Pixela
Pixela Corporation is a Japanese publicly listed consumer electronics company that designs and sells TV tuners, LTE SIM-free networking devices, and Re·De wellness products for individual consumers, while supplying digital signage, IoT, and TV-broadcasting SDK solutions to enterprise customers.
- Company typePublic
- Founded2005
- HeadquartersOsaka, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pixela does
Pixela Corporation (株式会社ピクセラ) is a Japanese publicly listed company headquartered in Osaka, established April 1, 2005, and operating as the parent of the Pixela Group, which includes A-Stage Inc. (home appliances/lifestyle products) and the Re·De wellness brand. The company sells consumer electronics built on more than two decades of broadcast reception expertise, spanning digital TV through 4K/8K, supported by proprietary RF performance and spectrum-analysis testing capabilities. Its core product lines are TV tuners — PoiTele wireless TV tuner with point-earning (XIT-3000WP), the Xit series (Square, Square+, AirBox, Stick) for USB/Lightning and cloud-recording use, and 4K Smart TVs — alongside LTE SIM-free networking devices (PIX-RT100 home router, PIX-MT110 USB dongle). Under the Re·De sub-brand, Pixela has expanded into wellness products including the Re·De Ring smart ring, Re·De Light&Sound wireless LED speaker, and Re·De Hair Straight/Hairdry+ beauty devices.
The company generates revenue across four streams: hardware product sales (consumer and B2B), subscription/recurring software and cloud services (cloud recording, mobile apps, PIXELA TV rankings, PIXELAenta media delivery), B2B solutions (digital signage, enterprise TV, IoT network devices, and SDKs/middleware for TV manufacturers), and advertising/affiliate revenue through the EveryPoint point-accumulation app and owned media sites (Mobile DASH, TV DASH). Go-to-market is direct-to-consumer across Japan via the PIXELA Online Shop, NextMall, Rakuten, and Amazon Japan, with a separate B2B portal at /biz/ for enterprise customers. Recent strategic activity centers on a brain-technology partnership with Hong Kong-based Selepu Technology Limited (June 2026 MOU targeting a "Sleep Revolution"), the launch of the WellthVerse Web3 wellness platform, and consumer-brand expansion of Re·De with celebrity brand-muse Mai Shiraishi.
Pixela firmographics
Firmographics- Name
- Pixela
- Legal name
- 株式会社ピクセラ (PIXELA CORPORATION)
- Website
- https://pixela.co.jp
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pixela Corporation is a Japanese publicly listed consumer electronics company that designs and sells TV tuners, LTE SIM-free networking devices, and Re·De wellness products for individual consumers, while supplying digital signage, IoT, and TV-broadcasting SDK solutions to enterprise customers.
- Ownership category
- akta.pro rank
Pixela industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C) (HDACAHAF)
- akta.pro secondary industries
- Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI), Smartwatches & Connected Wearables (CRAKADAC), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)
Keywords
Where Pixela is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Pixela business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Product Sales: Sale of consumer electronics including TV tuners, LTE routers, USB dongles, smart rings, and LED audio products
- Software and Cloud Services: Cloud recording services, mobile applications, and platform services (PIXELA TV rankings, PIXELAenta media delivery)
- B2B Solutions: Digital signage, enterprise TV solutions, IoT network devices, SDKs and middleware for TV manufacturers
- EveryPoint App: Point accumulation and rewards application monetized through advertising and affiliate partnerships
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Pixela product offering
Product offeringCore offering
Pixela Corporation designs, manufactures, and sells consumer electronics primarily centered on TV viewing solutions — including wireless and USB-connected TV tuners (PoiTele, Xit series) — as well as SIM-free LTE network devices (home routers, USB dongles) and wellness products such as smart rings and LED audio devices under the Re・De brand. The company also provides B2B digital signage, IoT connectivity devices, and SDKs/middleware for TV manufacturers, complemented by cloud services including cloud recording, a point-earning app (EveryPoint), and a Web3 wellness platform (WellthVerse).
