ZONGHENG

What ZONGHENG does

ZONGHENG (掌上纵横信息技术(北京)股份有限公司, stock code 833416) is a Beijing-based mobile gaming publisher and IP licensing company founded in 2010 and listed on China's New Third Board (NEEQ) in 2015. The company specializes in film-game convergence (影游联动), developing and publishing mobile games based on licensed intellectual property from Chinese and international films, television dramas, sports events, and celebrity brands. Its product portfolio includes adaptations of box office hits (大闹天宫, 天将雄师, 钟馗伏魔, 一代宗师, 黄金大劫案), popular TV dramas (琅琊榜, 兰陵王, 武林外传, 杨门女将), classic animations (葫芦娃, 新少林寺), and mythology titles (封神英雄, 赵氏孤儿). The company holds 88 IP titles across film, sports, and entertainment domains through partnerships with 38 film companies and exclusive strategic alliances with 中影网络科技, 上影股份, 体育之窗, Hollywood major studios, and CAA talent agency.

The company operates a direct-to-consumer model, distributing games through its official website and mobile platforms with in-game purchases facilitated via WeChat, Alipay, and online banking. Its revenue model combines virtual goods sales (microtransactions on items priced at 2–10 RMB) with IP licensing royalties. The platform reports 12M+ monthly downloads, 2.05M daily active users, and 10.4M registered users. To comply with Chinese regulations on underage gaming, the company maintains a parental supervision system that allows guardians to monitor and restrict minor players' access. Headcount is reported at 251–500 employees, and reported revenue reached approximately $39M in 2017 (up from $22M in 2016), though post-2017 financial data is not available.

The company's competitive positioning centers on its IP content library and exclusive licensing partnerships rather than proprietary technology. Its distribution is exclusively domestic (China), and it has no disclosed AI/ML capabilities, patents, or technology differentiation beyond mobile game publishing. Total disclosed funding through 2015 was approximately $3.8M across three small rounds, with investors including Bole Zongheng, Hongdao Capital, JD Capital, IRENA, and Beijing Tongxing Lian. Leadership is anchored by founder Shiru Liu (刘实如) as CEO and President.

Name

ZONGHENG

Legal name

掌上纵横信息技术(北京)股份有限公司

Website

https://gamedo.com.cn

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

ZONGHENG is a Beijing-based mobile gaming publisher specializing in film-game convergence, licensing 88 IP titles from film, TV, sports, and celebrity domains to develop and distribute mobile games to Chinese consumers via microtransactions, with 2M+ daily active users.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Patent Owners & Lessors (6794)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industries

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Mobile Game Publishing & App Game Stores (BPAMAKAB), Mobile App Stores (General) (MPAFACAC), Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

Keywords

• Mobile game development
• IP licensing
• Film-game convergence
• Mobile game publishing
• IP-based gaming

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Game Item Sales: Sale of virtual goods and game items within mobile games, including in-game currency (魔法棒), equipment (复活铠甲), energy items (体力值), and tools (无敌铁锤). Revenue generated through microtransactions.
2. IP Licensing: Licensing of intellectual property rights for film, TV, sports, and celebrity IPs to develop and publish games.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ZONGHENG (掌上纵横) develops, publishes, and distributes mobile games based on licensed intellectual property (IP) from films, television dramas, sports events, and celebrities. The company acquires IP rights from content owners and partners, adapts them into mobile games, and monetizes them through in-app purchases of virtual goods. It also operates a film-game convergence (影游联动) platform with a parental monitoring system.

Product overview

ZONGHENG (掌上纵横信息技术(北京)股份有限公司, stock code: 833416) operates as a mobile game platform and IP licensing company specializing in film-game联动 (film-game convergence), mobile gaming, and O2O entertainment. The company's portfolio consists of a game platform supporting multiple licensed IP-based mobile games across diverse categories including film adaptations (大闹天宫, 天将雄师, 钟馗伏魔, 一代宗师, 黄金大劫案), TV drama adaptations (琅琊榜, 兰陵王, 武林外传, 杨门女将), and classic mythology/animation titles (葫芦娃, 封神英雄, 赵氏孤儿, 新少林寺). Additionally, the company offers a parental supervision system to comply with Chinese regulations on underage gaming. With over 120 million monthly downloads, 2.05 million daily active users, and 10.4 million registered users, the platform is positioned as a leading brand in film-game convergence within China's mobile gaming market.

