-weather conditions, including MS200, PU500, and ST500 formulations. ST500 turf joining tape is FIFA Quality Programme compliant for football, tennis, golf and landscaping applications.
• Cladstikk wall cladding adhesive MS polymer surface bonding adhesive for bonding large surfaces including PVC and GRP hygienic wall cladding in kitchens, bathrooms, healthcare, and commercial interiors.
• Aro-Seal sealants and polymer adhesives Range of sealants including MS polymer adhesives (1101, 1155, 1158), polyurethane sealants (1132, 1156, 1130), and hybrid polymer adhesives. Aro-Seal 1101 meets PAS 23/24 Secured by Design; Aro-Seal 1156 complies with ISO 11600 Type F Class 25 Sub-Class HM. For construction, door/window manufacturing, marine, and aerospace.
• Adtech cyanoacrylate adhesives Cyanoacrylate adhesives including toughened formulations, high viscosity grades, and thixotropic gels for bonding metals, plastics, rubbers, ceramics, fabrics, and leather in industrial applications.
• Aro-Bond hot melt and PVA adhesives Hot melt adhesive sticks (710, 720), PVA wood adhesives (533 D3, 540 D4), and EVA adhesives for industrial applications including footwear, upholstery, electronics, and packaging.
• Multiiii smart adhesive application systems Proprietary range of adhesive application tools: MultiiiiBead battery-operated smart dispensing gun for 1.5L and 3L sachets, MultiiiiMix manual cartridge guns (MX50 50ml, MX400 400ml), MultiiiiSpread rollers and spreaders, and MultiiiiSpray spray tips, designed for fast, efficient, and clean adhesive application.
• Prefere resin and hardener systems Resin and hardener systems for woodworking including 4152 urea veneering resin, 4535 melamine urea resin, 5035/5219 liquid hardeners, and 5664 powder hardener (BS1203 type MR). For veneering, laminating, and structural wood bonding.
• Rosehill wet pour and playground binders Flexilon FX1103 wet pour primer and FX1180 fast wetpour PU binder for binding rubber crumb granules in safety surface installations for playgrounds, sports facilities, and recreational areas.
• Cascaphen waterproof structural wood adhesive Professional two-part waterproof resin wood glue specially developed for waterproof exterior use and continuous immersion in water. Class 0 fire rated. Used for marine applications and bonding difficult timbers where fire certification is required.
• Distributed third-party industrial adhesive brands Ureka distributes, resells, and provides technical support for leading third-party industrial adhesive brands under exclusive and non-exclusive UK partnerships. The distributed range covers hot melts, spray adhesives, structural acrylics, cyanoacrylates, silicone sealants, and application equipment from major manufacturers, enabling Ureka to offer a one-stop industrial adhesive supply across woodworking, construction, packaging, and assembly operations.
• Riepe Fluids industrial cleaners and edgebanding solutions Riepe Fluids industrial cleaners, release agents, antistatic cooling agents, fabric buffing wheels, and sisal lamellar wheels for timber processing and edgebanding operations, distributed by Ureka.
• SMG artificial grass installation tools and professional adhesive equipment Distribution of SMG artificial grass installation machinery (Circle Cutter CC1) and complementary professional adhesive application equipment including Pfohl GL75/GL150/GL200 glue spreader rollers with replacement grey/orange rubber, sponge, and alloy regulating rollers; Cox Easiflow HD heavy-duty manual cartridge applicator; and Pizzi A20 20kg stainless steel pressurized PVA pressure pot with adjustable glue gun.
• Sticky Smart System technical consultancy Proprietary tried-and-tested diagnostic consultancy process that analyzes customer adhesive problems, improves productivity, saves overall cost, and makes production lines more sustainable. Used to underpin the technical-sales approach for bespoke adhesive solutions.
• Bespoke adhesive formulation Custom adhesive development service for unique application requirements where no existing off-the-shelf adhesive will meet the customer's specification. Ureka's chemists formulate bespoke solutions spanning multiple chemistries, validated against customer substrates and process conditions.
• Private label, contract packaging, and adhesive training services A bundle of three services: (1) Private Label Adhesives - manufacturing adhesive products under the customer's brand name creating recurring supply partnerships with distributors and retailers; (2) Contract Packaging - decanting service helping customers select and decant products or decant their own products; (3) Adhesive Training - training service ensuring customers get the best results from adhesives through proper application methods and techniques. Adhesive audits and consultation services similarly support customer process optimisation.

Quantifiable outcome

• Saved over 3 hours of production time per day for a UK door manufacturer
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• SMGcoreTechnology or Integration · 1 January 1975SMG (Sporting Leisure Group) has been at the forefront of developing advanced machinery for installing synthetic surfaces since 1975. Ureka distributes SMG's artificial grass tools including the Circle Cutter CC1, representing a long-standing partnership in sports surface installation equipment.
• Riepe FluidscoreTechnology or IntegrationRiepe Fluids is a longstanding family business providing innovative industrial cleaners and edgebanding solutions. Ureka is proud to be working in partnership with Riepe Fluids, distributing their range of machine cleaning agents, release agents, coolants, and fabric buffing wheels for timber processing operations.
• WAKOLcoreTechnology or IntegrationWAKOL specializes in innovative adhesive technologies providing reliable, high-performance solutions for professional and industrial applications worldwide. Ureka distributes WAKOL products including Wakol Intercoll D 3437 2K activator for spray-mix application.
• Jowat AdhesivescoreTechnology or IntegrationJowat is a leading manufacturer of industrial hot melt adhesives. Ureka distributes Jowat products including Jowatherm-Reaktant PUR hot melts, Jowat Toptherm polyolefin hot melts, Jowacoll PVAc glues, and Jowat PUR cleaners for edgebanding and woodworking applications.
• RosehillcoreTechnology or IntegrationRosehill specializes in wet pour and playground surface solutions. Ureka distributes Rosehill products including FX1180 Fast Wetpour PU Binder, FX1103 Wet Pour Primer, and TPV rubber granules for safety surface installations.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Soudal: Belgium-headquartered manufacturer of sealants, polyurethane foams and adhesives for construction and industry — directly comparable to Ureka's Aro-Seal and Everbuild-distributed silicone/PUR products.
• Bostik (Arkema): Global industrial adhesives specialist with strong presence in woodworking, construction and packaging — competes with Ureka across multiple chemistries but operates at much broader scale across many regions.
• H.B. Fuller: Global specialty adhesives manufacturer serving packaging, woodworking, construction and hygiene — operates at much larger scale but in directly overlapping chemistries and customer verticals.
• Sika: Swiss specialty chemicals company with strong construction sealants and structural adhesive portfolio — direct overlap with Ureka's Aro-Seal MS polymer and polyurethane sealant lines for construction.
• Henkel (Loctite / Technomelt): Global industrial adhesives leader via Loctite, Pattex and Technomelt brands — both a principal supplier Ureka distributes and a competitor in cyanoacrylates, PUR hot melts and structural bonding.
• 3M Industrial Adhesives & Tapes: Global industrial adhesives and tape division — competes with Ureka across spray adhesives, structural bonding and tapes, while also being a distributed brand via Ureka's catalog.

Direct peers

• WAKOL: Specialist in flooring and wood flooring adhesives with technical consultancy-style distribution — closely comparable to Ureka's Woodstikk, Cascamite and Cascaphen lines and to Ureka's distribution-based go-to-market.
• Beardow Adams: UK-based manufacturer of hot melt and water-based adhesives serving packaging, product assembly and woodworking — directly comparable to Ureka in product breadth, customer verticals (industrial assembly, woodworking) and technical consultancy-led positioning.
• Permabond: UK-based manufacturer of structural acrylics and cyanoacrylates — competitive with Ureka's Adtech cyanoacrylate line and its structural bonding proposition for industrial customers.
• Jowat: German specialist manufacturer of hot melt, PUR and PVAc adhesives for woodworking, edgebanding and packaging — one of Ureka's principal distributed brands, indicating direct overlap in product range, customer base and formulation depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@urekaglobal5509
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• Instagraminstagram.com/cascamiteuk

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ureka