Hagoromo Foods

What Hagoromo Foods does

Hagoromo Foods Corporation (はごろもフーズ株式会社) is a Japan-headquartered, publicly traded packaged-food manufacturer founded in 1931 (incorporated 1947) and listed on the Tokyo Stock Exchange Standard Market under ticker 2831. The company manufactures and sells canned foods, retort pouches, pasta, pasta sauces, packed rice, dried bonito flakes, nori, furikake rice seasonings, desserts, and a line of domestic Japanese pet foods. Its flagship brand is Sea Chicken (シーチキン, trademark registered 1958), a canned tuna line available in over 20 varieties and supported by a secondary portfolio including Shakitto! Corn, Poporo Spa pasta, Carboff low-carb pasta, Papa'tto Rice packed rice, the Kenko health-fish series, Nekomanma and Muichimotsu pet foods, and a Tenka Muten zero-additive line. Operations are anchored by five FSSC22000-certified domestic plants (Yaizu tuna facility, New Shimizu, Fujisan Pasta, Sunrise aseptic rice, Kisosaki), an R&D and quality assurance center (Hagoromo Innovation Center) in Shizuoka, ~80 affiliated production partners worldwide, and procurement offices in Bangkok and Manila, supported by wholly-owned logistics subsidiary Central Service Corporation.

Revenue is generated primarily through one-time sale of branded grocery and food-service products across four customer segments: individual households (the primary segment) buying through supermarkets, convenience stores and the company website; B2B food-service operators such as restaurants, catering companies and industrial caterers receiving ingredient supply and menu co-development; convenience-store chains and retailers (e.g., FamilyMart, Uniqlo, Tenjinya, Yoshikei, Hotei Foods, Fujicco) sourcing private-label and co-branded SKUs; and pet owners purchasing the Nekomanma and Muichimotsu lines. Go-to-market is sales-led through a nationwide branch network (Tokyo, Nagoya, Osaka, Kanto plus 15 sales offices from Hokkaido to Okinawa), enterprise field sales to convenience-store and food-service accounts, and event-driven consumer engagement via pop-up Shokudo experiences and brand collaborations with Sanrio, Dragon Ball, Uniqlo and other franchises. Underlying processing technology combines long-shelf-life canning (up to three years, room-temperature storage), 100% tuna utilization (only ~45% for main products; the remainder converted to feeds, extracts, fish oil and cosmetics at the Yaizu Bio Plant), X-ray foreign-object detection, and HACCP-based food-safety management across all plants. Sustainability claims are externally validated through MSC Chain of Custody, ISO14001, and Eco Action 21 certifications.

Name

Hagoromo Foods

Legal name

Hagoromo Foods Corporation

Website

https://corp.hagoromofoods.co.jp

Company type

Public

Founded year

1931

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hagoromo Foods is a Japan-based, publicly traded packaged-food manufacturer selling canned tuna (flagship Sea Chicken brand), pasta, packed rice, retort foods, desserts and pet food to households, convenience stores, restaurants and food-service operators across Japan.

Ownership category

akta.pro rank

Product category

Packaged Foods Manufacturing

NAICS

Seafood Product Preparation and Packaging (311710), Frozen Specialty Food Manufacturing (311412), Food Manufacturing (311)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

akta.pro secondary industries

Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free) (AFANAFAL), Frozen Entrées & Complete Meals (CRADADAA), Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)

Keywords

• Canned seafood manufacturing
• Retort pouch foods
• Packaged pasta products
• Convenience packed rice
• Pet food manufacturing

Headquarters

HQ city

Shizuoka

HQ country

Japan

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food Product Sales: Revenue from manufacturing and selling canned goods, retort pouches, pasta, packed rice, dried bonito flakes, nori seaweed, rice seasonings, desserts, and other food products to consumers and businesses.
2. Business-to-Business Sales: Supply of ingredients (tuna, fruits, sweetcorn) to convenience stores, restaurants, and catering businesses with collaborative menu development.
3. Pet Food Sales: Sale of domestic Japanese pet foods including additive-free 'Muichimotsu' series and 'Nekomanma' series for cats and dogs.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hagoromo Foods manufactures and sells a diversified portfolio of packaged food products in Japan, including its flagship canned tuna line under the "Sea Chicken/Shiichikin" brand (20+ varieties since 1958), packaged pasta and pasta sauces (Poporo Spa and low-carb CarbOFF), packed rice (Papa'tto Rice), sweet corn (Shakitto! Corn), canned fruit (Asakara Fruit), bonito flakes and rice seasonings (Hagoromo Mai), retort pouches (Home Cooking), pet foods (Nekomanma and additive-free Muichimotsu), and gift/disaster preparedness sets. The company also supplies ingredients and develops menu products for convenience store chains, restaurants, catering operators, and industrial food service clients, with manufacturing performed across five FSSC22000-certified domestic plants.