Product overview
Pixela offers a diversified product portfolio centered on television viewing solutions and network connectivity devices. The core TV tuner lineup includes PoiTele (wireless TV tuner with point-earning), Xit Square+ (cloud recording AI-equipped USB tuner), Xit Square, Xit AirBox (wireless TV tuner), and Xit Stick (USB and Lightning TV tuners). Network products include PIX-RT100 (LTE SIM-free home router) and PIX-MT110 (LTE USB dongle). Under the Re·De wellness sub-brand, the company offers Light&Sound (wireless speaker LED lantern) and Ring (smart ring). Digital services include EveryPoint (point-earning app), PIXELA AI Translator, StationTV Link viewing application, and the WellthVerse Web3 wellness platform. The Xit products function as the primary TV viewing ecosystem while Re·De products target the wellness/IoT market segment.
Differentiator
Problem solved
Functional benefit
Brands
- PoiTele (ポイテレ): Wireless TV tuner product line
- Xit
- Re・De (リデ)
- EveryPoint (エブリポイント)
- PIXELA TVランキング
- PIXELA Technical Expertise
- PIXELA通信
- モバイルDASH
Products and services
- PoiTele (XIT-3000WP) Wireless TV Tuner Wireless TV tuner enabling users to watch television anywhere using a point accumulation rewards system (PoiTele).
- Xit Square+ (XIT-SQR200CW) AI-equipped USB connection TV tuner with cloud recording capability combining cloud services with AI technology for television viewing.
- Xit Square (XIT-SQR100) Ground/BS/CS compatible USB connection TV tuner for Windows PCs.
- Xit AirBox (XIT-AIR120CW) Cloud recording wireless TV tuner supporting multiple broadcast standards.
- Xit AirBox (XIT-AIR50) Wireless TV tuner for flexible TV viewing.
- Xit Stick (XIT-STK110) USB connection stick-type TV tuner.
- Xit Stick (XIT-STK210) Lightning connection TV tuner for iOS devices.
- PIX-RT100 LTE Home Router SIM-free LTE compatible home router installable in any location without carrier lock-in.
- PIX-MT110 LTE USB Dongle LTE compatible SIM-free USB dongle enabling easy group internet sharing.
- Re・De Light&Sound (LS01A) Wireless speaker LED lantern combining lighting and audio in a wellness product.
- Re・De Ring (SR01A) Next-generation smart ring for wellness tracking.
- EveryPoint (エブリポイント) Point-earning lifestyle app where everyday activities become assets, monetized through advertising and affiliate partnerships.
- PIXELA AI Translator Context-aware convenient translation app powered by AI technology.
- WellthVerse Web3 Platform Web3 project transforming daily walking, sleeping, and wellness activities into value through blockchain integration.
- StationTV Link TV viewing application for linking and capturing television content across devices.
- 4K Smart Tuner (PIX-SMB400) 4K smart tuner for digital television reception.
- B2B Digital Signage and IoT Solutions Enterprise solutions including digital signage, IoT connectivity devices, embedded TV technology, and SDKs/middleware for TV manufacturers.
Companies that use Pixela
Customer profileSegments2 records
Ideal customer profiles2 records
Pixela technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Pixela partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Selepu Technology LimitedcoreStrategic technology collaboration in brain technology (brain-tech) field targeting 'Sleep Revolution' through products, services, and data integration. MOU signed for new business creation combining brain technology and wellness.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pixela competitors and assessment
Company assessmentDirect peers
- Elgato (Corsair): Maker of capture cards (HD60, 4K60), stream decks, and content-creator AV accessories. Comparable to Pixela in video capture/tuner hardware, though Elgato targets streamers rather than Japanese broadcast consumers.
