Hey Social Good

What Hey Social Good does

Hey Social Good is a San Diego-based social impact B2B SaaS company that operates a third-party verification and assessment platform for corporate environmental and social practices. Founded in 2019 by Dr. Cindy J. Lin and Dr. Chris Reyes under the parent entity Hove Social Good Intelligence, Inc. (a Delaware Public Benefit Corporation), the company has reviewed more than 1,200 businesses using its proprietary Social Good Assessment (SoGood) methodology, awarding medal-based rankings (Bronze, Silver, Gold, Platinum) across sustainability, giveback, and social good categories. Its core product surface consists of a business directory of vetted purpose-driven companies, the paid SoGood assessment service, lifestyle and cause guides (Beauty, Fashion, Home, Eats, Outdoor, Travel; Black Equity, Food Justice, Veterans, Made in USA), and the "Good Smack for the Planet" podcast.

The platform is web-based and serves a dual audience: (1) purpose-driven businesses — primarily SMBs and startups across consumer goods, fashion/apparel, health, entertainment, transportation, and food — seeking third-party verification to differentiate from greenwashing competitors and meet growing ESG and supply-chain transparency requirements; and (2) conscious consumers using the directory, guides, and podcast to identify vetted sustainable brands. Revenue is generated through three primary streams: small per-assessment service fees for SoGood scoring, a freemium model for business directory claiming with paid enhancements for storytelling and visibility, and quarterly Good Boxes subscription boxes. Pricing is predominantly quote-based and not publicly disclosed.

The company is bootstrapped with no disclosed venture or institutional funding and operates with 1–10 employees. Distribution is concentrated through event-driven GTM (Official Sustainability Partner status with MAGIC/Informa Markets Fashion at Sourcing at MAGIC Las Vegas and Coterie New York) and a content-led motion spanning a podcast, SEO-driven guides, social media, and earned media coverage in Vogue Business, Business of Fashion, USA Today, and Business Insider. Additional credibility is conferred through 1% for the Planet membership, the 2023 Brava Trailblazer Award, and a Dell Technologies co-marketing feature. The company's competitive proposition — rapid, accessible, medal-based verification of sustainability claims — targets the trust deficit created by greenwashing, while its assessment methodology and event-access distribution form the principal sources of differentiation.

Name

Hey Social Good

Legal name

Hove Social Good Intelligence, Inc.

Website

https://heysocialgood.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hey Social Good is a San Diego-based B2B SaaS platform that conducts third-party Social Good Assessments of companies' environmental and social practices, awarding medal rankings (Bronze–Platinum) to help purpose-driven businesses and conscious consumers verify sustainability claims and counter greenwashing.

Ownership category

akta.pro rank

Product category

Sustainability Verification Software

NAICS

Social Advocacy Organizations (8133), Social Assistance (624)

SIC

Services-Testing Laboratories (8734), Services-Membership Organizations (8600)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industry

Cause Marketing & Co-Promotions (BPAFAMAK)

Keywords

• Sustainability verification
• ESG assessment software
• Social impact scoring
• Supply chain verification
• CSR reporting platform

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Business Assessment Fees: Companies pay a small service fee for Hey Social Good to conduct comprehensive assessments of their social good practices. This assessment determines their medal ranking (Bronze, Silver, Gold, Platinum) in sustainability, give back, and social good categories.
2. Business Listing and Claiming: Free business claiming option with additional paid services for story building support and increased business convenience. Companies can pay for enhanced visibility and promotional features on the platform.
3. Subscription Boxes: Quarterly subscription boxes called 'Good Boxes' featuring socially conscious products that support social causes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hey Social Good operates a Social Good Assessment (SoGood) platform that evaluates companies' environmental and social practices, awarding medal rankings (Bronze, Silver, Gold, Platinum) across Sustainability, Give Back, and Social Good categories. Businesses pay a service fee for the assessment and can claim listings in a public directory of vetted sustainable companies. The platform also publishes lifestyle and cause guides, a podcast, and quarterly Good Boxes subscription boxes aimed at connecting conscious consumers with verified purpose-driven brands.

Product overview

Hey Social Good operates as a social good intelligence platform that connects consumers with vetted sustainable and socially conscious businesses. The core product is the Social Good Assessment (SoGood Assessment), which evaluates companies' social and environmental practices and awards medal rankings. The platform also includes a Social Good Business Directory, This for That Guides (lifestyle category guides), Cause Guides (focused on specific social causes), a podcast called 'Good Smack for the Planet', subscription boxes (Good Boxes), and educational content including articles and Sustainable Booklets. The platform covers categories including Beauty, Fashion, Home, Eats, Outdoor, and Travel, helping consumers make purpose-driven purchasing decisions while empowering businesses to communicate their sustainability efforts.