Product overview

Hagoromo Foods Corporation is a Japanese food manufacturing company with a diversified portfolio organized around multiple product lines. The core offerings include canned tuna under the flagship Sea Chicken (シーチキン) brand with over 20 varieties, sweet corn products under the Shakitto-Corn (シャキッと！コーン) line including microwaveable pouches, pasta and pasta sauces featuring the Poporo Spa (ポポロスパ) portioned pasta series and the CarbOFF (カーボフ) low-carb alternative sub-brand, and various pouch products under the Home Cooking (ホームクッキング) series. The company also produces packed rice under the Papa'tto Rice (パパッとライス) brand, fruit desserts under the Asakara Fruit (朝からフルーツ) and Manten Kanten (満点寒天) series, health-focused products including the Kenko (健康) fish series and all-natural Tenka Muten (天下無添) line, traditional Japanese staples like Hagoromo Mai (はごろも舞) bonito flakes, nori, and furikake seasonings, and pet foods including the natural Nekomanma (ねこまんま) and additive-free Muichimotsu (無一物) lines. The portfolio spans canned, pouch, and packaged formats targeting both consumer retail and business-to-business food service channels, unified by the company's focus on safe, stable food supply using recyclable steel and aluminum containers with long shelf life.

Differentiator

Problem solved

Functional benefit

Brands

• Sea Chicken (シーチキン): Tuna canned products brand - the company's flagship tuna brand.
• Shakitto! Corn (シャキッと！コーン)
• Hagoromo Mai (はごろも舞)
• Carboff
• Muichimotsu (無一物)
• Nekomanma (ねこまんま)
• Papatto Rice (パパッとライス)
• Poporo Spa (ポポロスパ)

Products and services

• Sea Chicken/Shiichikin (シーチキン) Canned Tuna Flagship canned tuna product line available in over 20 varieties including oil-packed, water-packed, additive-free, and mayonnaise-blend formats. The company's most recognized brand in Japan since 1958, sold through retail and food service channels.
• Shakitto! Corn (シャキット！コーン) Sweet Corn Sweet corn product line in cans and pouches, including microwaveable pouches, with character collaboration variants. Sold through Japanese retail and food service channels.
• Poporo Spa (ポポロスパ) Portioned Pasta Conveniently portioned pasta series including Poporo Spa, Sala Spa, and Sala Maca varieties. Available in standard and low-carb CarbOFF variants for Japanese households and food service customers.
• CarbOFF (カーボフ) Low-Carb Pasta and Sauces Low-carbohydrate pasta and sauce line for health-conscious consumers, including CarbOFF pasta, CarbOFF sauce, and CarbOFF Gratin. Targets Japanese consumers seeking reduced-carb alternatives.
• Papa'tto Rice (パパっとライス) Packed Rice Convenient packed rice products in twin packs featuring Koshihikari and Yanwaka-gohan varieties, including microwave-ready options. Aseptic packed rice produced at the Sunrise Plant.
• Asakara Fruit (朝からフルーツ) Canned Fruit Breakfast-oriented fruit canned products including yogurt-compatible series, reduced-sugar Amami Assari line, and various fruit varieties for Japanese households.
• Hagoromo Mai (はごろも舞) Bonito Flakes Premium bonito flakes brand positioned for both dashi stock and topping applications, including reduced-sodium and roasted varieties for Japanese cooking.
• Kenko Series (健康シリーズ) Health Canned Fish Health-focused canned fish products including Saba de Kenko (mackerel), Sanma de Kenko (saury), Iwashi de Kenko (sardines) in various flavor profiles for health-conscious Japanese consumers.
• Tenka Muten (天下無添) All-Natural Line All-natural product line with zero additives, including furikake rice seasonings and vegetable products. Targets Japanese consumers seeking additive-free options.
• Home Cooking (ホームクッキング) Pouch Foods Pouch product series featuring various ingredients in easy-to-use formats, including salt-free mushroom and other ready-to-cook options for Japanese households.
• Nekomanma (ねこまんま) Natural Cat Food Natural cat food series made with tuna and bonito, available in various formulations including premium and standard lines for Japanese pet owners.
• Muichimotsu (無一物) Additive-Free Pet Food Additive-free pet food series with no added ingredients, available in multiple varieties including jellied types and meal alternatives for dogs and cats.
• Business Products (業務用製品) B2B Food Service Line Dedicated products for convenience stores, restaurants, and food service industry, supplying tuna, fruits, corn and other ingredients with collaborative menu development. Separately packaged and developed for B2B food service customers.
• Gift Sets and Seachicken Stocker Disaster Preparedness Pack Gift product lines for occasions including Ochugen, Oseibo, and special occasions, plus a 12-can Seachicken Stocker disaster preparedness gift set for rolling stock emergency food storage.