- Buffalo (Melco Holdings): Leading Japanese networking and consumer electronics brand selling Wi-Fi/LTE routers, USB peripherals, and AV accessories. Directly comparable to Pixela's PIX-RT100 router and PIX-MT110 dongle lines and competes for the same Japanese consumer-electronics shelf and online retail.
- I-O DATA DEVICE: Japanese consumer electronics and network peripherals maker offering TV tuners, LTE routers, and storage/networking products. Closest direct competitor to Pixela in the Japan USB/wireless TV tuner and SIM-free router categories, with a similar broad-portfolio Japan-focused GTM.
- Oura Health: Smart ring wellness category leader with deep subscription-based health insights. Direct competitor to Pixela's Re·De Ring, competing for the same wellness-tracking consumer with an established data and subscription moat.
- Hauppauge Digital: US-based pioneer of PC TV tuner cards (WinTV) and video capture devices. Closely comparable product line to Pixela's Xit Stick/Square tuner family, both serving PC-based broadcast reception and capture workflows.
- AverMedia Technologies: Taiwan-based maker of PC TV tuners, capture cards, and streaming hardware (e.g., Live Gamer series). Direct competitor in USB/internal TV tuner hardware for PC and live-capture use cases overlapping with Pixela's Xit tuner lineup.
Broad incumbents
- Sony Group: Japanese consumer electronics incumbent spanning TVs (BRAVIA), audio, and broadcast equipment. Overlaps with Pixela's TV/tuner/audio business as a much larger, broader portfolio player rather than a niche tuner specialist.
- Sharp Corporation: Japanese consumer electronics incumbent offering AQUOS Smart TVs and home appliances. Competes with Pixela in the Japanese TV market including integrated broadcast reception, but operates at far greater scale and breadth.
- Anker Innovations (Japan): Global consumer electronics brand with strong Japan presence in charging, audio (Soundcore), and smart home devices. Competes with Pixela/Re·De for Japanese consumer-electronics shelf space and online mindshare, though Anker's portfolio is broader and consumer-focused rather than broadcast-specialized.
- Samsung Electronics (Galaxy Ring): Global consumer electronics incumbent whose Galaxy Ring competes in the same smart ring/wellness category as Re·De Ring. Functions as a broad incumbent rather than a niche smart-ring pure play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pixela social profiles
Digital presencePixela financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixela leadership team
Management profileNumber of profiles
Profiles1 record
Pixela subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pixela funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixela
What does Pixela do?
Pixela Corporation designs, manufactures, and sells consumer electronics primarily centered on TV viewing solutions — including wireless and USB-connected TV tuners (PoiTele, Xit series) — as well as SIM-free LTE network devices (home routers, USB dongles) and wellness products such as smart rings and LED audio devices under the Re・De brand. The company also provides B2B digital signage, IoT connectivity devices, and SDKs/middleware for TV manufacturers, complemented by cloud services including cloud recording, a point-earning app (EveryPoint), and a Web3 wellness platform (WellthVerse).
Is Pixela a public or private company?
Pixela is a public company. It is classified as public and is currently operating.
When was Pixela founded?
Pixela was founded in 2005. It employs 51 to 100 people.
Where is Pixela based?
Pixela is headquartered in Osaka, Japan, in the Asia region.
How does Pixela make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are software and Cloud Services, B2B Solutions and everyPoint App.
Who are Pixela's main competitors?
Direct peers on record are Elgato (Corsair), Buffalo (Melco Holdings), I-O DATA DEVICE, Oura Health, Hauppauge Digital and AverMedia Technologies. Broad incumbents are Sony Group, Sharp Corporation, Anker Innovations (Japan) and Samsung Electronics (Galaxy Ring).
Does Pixela have an API?
No public API is recorded for Pixela.
What industry is Pixela in?
Pixela's product category is Consumer Electronics. Its primary akta.pro industry code is HDACAHAF, Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C), with a secondary code of HSAPAQAI, Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio). Its NAICS code is 334310 and its SIC code is 3651.