Differentiator

Problem solved

Functional benefit

Brands

• Good Smack for the Planet: The company's podcast featuring interviews with socially conscious entrepreneurs and sustainability advocates.

Products and services

• Social Good Assessment (SoGood Assessment) A paid B2B evaluation service that assesses a company's social and environmental practices and awards medal rankings (Bronze, Silver, Gold, Platinum) across Sustainability, Give Back, and Social Good categories to support sustainable growth and data transparency.
• Social Good Business Directory A searchable directory of Hey Social Good-verified businesses where companies can claim listings (free) and pay for enhanced visibility, story-building support, and promotional features.
• Good Boxes Subscription A quarterly subscription box delivering curated socially conscious products that support social causes, available to conscious consumer subscribers.

Quantifiable outcome

• Verified data with precision and fast turnaround for event partners
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• MAGIC / Informa Markets FashionflagshipStrategic or Co-development Partner · 1 January 2024Hey Social Good is the Official Sustainability Partner of MAGIC, participating in Sourcing at MAGIC events in Las Vegas. The partnership involves concepting and executing sustainability and social good community programming, verifying data with precision, and providing fast turnaround for event partners. The collaboration helps connect a global community of manufacturers, suppliers, brands, and retail buyers with key industry insights and supply chain efficiencies.
• San Diego Environmental Film FestivalcoreStrategic or Co-development PartnerHey Social Good partners with SDEFF, a registered 501c3 nonprofit, to support art and storytelling in the community that uplifts voices experiencing climate impact. The partnership aims to build a community working together to learn, inspire, and act to effect change.
• WILDCOASTcoreStrategic or Co-development PartnerHey Social Good supports WILDCOAST, a nonprofit dedicated to conserving coastal and marine ecosystems and addressing climate change through natural solutions. The organization works to protect and restore wildlife habitats including mangrove forests, coral reefs, and wetlands.
• 1% for the PlanetcoreStrategic or Co-development PartnerHey Social Good is a member of 1% for the Planet, a global community of businesses and nonprofits committed to funding environmental improvements by donating 1% of annual sales or profits. The organization has helped verify more than $225 million allocated to environmental nonprofits.
• Trees for the FutureminorStrategic or Co-development PartnerHey Social Good supports Trees for the Future to increase tree planting and support tree farmers who need trees to live a respectable life. The organization plants native or naturalized species to support existing ecological structures.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Good On You: Direct competitor that rates fashion brands on environmental impact, labor conditions, and animal welfare using a comparable multi-tier scoring system. Targets the same conscious consumer and purpose-driven brand audience with brand-level sustainability assessments.
• Sedex: B2B sustainability data platform used by global brands and suppliers for ethical trade and supply chain assessment. Overlaps with HSG's verification thesis at the supply-chain level and serves similar enterprise buyers facing ESG disclosure requirements.
• EarthHero: Curated sustainable goods marketplace with vetting standards and editorial content for conscious consumers. Overlaps with HSG's consumer-facing directory and Good Boxes subscription by aggregating and certifying sustainable brands for buyers.

Broad incumbents

• B Lab (B Corporation): The dominant social enterprise certifier issuing B Corp certification to companies meeting verified social, environmental, and governance standards. Operates at a much larger scale with formal accreditation infrastructure overlapping HSG's SoGood assessment positioning.
• Fair Trade USA: Established third-party sustainability and ethical sourcing certifier serving fashion, food, and consumer goods with formal accreditation. Competes for the same purpose-driven brand verification dollars with deeper enterprise trust and supply chain auditing infrastructure.
• OEKO-TEX: Globally recognized textile and leather certification body with formal accreditation across fashion supply chains. Represents the kind of accredited, standardized certifier that HSG's SoGood medals compete against for fashion-industry trust.
• Bluesign: Chemical and resource management certification for the textile industry, providing verified sustainability data across fashion supply chains. Targets similar fashion-industry buyers and overlaps on the verification-of-environmental-practices thesis.
• Green America: Nonprofit sustainable business network and certification organization promoting green commerce. Shares HSG's mission of connecting conscious consumers with vetted sustainable businesses and operates a comparable Green Business Directory.

Emerging players

• Climate Neutral Certified: Emerging third-party certification body focused specifically on carbon footprint measurement and offsetting for consumer brands. Overlaps with HSG's SoGood environmental assessment dimension while specializing in climate-specific verification.
• Impactful Ninja: Consumer-facing product and brand sustainability research platform publishing reviews and rankings of purpose-driven brands. Overlaps with HSG's lifestyle/cause guide content motion and conscious-consumer search intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HeySocialGood
• YouTubeyoutube.com/channel/UCZ_v1ZKlPTl4bxtDydcvbGg
• Facebookfacebook.com/heysocialgood
• LinkedInlinkedin.com/company/heysocialgood
• Instagraminstagram.com/heysocialgood/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Social Good