Differentiator

Problem solved

Functional benefit

Products and services

• 大闹天宫-众神降临 (Havoc in Heaven: Gods Descend) A mobile game based on the Journey to the West (Xi You Ji) theme, offering a different take on the mythological adventure experience. Designed for Chinese mobile gamers who enjoy classic mythological content.
• 葫芦娃 (Calabash Brothers) Mobile game based on the classic Chinese animated series 'Calabash Brothers' (Hu Lu Wa), allowing players to revisit childhood memories through gameplay. Targeted at nostalgic Chinese consumers familiar with the original animated series.
• 琅琊榜 (Nirvana in Fire) Mobile game developed under exclusive IP partnership, based on the popular Chinese historical drama 'Nirvana in Fire'. Targeted at viewers of the drama who want an interactive extension of the story.
• 天将雄师 (The Great Wall) Mobile game tie-in to the action film 'The Great Wall' starring Matt Damon, released during the 2015 Chinese New Year period. Targeted at fans of the film and action-genre gamers.
• 钟馗伏魔：雪妖魔灵 (Zhong Kui: Snow Girl and the Dark Crystal) Mobile game adaptation of the fantasy film 'Zhong Kui: Snow Girl and the Dark Crystal' from the 2015 Spring Festival lineup. Targeted at fantasy film fans and mobile gamers seeking Chinese mythology content.
• 封神英雄 (Investiture of the Gods) Mobile game based on the Investiture of the Gods (Feng Shen Yan Yi) mythology and legend theme. Targeted at players interested in Chinese mythological settings.
• 赵氏孤儿 (The Orphan of Zhao) Mobile game adaptation of the classic Chinese drama 'The Orphan of Zhao'. Targeted at viewers of the historical drama interested in interactive extensions.
• 兰陵王 (Prince of Lan Ling) Mobile game based on the historical drama series about Prince of Lan Ling. Targeted at historical drama fans and mobile gamers.
• 一代宗师 (The Grandmaster) Mobile game adaptation of the acclaimed martial arts film 'The Grandmaster' by Wong Kar-wai. Targeted at fans of martial arts cinema.
• 武林外传 (My Own Swordsman) Mobile game based on the popular Chinese sitcom 'My Own Swordsman'. Targeted at fans of the sitcom and Chinese comedy audiences.
• 杨门女将 (Yang Family Female Warriors) Mobile game adaptation of the legendary story of the Yang Family female warriors. Targeted at fans of Chinese historical legends and martial arts stories.
• 黄金大劫案 (Golden Heist) Mobile game tie-in to the comedy film 'Golden Heist' which achieved box office success exceeding 100 million yuan. Targeted at fans of the comedy film.
• 一个人的武林 (The Grandmaster's Successor) Mobile game based on the martial arts film 'The Grandmaster's Successor'. Targeted at martial arts film audiences.
• 新少林寺 (Shaolin Temple) Mobile game adaptation of the Shaolin Temple action film franchise. Targeted at fans of martial arts and Shaolin-themed content.
• 辛亥革命 (Xinhai Revolution)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 中影网络科技coreStrategic or Co-development PartnerExclusive strategic partnership for IP cooperation in film and entertainment content development.
• 上影股份coreStrategic or Co-development PartnerExclusive strategic partnership for IP licensing and game development based on Shanghai Film Co. content.
• 体育之窗coreStrategic or Co-development PartnerSports IP partnership covering sports event content and entertainment integration.
• 好莱坞六大制片公司minorStrategic or Co-development PartnerInternational IP cooperation with Hollywood major film studios for cultural export strategy.
• CAA经纪公司minorStrategic or Co-development PartnerPartnership with CAA talent agency for international star IP access.
• 范冰冰minorStrategic or Co-development PartnerCelebrity IP partnership with Fan Bingbing for branded entertainment content.
• 韩庚minorStrategic or Co-development PartnerCelebrity IP partnership with Han Geng for entertainment content development.
• 百变五侠 (大张伟、贾玲、沈凌)minorStrategic or Co-development PartnerCelebrity IP partnership with variety show '百变大咖秀' core members including Dazhangwei, Jialing, and Shenling.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CMGE Technology Group (中手游): Hong Kong-listed Chinese mobile game publisher specializing in IP-based games (e.g., licensed anime, manga, and classic franchise adaptations). Most direct peer due to shared IP-driven mobile publishing model and Chinese-market focus.
• Yoozoo Games (游族网络): Chinese mobile and PC game publisher/developer with a portfolio spanning IP adaptations and original titles. Comparable in scale to ZONGHENG and competes in the same Chinese mobile-game publishing space.
• iDreamSky Technology (创梦天地): China- and Hong Kong-listed mobile game publisher working with IP rights holders (including international IPs) to localize games for Chinese users; comparable mid-scale IP-led mobile publishing model.
• Kai Ying Network (恺英网络): Chinese mobile game publisher of mid-cap scale similar to ZONGHENG, with comparable F2P mobile publishing profile and titles targeting similar Chinese consumer demographics.

Broad incumbents

• Giant Network (巨人网络): Major Chinese mobile and online game publisher; significantly larger than ZONGHENG but competing for similar Chinese mobile gaming users and IP licensing opportunities.
• IGG Inc. Hong Kong-listed mobile game publisher/developer with global F2P focus; comparable mobile-game-as-business-model orientation but with broader international footprint and larger scale than ZONGHENG.
• 37 Interactive Entertainment (三七互娱): Major Chinese mobile and browser game publisher with significantly larger scale than ZONGHENG. Operates a similar F2P mobile publishing model and overlaps in IP-based games, though broader across genres.
• Shanda Games: Legacy Chinese PC/mobile game publisher (originally a major Tencent competitor) now operating as a privately held game group. Comparable Chinese mobile-game publishing heritage and IP-driven strategy.
• Kunlun Tech (昆仑万维): Chinese mobile game publisher and internet platform with multiple gaming titles; overlaps with ZONGHENG in Chinese mobile F2P publishing and IP-led game development.
• Perfect World (完美世界): Large Chinese game developer/publisher with mobile and PC titles including IP-driven adaptations. Operates alongside ZONGHENG in the Chinese mobile gaming market at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZONGHENG