Oona Health

What Oona Health does

Oona Health is a Scandinavian private health insurance group headquartered in Copenhagen, Denmark. Founded in 2012, it operates across Denmark and Sweden through its primary insurance brands — Dansk Sundhedssikring in Denmark and DSS Hälsa in Sweden — and complements underwriting with owned care delivery through the PrimaCare A/S treatment network and a digital health concept branded FIDIMI. The group employs more than 10,000 staff and serves approximately 16,000 corporate clients covering roughly 620,000 employees, generating 782.2 million DKK in disclosed premium income for the most recent reporting period.

The business model is anchored in B2B group health insurance sold to employers, with revenue primarily derived from premium income per covered employee. Customer relationships are renewed on an annual or multi-year basis and are distributed across the Danish and Swedish corporate markets, reducing single-account dependency. Vertical integration via PrimaCare allows the group to capture economics from treatment delivery, while FIDIMI extends the proposition into digital health tools for corporate customers.

Governance is led by CEO Kent Jensen alongside a functional executive team covering finance, commercial, product, and technology, with a board chaired by Lars Kufall Beck. The group is a member of the United Nations Global Compact, signaling alignment with international sustainability and corporate-responsibility standards relevant to large Nordic corporate buyers and public-sector procurement.

Name

Oona Health

Legal name

Oona Health

Website

https://oonahealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Oona Health is a Scandinavian private health insurer serving 16,000 corporate clients and roughly 620,000 employees across Denmark and Sweden through the Dansk Sundhedssikring and DSS Hälsa brands, PrimaCare treatment network, and FIDIMI digital health platform.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)

akta.pro secondary industry

Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD)

Keywords

• Health insurance
• Employee health benefits
• Corporate wellness
• Preventive healthcare
• Healthcare navigation

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Insurance Premiums: Oona Health generates revenue primarily through health insurance premiums paid by employer clients. The company reported 782.2M DKK in premium income, serving 16,000 companies and 620,000 employees.
2. Healthcare Services (PrimaCare): Through PrimaCare subsidiary, the company provides quality-assured treatment networks including physiotherapy, psychology and chiropractic care, generating revenue from service delivery across both public and private sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Oona Health is a health insurance provider that sells corporate health insurance plans to employers and delivers associated healthcare services to covered employees. Through its core brand Dansk Sundhedssikring (Denmark) and sister company DSS Hälsa (Sweden), it provides professional advice, timely treatment, and prevention support. Its subsidiary PrimaCare A/S operates a quality-assured treatment network spanning physiotherapy, psychology, and chiropractic care, while the FIDIMI digital health concept supports companies and employees with digital health solutions.

Product overview

Oona Health is a health insurance provider that uses data and cutting-edge technology to strengthen health outcomes. The company operates as a unified portfolio of brands: its core insurance brand Dansk Sundhedssikring (Denmark) and its Swedish sister company DSS Hälsa provide health insurance and healthcare navigation services, while PrimaCare A/S operates as a treatment provider ensuring a network of quality-assured healthcare providers. FIDIMI is a digital health concept supporting companies and employees. The Health Team (physiotherapists, nurses, psychologists, doctors) delivers professional advice and coordinates timely treatment across the entire customer care pathway.

Differentiator

Problem solved

Functional benefit

Brands

• Dansk Sundhedssikring: Danish health insurance brand; one of Denmark's largest health insurance providers with a Health Team of physiotherapists, nurses, psychologists, and doctors.
• DSS Hälsa
• PrimaCare A/S
• FIDIMI

Products and services

• Dansk Sundhedssikring

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Dansk SundhedssikringcoreOthersDanish Health Insurance brand and primary operating subsidiary of Oona Health. One of Denmark's largest health insurance providers, offering health insurance services with a focus on openness, accessibility, and responsibility.
• DSS HälsacoreOthersSister company to Dansk Sundhedssikring operating in Sweden. A leading specialist in healthcare building bridges between private and public care, navigating the entire patient journey with a focus on care and prevention.
• PrimaCare A/ScoreOthersTreatment provider subsidiary delivering quality-assured treatment networks including physiotherapy, psychology and chiropractic care. Strong presence across both public and private sectors with focus on healthcare navigation and evidence-based care.
• FIDIMIcoreOthersDigital health concept supporting companies and their employees. Part of Oona Health's integrated approach combining insurance, treatment, and digital health solutions.
• UN Global CompactmajorStrategic or Co-development PartnerOona Health is a member of the UN Global Compact, the world's largest sustainability initiative. Commits to UN's 17 Global Goals for human rights, labour rights, environmental protection, and anti-corruption. Board of Directors has made sustainability a permanent agenda item at all board meetings from 2021 onwards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bupa: Global health insurance and healthcare provider with significant European corporate health insurance operations. Comparable as a larger international health insurer with integrated care services.
• Codan (Intact Financial): Danish insurance subsidiary of Intact Financial, offering commercial and personal lines including health. Directly comparable as a Danish-based group health insurance competitor.
• Tryg: One of the largest non-life insurance companies in the Nordic region, listed in Copenhagen and offering personal and commercial insurance including health-adjacent products. Directly comparable for the Nordic employer health insurance market.
• PFA Pension: One of Denmark's largest customer-owned pension and insurance companies, offering health-related products to corporate and individual customers. Comparable in employer-sponsored benefits delivery.
• Skandia: Swedish insurance and pensions company providing life, health, and savings products. Comparable in the Swedish group health insurance market served by DSS Hälsa.
• Topdanmark: Major Danish insurance company providing life, non-life, and health insurance products. Comparable as a domestic Danish health insurer serving corporate and individual customers.
• If (Sampo Group): Leading Nordic property and casualty insurer owned by Sampo, operating across the Nordics and Baltics. Comparable for Nordic group health and accident insurance distribution.

Regional players

• Länsförsäkringar: Swedish customer-owned insurance group offering health, life, and non-life products to corporate and individual customers. Comparable for the Swedish market served by DSS Hälsa.
• Falck: Danish-headquartered healthcare and emergency services provider with Nordic operations across ambulances, clinics, and occupational health. Comparable healthcare services overlap with PrimaCare's treatment network.

Direct peers

• Euro Accident: Nordic health and accident insurance specialist serving corporate clients across Sweden, Norway, and Denmark. Closest direct competitor to Oona Health's employer-sponsored health insurance model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oona-health-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oona Health