Quantifiable outcome

• 94%+ recycling rate for steel and aluminum cans
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor.

• HEKAminorStrategic or Co-development Partner · 17 February 2026Co-development of HEKA Grain Free Dog Wet Food product using Hagoromo pet food expertise
• YoshikeiminorGTM or Marketing Partner · 10 February 2026Meal kit delivery service featuring Shiichikin products in collaborative menu
• UniqlominorGTM or Marketing Partner · 10 November 2025Limited edition collaboration products featuring Shiichikin brand at Uniqlo retail locations
• TenjinyaminorGTM or Marketing Partner · 24 October 2025Collaboration menu using Hagoromo tuna products at Tenjinya restaurant chain locations
• TenjinyaminorGTM or Marketing Partner · 14 May 2025Second collaboration menu with Tenjinya featuring Shiichikin products
• FujiccominorGTM or Marketing Partner · 9 January 2025FamilyMart collaboration product developed jointly with Fujicco using Hagoromo tuna products
• GakkenminorGTM or Marketing Partner · 25 April 2024Co-production of educational booklet 'What kind of company is Hagoromo Foods?' for career education
• Hotei FoodsminorGTM or Marketing Partner · 25 September 2023Joint menu development and limited-time collaboration products featuring yakitori and Shiichikin
• AEON FantasyminorGTM or Marketing Partner · 30 August 2021Limited prize collaboration at AEON Fantasy amusement facilities featuring Shiichikin character
• Toyo SuisanminorGTM or Marketing Partner · 16 August 2021Collaboration product: Maruchan Shiichikin Shumai Mayonnaise flavor using Hagoromo tuna
• King OscarminorStrategic or Co-development PartnerJoint brand 'Hagoromo & King Oscar' oil sardine products combining both companies' expertise
• FamilyMartminorChannel Partner/ Reseller/ DistributorConvenience store retail distribution and collaborative product development for private brand items

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kibun Foods: Kibun Foods is a Japanese canned and processed seafood specialist whose canned tuna and seafood products directly compete with Hagoromo's Shiichikin line in Japanese retail. Both companies focus on canned tuna, surimi and seafood-based packaged foods.
• Maruha Nichiro: Maruha Nichiro is Japan's largest seafood company, directly competing with Hagoromo in canned and pouch tuna products through brands such as Sea Chef. Both companies serve Japanese household consumers with shelf-stable seafood products and pursue sustainability certification.
• Starzen Co., Ltd. Starzen is a Japanese meat and seafood trading/processing company with prepared food and seafood product lines overlapping Hagoromo's processed seafood portfolio. Both companies serve Japanese retail, foodservice and convenience store channels.
• Yamaki Co., Ltd. Yamaki is a Japanese canned food manufacturer specializing in canned fruits, vegetables and prepared foods directly competing with Hagoromo in canned corn, fruit and prepared meal categories. Both companies supply Japanese supermarket and foodservice channels.
• Nissui (Nippon Suisan Kaisha): Nissui is a major Japanese seafood conglomerate with overlapping canned tuna, frozen and processed seafood product lines serving Japanese consumers and global markets. Both companies compete in shelf-stable and frozen seafood categories and have international procurement footprints.
• Nisshin Foods: Nisshin Foods is a leading Japanese pasta manufacturer whose dried pasta products directly compete with Hagoromo's Poporo Spa and CarbOFF pasta lines. Both companies serve Japanese household consumers and foodservice channels with pasta and pasta-adjacent products.

Broad incumbents

• Meiji Holdings Co., Ltd. Meiji Holdings is a large Japanese food conglomerate whose dairy, processed foods and confectionery portfolio competes broadly with Hagoromo's packaged food, dessert and rice seasoning products across Japanese retail channels.
• Nichirei Corporation: Nichirei is a major Japanese frozen food and logistics company whose prepared frozen meals and seafood products overlap with Hagoromo's frozen dessert and seafood ranges. Both companies serve Japanese foodservice and retail customers with prepared food solutions.
• Toyo Suisan Kaisha, Ltd. Toyo Suisan (Maruchan) is a major Japanese packaged food conglomerate whose instant noodles and prepared foods compete broadly with Hagoromo's portfolio. They are also a confirmed collaboration partner via the Maruchan Shiichikin Shumai Mayonnaise product.
• Itoham Foods Inc. Itoham is a Japanese processed meat and food manufacturer whose ham, sausage and prepared foods compete in adjacent categories to Hagoromo's packaged seafood, pet food and rice products in Japanese retail and foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagoromo Foods