Rodocodo

What Rodocodo does

Rodocodo Limited is a UK-based educational technology company, founded in 2018 and headquartered in Nottingham, England, that develops a coding game for primary school children aged 4-11. The platform teaches computational thinking and coding fundamentals through guided, interactive levels aligned with the UK National Curriculum for Key Stage 1 and Key Stage 2, covering Reception through Year 6. The technical core is an interactive web and mobile game engine featuring a 3-star mastery assessment system that measures understanding depth rather than simple completion, a course progression structure by year group, and multiple student login methods (username/password, QR codes, class link, class code) designed to be accessible to non-reading children. Teachers are supported through curriculum-aligned lesson plans, a staff training/CPD program, a teacher admin dashboard, and free downloadable teaching resources including vocabulary and computational thinking posters and unplugged activities.

The business operates a freemium, dual-segment model. The primary segment is UK primary schools, served through tiered annual subscriptions ranging from a free tier (2 courses, unlimited students) up to £800/year for up to 630 students, with custom pricing for larger deployments, including a 30-day free trial. The secondary segment is parents and families, served through a free tier (limited levels) and a £24/year-per-child premium subscription with 250+ standard and 80+ challenge levels. Distribution is via direct self-service sign-up on rodocodo.com and listings on the Apple App Store, Google Play Store, and Amazon Appstore. Marketing relies on content marketing, free teaching resources, Hour of Code participation, a bi-weekly email newsletter, and educational blog content targeting the UK primary education community. The company operates as an independent private limited company with no disclosed external funding, management team, or institutional investors.

Name

Rodocodo

Legal name

Rodocodo Limited

Website

https://rodocodo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rodocodo Limited is a Nottingham-based EdTech company that develops a coding game for UK primary school children aged 4-11, covering the UK National Curriculum from Reception to Year 6. It sells tiered annual subscriptions to schools and families, supplemented by free lesson plans and teaching resources.

Ownership category

akta.pro rank

Product category

K-12 Educational Software (Primary School Coding)

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGAKAA

K–12 Instructional Design & Curriculum Development Services

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

Keywords

• Primary school coding
• Computational thinking platform
• Curriculum-aligned coding
• Children's coding game
• Teacher CPD resources

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. School Subscriptions: Annual subscription plans for schools with per-student or tiered pricing based on number of students. Plans include unlimited student accounts, curriculum-aligned lesson plans, teacher training, and progress tracking. Subscriptions renew automatically every 12 months.
2. Family/Parent Subscriptions: Annual subscription for families with per-child pricing. Premium plan includes 250+ standard game levels and 80+ challenge levels. Free tier provides limited game levels and Hour of Code access.
3. Freemium Access: Free accounts for both schools and families provide limited access (2 courses for schools, Hour of Code for families) to drive adoption and conversion to paid premium plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rodocodo is a coding game platform designed for UK primary school children ages 4-11, covering Reception to Year 6. It delivers curriculum-aligned interactive coding courses with automatic progress tracking, teacher lesson plans, staff training (CPD), and admin dashboards for class management. The company offers both school subscriptions (with per-student tiered pricing) and family subscriptions (with per-child pricing), supported by a freemium model and a free standalone Hour of Code variant.

Product overview

Rodocodo is a unified coding education platform consisting of a core game product and supplementary teaching resources. The main offering is the Rodocodo coding game for primary school children ages 4-11, available as both a full-featured app (with subscription) and a free Code Hour version. The platform organizes learning through structured courses aligned with UK curriculum: Reception through Year 6 for schools, with Foundations (ages 4-7) and Fundamentals (ages 7-11) for families. Teaching is reinforced through lesson plans, CPD training, printable posters, and unplugged activities. The platform uses a 3-star mastery assessment system to track student understanding, with challenge levels for advanced learners. Subscription models include free and premium tiers for both schools (per-student pricing) and families (per-child pricing).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Teachers report increased confidence in teaching coding after using Rodocodo's support resources
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scratch: Free block-based coding platform from MIT for children ages 8-16. Direct substitute for Rodocodo in primary classrooms; teacher testimonials explicitly cite pupils transferring skills learned in Rodocodo to Scratch, evidencing product substitutability.
• Code.org: Non-profit K-12 computer science curriculum provider with free courses, Hour of Code, and teacher resources. Direct competitor for UK primary school coding budgets and a key alternative in teacher procurement decisions.
• Lightbot: Programming puzzle game designed to teach coding concepts to children. Comparable to Rodocodo on age range, game-based learning format, and curriculum coverage of sequencing, loops, and procedures.
• CodeMonkey: Game-based coding platform for kids with teacher tools and curriculum. Comparable to Rodocodo in age range, gamified learning approach, and school subscription business model.
• Tynker: Subscription-based K-12 coding education platform offering self-paced courses, teacher dashboards, and curriculum-aligned content. Closest commercial comparable to Rodocodo in pricing model, target customer (primary schools and parents), and feature set including admin tools and progress tracking.
• ScratchJr: Free coding app for ages 5-7 from Tufts and MIT. Closely comparable to Rodocodo's Junior (ages 4-7) and Foundations (ages 4-7) courses, and a direct substitute in early-years coding instruction.
• Kodable: K-5 coding curriculum with a game-based learning platform, teacher dashboard, and lesson plans. Directly comparable to Rodocodo on age range (elementary), curriculum alignment, and B2B school sales motion.

Emerging players

• Kano Computing: STEM/coding hardware-and-software kits for children with associated learning apps. Related rather than directly competitive: targets the same UK primary market and curriculum-aligned coding learning outcomes but through a different delivery model (physical kits).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rodocodo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodocodo